Concordia High School

What Concordia High School does

Concordia High School is a private Christian college preparatory institution serving grades 9-12 in Pflugerville, Texas (greater Austin area), founded in 2002 by the Lutheran School Association of the Greater Austin Area (LSAGAA) as an LCMS-affiliated school. The school delivers a faith-centered, college-preparatory curriculum that integrates AP and dual credit coursework, competitive athletics across 10+ varsity sports, comprehensive fine arts programs (band, choir, drama, visual arts), and spiritual formation through weekly chapel, Bible courses, and a cross-grade "Family Groups" system with 11 groups of 11-12 students each. The institution operates from an 8-acre, 67,000 sq ft Heatherwilde Blvd campus (opened January 2022) plus a 25,000 sq ft Cardinal Athletic Training Center, with three new classrooms added in 2024.

The business model is tuition-driven and consumer-facing, with no disclosed corporate sponsors or enterprise customers. Domestic tuition is set at $14,495 per year for 2025-2027, with international tuition at $19,500, plus one-time application ($150), enrollment ($500), and registration ($650) fees. Revenue is supplemented by need-based aid processed through FACTS, and by a layered fundraising program (Annual Fund, Cardinal Forever Club monthly giving, CHS Champions Club at $50-$100/month, planned giving, Thrivent Choice Dollars, matching gifts). Distribution is direct-to-consumer via the chsaustin.org website, RenWeb/FACTS inquiry forms, in-person tours, athletic camps, and parent volunteer networks targeting Austin-area families prioritizing faith-integrated college preparation. The school employs 36 staff and reports 100% college acceptance with $7.7M+ in scholarships earned by the Class of 2026.

Core operational technology is limited to standard third-party SaaS — FACTS/RenWeb for enrollment, SIS, and financial aid assessment; GoFan for athletic ticketing; Beehiiv for newsletters; the TAPPS TMS app for eligibility; and scholarship platforms (Fastweb, Scholarships.com, College Board BigFuture, Going Merry). No proprietary technology, AI/ML systems, mobile apps, or APIs are operated. Governance is independent under LSAGAA with no parent company, no venture capital or private equity backing, and no disclosed subsidiaries; Dr. Marianne Rader serves as Head of School.

Name

Concordia High School

Legal name

Concordia High School

Website

https://chsaustin.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Concordia High School is a private LCMS-affiliated Christian college preparatory school serving grades 9-12 in Pflugerville, Texas, delivering faith-integrated academics, athletics, and fine arts with 100% college acceptance.

Ownership category

akta.pro rank

Headquarters

HQ city

Pflugerville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Revenue: Primary revenue stream from tuition payments. Domestic students pay $14,495 per year for 2025-2026 and 2026-2027 school years. International students pay $19,500 per year. Revenue is recurring annually with family enrollment contracts.
2. Application and Enrollment Fees: One-time fees including $150 application fee and $500 enrollment fee per student. Registration fee of $650. These are one-time transaction fees collected during the admissions process.
3. Financial Aid / Individualized Family Tuition: Need-based financial aid program (Individualized Family Tuition) provided through FACTS framework. Reduces tuition revenue for qualifying families but supports enrollment accessibility.
4. Donations and Fundraising: Annual Fund donations, Cardinal Forever Club monthly giving, CHS Champions Club monthly giving ($50-$100), Planned Giving bequests, Thrivent Choice Dollars, and matching gift programs. Supports day-to-day operations and school programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Concordia High School provides Christ-centered college preparatory education for students in grades 9-12, integrating rigorous academics (AP and dual credit coursework), 10+ varsity athletic programs, comprehensive fine arts instruction (band, choir, drama, visual arts), and dedicated in-house college counseling from freshman year through graduation. The school serves families in the Austin/Pflugerville, Texas region and accepts international students, with a faith-based curriculum anchored in weekly chapel, Bible courses, Family Groups, and a teacher-to-student ratio of 1:11.

Product overview

Concordia High School is a private Christian college preparatory school serving grades 9-12. The school offers a unified educational program integrating academic excellence (AP and dual credit courses), athletics (10+ varsity sports), and fine arts (band, choir, drama, visual arts). Faith formation is woven throughout via weekly chapel, Bible courses, Family Groups, and the Christian Leaders program. The school operates the Cardinal Athletic Training Center (25,000 sq ft indoor facility) and provides in-house college counseling from freshman year through graduation. Financial aid is available through an Individualized Family Tuition program based on demonstrated need.

