What Camp5 does

Camp5 is Malaysia's premier indoor rock climbing gym operator, founded in 2005 by Jeremy Peet with its flagship outlet at 1 Utama Shopping Centre in Petaling Jaya. The company operates six climbing gym locations across Malaysia's Klang Valley and Johor Bahru, anchored in high-traffic shopping malls, with the KL Eco City outlet (launched 2019) being the largest at 22,000 square feet. Facilities span roped climbing, bouldering, top-rope, lead climbing, and specialty features including Malaysia's tallest indoor climbing wall (20m Prowall), a hydraulic wall at Eco City, and the Beastpark Ninja Course at the Jumpa location.

The company's core offering combines physical climbing access with a structured progression pathway, from beginner entry points (Try Climbing sessions, Basic Wall Course, ABC Climber) through intermediate programs to competitive youth teams. Supporting infrastructure includes TheRouteList proprietary route-rating platform, Eat Well Cafe (in-house F&B), an online ProShop delivering gear via Pgeon, and the Climb Miles loyalty program. All instructors are IFMGA-certified, and Camp5 has held Climbing Wall Association membership since 2008.

Camp5 generates revenue across seven streams: recurring gym memberships, day passes, private and group coaching, corporate team-building packages, retail gear sales, F&B, and structured training courses. Customer segments span individual beginners, families with children, corporate clients (with named logos including Petronas, Maybank, Shell, KPMG, and others), schools (via the CISCL inter-school league), and outdoor enthusiasts. The business operates through direct-to-consumer physical locations supplemented by online booking and e-commerce, with no disclosed external funding or institutional investors.

Name

Camp5

Legal name

Camp Five (M) Sdn Bhd

Website

https://camp5.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Camp5 is Malaysia's premier indoor rock climbing gym chain, operating six mall-anchored locations across the Klang Valley and Johor Bahru. It serves individual climbers, families, corporate clients, and schools through memberships, coaching, training courses, and group programs under an IFMGA-certified instructor model.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gym Memberships: Recurring membership fees providing access to climbing facilities across all Camp5 outlets with multigym membership option.
2. Day Passes and Entry Fees: One-time entry fees for non-members, day passes, and pay-per-visit climbing access.
3. Coaching Services: Private coaching, group coaching, youth team coaching, and competition coaching services charged at hourly rates.
4. Group Programs: Corporate team building packages, birthday parties, school programs, summer camps, and outdoor climbing experiences.
5. Retail - Gear and Equipment: Online shop and in-gym proshop selling climbing gear, shoes, harnesses, chalk bags, and accessories. Shipping via Pgeon delivery service.
6. Eat Well Cafe: Food and beverage service at Camp5 outlets, with scratch kitchen philosophy providing healthy meal options for climbers.
7. Training Courses: Basic Wall Course (BWC), Basic Bouldering Course, and starter packages that include equipment rentals and day passes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Camp5 operates indoor climbing gym facilities offering bouldering, top-rope, and lead climbing experiences, complemented by structured beginner courses (Try Climbing, Basic Wall Course, Basic Bouldering Course, ABC Climber), youth programs (Cicak Club, Youth Team), private coaching, group and corporate team-building packages, birthday parties, school programs, outdoor guided climbing experiences, an in-house gear ProShop, and an Eat Well Cafe.

Product overview

Camp5 is a multi-location indoor climbing gym operator in Malaysia with 6 outlets (1Utama, Eco City, Utropolis, Paradigm JB, Jumpa, and KL East). The core offering is indoor climbing facilities including roped climbing, bouldering, top-rope, and lead climbing. The company provides structured learning programs from beginner (Try Climbing, Basic Wall Course, ABC Climber) to advanced (Private Coaching, Youth Team), youth development (Cicak Club for ages 6-12), group programs (Birthday Parties, Corporate Team Building, School Programs), and seasonal offerings (Summer Camps). Supporting services include The Route List route-rating system, Climb Miles loyalty program, Member Portal, Online ProShop, and Eat Well Cafe. Outdoor programs extend to Jungle Climbing and Guided Top-Roped Experiences at natural limestone crags.

