Jantzen, Inc.
Jantzen, Inc. is a privately held, 115+ year-old American swimwear brand headquartered in Portland, Oregon, that designs and sells women's swimwear, beachwear, and loungewear directly to consumers via jantzen.com and QVC, with fit-engineered features such as tummy control and underwire support across sizes 4 to 18.
- Company typePrivate
- Founded1910
- HeadquartersPortland, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jantzen, Inc. does
Jantzen, Inc. is a privately held, 115+ year-old American apparel company headquartered in Portland, Oregon, that designs and sells women's swimwear and related beachwear and loungewear directly to consumers. Founded in 1910 as the Portland Knitting Company, the brand built its identity on swimwear innovation (including the 1913 rib-stitch rowing suit) and the iconic Red Diving Girl advertising icon introduced in 1920.
The core product line centers on women's swimwear — one-piece suits, tankinis, bikini tops and bottoms, swim dresses, and coverups — engineered around fit features including integrated tummy control panels, underwire support systems, UPF 50 sun protection, chlorine-resistant fabrics, and adjustable straps. Materials are nylon, elastane, spandex, and polyamide blends. The catalog extends into beachwear, loungewear, and apparel/accessories (priced from $38 to $109), with sizes running from 4 to 18 and cup sizes up to D/DD, including a dedicated plus-size assortment.
The business model is direct-to-consumer e-commerce via jantzen.com, with orders shipped from a California distribution center (Monday–Friday) and free shipping over $120. A secondary channel through QVC serves the plus-size line. Customer engagement is driven by the Diving Girls Club loyalty program, organic social media (Facebook, Pinterest, Instagram), blog content, and SEO. Headcount sits at 101–250 employees, the company is privately held with no disclosed funding rounds, and no AI/ML capabilities, patents, certifications, or third-party awards are disclosed in available data.
Jantzen, Inc. firmographics
Firmographics- Name
- Jantzen, Inc.
- Legal name
- Jantzen
- Website
- https://jantzen.com
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jantzen, Inc. is a privately held, 115+ year-old American swimwear brand headquartered in Portland, Oregon, that designs and sells women's swimwear, beachwear, and loungewear directly to consumers via jantzen.com and QVC, with fit-engineered features such as tummy control and underwire support across sizes 4 to 18.
- Ownership category
- akta.pro rank
Jantzen, Inc. industry classification
Industry- Product category
- Women's Swimwear & Beachwear
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Swimwear & Beachwear Cut & Sew (IMAOAEAH), Swim & Surf Performance Wear (CRAAAEAG)
Keywords
Where Jantzen, Inc. is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Jantzen, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Jantzen generates revenue primarily through direct-to-consumer e-commerce sales on jantzen.com. Customers purchase individual swimwear pieces and apparel at set price points. The company also sells through QVC for plus-size offerings.
- QVC Channel Sales: Secondary sales channel through QVC television shopping network, specifically for plus-size swimwear offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-Piece Swimsuits - $79-$109 |
| Unit Pricing | Pay-as-you-go | Tankini Tops - $62-$85 |
| Unit Pricing | Pay-as-you-go | Bikini Bottoms - $45-$55 |
| Unit Pricing | Pay-as-you-go | Coverups & Beachwear - $55-$99 |
| Unit Pricing | Pay-as-you-go | Loungewear - $38-$89 |
| Unit Pricing | Pay-as-you-go | Bikini Tops - $62-$69 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Jantzen, Inc. product offering
Product offeringCore offering
Jantzen designs, markets, and sells women's swimwear and coordinating beachwear under its own brand. Its core catalog includes one-piece swimsuits, tankini tops, bikini tops, swim bottoms, and swim dresses, supported by fit-engineering features such as tummy control panels, underwire support, UPF 50 sun protection, chlorine-resistant fabrics, and adjustable straps. The company also sells coverups, loungewear, and apparel & accessories, and offers plus-size lines through a QVC partnership.
Product overview
Jantzen is a swimwear and beachwear company offering a comprehensive portfolio of women's swimwear products. The core offering centers on one-piece swimsuits, tankinis, swim tops, swim bottoms, and swim dresses, complemented by beachwear coverups, loungewear, and apparel. Key product features include tummy control technology, underwire support, UPF 50 sun protection, chlorine-resistant fabrics, and adjustable/customizable fit options. The brand categorizes products by style (solid colors, prints, floral, black collection), fit (tummy control, underwire, plus sizes, comfort straps), and coverage (high neck, modest swimwear). The company also offers gift cards as a service product. Jantzen's products are designed for women of all body types with sizes ranging from 4 to 18 and cup sizes from B to F.
Differentiator
Problem solved
Functional benefit
Products and services
- One-Piece Swimsuits Full-body women's swimsuits with sculpting tummy control, underwire support, and various necklines (high neck, V-neck, surplice) for flattering fit and comfort at $79-$109.
- Tankini Tops Two-piece swimwear tops offering more coverage than traditional bikinis with adjustable straps and various neckline options including halter, wrap, and V-neck styles at $62-$85.
- Swim Tops / Bikini Tops Bikini-style tops in triangle, bandeau, halter, and surplice designs with underwire and adjustable strap options for bust support and shaping at $62-$69.
- Swim Bottoms Swimsuit bottoms including hipster, convertible, comfort core, and skirt styles offering various coverage levels and tummy control features at $45-$55.
- Swim Dresses Swim dresses combining swimsuit functionality with dress-like coverage, featuring built-in tummy control, bust support, and UPF 50 protection for modest-coverage preferences.