Differentiator

Problem solved

Functional benefit

Products and services

• High School Academic Program College-preparatory academic instruction for grades 9-12 featuring AP courses, dual credit offerings, and coursework across core subjects including English, Math, Science, Social Studies, and Religion. Designed for high school students seeking rigorous college-preparatory academics integrated with Christian faith formation.
• Varsity Athletics Programs Competitive sports programs including football, basketball, volleyball, soccer, baseball, softball, cross country, track & field, and cheer, with emphasis on character development and faith integration through the BUILD process. Designed for student athletes seeking competitive play in a faith-centered environment.
• Fine Arts Programs Comprehensive arts education including Band, Choir, Drama, Musical productions, Visual Arts, Photography, and Academic Speech & Debate competitions. Designed for students seeking creative expression through performing and visual arts integrated with faith values.
• College Counseling Services In-house college coordinator providing personalized support from freshman year onward, including college resume building, scholarship assistance, and finding best-fit universities. Designed for CHS students and families navigating the college admissions process.
• Faith Formation Program Christ-centered spiritual development through weekly chapel services, Bible courses, Family Groups, Christian Leaders program, and integration of faith into all aspects of education. Designed for students and families seeking spiritual formation as part of the school experience.
• Cardinal Athletic Training Center (CATC) 25,000 square foot indoor training facility featuring three practice courts for volleyball and basketball, two batting cages, 70 yards of field turf, and Austin Pole Vault and Throws training center. Designed for student athletes and athletic camps.
• Individualized Family Tuition (Financial Aid) Need-based financial aid program that measures household need through FACTS and determines tuition assistance to make education accessible to families. Designed for families requiring financial assistance to afford CHS tuition.
• Cardinal Athletics Camps Summer and seasonal youth sports camps offered through online registration, generating awareness, leads, and supplemental community engagement for the school's athletics program. Designed for youth athletes in the Austin/Pflugerville area.

Quantifiable outcome

• 100% college acceptance rate for graduating students
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• FACTScoreTechnology or IntegrationFACTS provides the online enrollment application platform, financial aid assessment framework (Individualized Family Tuition), and student information system. Handles household need measurement for tuition assistance determinations.

Scale indicators11 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Awty International School: A private K-12 international college preparatory school in Houston offering International Baccalaureate and accepting international students. Comparable to CHS in international student recruitment, college-prep academics, tuition pricing for internationals, and faith-inclusive community model.
• St. Andrew's Episcopal School: A private Episcopal K-12 college preparatory school in Austin with rigorous academics, athletics, and fine arts. Comparable in mission (faith-based college prep), tuition tier, Austin metro catchment, and emphasis on small classes and character formation.
• Hyde Park Schools (Hyde Park Baptist High School): A private Christian K-12 college preparatory school in the Austin area. Directly comparable to CHS in faith-centered college prep model, varsity athletics, and competition for tuition-paying Austin-area families prioritizing biblical integration.
• Regents School of Austin: A private K-12 Christian classical college preparatory school in Austin serving families seeking faith-centered academic rigor. Directly comparable to CHS in target customer (Austin-area Christian families), tuition tier, college-prep outcomes focus, and competitive positioning for the same pool of prospective families.
• Brentwood Christian School: A private Christian K-12 school in Austin offering college-prep academics with faith integration. Closely comparable to CHS in Austin metro, denominational Christian education model, athletic/arts programming, and direct competition for the same tuition-paying families.
• Lutheran High North (Spring, TX): A Lutheran high school in the Houston metro affiliated with LCMS. Highly comparable to CHS in denominational affiliation, Lutheran college-prep mission, TAPPS competition participation, and operating model, making it the closest mission and structure analog in Texas.

Regional players

• Prestonwood Christian Academy: A large private Christian K-12 college preparatory school in the Dallas-Fort Worth metro. Comparable in faith-based college prep mission, comprehensive athletics and fine arts, and tuition-tier competition for Texas Christian families, though at meaningfully larger scale.
• TMI – The Episcopal School of Texas: A private Episcopal college preparatory school in San Antonio serving grades 6-12 with boarding options. Comparable to CHS in faith-based college prep mission, AP/dual credit offerings, and athletic/arts programming, though serving a different geographic market within Texas.
• San Marcos Academy: A private Christian boarding and day school in San Marcos, TX serving grades 6-12. Comparable to CHS in faith-centered college prep, varsity athletics, and tuition model, though with a boarding component and a broader central Texas catchment.
• Faith Lutheran High School: A private Lutheran (LCMS) college preparatory high school in Baton Rouge, Louisiana. Comparable to CHS in denominational affiliation, college prep with faith formation, varsity athletics, and similar tuition structure, though operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/concordia-high-school-64

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concordia High School