Loring Advisory Group
Loring Advisory Group is an independent, fee-based fiduciary financial advisory firm founded in 1996 in Greenville, Rhode Island, providing comprehensive financial planning, investment management, retirement plan design, estate, and tax services to high-net-worth individuals, families, and small business owners across New England.
- Company typePrivate
- Founded1996
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Loring Advisory Group does
Loring Advisory Group is an independent, fee-based fiduciary financial advisory firm founded in 1996 by Jeff Loring in Greenville, Rhode Island, originally as Loring Financial Planning and Investments and rebranded following its 2020 merger with Diamond Financial Services. The firm delivers comprehensive financial planning, investment management, retirement plan design and administration, estate planning, and tax strategy primarily to high-net-worth individuals and families, with a secondary practice serving small business owners and employers seeking 401(k), defined benefit, and cash balance plans. Services are priced via three models: a percentage-of-AUM fee starting near 1% (with the typical investment minimum at $500,000), flat-fee project engagements, and hourly billing, all delivered through consultative onboarding and ongoing advisory relationships rather than self-service technology.
Under the hood, the firm operates on third-party wealth management infrastructure (Orion for portfolio/performance reporting, Fidelity for custodial access, and Investor 360/Commonwealth for historical statements and tax documents) rather than a proprietary technology platform. Advisory and asset-management services are conducted through Kintra Wealth, LLC, a Registered Investment Adviser, with securities offered through Mutual Securities, Inc., a separate FINRA/SIPC member firm. The leadership team is composed entirely of credentialed professionals: Nick Loring (CEO/Managing Partner, MBA, Yale Investment Management program, Army veteran), Crystal Wild (Director of Retirement Plans, Partner, MBA), Mike Primiani (Director of Wealth Management, Partner), and additional CFP® practitioners, with no disclosed AI, software-as-a-product offering, or public APIs.
Loring Advisory Group has approximately 11 personnel across three offices in Greenville RI (HQ), Lenox MA, and Bowling Green KY, serving clients across New England and the Northeastern US. The firm has no external funding, no private equity or venture backing, and remains family-controlled; growth has been entirely organic-plus-tuck-in, supported by consecutive recognitions on Barron's Top 1200 Advisors (2023-2025), Forbes Best in State Wealth Advisors (2023-2025), Forbes Top 100 Next-Gen Wealth Advisors (2022-2023), and Five Star Wealth Manager Awards (2022-2025).
Loring Advisory Group firmographics
Firmographics- Name
- Loring Advisory Group
- Legal name
- Loring Advisory Group
- Website
- https://loringadvice.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loring Advisory Group is an independent, fee-based fiduciary financial advisory firm founded in 1996 in Greenville, Rhode Island, providing comprehensive financial planning, investment management, retirement plan design, estate, and tax services to high-net-worth individuals, families, and small business owners across New England.
- Ownership category
- akta.pro rank
Loring Advisory Group industry classification
Industry- Product category
- Wealth Management and Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
- akta.pro secondary industries
- Family Office Advisory (Single/Multi-Family) (FSAEAAAI), Financial Coaching & Budgeting Advisory (FSAEAAAH)
Keywords
Where Loring Advisory Group is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Loring Advisory Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Assets Under Management (AUM) Fees: Investment clients pay a percentage of assets under management, typically starting at 1%, lowering incrementally as assets grow. This is the primary revenue stream for investment management services.
- Flat-Fee Project Basis: Fixed-fee engagements for specific financial planning projects or comprehensive planning mandates, depending on client need and complexity.
- Hourly Engagements: Hourly billing for clients who prefer time-based engagement for specific advisory needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Percentage of AUM - typically starting at 1% |
| Other | Pay-as-you-go | Flat-fee project or hourly engagements available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Loring Advisory Group product offering
Product offeringCore offering
Loring Advisory Group is a fee-based, fiduciary financial advisory firm that provides personalized financial planning, investment management, retirement planning, estate planning, tax strategy, and business management services to high-net-worth individuals, families, and small business owners. Investment advisory services are delivered through Certified Financial Planner® professionals operating under a fiduciary standard, with an emphasis on holistic, comprehensive planning rather than transaction-based investing.
Product overview
Loring Advisory Group operates as a unified fee-based financial advisory firm offering a comprehensive suite of financial planning and investment management services. The core service portfolio centers on Financial Planning, Retirement Planning, Investment Management, Estate Planning, Tax Planning, and Business Management Services. These services are delivered through a team of Certified Financial Planner professionals who act as fiduciaries. The firm does not operate a modular software platform but rather provides integrated advisory services where financial planning, investment management, and tax strategy are coordinated to address each client's complete financial picture. The firm also offers specialized retirement plan design and administration for business clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Comprehensive financial planning service providing personalized guidance on investments, retirement, estate planning, and tax strategy for individuals and families.
- Retirement Plan Services Employer-sponsored retirement plan design, implementation, and management for businesses, including 401(k), 403(b), Simple IRAs, Cash Balance Plans, Defined Benefit Plans, and Profit Sharing arrangements.
- Investment Management Fee-based asset management and investment advisory services delivered by Certified Financial Planner® professionals operating as fiduciaries.
- Estate Planning Estate planning guidance and coordination to help clients protect assets and ensure proper distribution to beneficiaries.
- Tax Planning and Advisement Tax-sensitive investment and estate planning strategies designed to minimize tax liability and maximize after-tax returns.
