Droon.ee

What Droon.ee does

Droon.ee is the official DJI authorized dealer (Ametlik DJI esindaja) in Estonia, operating a multi-brand drone and consumer electronics retail business under the legal entity Meridein Grupp OÜ. The company distributes products from more than 35 manufacturers — DJI as the primary brand, alongside BetaFPV, GEPRC, GoPro, Radiomaster, SkyZone, EcoFlow, Insta360, XREAL, and others — through a combination of an e-commerce storefront (droon.ee), a physical retail showroom at Villardi 22, Tallinn, and dedicated B2B and government procurement channels. The catalog covers consumer drones (DJI Mavic, Mini, Air, Neo, Avata, Lito series), FPV drones and components (controllers, goggles, frames, motors, batteries, propellers), industrial drones (DJI Matrice, Dock 2, H30T thermal cameras), and agricultural drones (DJI Agras T25/T50), supplemented by DJI Care protection plans, drone software licenses, photo/video equipment, EcoFlow power stations, AR glasses, and a wide range of accessories. Customer segments span consumer hobbyists, FPV pilots, professional and industrial operators, agricultural users, and government/defense buyers.

Revenue is generated primarily through hardware sales across both B2C and B2B channels, with ancillary recurring and service-layer streams including drone rental (Droonirent), authorized repair and maintenance (Drooniremont), pilot training and seminars, commission sales of pre-owned equipment, and DJI Care plan distribution. Pricing is unit-based across the product range, with installment financing offered through ESTO and a Baltic-wide footprint enabled by sister sites dronai.lt (Lithuania) and droni.lv (Latvia) under the same parent group. The company does not develop proprietary technology; its competitive position rests on official DJI dealer status, authorized warranty and repair capability, the breadth of its multi-brand assortment, and the service ecosystem wrapped around the DJI platform.

Name

Droon.ee

Legal name

Meridein Grupp OÜ

Website

https://droon.ee

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Droon.ee is the official DJI authorized dealer in Estonia, operating a multi-brand drone and consumer electronics e-commerce and retail business under Meridein Grupp OÜ, serving consumer, FPV, industrial, agricultural, and government/defense customers across the Baltic states.

Ownership category

akta.pro rank

Product category

Drone Retail and Distribution

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Drone Parts, Batteries & Accessories Retail (CRACAHAL)

Keywords

• Drone retail
• DJI authorized dealer
• FPV equipment
• Drone repair services
• Agricultural drones

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware product sales: Primary revenue stream through e-commerce and physical retail store sales of consumer drones, FPV drones, industrial drones, agricultural drones, accessories, photo/video equipment, power banks, and other products. Wide product range spans from entry-level consumer drones (~169 EUR) to professional industrial drones (up to ~27,900 EUR).
2. Drone rental: Drone rental services (Droonirent) allowing customers to rent drones and equipment for short-term use, providing recurring rental revenue.
3. Drone repair and maintenance: Professional drone repair and maintenance services (Drooniremont) including a dedicated service phone line (+372 5682 3722) and repair email.
4. Training and seminars: Drone training courses and seminars (Drooni koolitused, Seminarid) for drone pilots and enthusiasts.
5. B2B / Wholesale: B2B and wholesale services targeting business customers and institutional procurement (hanked).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Droon.ee is the official DJI authorized dealer in Estonia, operating a multi-brand e-commerce storefront and a physical showroom in Tallinn that resell drones and drone-related products from over 35 manufacturers. The portfolio covers consumer drones, FPV drones, industrial drones, agricultural drones, accessories, DJI Care protection plans, photo/video equipment, power banks, and AR/XR products. The company complements product sales with fee-based services including drone rental, in-house repair and maintenance, pilot training and seminars, B2B/wholesale and government procurement, and consignment sales of pre-owned equipment.

