Es Saadi Marrakech Resort
Es Saadi Marrakech Resort is a family-owned luxury resort in Marrakech's Hivernage district, founded in 1952, operating four accommodation tiers, six dining venues, a 3,000 m² spa, casino, and event facilities serving affluent leisure, wellness, family, golf, and corporate guests globally.
- Company typePrivate
- Founded1952
- HeadquartersMorocco City, Morocco
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Es Saadi Marrakech Resort does
Es Saadi Marrakech Resort is a privately held, family-owned luxury hospitality complex located in the Hivernage district of Marrakech, Morocco, founded in 1952 by Jean Bauchet and now in its third generation of family ownership under Élisabeth Bauchet-Bouhlal. The legal operating entity is FERMA DITM S.A. The 8-hectare property offers four accommodation tiers — L'Hôtel 5 Étoiles, Le Palace, Les Ksars (traditional Moroccan-style units), and ten private Les Villas — alongside six dining venues (including Moroccan gastronomy at La Cour des Lions, distinguished by La Liste 2025, and Venetian-inspired Othello), multiple bars, a 3,000 m² Palace Spa featuring the Oriental Thermae® and an exclusive worldwide partnership with Sisley Group's Neuraé brand, the Casino de Marrakech, the Le Theatro nightclub, three heated pools, sports facilities, a Kids Club, and conference and event spaces.
The business operates a direct-to-consumer luxury hospitality model targeting affluent leisure travelers, wellness seekers, active-lifestyle and golf travelers, families, and corporate/event groups. Distribution is anchored by a multi-language (French, English, Chinese) direct booking engine powered by TravelClick/ihotelier, supplemented by a 24/7 phone reservations line, dedicated concierge channels, and travel-agency partnerships. Revenue is generated through five streams: luxury accommodation, food and beverage, spa and wellness, casino and nightlife, and meetings and events, with pricing quoted in Moroccan Dirham and structured across seasonal packages, day passes, structured wellness programs (REST, MOVE, FEEL), and yoga retreats. The company employs 501–1,000 staff and has no disclosed external investors, funding rounds, or revenue figures.
Es Saadi Marrakech Resort firmographics
Firmographics- Name
- Es Saadi Marrakech Resort
- Legal name
- FERMA DITM S.A.
- Website
- https://essaadi.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Es Saadi Marrakech Resort is a family-owned luxury resort in Marrakech's Hivernage district, founded in 1952, operating four accommodation tiers, six dining venues, a 3,000 m² spa, casino, and event facilities serving affluent leisure, wellness, family, golf, and corporate guests globally.
- Ownership category
- akta.pro rank
Es Saadi Marrakech Resort industry classification
Industry- Product category
- Luxury Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Casino Hotels (721120), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Luxury Wellness & Spa Resorts (THAGACAG)
- akta.pro secondary industries
- Luxury Villas & Residences Resorts (THAGACAM), Luxury Boutique & Lifestyle Resorts (THAGACAO), Destination Spas & Spa Resorts (HSALAFAC), Wellness & Spa All-Inclusive Resorts (THAGAKAE)
Keywords
Where Es Saadi Marrakech Resort is headquartered
LocationHeadquarters
- HQ city
- Morocco City
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
Es Saadi Marrakech Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Luxury Accommodation: Revenue from hotel rooms, suites, palace rooms, villas, and ksars (Moroccan-style accommodations). Multiple accommodation tiers ranging from standard hotel rooms to ultra-luxury private villas.
- Food & Beverage: Revenue from multiple restaurants (La Cour des Lions, Othello, Lagon & Jardin, Le Saadi, Autour de la Piscine, Épicurien) and bars (Island Bar, Lobby Bar, Piano Bar, Jardin Bonheur, Fan Zone, Theatro nightclub).
- Spa & Wellness: Revenue from the 3,000 m² Palace Spa including treatments (hammam, massages, facials, signature therapies), Oriental Thermae® access, and wellness programs (REST, MOVE, FEEL packages).
