Brownell Talbot School

What Brownell Talbot School does

Brownell Talbot School is a private, nonprofit, coeducational college preparatory day school located in Omaha, Nebraska. Founded in 1863, the school serves students from Early Years through Grade 12 on an 11-acre campus in the Dundee-Memorial Park neighborhood. It operates with an 8:1 student-faculty ratio, with 82% of faculty holding advanced degrees, and has been ranked the #1 private K-12 school in Nebraska by Niche.com in 2025, while also earning AP Honor Roll Platinum status.

The school applies inquiry-based learning through the Common Ground Collaborative methodology and integrates social-emotional learning via the RULER framework developed at the Yale School of Medicine. Advanced academic offerings include partnerships with the Malone Schools Online Network for specialized course access and dual enrollment programs with the University of Nebraska at Omaha and Nebraska Wesleyan University for college credit. The school maintains a global alumni network of more than 1,500 across nine countries.

Brownell Talbot generates revenue primarily through tuition, which ranges from $13,200 to $20,400 annually depending on grade level. Revenue is supplemented by extended care programs, summer camps open to the broader community, annual giving campaigns, and foundation gala proceeds. The school is currently executing a campus transformation capital campaign with Lower School demolition and reconstruction underway in 2024.

Name

Brownell Talbot School

Legal name

Brownell Talbot College Preparatory School

Website

https://brownell.edu

Company type

Private

Founded year

1863

Operating status

Operating

Headcount range

101–250 employees

Short description

Brownell Talbot School is a private, nonprofit, coeducational K-12 college preparatory day school in Omaha, Nebraska, founded in 1863, serving students from Early Years through Grade 12 on an 11-acre campus with an 8:1 student-faculty ratio.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Day Schools (EDAJABAA)

akta.pro secondary industries

Preschool Programs within Private K–12 Schools (EDACABAM), Academic Tutoring Services (Subject-Specific & General) (EDAJALAA)

Keywords

• Private school education
• College preparatory programs
• K-12 education services
• Independent day school
• Preschool through grade 12

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Revenue: Primary revenue stream from tuition payments for students in Early Years through Grade 12. Tuition rates vary by grade level, with additional fees for activities, uniforms, lunch program, and international student support.
2. Gala Fundraising Event: Annual gala event generating scholarship support, academic program funding, fine arts, athletics, student activities, and faculty/staff enrichment. First gala held in 1982, raised $16 million throughout the years.
3. The BT Fund (Annual Giving): Annual giving program covering the gap between tuition and actual cost to educate a student. Runs September to December, culminating in Gingerbread for BT giving day. Gifts range from $10 to $50,000.
4. Brownell Talbot Foundation: Nonprofit foundation dedicated to advancing the school's mission through philanthropic support for campus improvements, endowments, and school operations. Secured future for next 150 years.
5. Extended Care and Enrichment Programs: BT Beyond auxiliary program offering Raider Zone extended care, enrichment programs, youth sports, and swim team with registration fees.
6. Summer Camp Discovery: Summer camps open to public for preschool through grade 8, with fees ranging from $228-$900 depending on program type and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Brownell Talbot is an independent, coeducational, college preparatory day school delivering continuous education from Early Years (age 3) through Grade 12 on its 11-acre Omaha campus. The school sells tuition-based enrollment across Lower School (Early Years–Grade 4), Middle School (Grades 5–8), and Upper School (Grades 9–12), supported by college counseling, 17 NSAA varsity sports, fine arts, activities, extended care (BT Beyond), and summer camps (Camp Discovery). Tuition ranges from $13,200 (Early Years Five-Day Morning) to $20,400 (Grades 7-8) annually, with a separate $8,000 international student fee.

Product overview

Brownell Talbot College Preparatory School offers a unified private college preparatory educational experience spanning Early Years through Grade 12. The school is organized into three academic divisions (Lower School, Middle School, Upper School) supported by comprehensive college counseling services. Beyond academics, the school provides a robust auxiliary program (BT Beyond) offering extended care, youth sports (BTYSO), enrichment programs, and summer camps through Camp Discovery. Extracurricular offerings include fine arts, competitive athletics (17 NSAA varsity sports), and diverse activities and clubs. The institution operates as a single integrated educational program rather than a modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Lower School (Early Years - Grade 4)

