Williamson Pump & Motor

What Williamson Pump & Motor does

Williamson Pump & Motor is a privately held regional distributor of wastewater, water, air, and industrial pump and motor equipment founded in 1949 and headquartered in Epping, New Hampshire. Operating under the WECO brand, the company runs five branch locations across the Eastern United States (New Hampshire, Massachusetts, Connecticut, Florida, and Pennsylvania) and distributes more than 40 premium manufacturer lines including Xylem, Goulds, Bell & Gossett, Siemens, ABB/Baldor, WEG, Pentair, Kohler, and Briggs & Stratton. Its service portfolio spans factory-assembled engineered packaged pump stations, motor and pump repair, EASA- and UL-certified rewinding up to 2,000 HP, in-house machining and dynamic balancing, planned maintenance programs, 24/7 emergency field response supported by 50+ service vehicles, and the proprietary AccuDose cellular remote monitoring system offered as a SCADA alternative. Williamson's go-to-market is direct enterprise field sales led by sales engineers who spec equipment and partner with engineering firms, contractors, and municipalities on capital projects and lunch-and-learn engagements.

The company serves four primary customer verticals — municipal utilities, residential homeowners and property managers, commercial properties, and industrial facilities spanning manufacturing, chemical, petroleum, pharmaceutical, food and beverage, pulp and paper, and agriculture — with a long-tail residential emergency service business and project-based commercial and industrial work. Revenue mechanics combine one-time product sales (new pumps, motors, packaged systems, and applied equipment), professional services (on-site and shop repair, rewinding, fabrication, planned maintenance), and recurring AccuDose subscriptions for remote monitoring. The customer base is fragmented across verticals with no disclosed anchor accounts, suggesting low concentration risk, while certifications (OSHA 10, confined space, arc flash, UL, EASA) and 200+ combined years of technician experience constitute the primary talent and credential moat. There are no disclosed equity funding rounds, M&A transactions, or leadership changes in the source data, consistent with a continuously independent, organically grown regional operator.

Name

Williamson Pump & Motor

Legal name

Williamson Pump & Motor

Website

https://weco-group.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Williamson Pump & Motor is a privately held regional distributor of pumps, motors, and engineered packaged systems, founded 1949 and operating five branches across the Eastern US to serve municipal, residential, commercial, and industrial customers with equipment sales, certified repair, and AccuDose remote monitoring.

Ownership category

akta.pro rank

Product category

Industrial Pump and Motor Equipment Distribution and Services

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

akta.pro secondary industries

Specialty Power Systems MRO (Generators, Compressors, Pumps, Welders) (TLAKAHAJ), Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL), Sump Pump & Sewage Ejector Pump Service (HSAOABAM)

Keywords

• Pump distribution services
• Motor repair services
• Wastewater equipment supply
• Packaged pump systems
• Industrial pump maintenance

Headquarters

HQ city

Epping

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sales of new pumps, motors, and related equipment including packaged systems, sewer pump stations, and applied products from various manufacturers.
2. Repair and Maintenance Services: Pump and motor repair services including on-site repairs, shop repairs, planned maintenance programs, and emergency 24/7 services. Includes rewind shop services, machine/welding fabrication, and dynamic balancing.
3. Remote Monitoring Services: AccuDose real-time remote monitoring and control systems with subscription-based monitoring capabilities for wastewater pump stations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Williamson Pump & Motor is a regional distributor of wastewater, water, air, and industrial pump and motor equipment that designs and assembles engineered packaged pump systems, distributes equipment from more than 40 manufacturers, and provides factory-trained pump and motor repair, rewinding, machining/welding fabrication, planned maintenance, and 24/7 emergency field services across the Eastern United States. The company also offers the proprietary AccuDose cellular remote monitoring system for real-time lift and pump station surveillance as a subscription-based service.