- Casino & Nightlife: Revenue from Le Casino de Marrakech and Le Theatro nightclub entertainment venue.
- Meetings & Events: Revenue from conferences, seminars, team building events, and private receptions at the resort's event spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Early Bird Palace - 12% discount for bookings 30+ days in advance |
| One time/ perpetual license | Pay-as-you-go | Yoga Retreat with Pema Aglossi (May 2026) - 3 nights/4 days |
| One time/ perpetual license | Pay-as-you-go | Yoga Retreat with Samuel Ganes (November 2026) - 3 nights/4 days |
| Subscription | Multi-year contract | Winter Indulgence Palace - 7 nights with breakfast |
| Subscription | Pay-as-you-go | Summer Bliss Palace - 4 nights |
| Subscription | Pay-as-you-go | Summer Bliss Palace - 7 nights |
| Unit Pricing | Pay-as-you-go | Day Pass Palace (pool + lunch) |
| Unit Pricing | Pay-as-you-go | Day Pass Hôtel (pool + lunch) |
| Subscription | Pay-as-you-go | REST Programme - Relaxation & Harmony (3 or 5 nights) |
| Subscription | Pay-as-you-go | MOVE Programme - Energy & Movement (3 or 5 nights) |
| Subscription | Pay-as-you-go | FEEL Programme - Radiance & Serenity (3 or 5 nights) |
| Transaction based/ take rate | Pay-as-you-go | La Cour des Lions - Moroccan gastronomic restaurant |
| Transaction based/ take rate | Pay-as-you-go | Othello - Italian/Venetian restaurant |
| Transaction based/ take rate | Pay-as-you-go | Island Bar - Poolside refreshments |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Es Saadi Marrakech Resort product offering
Product offeringCore offering
Es Saadi Marrakech Resort is a luxury resort in Marrakech, Morocco, offering four tiers of accommodation (5-star hotel, palace suites, traditional ksars, and private villas) complemented by 10+ dining venues, a 3,000 m² Palace Spa with Oriental Thermae, Casino de Marrakech, Le Theatro nightclub, three heated pools, sports facilities, a Kids Club, conference and event spaces, and curated wellness programs (REST, MOVE, FEEL). The resort also runs yoga retreats, golf packages, and seasonal stay packages targeting affluent leisure travelers, wellness seekers, families, and corporate groups.
Product overview
Es Saadi Marrakech Resort is a luxury resort complex in Marrakech, Morocco, founded in 1952, offering a multi-property portfolio under one brand. The resort comprises four accommodation tiers: L'Hôtel 5 Étoiles (five-star hotel with refined rooms and three heated pools), Le Palace (luxury palace with exclusive suites and lagoon pool access), Les Ksars (traditional Moroccan-style units with palace pool access), and Les Villas du Resort (ten private luxury villas for full privatization). Dining spans six distinct venues including La Cour des Lions (Moroccan gastronomy, La Liste 2025), Othello (Venetian-inspired Italian), Lagon & Jardin (farm-to-table), and multiple bars led by the Island Bar. The 3,000 sqm Palace Spa features the signature Oriental Thermae hydrothermal journey, hammam, and treatments including the exclusive Neuraé by Sisley. Entertainment includes Casino de Marrakech and Le Theatro nightclub. Additional offerings encompass swimming pools (2,400 sqm lagoon, 300 sqm indoor, 400 sqm hotel), tennis and padel courts, Kids Club, congress facilities, and curated wellness programs (REST, MOVE, FEEL), yoga retreats, golf packages, and day pass options.
Differentiator
Problem solved
Functional benefit
Products and services
- L'Hôtel 5 Étoiles Es Saadi Five-star hotel accommodation with refined rooms and suites, gourmet restaurants, and three heated pools in the Hivernage district of Marrakech.
- Le Palace Luxury palace accommodation featuring exclusive Junior, Deluxe, Executive, and Superior Corner suites, private access to the lagoon pool, and premium spa facilities.
- Les Ksars Traditional Moroccan-style accommodations with direct access to the heated palace pool, offering an authentic local experience.