Differentiator

Problem solved

Functional benefit

Brands

• The Route List: A companion app/website created by Camp5 to view all routes at all Camp5 outlets, rate routes, and provide feedback to setters.
• Eat Well Cafe
• Cicak Club
• Beastpark

Products and services

• Gym Membership Recurring subscription membership granting access to Camp5's climbing gym facilities, eligible at any of the six Camp5 locations, with Climb Miles loyalty rewards and member portal access.
• Day Pass / 10 Day Passes Single-visit or 10-visit pass for walk-in or casual climbers to access Camp5 gym facilities without committing to a membership.
• Try Climbing Beginner introductory climbing session for first-timers covering basics and supervised climbing at Camp5 gyms.
• Basic Wall Course Foundational structured course teaching top-rope and lead climbing techniques and safety fundamentals for new climbers.
• Basic Bouldering Course Foundational course covering bouldering techniques, safety, and movement skills for new climbers at Camp5 bouldering areas.
• ABC Climber Quick-start beginner program for those wanting a fast on-ramp into climbing at Camp5 gyms.
• Cicak Club Recurring youth climbing program designed for children, focused on developing climbing skills and confidence in a structured environment.
• Youth Team Advanced competitive-climber development program for serious young climbers progressing beyond beginner instruction.
• Private Coaching One-on-one or small-group personalized instruction sessions with Camp5 coaches for climbers seeking faster progression or targeted skill work.
• Corporate Team Packages Curated group programs for organizations delivered at Camp5 gyms, packaged as Team Bonding, Team Bridging, and Team Learning experiences to address employee engagement, communication, and problem-solving.
• Birthday Party Packages Hosted birthday celebration packages at Camp5 gyms combining climbing activities, supervision, and party arrangements for groups of children.
• School Programs Structured climbing programs for schools and universities, including physical-education enrichment and summer/holiday camps, with named institutional clients such as Sunway, Taylor's, INTI, and KDU.
• Jungle Climbing Experience Outdoor guided climbing experience in natural jungle settings for climbers seeking adventure beyond Camp5's indoor gyms.
• Guided Top-Roped Outdoor Experience Outdoor top-rope climbing experience led by Camp5 instructors for climbers progressing to outdoor routes.
• Camp5 ProShop Retail store at Camp5 selling climbing gear, apparel, and related merchandise to gym members and walk-in customers.
• Eat Well Cafe On-site cafe at Camp5 serving food and beverages to climbers and visitors before, during, or after their sessions.

Named customers30 records

Segments7 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Malaysian Bolting FundminorOthers · 1 December 2021Camp5 supports the Malaysian Bolting Fund through annual charity auctions of lost and found equipment. Proceeds go to developing outdoor rock climbing routes in Malaysia. The MBF develops new routes, re-bolts old favorites, and organizes clean-ups at outdoor climbing areas. Notable contributions from Camp5, Allsports, Verticale, and Corezone.
• Climbing Wall AssociationcoreOthersCamp5 has been a member of the Climbing Wall Association since 2008, ensuring all operational policies meet or exceed international standards of practice.
• International Federation of Mountain Guide Associations (IFMGA)coreOthersAll Camp5 instructors have received training and certification through a member association of the IFMGA, ensuring universally accepted safe climbing practice.
• American Mountain Guide AssociationcoreOthersCamp5 is a provider for the American Mountain Guide Association Climbing Wall Instructor Program, combined with collective experience to provide training that equals or exceeds world standards.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Brooklyn Boulders: Brooklyn Boulders is a US bouldering and climbing gym chain that combines climbing with coworking and community programming. Comparable as a community-led, multi-product climbing operator pursuing broader lifestyle positioning beyond pure gym access.
• Sender One Climbing: Sender One is a US climbing gym chain offering bouldering, roped climbing, yoga, and fitness with youth teams and corporate programs. Directly comparable in offering bouldering plus roped climbing with adjacent fitness/yoga and corporate team-building offerings.
• Touchstone Climbing: Touchstone operates a portfolio of climbing gyms and fitness centers across California with memberships, youth teams, and instructional programming. Comparable as an established, broader-scope US incumbent operating climbing facilities with diversified revenue streams.
• Bouldering Project: Bouldering Project is a multi-city indoor bouldering gym operator in the US with coaching, youth programs, and corporate events. Comparable as a multi-location operator sharing Camp5's emphasis on youth pipelines, instruction, and group programming.
• Movement Climbing & Fitness: Movement is a US-based indoor climbing gym chain with multiple locations across the West Coast, combining bouldering, roped climbing, fitness, and yoga in large-format facilities. Represents the scaled multi-format operator model Camp5 is pursuing with its 6 Malaysian locations.

Direct peers

• Climb Central: Climb Central is a multi-location indoor climbing gym operator in Singapore offering bouldering, top-rope, kids' programs, and corporate team-building. Directly comparable regional peer operating a gym chain model with membership, instructional courses, and group events similar to Camp5.
• FITBLOC: FITBLOC operates a chain of indoor climbing and bouldering gyms in Singapore with youth programs, coaching, and group experiences. Closely mirrors Camp5's combination of multi-gym membership, instruction, and event-driven programming within the Southeast Asian market.
• Ground Up Climbing: Ground Up Climbing is a Singapore-based indoor climbing gym operating bouldering and roped facilities with beginner courses and coaching. Closely mirrors Camp5 as a Singapore-based regional gym operator with instruction-led entry products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/camp5
• LinkedInlinkedin.com/company/camp5

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp5