Agencia Mood Marketing

What Agencia Mood Marketing does

Agencia Mood Marketing (legal entity: Mood Marketing & Moda S.L.) is a private limited digital marketing agency headquartered in Sevilla, Spain, founded in 2019. The firm operates as a vertically specialized boutique agency serving SMB fashion brands and fashion ecommerce businesses, primarily in Spain with a regional concentration in Andalucía. Its service portfolio spans the full digital marketing stack for fashion retailers: online store design (on Shopify, WooCommerce, and PrestaShop), SEO positioning, social media management, paid advertising on Meta and Google, email marketing, professional fashion photography, web analytics, and branding/graphic design. The agency also offers a distinctive subsidy management service line (Programa Emplea-T, Pyme Digital, Xpande, Xpande Digital, Ayudas al Comercio y Artesanía) that helps clients access Andalusian public funding programs for digital transformation and internationalization.

The business operates on a project and retainer-based professional services model, with quote-based pricing disclosed via a 'Request a Quote' form on its website. Client acquisition is sales-led, driven by direct outreach, content marketing through the company's blog, organic SEO, and its own social presence on Instagram. The technology backbone is entirely composed of third-party integrations — including advertising platforms (Google Ads, Meta), ecommerce infrastructure (Shopify, WooCommerce, PrestaShop, Amazon, TikTok Shop, Miravia), marketing automation (Klaviyo, Mailchimp, Connectif), SEO tooling (SEMrush, Ahrefs, Sistrix), and CRM/ERP (Clientify, Odoo, StockAgile) — with no proprietary platform or software product. The firm holds GDPR and CCPA-aligned privacy compliance and is verified by Google/Trustindex with an 'EXCELENTE' rating based on 94 customer reviews.

With 13 employees, no external funding, no parent company, and no M&A activity, Mood Marketing is an organically grown, founder-operated agency. Revenue is not disclosed, and there are no public enterprise client references; the visible customer base consists of small Spanish fashion SMBs. Expansion has been incremental through service-line additions (photography, subsidy management) and channel coverage (TikTok Shop, marketplace integrations), but the company remains a regional Spanish agency without indications of scaling capital or geographic diversification beyond Spain.

Name

Agencia Mood Marketing

Legal name

Mood Marketing & Moda S.L.

Website

https://moodmarketingmoda.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Agencia Mood Marketing is a Sevilla-based, fashion-vertical digital marketing agency offering web design, SEO, paid media, social, email, and photography services to SMB fashion brands and ecommerce businesses in Spain, primarily Andalucía.

Ownership category

akta.pro rank

Product category

Digital Marketing Services for Fashion Ecommerce

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Fashion digital marketing
• Ecommerce SEO services
• Social media advertising
• Online store web design
• Fashion brand photography

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital Marketing Services: The company generates revenue by providing a comprehensive suite of digital marketing services to fashion brands and ecommerce businesses. Services include web design for online stores, SEO positioning, social media management, Facebook/Instagram advertising campaigns, email marketing, photography sessions, and branding. Revenue is derived from professional service fees, likely billed on project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Mood Marketing Moda is a digital marketing agency that delivers an integrated suite of services to fashion brands and fashion ecommerce businesses, including online store web design, SEO positioning, social media management, paid advertising on Meta and Google, email marketing, professional fashion photography, web analytics, and branding/graphic design. The agency also processes government subsidy applications for clients (Emplea-T, Pyme Digital, Xpande, Xpande Digital, Ayudas al Comercio y Artesanía) to support their digital transformation. Services are delivered by an in-house multidisciplinary team of 13 employees based in Sevilla, Spain.

Product overview

Mood Marketing Moda is a fashion-focused digital marketing agency offering an integrated suite of services including online store design, SEO positioning, social media management, paid advertising (Facebook/Instagram and Google Ads), email marketing, photography services, web analytics, and graphic design. Their core offering centers on digital marketing strategy for fashion brands, complemented by subsidy management services (Programa Emplea-T, Pyme Digital, Xpande, Xpande Digital, Ayudas al Comercio y Artesanía) to support client growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Diseño Tienda Online (Online Store Web Design) Custom web design services for fashion ecommerce stores, focusing on brand image, structure, image quality, product optimization, and mobile usability to maximize conversions. Built on Shopify, WooCommerce, and PrestaShop.
• Posicionamiento SEO (SEO Positioning) SEO services for online fashion stores, including website architecture, content optimization, product image optimization, blog content strategy, and ongoing keyword monitoring using SEMrush, Sistrix, and Ahrefs.
• Redes Sociales Moda (Fashion Social Media Management) Social media management services specialized for fashion brands, including content planning, daily posting, audience engagement, and brand community building on platforms including Facebook and Instagram.
• Campañas Facebook Ads (Facebook and Instagram Ads Campaigns) Social media advertising campaigns on Facebook and Instagram for fashion brands, including audience targeting, remarketing, monthly analytics reporting, and ROI tracking per euro invested, leveraging Meta's audience data.
• Email Marketing / Newsletters Email marketing services including newsletter design, campaign strategy, semantic campaign meaning, and personalized customer communication for fashion brands, with analytics-driven optimization using Klaviyo, Mailchimp, and Connectif.
• Sesión Fotográfica (Professional Fashion Photography) Integrated photography sessions including product images, editorial photography, model coordination, and post-production editing, combining product shots with editorial imagery to help buyers visualize products worn by models.
• Google Ads and Google Shopping Google advertising services including search ads and Google Shopping campaigns for fashion ecommerce, with audience targeting and performance measurement.
• Analítica Web (Web Analytics) Web analytics services using Google Analytics and Google Tag Manager to track visitor behavior, conversion metrics, user demographics (age, location), time-on-page, and inform marketing strategy and target audience segmentation.
• Branding and Diseño Gráfico (Branding and Graphic Design) Brand image development and graphic design services to establish visual identity and corporate philosophy for fashion brands, including visual brand image and corporate personality.
• Programa Emplea-T Subsidy Management Subsidy management service handling employment subsidy applications for fashion and commerce businesses in Andalucía.
• Pyme Digital Subsidy Management Subsidy management service for digital technology adoption subsidies for SMEs in Sevilla.
• Xpande Subsidy Management Subsidy management service for internationalization support for companies targeting international markets.
• Xpande Digital Subsidy Management Subsidy management service for digital internationalization strategies including ecommerce and online positioning.
• Ayudas al Comercio y Artesanía Subsidy Management Subsidy management service for commerce and crafts digitization and investment subsidies in Andalucía.

Quantifiable outcome

• Google rating of 'EXCELENTE' based on 94 verified customer reviews

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify Partner - Mood Marketing is a certified Shopify partner providing Shopify-based web design, Facebook ADS, Instagram integration, and SEO/SEM services for fashion ecommerce clients built on the Shopify platform.
• WooCommercecoreTechnology or IntegrationWooCommerce integration partner providing web design services for fashion ecommerce clients on the WooCommerce platform.
• PrestaShopcoreTechnology or IntegrationPrestaShop integration partner providing web design services for fashion ecommerce clients on the PrestaShop platform.
• Google AdscoreTechnology or IntegrationCertified Google Ads partner providing search engine marketing and shopping advertising services for fashion ecommerce clients.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta advertising partner providing Facebook and Instagram Ads campaign services for fashion brands, leveraging Meta's audience data for targeted advertising.
• Google AnalyticscoreTechnology or IntegrationGoogle Analytics integration for web analytics, user behavior tracking, and performance measurement for fashion ecommerce clients.
• Google Tag ManagercoreTechnology or IntegrationGoogle Tag Manager used for tag management, conversion tracking, and analytics setup for fashion ecommerce websites.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Neoattack: Spanish digital marketing agency providing SEO, paid media, web design, and content services to SMEs. Comparable in scale, service breadth, and target SMB segment, though not vertically specialized in fashion.
• Comunicare: Spanish digital marketing agency offering SEO, SEM, social media, and ecommerce services. Comparable as a full-service Spanish digital agency serving SMBs, with a similar boutique positioning to Mood Marketing.
• Flat 101: Spanish data-driven digital marketing agency with strong paid-media and SEO capabilities for ecommerce and retail clients. Comparable in serving Spanish SMBs with integrated digital services, though with a broader vertical mix than Mood Marketing's fashion-only focus.
• Tinuiti: US-based performance marketing agency with strong fashion and retail ecommerce vertical. Comparable as a digitally focused agency serving fashion ecommerce with paid media, SEO, and email, but operates at much larger scale and primarily in the US market.
• Elogia: Spanish digital marketing agency specialized in ecommerce and retail, with overlapping capabilities in paid media, SEO, and marketplace management. Directly comparable to Mood Marketing in serving SMB fashion and ecommerce clients in Spain with full-service digital offerings.

Others

• Interbrand: Global brand consultancy with significant fashion and luxury client roster, focused on brand strategy and identity. Adjacent rather than directly competing with Mood Marketing, but intersects in the branding and brand campaign development services Mood Marketing offers to fashion clients.

Broad incumbents

• Accenture Song: Global marketing services arm of Accenture, serving major fashion and luxury brands with strategy, creative, commerce, and technology. Comparable in fashion vertical expertise and full-service model, but competing primarily for enterprise-level clients rather than Spanish SMBs.
• Good Rebels: Larger Spanish creative and digital agency with notable fashion and retail clients (including work for Inditex brands). Comparable in fashion vertical exposure but operates at significantly larger scale and broader service portfolio than Mood Marketing.
• Hogarth Worldwide: Global content production and marketing services network serving major fashion and luxury brands. Comparable in providing content, creative, and production services for fashion brands, but as a multinational incumbent rather than a specialized boutique.
• VML (formerly VMLY&R): Global full-service creative and commerce agency with deep fashion and retail client base. Comparable in offering integrated brand, digital, and commerce services for fashion brands, but at enterprise scale and breadth well beyond Mood Marketing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/moodmarketingmoda
• LinkedInlinkedin.com/company/agencia-mood-marketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agencia Mood Marketing