What Mueloliva does

Mueloliva (legal entity: Muela-Olives, S.L.) is a Spanish producer and direct-to-consumer retailer of extra virgin olive oil, headquartered at its own olive mill (almazara) in Priego de Córdoba, Córdoba province, Andalusia. The company operates a vertically integrated model spanning grove management, cold extraction and bottling, and sells exclusively through its own e-commerce storefront at mueloliva.es, shipping across the Iberian peninsula and islands, the rest of Europe, and selected international destinations. Its multi-language site (Spanish, English, French, German, Russian) underscores an explicit international D2C orientation. Founded in the early 1940s and family-controlled, Mueloliva brands its production under several sub-labels - Venta del Barón and Almazara de Muela carry the D.O.P. Priego de Córdoba protected designation, Fuente del Rey is positioned as a top-10 global EVOO, Mueloliva Picuda is a monovarietal Picuda SKU, Mueloliva BIO is an organic line, and Alianza Orujo is a value-tier olive pomace oil. The portfolio also includes a small vinegar line (D.O.P. Montilla-Moriles) and multi-product gift packs. Pricing per unit runs roughly from €11 to €46 across 250ml to 5L formats.

Revenue mechanics are entirely one-time consumer purchases; the company does not disclose any B2B, retail distribution or subscription revenue. The firm runs a digital-first marketing mix (organic social on Instagram, Facebook, X, YouTube, LinkedIn, plus WhatsApp Business for service), contracts an external digital agency (Mood Marketing) and web host (Arsys.es) for the storefront, and has implemented a CRM through the TicCámaras programme of the Cámara de Córdoba in 2021. Awards cited include 400+ international recognitions across 17 countries and a top-10 global EVOO ranking. No external funding, M&A activity, leadership change or public financial disclosure is on record; the legal entity is a privately held S.L. registered in the Mercantile Registry of Seville.

Customer mix is consumer end-market only, segmented by use case - everyday household cooking (primary), premium food enthusiasts seeking flavour variety, and gift purchasers buying curated packs - with no enterprise or foodservice anchors and therefore no named logos or B2B contracts disclosed. Distribution is single-channel (own e-commerce site), no third-party marketplaces or retail partnerships are indicated, which makes the operation structurally simple but limits scale leverage absent channel diversification.

Name

Mueloliva

Legal name

Muela-Olives, S.L.

Website

https://mueloliva.es

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Mueloliva is a family-owned Spanish producer of extra virgin olive oil headquartered at its olive mill in Priego de Córdoba, selling directly to consumers through its own multi-language e-commerce storefront, with D.O.P. certified, organic, monovarietal and pomace oil sub-brands and gift packs.

Ownership category

akta.pro rank

Headquarters

HQ city

Córdoba

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Olive Oil Product Sales: Direct consumer sales of extra virgin olive oils, vinegars, and gift packs through their e-commerce platform. Products sold in various formats including PET bottles, glass bottles, and tins ranging from 100ml to 5L.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Mueloliva produces and sells a portfolio of extra virgin olive oils (and complementary vinegars) under multiple sub-brands including Venta del Barón, Fuente del Rey, Almazara de Muela, Mueloliva Picuda, Mueloliva BIO, and Alianza Orujo olive pomace oil, using cold extraction and first pressing on olives from the Priego de Córdoba region of Andalusia. The company operates its own olive mill and sells primarily through a direct-to-consumer e-commerce platform, offering formats ranging from 100ml to 5L across crystal bottles, tins, and PET containers. Gift packs bundle the EVOO products with vinegars for special-occasion gifting.

Product overview

Mueloliva is an extra virgin olive oil producer and online retailer based in Priego de Córdoba, Spain, with over 80 years of history. The company offers a portfolio of olive oil sub-brands including Venta del Barón (DOP Priego de Córdoba premium line), Fuente del Rey (award-winning single-origin), Almazara de Muela (DOP blend), Mueloliva Picuda (monovarietal), and Mueloliva BIO (organic). Additional products include Alianza Orujo (olive pomace oil) and vinegars. Products are sold through an e-commerce platform with delivery across Spain, Europe, and internationally. The company emphasizes traditional agriculture, cold extraction methods, and has received approximately 400 international awards across 17 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Venta del Barón: Premium extra virgin olive oil with D.O. Priego de Córdoba designation
• Fuente del Rey
• Almazara de Muela
• Mueloliva Picuda
• Mueloliva BIO
• Alianza Orujo