Product overview

Williamson Pump & Motor is a distributor of wastewater, water, air, and industrial equipment offering a comprehensive portfolio of products and services. The core offerings include Engineered Packaged Systems (factory assembled and tested units including sewage pump stations, water boosters, HVAC, boilers, and custom packages) and Sewer Pump Stations (pre-engineered fiberglass and concrete stations from 5 to 5,000 GPM). The company provides extensive repair services including pump repair (booster, HVAC, diaphragm, grinder, trash, vertical turbine, well, multistage, chopper, mixer, submersible), motor repair (AC/DC motors, rewinding up to 2000 HP, dynamic balancing), and machining/welding fabrication. Additional services include Planned Maintenance Programs, Outside Field Services (24/7 emergency, laser alignment, crane services), and the AccuDose Remote Monitoring System for real-time cellular-based pump station monitoring. The company distributes over 40 major pump, motor, and compressor brands including Keen Pump, Kohler, Siemens, SEW Eurodrive, ABB, WEG, Pentair, Franklin Electric, Xylem, Barnes, Bell & Gossett, Goulds, Taco, Briggs & Stratton, and Champion. Williamson operates from headquarters in Epping, NH with branch locations in Massachusetts, Connecticut, Florida, and Pennsylvania, serving municipal, residential, commercial, and industrial markets.

Differentiator

Problem solved

Functional benefit

Brands

• AccuDose: Real-time remote monitoring and control system for water and wastewater management, offered as an alternative to traditional SCADA systems.

Products and services

• Engineered Packaged Systems Factory assembled and tested packaged pump and motor systems configured as simplex, duplex, triplex, and quadruplex arrangements for water pressure boosting, sewage and stormwater handling, HVAC, boiler feed, condensate, and rainwater applications. Designed for new construction and retrofit projects targeting municipal, commercial, industrial, and residential customers seeking reduced installation time and site disruption.
• Sewer Pump Stations Pre-engineered packaged pump stations for wastewater and stormwater pumping applications, available in fiberglass and concrete construction with flow rates from 5 to 5,000 GPM. Includes factory assembled pumps, tank, piping, valve system, installation accessories, and integrated control and monitoring equipment for municipal, commercial, and industrial customers.
• AccuDose Remote Monitoring System Cellular-based real-time remote monitoring and control system for lift and pump stations that monitors high and low level alarms, pump runtimes, flow meters, water levels, and generator exercise, with alerts for pump failures. Offered as a subscription service as an easier-to-install alternative to traditional SCADA systems for municipal, commercial, and industrial customers.
• Hydraforce Lift Station Agitator Kasco mixing system with mounted compressor and single-loop diffuser that reduces clogs from fats, oils, and grease in lift stations by agitating buildup, extending equipment life cycle and reducing maintenance frequency. Targeted at municipal lift station operators.
• Pump Repair Services Comprehensive pump repair for booster, HVAC, diaphragm, grinder, split case, trash, vertical turbine, well, multistage, chopper, mixer, muffin monster, submersible, and line shaft pumps. Includes shop repairs, on-site repairs, planned maintenance, and 24/7 emergency response with the fastest turnaround times in the business.
• Motor Repair Services In-house AC/DC motor repair, rewinding, rotor testing, speed reducer and gearbox repair, brake and brush repair, UL explosion proof repair, traction motor repair, generator service, and vibration analysis. EASA-certified rewind shop processes motors from 0.25 HP to 2,000 HP with three-dip varnish, surge testing, and EASA standards compliance, plus UL-certified machine shop fabrication and dynamic balancing. Available 24/7 with same-day service.
• Planned Maintenance Program Customized preventive maintenance programs for pump stations, booster pumps, HVAC equipment, and treatment plants, including scheduled inspection, cleaning, and diagnostic services designed to extend equipment life, reduce unplanned downtime, and lower total cost of ownership for municipal, commercial, and industrial customers.
• Outside Field Services On-site 24/7 emergency and planned field services including laser alignment, confined space certified technicians, crane and rigging capabilities up to 40,000 lbs, mechanical and general contracting, and same-day response delivered through a fleet of 50+ service vehicles for residential, commercial, municipal, and industrial customers.

Quantifiable outcome

• Same-day service for residential customers
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core.