- Les Villas du Resort Ten private luxury villas including Favorite, Romaine, Berbère, Amazir, Sultane, Persane, Casablanca, Maharadja, Andalouse, and 1001 Nuits, ideal for full privatization.
- La Cour des Lions Moroccan gastronomic restaurant on the top floor of the Palace featuring traditional forgotten dishes of Moroccan cuisine with panoramic views, distinguished by La Liste 2025.
- Othello Italian restaurant offering Venetian-inspired seafood and vegetable cuisine with seasonal dishes, located facing an illuminated garden.
- Palace Spa 3,000 m² wellness sanctuary centered around a century-old eucalyptus tree featuring Oriental Thermae, treatments, hammam, and beauty services including exclusive Neuraé by Sisley Group.
- Casino de Marrakech On-site casino offering gaming entertainment within the resort.
- Le Theatro Nightclub entertainment venue at the resort.
- Congrés et Séminaires Conference and seminar facilities with customizable services for business events and team building activities.
- Réceptions et Événements Event hosting services for receptions and special occasions.
- Yoga Retreats Wellness retreats led by guest instructors, including Pema Aglossi (Yinyasa Yoga, May 22-25, 2026) and Samuel Ganes (Ashtanga/Vinyasa Yoga, November 20-23, 2026), including accommodation, yoga sessions, full board, and wellness rituals.
- Day Pass Palace Day access to Palace pools and spa facilities with lunch at Island Bar for 950 MAD, or including Oriental Thermae access for 1,250 MAD, or with choice of spa treatment for 1,650 MAD.
- Day Pass Hôtel Day access to Hôtel pool with lunch at Autour de la Piscine restaurant for 600 MAD, or including Oriental Spa access with hammam, massage, or facial for 1,000 MAD.
- Golf Packages Golf stay packages including Clef d'Or concierge services for tee time bookings, private transfers, and equipment rental, with access to Royal Golf (5 min away) and courses within 20 minutes.
- Early Bird Palace Early booking discount of 12% for reservations made at least 30 days before arrival at the Palace (villas excluded).
Quantifiable outcome
- Palace Spa ranked among the world's best spas with multiple industry awards
- +3 more outcomes
Companies that use Es Saadi Marrakech Resort
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Es Saadi Marrakech Resort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Es Saadi Marrakech Resort partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- TravelClickcoreTravelClick provides the online booking engine and reservation management system for the Es Saadi website, enabling direct online bookings and rate management across the resort's accommodations and packages.
- Neuraé by Sisley GroupflagshipExclusive worldwide partnership where the Palace Spa at Es Saadi is the first and only location to offer Neuraé treatments, a pioneering neuroscience-based skincare brand from the Sisley Group with over 10 years of research. This is described as a world-first exclusive debut for the brand.
- La Sultane de SabacoreLuxury beauty brand providing exclusive treatments and lifestyle rituals at the Palace Spa's Wellness & Beauty Lobby.
- Phyto HaircoreHaircare brand featured in the Beauty & Wellness Lobby of the Palace Spa, providing haircare and styling services.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Es Saadi Marrakech Resort competitors and assessment
Company assessmentDirect peers
- Amanjena: Ultra-luxury low-density resort just outside Marrakech with private pavilions, a spa, and golf adjacency — direct competitor for the highest-end villa/leisure traveler that Es Saadi's Palace and Villas tiers target.
- La Mamounia Marrakech: Iconic historic luxury palace hotel in Marrakech with multiple restaurants, a renowned spa, and casino — directly comparable heritage luxury asset competing for the same affluent leisure, corporate, and wellness guests as Es Saadi.
- The Oberoi, Marrakech: Luxury resort with private villas, large spa, and multiple dining venues near the Medina — competes for the same affluent leisure, wellness retreat, and villa-privatization demand as Es Saadi's villa and Palace tiers.