Products and services

• Venta del Barón Extra Virgin Olive Oil D.O.P. Priego de Córdoba Premium extra virgin olive oil carrying D.O.P. Priego de Córdoba certification, produced via cold extraction with acidity below 0.2°. Available in multiple formats (100ml, 500ml, 1L, 2.5L, plus gift packs) for individual consumers and gift buyers.
• Fuente del Rey Extra Virgin Olive Oil Award-winning single-origin extra virgin olive oil ranked among the top 10 best olive oils in the world, offered in 500ml crystal bottle as a special new harvest 25/26 edition for gourmet consumers.
• Almazara de Muela Extra Virgin Olive Oil D.O.P. Priego de Córdoba Extra virgin olive oil carrying D.O.P. Priego de Córdoba certification, produced as a coupage of Hojiblanca, Picuda and Picual olive varieties. Sold in 5L PET and 1L formats with minimum purchase requirements for everyday home cooking.
• Mueloliva Picuda Monovarietal Extra Virgin Olive Oil Monovarietal premium extra virgin olive oil made exclusively from Picuda olives, offered in 250ml, 750ml and 5L formats (including a 3x750ml gift box) for gourmet consumers and gifting.
• Mueloliva BIO Organic Extra Virgin Olive Oil

Quantifiable outcome

• 400 international awards in 17 countries
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• TicCámaras Programme - Cámara de CórdobaminorStrategic or Co-development PartnerTicCámaras programme of the Cámara de Córdoba supported CRM (Customer Relationship Management) implementation in 2021, helping improve customer relationship management capabilities.
• Mood MarketingminorImplementation/ SI/ Consulting PartnerDigital agency responsible for website maintenance and programming of the Mueloliva website.
• EU Agricultural Funds / Agri-food AidminorOthersEuropean agricultural support programmes supporting rural development and traditional farming practices. Displayed as beneficiary logos on website.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Deoleo: World's largest bottled olive oil company, owner of Bertolli, Carapelli, and Hojiblanca brands. Broad incumbent that competes with Mueloliva in extra virgin olive oil but at mass-market scale across global retail channels.
• Borges International Group: Spanish olive oil producer with broad portfolio including premium and mass-market tiers. Comparable as a vertically integrated Spanish olive oil company, though larger and more retail-distributed than Mueloliva.
• Aceites del Sur (La Española): Large Andalusian olive oil producer behind brands like La Española and Coosur, combining premium and mainstream tiers. Comparable as a vertically integrated Andalusian producer though at much greater scale.

Regional players

• Ybarra: Long-standing Spanish olive oil and food company (Sevilla-based) with mass-market positioning. Comparable as a Spanish EVOO producer but operates at broader scale and price points than Mueloliva's premium focus.

Direct peers

• Aceites Maeva: Granada-based extra virgin olive oil producer with strong D2C presence and premium positioning including organic and DOP offerings. Comparable in craft scale, multi-brand portfolio, and digital-first go-to-market.
• Castillo de Canena: Premium Spanish extra virgin olive oil producer based in Jaén, focused on DOP/single-estate olive oils with strong international distribution. Closely comparable to Mueloliva in target segment (premium DOP EVOO) and go-to-market (premium D2C and selective retail).
• Almazaras de la Subbética: Cooperative of olive producers from the Priego de Córdoba region sharing the same D.O.P. denomination as Mueloliva's key products. The most geographically and regulatorily comparable peer given shared DOP and similar single-origin positioning.
• Knolive Oils: Premium Andalusian EVOO producer (Priego de Córdoba) with strong international award pedigree and D2C focus. Highly comparable in craft production, award profile, and premium pricing strategy.
• Marqués de Griñón: Spanish premium olive oil producer from Toledo with monovarietal focus and D2C-led distribution. Comparable in premium positioning, brand storytelling, and limited-edition harvest releases.
• Oro Bailén: Premium Jaén-based olive oil producer with multiple international awards, similar artisanal DOP positioning. Direct peer sharing Mueloliva's award-winning premium EVOO strategy and D2C-plus-specialty-retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/ventadelbaron
• YouTubeyoutube.com/user/Mueloliva
• Facebookfacebook.com/Mueloliva
• LinkedInlinkedin.com/company/mueloliva/?originalSubdomain=es
• Instagraminstagram.com/mueloliva_picuda/#

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mueloliva