- Business Management Services Holistic financial planning services for small business owners, including tax planning, employee retirement contributions, growth strategies, and exit planning.
Companies that use Loring Advisory Group
Customer profileSegments3 records
Ideal customer profiles2 records
Loring Advisory Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Loring Advisory Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Kintra Wealth, LLCcoreFinancial planning and asset management services offered through Kintra Wealth, LLC, a Registered Investment Adviser. Securities offered through Mutual Securities, Inc. member FINRA/SIPC.
- Mutual Securities, Inc.coreSecurities offered through Mutual Securities, Inc., member FINRA/SIPC. Separate ownership and operation from Kintra Wealth, LLC.
- Commonwealth Financial NetworkcoreClient account access through Investor 360 platform for historical statements and Commonwealth tax documents. Dave DeBrot's securities and advisory services offered through Commonwealth Financial Network, Member FINRA/SIPC.
- Orion Advisor SolutionscoreClient account access through Orion platform for viewing current account information, performance reporting and more.
Scale indicators2 records
Recent moves10 records
Expansion highlights5 records
Loring Advisory Group competitors and assessment
Company assessmentDirect peers
- CAPTRUST: Independent RIA specializing in investment management, financial planning, and corporate retirement plan advisory. Closely comparable retirement plan design and HNW family planning focus; Loring's Crystal Wild as Director of Retirement Plans reflects this direct overlap.
- Carson Wealth: RIA platform serving independent advisors with comprehensive planning technology and practice management support. Comparable to Loring in serving HNW families and small business owners with holistic planning, with a stronger technology and growth emphasis.
- Hightower Advisors: National RIA partnership model acquiring small advisory firms while preserving local autonomy. Highly comparable to Loring's fee-based fiduciary model targeting HNW families, but operating at greater scale through inorganic growth.
- Buckingham Strategic Wealth: Fee-only fiduciary RIA offering comprehensive financial planning and investment management to HNW individuals and families. Comparable in service mix (planning-led, fiduciary, comprehensive) and target client profile.
- Commonwealth Financial Network: Independent broker-dealer and RIA platform serving independent financial advisors with fee-based fiduciary practices. Loring uses Commonwealth's Investor 360 for client account access, making it both a partner and a direct operating comparable in the independent advisory channel.
- Merit Financial Advisors: Independent RIA platform that acquires and partners with small advisory firms serving HNW clients. Similar fee-based fiduciary model, comprehensive planning emphasis, and growth-via-tuck-in trajectory to Loring.
Broad incumbents
- Mariner Wealth Advisors: National RIA consolidator acquiring small advisory firms to provide comprehensive wealth planning, estate, and tax services to HNW clients. Similar fiduciary, planning-centric approach but operating at much larger scale through roll-ups.
- Edelman Financial Engines: Large RIA offering financial planning and investment management across mass-affluent and HNW segments. Overlaps with Loring in fiduciary planning and small-business retirement plan services, but significantly larger AUM and broader product set.
- Creative Planning: Large-scale fee-only RIA providing holistic financial planning, investment management, and tax services nationally. Comparable in fiduciary, planning-led model, but significantly larger AUM and broader geographic reach than Loring.
Others
- Kestra Financial: Independent wealth management platform supporting financial advisors with broker-dealer, RIA, and advisor practice transition support. Comparable to Loring's use of Kintra Wealth and Mutual Securities, providing the infrastructure backbone for small independent RIAs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Loring Advisory Group social profiles
Digital presenceLoring Advisory Group compliance and trust
Trust signalCompliance2 records
Loring Advisory Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loring Advisory Group leadership team
Management profileNumber of profiles
Profiles15 records
Loring Advisory Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loring Advisory Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loring Advisory Group
What does Loring Advisory Group do?
Loring Advisory Group is a fee-based, fiduciary financial advisory firm that provides personalized financial planning, investment management, retirement planning, estate planning, tax strategy, and business management services to high-net-worth individuals, families, and small business owners. Investment advisory services are delivered through Certified Financial Planner® professionals operating under a fiduciary standard, with an emphasis on holistic, comprehensive planning rather than transaction-based investing.
Is Loring Advisory Group a public or private company?
Loring Advisory Group is a private company. It is classified as family owned and is currently operating.
When was Loring Advisory Group founded?
Loring Advisory Group was founded in 1996. It employs 11 to 50 people.
Where is Loring Advisory Group based?
Loring Advisory Group is headquartered in Greenville, United States, in the North America region.
How does Loring Advisory Group make money?
Three revenue lines are on record. Assets Under Management (AUM) Fees are the primary driver. The others are flat-Fee Project Basis and hourly Engagements.
Who are Loring Advisory Group's main competitors?
Direct peers on record are CAPTRUST, Carson Wealth, Hightower Advisors, Buckingham Strategic Wealth, Commonwealth Financial Network and Merit Financial Advisors. Broad incumbents are Mariner Wealth Advisors, Edelman Financial Engines and Creative Planning. Kestra Financial is listed as an others.
Does Loring Advisory Group have an API?
No public API is recorded for Loring Advisory Group.
What industry is Loring Advisory Group in?
Loring Advisory Group's product category is Wealth Management and Financial Advisory Services. Its primary akta.pro industry code is FSAAABAD, Advisory Portfolio Management (Non-Discretionary), with a secondary code of FSAEAAAI, Family Office Advisory (Single/Multi-Family). Its NAICS code is 523940 and its SIC code is 6282.