Quantifiable outcome

• 100% college acceptance rate
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• University of Nebraska at OmahacoreStrategic or Co-development PartnerDual enrollment program partnership allowing Upper School students to earn college credit through approved courses at UNO
• Nebraska Wesleyan UniversitycoreStrategic or Co-development PartnerDual enrollment program partnership allowing Upper School students to earn college credit through approved courses at Nebraska Wesleyan
• Malone Schools Online NetworkcoreTechnology or IntegrationOnline course network providing superior online courses for upper-level students at registered Malone Schools, conducted by teaching professionals who are experts in their fields
• Common Ground CollaborativecoreStrategic or Co-development PartnerInternational collaborative of like-minded institutions identifying pedagogical practices that support common principles of learning at all levels
• National Association of Independent Schools (NAIS)coreOthersMember organization providing accreditation, resources, and advocacy for independent schools
• Independent Schools Association of the Central States (ISACS)coreOthersRegional accreditation organization for independent schools in the Central States region
• Nebraska Department of EducationcoreOthersState education department providing official accreditation for the school
• Yale School of Medicine Child Study CentercoreStrategic or Co-development PartnerRULER social emotional learning program created by Yale School of Medicine's Child Study Center, adopted school-wide for emotional intelligence development
• YMCAminorChannel Partner/ Reseller/ DistributorEarly Years and kindergarten students compete in YMCA Soccer through the BTYSO youth sports program
• CYSL SoccerminorChannel Partner/ Reseller/ DistributorGrades 1-2 compete in CYSL Soccer through BTYSO youth sports program
• Omaha Suburban Athletics AssociationminorChannel Partner/ Reseller/ DistributorBT competes in flag football through OSA for grades K-6
• Jr. Pride Football LeagueminorChannel Partner/ Reseller/ DistributorBT competes in tackle football through Jr. Pride Football League
• Concordia High SchoolminorChannel Partner/ Reseller/ DistributorCo-op sports partnerships: Boys Tennis, Boys Soccer, Girls Soccer, Girls Tennis co-op teams with Concordia
• Mercy High SchoolminorChannel Partner/ Reseller/ DistributorSoftball co-op team with Mercy High School; BTCMR Varsity Swim and Dive team includes Mercy swimmers
• Roncalli High SchoolminorChannel Partner/ Reseller/ DistributorBoys Soccer co-op team with Roncalli High School; BTCMR Varsity Swim and Dive team includes Roncalli swimmers
• Arbor Family CounselingcoreOthersFree mental health support provided to all students, faculty, and staff through partnership with Arbor Family Counseling
• Educational Theater AssociationminorStrategic or Co-development PartnerBT Theatre Director Jennifer Morgan inducted into Educational Theater Association Hall of Fame; provides access to theater productions and curriculum resources

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Nueva School: Independent K-12 day school in the Bay Area with progressive, inquiry-based pedagogy. Comparable to Brownell Talbot in its adoption of innovative pedagogical frameworks and emphasis on student-centered, experiential learning.
• Lakeside School: Independent, coeducational K-12 day school in Seattle. Comparable to Brownell Talbot as a college preparatory day school with strong outcomes (near-100% college placement), AP curriculum, and similar premium positioning.
• The Pembroke Hill School: Independent, coeducational K-12 day school in Kansas City. Directly comparable to Brownell Talbot as a Midwest nonsectarian college preparatory day school with similar mission, tuition range, and integrated academic/athletic programming.
• Cincinnati Country Day School: Independent, nonsectarian K-12 day school in Cincinnati. Directly comparable as a Midwest independent day school with college preparatory mission, integrated athletics and arts, and similar tuition tier.
• Francis W. Parker School: Independent, progressive K-12 day school in Chicago. Comparable to Brownell Talbot in nonsectarian college preparatory delivery, inquiry-based progressive pedagogy, and integrated arts/athletics programs.
• Latin School of Chicago: Independent, nonsectarian K-12 day school in Chicago with college preparatory focus. Directly comparable as a Midwest independent day school with rigorous academics, AP offerings, and similar family demographic.
• The Kinkaid School: Independent, nonsectarian, coeducational K-12 day school in Houston, Texas. Closely comparable to Brownell Talbot in college preparatory mission, single-campus day-school model, premium tuition positioning, and integrated athletics/arts/activities.
• Sidwell Friends School: Elite independent, coeducational K-12 day school in Washington, D.C. Comparable to Brownell Talbot as a nonsectarian college preparatory day school with strong outcomes track record, AP-heavy curriculum, and premium tuition model serving similar family demographics.
• Harker School: Independent K-12 day school in San Jose, California with a college preparatory mission, strong AP program, and emphasis on STEM and athletics. Directly comparable as a nonsectarian college prep day school with similar tuition tier and outcomes-focused value proposition.
• University School (Cleveland): Independent, nonsectarian K-12 day school for boys (with coed Lower School) in Cleveland. Comparable as a Midwest college preparatory day school with strong AP offerings, athletics, and outcomes focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/brownelltalbot
• YouTubeyoutube.com/channel/UCGwn8BXamkSuVClPHjk4w7w
• Facebookfacebook.com/BrownellTalbotSchool
• Instagraminstagram.com/brownelltalbotschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brownell Talbot School