- Coverups Beachwear coverup garments including tunics, kaftans, dresses, pants, shorts, and skirts designed for transitioning from poolside to other activities at $55-$99.
- Beachwear Beach-ready apparel including coverups, tunics, and resort-style clothing crafted from lightweight, breathable fabrics for beach and poolside wear.
- Loungewear Relaxed comfort wear including hoodies, shorts, t-shirts, rompers, and coordinated loungewear sets for home and casual wear at $38-$89.
- Apparel & Accessories Additional women's clothing and accessories including cardigans, scoop neck tops, midi skirts, and maxi dresses complementing the swimwear collection.
- Jantzen Gift Cards Digital gift cards available for purchase, usable toward Jantzen swimwear and beachwear products across the catalog.
Quantifiable outcome
- Loyalty program rewards that increase with customer spending
Companies that use Jantzen, Inc.
Customer profileSegments3 records
Ideal customer profiles3 records
Jantzen, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Jantzen, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QVCsecondaryQVC serves as a secondary distribution channel for Jantzen, specifically for plus-size swimwear offerings. The partnership allows Jantzen to reach customers through television shopping and the QVC online platform, extending accessibility of plus-size products to a broader audience.
Scale indicators2 records
Recent moves1 record
Expansion highlights6 records
Jantzen, Inc. competitors and assessment
Company assessmentDirect peers
- Beach Riot: DTC women's swimwear brand focused on trendy one-pieces, bikinis, and coverups with strong social-media-first marketing. Directly competes for the same online swimwear shopper as Jantzen, particularly in the 18-34 demographic.
- Cupshe: Direct-to-consumer women's swimwear brand offering one-pieces, bikinis, and coverups at accessible price points. Competes head-to-head with Jantzen in the same online channel, with comparable product taxonomy (tummy control, underwire, plus sizes) and seasonal marketing cycles.
- Summersalt: DTC women's swimwear and loungewear brand offering inclusive sizing (0-22 / XS-3X) with an emphasis on fit technology. Overlaps directly with Jantzen's inclusive sizing, tummy control, and loungewear extension strategy.
- Lime Ricki: Boutique women's swimwear brand offering mix-and-match separates with inclusive sizing and a DTC-first model. Closely comparable to Jantzen on product mix, fit features, and direct e-commerce channel.
Emerging players
- Vitamin A: Premium sustainable women's swimwear brand with DTC and select wholesale presence. Comparable product category (women's swimwear, beachwear) and price-point band, though with a sustainability-led positioning Jantzen does not emphasize.
Broad incumbents
- Billabong: Action-sports and surf apparel brand with a meaningful women's swimwear and beachwear assortment. Comparable product category and global brand recognition, though younger-skewing positioning and broader category mix than Jantzen.
- Speedo: Global swimwear incumbent with strong performance-swim credibility and broad retail distribution. Overlaps with Jantzen on women's swimwear, though Speedo leans performance while Jantzen leans lifestyle/fashion — both compete for the same consumer swimwear dollar.
- Lands' End: Established apparel retailer with a substantial women's swimwear category including plus sizes and tummy-control features. Comparable assortment breadth and inclusive-sizing positioning make it a direct substitute for Jantzen in the U.S. market.
- Tommy Bahama: Resort-lifestyle apparel and swimwear brand with DTC and store presence. Comparable on the beachwear/coverup/loungewear adjacencies and premium pricing tier, though with broader apparel portfolio than Jantzen's swimwear focus.
- Target (Shade & Shore / Kona Sol): Mass-market retailer whose owned-label swimwear brands (Shade & Shore, Kona Sol) compete on assortment and price, including plus sizes. Comparable consumer swimwear category and inclusive sizing strategy at lower price points than Jantzen.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Jantzen, Inc. social profiles
Digital presenceJantzen, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jantzen, Inc. leadership team
Management profileNumber of profiles
Jantzen, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jantzen, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jantzen, Inc.
What does Jantzen, Inc. do?
Jantzen designs, markets, and sells women's swimwear and coordinating beachwear under its own brand. Its core catalog includes one-piece swimsuits, tankini tops, bikini tops, swim bottoms, and swim dresses, supported by fit-engineering features such as tummy control panels, underwire support, UPF 50 sun protection, chlorine-resistant fabrics, and adjustable straps. The company also sells coverups, loungewear, and apparel & accessories, and offers plus-size lines through a QVC partnership.
Is Jantzen, Inc. a public or private company?
Jantzen, Inc. is a private company. It is classified as unknown and is currently operating.
When was Jantzen, Inc. founded?
Jantzen, Inc. was founded in 1910. It employs 101 to 250 people.
Where is Jantzen, Inc. based?
Jantzen, Inc. is headquartered in Portland, United States, in the North America region.
How does Jantzen, Inc. make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are QVC Channel Sales.
Who are Jantzen, Inc.'s main competitors?
Direct peers on record are Beach Riot, Cupshe, Summersalt and Lime Ricki. Vitamin A is listed as an emerging player. Broad incumbents are Billabong, Speedo, Lands' End, Tommy Bahama and Target (Shade & Shore / Kona Sol).
Does Jantzen, Inc. have an API?
No public API is recorded for Jantzen, Inc..
What industry is Jantzen, Inc. in?
Jantzen, Inc.'s product category is Women's Swimwear & Beachwear. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of IMAOAEAH, Swimwear & Beachwear Cut & Sew. Its NAICS code is 4581 and its SIC code is 5600.