Masek Golf Cars of Colorado

What Masek Golf Cars of Colorado does

Masek Golf Cars of Colorado, doing business as Masek Rocky Mountain Golf Cars and Colorado Golf Cars, is a family-owned golf car and utility vehicle distributor and retailer headquartered at 5345 Newport Street, Commerce City, Colorado, with satellite offices in Albuquerque, New Mexico and Gering, Nebraska. The company is led by third-generation family member Jason Masek and operates as an authorized distributor of multiple major brands (Yamaha, Whisper, Club Car, EZ-GO, Evolution Electric Vehicles, and Columbia Par-Car) across electric and gas-powered personal transportation vehicles (PTVs), utility carts, and custom builds. Core technology is conventional dealer infrastructure: a physical showroom and service center with on-site parts warehouse, an e-commerce storefront with ~102 SKUs, video tutorials, blog content, and direct phone sales.

The business generates revenue across six streams: new golf car sales ($5.3K-$14K per unit), used golf car resale ($500-$7.6K), short-term daily/weekly/monthly rentals delivered across Colorado, parts and accessories (OEM Yamaha plus aftermarket), maintenance and repair services (e.g., $125 annual service, $39.95 battery service), and dedicated fleet sales/leasing for golf courses and commercial accounts. Go-to-market combines direct-to-consumer (phone 888.476.4747, e-commerce, showroom walk-ins), enterprise field sales (Outside Sales Rep Jordan Weber plus President-led accounts), and event-driven rentals. Financing is enabled through Yamaha Motor Finance and Sheffield Financial, including zero-down options. Customer segments span individual retail buyers, golf courses/commercial fleets, event planners, utility/outdoor users, and other dealers sourcing parts. Geographic reach covers Colorado and New Mexico with delivery across major metros including Denver, Colorado Springs, Fort Collins, and Boulder.

Name

Masek Golf Cars of Colorado

Legal name

Masek Rocky Mountain Golf Car Company

Website

https://coloradogolfcars.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Masek Golf Cars of Colorado is a family-owned, authorized multi-brand (Yamaha, Whisper, Club Car, EZ-GO) golf car and utility vehicle dealer serving Colorado and New Mexico through showroom sales, rentals, fleet leasing, parts, and service.

Ownership category

akta.pro rank

Product category

Golf Car Dealership

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210), Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYCRAMAGAC

Golf Bags, Carts & Travel Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

SECONDARYCRAOAJAK

Golf Equipment & Accessories Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

SECONDARYCRAMABAG

Golf Equipment, Apparel & Pro Shop Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAGAL

Golf Clearance, Used & Trade-In Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

Keywords

• Golf car sales
• Golf cart dealer
• Utility vehicle rentals
• Fleet vehicle sales
• Golf cart service

Headquarters

HQ city

Commerce City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Golf Car Sales: Sale of new golf cars including Yamaha, Whisper, and other major brands. Products include 2, 4, and 6-passenger vehicles, utility carts, and custom builds. Prices range from approximately $5,295 to $13,995 for new units.
2. Used Golf Car Sales: Resale of pre-owned golf cars. Used inventory includes models from Yamaha, Club Car, and others at price points from approximately $500 to $7,595.
3. Golf Car Rentals: Daily, weekly, and monthly rentals of 2, 4, and 6-passenger golf cars plus utility units. Delivered across Colorado including Denver, Colorado Springs, Fort Collins, and Boulder. Used for tournaments, weddings, concerts, and corporate events.
4. Parts & Accessories: Sale of OEM Yamaha parts and aftermarket parts and accessories for Yamaha, EZ-GO, and Club Car. Categories include windshields, seats, wheels, audio kits, enclosures, lights, coolers, storage, and more.
5. Service & Repair: Maintenance and repair services for all major golf car brands. Services include annual electric and gas car service ($125 each), battery discharge/jump charge ($39.95), differential service ($47.50), valve adjustments ($47.50), and wash & shine ($95).
6. Customization & Fleet Sales: Custom golf car builds, fleet lease and sale programs for golf courses, and utility car solutions. Fleet brochure and U-MAX brochure available for download.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Masek Golf Cars of Colorado is a family-owned golf car dealership based in Commerce City, Colorado that sells new and used golf cars and utility vehicles to individual consumers and commercial fleet buyers. The dealership also offers golf car rentals, parts and accessories, on-site service and repair, and customization services, supported by a dedicated fleet/outside sales operation.