- Four Seasons Resort Marrakech: International luxury resort in the Hivernage/Menara area with two pools, multiple restaurants, and a large spa — directly comparable full-service luxury product targeting overlapping affluent leisure, family, and MICE demand.
- Mandarin Oriental, Marrakech: Global luxury flagship in the Marrakech Medina catchment offering villas, multiple dining outlets, and a large spa — competes directly for the same international HNW leisure, family, and wellness segments with a globally branded loyalty program.
- Fairmont Royal Palm Marrakech: Large luxury resort with golf, multiple pools, kids club, and extensive MICE facilities — directly comparable family, leisure, and corporate event offering in the Marrakech catchment.
- Royal Mansour Marrakech: Ultra-luxury Moroccan-owned resort directly across the Hivernage/Marrakech catchment, offering private riads, Michelin-level dining, and a major spa — the most direct head-to-head competitor for Es Saadi's luxury leisure and wellness segments.
- Selman Marrakech: Boutique luxury resort with equestrian theme, large spa, and pavilion-style accommodations — competes for the same wellness, romantic, and affluent leisure segments, particularly the MICE/private-event niche.
- Palais Namaskar: Boutique luxury palace resort on the outskirts of Marrakech with private pavilions, spa, and lake/garden setting — direct competitor for the upscale villa/leisure segment that overlaps with Es Saadi's Palace and Ksars tiers.
Regional players
- Hôtel & Ryads Barrière Le Naoura: Luxury French-branded riad-style hotel in central Marrakech with spa and pool — comparable luxury product in the same catchment but smaller scale and more boutique positioning than Es Saadi.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Es Saadi Marrakech Resort social profiles
Digital presenceEs Saadi Marrakech Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Es Saadi Marrakech Resort leadership team
Management profileNumber of profiles
Profiles2 records
Es Saadi Marrakech Resort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Es Saadi Marrakech Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Es Saadi Marrakech Resort
What does Es Saadi Marrakech Resort do?
Es Saadi Marrakech Resort is a luxury resort in Marrakech, Morocco, offering four tiers of accommodation (5-star hotel, palace suites, traditional ksars, and private villas) complemented by 10+ dining venues, a 3,000 m² Palace Spa with Oriental Thermae, Casino de Marrakech, Le Theatro nightclub, three heated pools, sports facilities, a Kids Club, conference and event spaces, and curated wellness programs (REST, MOVE, FEEL). The resort also runs yoga retreats, golf packages, and seasonal stay packages targeting affluent leisure travelers, wellness seekers, families, and corporate groups.
Is Es Saadi Marrakech Resort a public or private company?
Es Saadi Marrakech Resort is a private company. It is classified as family owned and is currently operating.
When was Es Saadi Marrakech Resort founded?
Es Saadi Marrakech Resort was founded in 1952. It employs 501 to 1,000 people.
Where is Es Saadi Marrakech Resort based?
Es Saadi Marrakech Resort is headquartered in Morocco City, Morocco, in the Africa region.
How does Es Saadi Marrakech Resort make money?
Five revenue lines are on record. Luxury Accommodation is the primary driver. The others are food & Beverage, spa & Wellness, casino & Nightlife and meetings & Events.
Who are Es Saadi Marrakech Resort's main competitors?
Direct peers on record are Amanjena, La Mamounia Marrakech, The Oberoi, Marrakech, Four Seasons Resort Marrakech, Mandarin Oriental, Marrakech, Fairmont Royal Palm Marrakech, Royal Mansour Marrakech, Selman Marrakech and Palais Namaskar. Hôtel & Ryads Barrière Le Naoura is listed as a regional player.
Does Es Saadi Marrakech Resort have an API?
No public API is recorded for Es Saadi Marrakech Resort.
What industry is Es Saadi Marrakech Resort in?
Es Saadi Marrakech Resort's product category is Luxury Resort Hospitality. Its primary akta.pro industry code is THAGACAG, Luxury Wellness & Spa Resorts, with a secondary code of THAGACAM, Luxury Villas & Residences Resorts. Its NAICS code is 72111 and its SIC code is 7000.