Ace Wire & Cable Company
Ace Wire & Cable Company is a third-generation, family-owned master stocking distributor of wire, cable, and connectivity products, serving electrical contractors, system integrators, OEMs, and end users across the Northeast US from warehouse locations in New York and New Jersey.
- Company typePrivate
- Founded1952
- HeadquartersAvenel, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ace Wire & Cable Company does
Ace Wire & Cable Company, Inc. is a third-generation, family-owned master stocking distributor of wire, cable, and connectivity products, founded in 1952 by Jack Firestone and currently led by his grandsons Jerry Firestone (CEO and President) and Harris Firestone (President). The company operates from two strategically located facilities — a Woodside, Queens NY headquarters and an Avenel, NJ branch featuring a 30,000-42,000 sq ft warehouse — supported by its own delivery fleet and value-added services including in-house cutting, striping, and paralleling.
The product portfolio spans building wire (THHN, MC, SER cable), large-gauge power cables (up to 500MCM), voice, data, video, security, and fire alarm cables, industrial-grade wiring, and a full range of connectors and connectivity accessories. Ace distributes product from 80+ manufacturers including Belden, Southwire, Prysmian, Panduit, Legrand (Ortronics, Cablofil), Leviton, General Cable, Hitachi, Honeywell, and Eaton, positioning it as a one-source supplier for commercial, industrial, and residential wiring projects.
Revenue is generated through quote-based hardware sales to electrical contractors, system integrators, OEMs, and end users across New York, New Jersey, Pennsylvania, and southern Connecticut, with a sales-led GTM motion executed by an experienced field and inside sales team (including dedicated VP of Data Sales and two VP of Operations). The business is purely transactional with no recurring or subscription revenue stream, no proprietary technology platform, and no digital channel beyond the company website. Approximately 75 employees serve an installed base of 800+ customers, and the company is entirely privately held with no external investors, no parent entity, and no public ticker.
Ace Wire & Cable Company firmographics
Firmographics- Name
- Ace Wire & Cable Company
- Legal name
- Ace Wire & Cable Co., Inc.
- Website
- https://acewireco.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ace Wire & Cable Company is a third-generation, family-owned master stocking distributor of wire, cable, and connectivity products, serving electrical contractors, system integrators, OEMs, and end users across the Northeast US from warehouse locations in New York and New Jersey.
- Ownership category
- akta.pro rank
Ace Wire & Cable Company industry classification
Industry- Product category
- Wire and Cable Distribution
- NAICS
- Communication and Energy Wire and Cable Manufacturing (33592), Other Communication and Energy Wire Manufacturing (335929)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Data, Communications & Fiber Optic Cable (IMADAMAD)
- akta.pro secondary industries
- Cable Assemblies & Patch Cords (Copper/Fiber) (HDAFALAF), Overhead Conductors & Transmission Cable (IMADAMAH)
Keywords
Where Ace Wire & Cable Company is headquartered
LocationHeadquarters
- HQ city
- Avenel
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ace Wire & Cable Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wire and Cable Product Distribution: Revenue generated from distribution of wire, cable, and connectivity products including building wire, data, voice, video, power, fire alarm, security and industrial products. Transactions are one-time product sales with no recurring revenue model mentioned.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Ace Wire & Cable Company product offering
Product offeringCore offering
Ace Wire & Cable Company is a master stocking distributor that supplies wire, cable, and connectivity products — including building wire, power, data, voice, video, fire alarm, security, and industrial cables — to electrical contractors, installers, system integrators, OEMs, and end users in the Northeast US. The company distributes products from 80+ manufacturers through two warehouse locations in NY and NJ, supported by in-house cutting, striping, and paralleling services and an own delivery fleet.
Product overview
Ace Wire & Cable Company is a master stocking distributor of wire, cable, and connectivity products, operating as a single unified distribution business rather than a platform-plus-modules architecture. The company distributes a comprehensive portfolio of electrical products including Power Cables, Voice Cables, Data Cables, Video Cables, Security Cables, Building Wire (such as THHN and MC Cable), Fire Alarm Cables, Industrial Products, and Connectivity Products. These product categories are sold through two physical locations in New York and New Jersey, supported by value-added services including in-house cutting, striping, and paralleling. The company serves contractors, installers, system integrators, OEMs, and end users across the Northeast region.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Cables Electrical power cables for industrial, commercial, and residential applications, including various gauges and specifications for power distribution.
- Voice Cables Cabling solutions for voice and telecommunications infrastructure supporting voice communication systems.
- Data Cables Cabling products for data networking and communications including Ethernet and structured cabling solutions.