Product overview

Masek Rocky Mountain Golf Cars is a full-service golf car distributor and retailer offering a comprehensive portfolio of products and services for golf courses, individuals, businesses, and outdoor enthusiasts. The core offering consists of new and used golf cars from major brands (Yamaha, Whisper, Club Car, EZ-GO, Evolution Electric Vehicles, Columbia Par-Car) across multiple categories: standard golf cars, utility vehicles, and custom builds. The Whisper sub-brand represents their premium luxury line manufactured in Tennessee. Beyond vehicle sales, they provide rental services (daily/weekly/monthly), fleet sales and leasing for golf courses and businesses, full maintenance and repair services, and a complete parts and accessories department. The company serves Colorado and New Mexico with delivery across major metropolitan areas.

Differentiator

Problem solved

Functional benefit

Products and services

• New Golf Cars
• Used / Pre-Owned Golf Cars
• Golf Car Rentals
• Parts and Accessories
• Service and Repair
• Customization
• Commercial Fleet Sales

Quantifiable outcome

• EXCELLENT rating on Google based on 123 reviews
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Yamaha Golf CarscoreChannel Partner/ Reseller/ Distributor · 1 January 1990Authorized Yamaha Golf Car distributor since the 1990s. Offers full range of Yamaha models (PTV, Fleet, UMAX, Concierge) and genuine Yamaha OEM parts and accessories. Also provides Yamaha Motor Finance and Yamaha parts lookup resources. Company was the exclusive Yamaha golf car distributor following the cut of Kawasaki ties in 1995.
• PGA (Professional Golfers Association)minorOthersPGA logo displayed on company website alongside Yamaha and Evolution Electric Vehicle logos, indicating a golf industry partnership or association.
• Evolution Electric VehicleminorChannel Partner/ Reseller/ DistributorEvolution Electric Vehicle logo displayed on company website alongside Yamaha and PGA logos. Company offers Evolution Forester Golf Car specials.
• Whisper Golf CarsminorChannel Partner/ Reseller/ DistributorWhisper luxury golf car brand (made in Tennessee) featured prominently in inventory. Models include W3, W5, FF4, FF6, Utility, and Halo. 2-year factory warranty offered on Whisper products.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Club Car: Platinum Equity-owned golf car manufacturer; one of the brands Masek distributes and services, and whose independent dealer network directly competes with Masek in the same regional market.
• E-Z-GO (Textron): Major golf cart and LSV manufacturer owned by Textron; competes with Masek at the dealer/retail level in the Colorado/New Mexico region through its own authorized dealer network that overlaps Masek's territory.

Emerging players

• Tomberlin: LSV and golf car brand focused on street-legal and neighborhood-use vehicles; competes with Masek in the expanding PTV/LSV segment beyond traditional golf course use.
• Bintelli: LSV/golf cart manufacturer with a growing dealer network that overlaps Masek's product and customer segments, particularly in the affordable electric and neighborhood-use categories.
• Denago Golf Carts: Direct-to-consumer and dealer-distributed LSV brand that has grown rapidly in the same mid-price PTV category that Masek serves; competes on price and online ordering convenience.
• Garia (Club Car luxury line): Luxury LSV/golf car brand competing directly with Masek's Whisper line in the high-end residential, retirement-community, and premium fleet segments.

Direct peers

• Columbia Par-Car: Masek's first golf car line (adopted 1988) and current distributed brand; competes with Masek at the dealer level through its own regional dealer footprint and utility-vehicle portfolio.
• Evolution Electric Vehicles: EV-native LSV brand currently distributed by Masek; competes at the dealer/retail level with overlapping product positioning in the electric golf cart and light-utility segments.
• ICON Golf Carts: Multi-brand LSV and golf cart dealer/distributor with a similar model to Masek — multi-state physical showrooms, multi-OEM brand portfolio, fleet and consumer sales, and customization services.
• Yamaha Golf Cars: Primary OEM partner of Masek since the 1990s and the anchor of its new-vehicle offering; Yamaha's broader dealer network and direct sales programs represent the most direct competitive overlap with Masek's distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/masekrockymountaingolfcars
• Facebookfacebook.com/masekrockymountaingolfcars
• Instagraminstagram.com/masekrockymountaingolfcars
• LinkedInlinkedin.com/company/masek-rocky-mountain-distribution-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masek Golf Cars of Colorado