• KasencoreChannel Partner/ Reseller/ DistributorKasen is an applied products partner supplying centrifugal and dewatering pumps for residential, commercial, and industrial applications.
• All PrimecoreChannel Partner/ Reseller/ DistributorAll Prime supplies self-priming pumps distributed through Williamson.
• BarnescoreChannel Partner/ Reseller/ DistributorBarnes provides basins, dewatering/submersible sump pumps, effluent pumps, grinder pumps, packaged pump stations, and sewage pumps.
• Bell & GossettcoreChannel Partner/ Reseller/ DistributorBell & Gossett supplies centrifugal pumps, sump & sewage pumps, inline circulators, vertical turbine pumps, base mounted pumps, and multistage pumps.
• BJM PumpscoreChannel Partner/ Reseller/ DistributorBJM provides dewatering pumps, high temperature pumps, shredder pumps, and submersible pumps.
• DemingcoreChannel Partner/ Reseller/ DistributorDeming supplies municipal and industrial pumps.
• GouldscoreChannel Partner/ Reseller/ DistributorGoulds provides centrifugal pumps, dewatering pumps, effluent pumps, grinder pumps, irrigation pumps, and well pumps.
• Keen PumpscoreChannel Partner/ Reseller/ DistributorKeen Pumps supplies basins, dry pits, grinder stations, packaged sewer pumps, self-priming pumps, and submersible pumps.
• KohlercoreChannel Partner/ Reseller/ DistributorKohler provides portable generators, stationary generators, and transfer switches for standby power applications.
• SiemenscoreChannel Partner/ Reseller/ DistributorSiemens supplies AC motors, controls, and VFD drives.
• ABB/BaldorcoreChannel Partner/ Reseller/ DistributorABB/Baldor supplies motors, drives, and controls for industrial applications.
• WEGcoreChannel Partner/ Reseller/ DistributorWEG supplies AC/DC motors, hazardous duty/explosion proof motors, metric motors, drives, and soft starters.
• SEW EurodrivecoreChannel Partner/ Reseller/ DistributorSEW Eurodrive supplies gear motors and VFD drives.
• PentaircoreChannel Partner/ Reseller/ DistributorPentair supplies water treatment and pumping solutions.
• XylemcoreChannel Partner/ Reseller/ DistributorXylem provides water and wastewater treatment equipment and pump solutions.
• UL (Underwriters Laboratories)coreTechnology or IntegrationUL certification for electrical equipment repair and explosion proof repair recertification.
• EASA (Electrical Apparatus Service Association)coreTechnology or IntegrationEASA certified shop ensuring rewinding and repair to highest industry standards.
• ChampioncoreChannel Partner/ Reseller/ DistributorChampion provides climate control, dryers, reciprocating, and rotary screw air compressors.
• Briggs & StrattoncoreChannel Partner/ Reseller/ DistributorBriggs & Stratton supplies portable generators, stationary generators, and transfer switches.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Franklin Electric: Pump and motor manufacturer carried by Williamson that also competes in water systems, dewatering, and fueling, with a broad installed base that creates service opportunities for both parties.
• Pentair: Major water treatment and pump manufacturer also carried by Williamson, with overlapping municipal and industrial customer accounts across the Eastern US.
• Flowserve Corporation: Large pump and valve manufacturer with an integrated service network serving industrial and municipal water customers, competing directly for capital projects and aftermarket service.
• DXP Enterprises: Publicly traded industrial distributor with rotating equipment, pump, and motor service capabilities across the US, competing for similar industrial and municipal aftermarket contracts.
• Xylem: Global water technology and pump manufacturer whose product lines (Bell & Gossett, Goulds, Flygt) are also distributed by Williamson. Directly competes for municipal water/wastewater capital projects in the same customer base.
• Wilo USA: Large global pump manufacturer competing for commercial and municipal pumping projects in the same Eastern US markets Williamson serves.

Regional players

• R.S. Audley & Associates: Regional industrial pump and process equipment distributor and service provider in the Northeast, with a comparable value proposition to Williamson for municipal and industrial customers.

Emerging players

• Tsurumi Pump: Specialty pump manufacturer with growing presence in dewatering, wastewater, and industrial pumps, competing for the same end-customer refresh and replacement cycles.

Direct peers

• Crane Engineering: Regional industrial pump and fluid handling distributor and service provider across the Upper Midwest, operating a similar multi-brand distribution, packaged systems, and field service model.
• Metropolitan Industries: Regional pump system integrator and service provider with packaged pump stations, on-site service, and 24/7 emergency response — a near-direct mirror of Williamson's business model in a neighboring geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weco_group
• LinkedInlinkedin.com/company/weco-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williamson Pump & Motor