- Video Cables
Companies that use Ace Wire & Cable Company
Customer profileSegments3 records
Ideal customer profiles3 records
Ace Wire & Cable Company technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ace Wire & Cable Company partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Advanced DigitalminorSupplier of cable products through distribution agreement
- BeldencoreMajor manufacturer partner for data and industrial cable solutions
- SouthwirecoreLeading building wire manufacturer partner
- PrysmiancoreMajor power and telecommunications cable manufacturer
- PanduitcoreConnectivity and infrastructure solutions manufacturer
- LegrandcoreElectrical and digital building infrastructure manufacturer including Ortronics and Cablofil brands
- LevitonminorElectrical wiring devices and lighting controls manufacturer
- General CablecorePower and telecommunications cable manufacturer (now part of Prysmian)
- Local Union No. 3 - IBEW Supply DivisionminorUnion membership demonstrating commitment to electrical industry standards and workforce
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Ace Wire & Cable Company competitors and assessment
Company assessmentRegional players
- KGP Logistics: Specialized wire, cable, and connectivity products distributor serving the Midwest and broader U.S. A specialist peer with similar value-added service orientation and stock-and-distribute model.
- Border States Electric: Employee-owned regional electrical distributor operating in the Upper Midwest and select other regions. A comparable privately-held, multi-branch distributor serving electrical contractors with similar product and service profiles.
- Kendall Electric: Regional electrical distributor serving industrial, commercial, and contractor customers across the Midwest. Comparable multi-branch, sales-led distribution model with overlapping product mix.
Broad incumbents
- Wesco International: Large national electrical, communications, and utility distributor with hundreds of branches and a full portfolio of wire, cable, and connectivity products. Represents the scale ceiling and competitive threat above Ace Wire's regional model.
- Rexel: Global electrical distribution group with U.S. operations serving contractors and industrial customers across wire, cable, and connectivity categories. A larger incumbent with overlapping product lines and customer base.
- Graybar: National electrical, data, and communications products distributor with a strong Northeast presence and broad portfolio that overlaps with Ace Wire's product categories. Key incumbent competitor in the same geographies.
- Sonepar: Global B-to-B electrical distribution leader with significant U.S. footprint. Competes with Ace Wire across power, data, and building wire categories for the same contractor customer base.
Direct peers
- Windy City Wire: Specialty wire and cable distributor with deep stock-and-distribution model and value-added services. Direct competitor in the wire and cable distribution niche, with similar focus on contractor customers.
- Omni Cable: Specialty wire and cable distributor focused exclusively on electrical and data cable products serving electrical contractors and system integrators. Highly comparable business model to Ace Wire with overlapping product portfolio and customer type.
Emerging players
- Wire & Cable Your Way: Online-direct wire and cable specialist targeting contractors and end users. Represents the e-commerce competitive threat to traditional regional distributors like Ace Wire, with a different (pure digital) go-to-market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Ace Wire & Cable Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Wire & Cable Company leadership team
Management profileNumber of profiles
Profiles8 records
Ace Wire & Cable Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Wire & Cable Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Wire & Cable Company
What does Ace Wire & Cable Company do?
Ace Wire & Cable Company is a master stocking distributor that supplies wire, cable, and connectivity products — including building wire, power, data, voice, video, fire alarm, security, and industrial cables — to electrical contractors, installers, system integrators, OEMs, and end users in the Northeast US. The company distributes products from 80+ manufacturers through two warehouse locations in NY and NJ, supported by in-house cutting, striping, and paralleling services and an own delivery fleet.
Is Ace Wire & Cable Company a public or private company?
Ace Wire & Cable Company is a private company. It is classified as family owned and is currently operating.
When was Ace Wire & Cable Company founded?
Ace Wire & Cable Company was founded in 1952. It employs 11 to 50 people.
Where is Ace Wire & Cable Company based?
Ace Wire & Cable Company is headquartered in Avenel, United States, in the North America region.
How does Ace Wire & Cable Company make money?
One revenue line is on record: wire and Cable Product Distribution.
Who are Ace Wire & Cable Company's main competitors?
Regional players on record are KGP Logistics, Border States Electric and Kendall Electric. Broad incumbents are Wesco International, Rexel, Graybar and Sonepar. Direct peers are Windy City Wire and Omni Cable. Wire & Cable Your Way is listed as an emerging player.
Does Ace Wire & Cable Company have an API?
No public API is recorded for Ace Wire & Cable Company.
What industry is Ace Wire & Cable Company in?
Ace Wire & Cable Company's product category is Wire and Cable Distribution. Its primary akta.pro industry code is IMADAMAD, Data, Communications & Fiber Optic Cable, with a secondary code of HDAFALAF, Cable Assemblies & Patch Cords (Copper/Fiber). Its NAICS code is 33592 and its SIC code is 5065.