Product overview

Droon.ee is an official DJI reseller and comprehensive drone retail platform in Estonia, representing over 35 manufacturers. The company operates as a multi-brand e-commerce store combined with a physical showroom in Tallinn. Their product portfolio centers on consumer drones (DJI Mavic, Mini, Air, Neo, Avata series), FPV drones and equipment (BetaFPV, GEPRC, Radiomaster, SkyZone brands), industrial drones (DJI Matrice, Matrice 4 series), and agricultural drones (DJI Agras series). Beyond drones, they offer DJI Care protection plans, drone software solutions (DJI Terra, FlightHub, GS Pro), photo/video equipment (gimbals, cameras, microphones), power banks, AR glasses (XREAL, RayNeo), and accessories. The business model combines e-commerce sales with services including drone rental, repair/maintenance, training/seminars, B2B/wholesale, and commission sales of pre-owned equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Drones Drones for everyday use offering good image quality and reliable flying experience, including DJI Mavic, Mini, Air, Neo, Flip, and Avata series for individual consumers and hobbyists.
• FPV Drones First-person view drones providing immersive flying experience with real-time video feed to goggles or screen, including racing and freestyle FPV drones from BetaFPV, GEPRC, and other brands.
• Industrial Drones Professional drone solutions for surveying, inspections, mapping, construction, energy, agriculture, and security, including DJI Matrice series and thermal cameras for commercial operators.
• Agricultural Drones Specialized drones for precision agriculture—spraying, mapping, and crop monitoring—including DJI Agras series (T50, T25) and accessories for automated farming operations.
• DJI Care Protection Plans Official DJI insurance and maintenance plans protecting drones against accidents, drops, and water damage, including DJI Care Refresh and DJI Care Pro plans ranging from ~16 EUR (1-year for DJI Neo 2) to ~3,599 EUR (2-year for DJI Inspire 3).
• Drone Software Licenses Software solutions for flight planning and data processing, including DJI Terra (~1,699–4,499 EUR), DJI FlightHub, DJI GS Pro Team Professional (~499 EUR/year), and Agisoft Metashape Pro (~3,600 EUR).
• Drone Accessories Comprehensive range of accessories including batteries, propellers, cameras, cases, controllers, SD cards, filters, chargers, and cables for various drone models.
• FPV Equipment Full range of FPV equipment including remote controllers, batteries, goggles, frames, propellers, motors, chargers, and flight controllers from brands like BetaFPV, Radiomaster, GEPRC, SkyZone, and TATTU.
• Power Banks & Battery Stations Portable power banks and high-capacity battery stations for charging devices and equipment in the field, including EcoFlow solar panels and portable fridges.
• Photo & Video Equipment Compact cameras, gimbals, microphones, lighting equipment, and video transmission systems for content creation and professional filming, including GoPro action cameras and DJI gimbals.
• AR/XR Products Augmented reality glasses and related products, including XREAL One Pro, XREAL Air 2 series, RayNeo Air 3s, and DJI Goggles.
• Specialized / Defense Drone Solutions (Eriotstarve) Specialized drone solutions for defense and security applications, including drone detection/countermeasure systems (Droonitõrje), identification devices (Tuvastusseadmed), tactical backpacks, and related accessories, sourced in partnership with CICADA (cicada.ee) and aligned with cooperation partner Kaitseliit (Estonian Defence League).
• Drone Rental Service (Droonirent) Rental service for drone technology allowing customers to rent equipment for specific projects or try before buying.
• Drone Repair & Maintenance (Drooniremont) Professional repair and maintenance services for drones, including technical support through a dedicated service phone line and repair email.
• Drone Training & Seminars Educational programs including drone training courses (Drooni koolitused) and seminars (Seminarid) for drone pilots and enthusiasts, plus guides (Droonijuhendid) for pilots of all levels.
• B2B / Wholesale Services Business-to-business and wholesale services for bulk purchases and procurement solutions targeting business customers and institutional procurement.
• Commission Sales (Komisjonimüük) Pre-owned and consignment drone sales service allowing customers to sell used drones through Droon.ee's commission sales program.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered primary, core, secondary and minor.

• DJIprimaryChannel Partner/ Reseller/ DistributorDroon.ee is the official DJI authorized dealer (Ametlik DJI esindaja) in Estonia, selling the full range of DJI consumer, professional, and industrial drones, accessories, and software. This is the company's primary brand partnership and the foundation of its business.
• BetaFPVcoreChannel Partner/ Reseller/ DistributorDroon.ee is an authorized reseller of BetaFPV products including FPV drones (Air75 II, Air65 II, Meteor series), FPV accessories, frames, propellers, batteries, and starter kits.
• GEPRCcoreChannel Partner/ Reseller/ DistributorDroon.ee stocks GEPRC FPV drones including the Racer ELRS, Cinelog series, Darkstar22, and Vapor-D6, along with GEPRC frames, propellers, and batteries.
• GoProcoreChannel Partner/ Reseller/ DistributorDroon.ee sells GoPro action cameras including Hero13 Black, MAX 2.0, and accessories, expanding beyond drone products to the broader action camera market.
• RadiomastercoreChannel Partner/ Reseller/ DistributorDroon.ee is an authorized Radiomaster reseller offering a wide range of FPV radio controllers including TX16S, Boxer series, Pocket series, TX15, and GX12 controllers.
• SkyZonecoreChannel Partner/ Reseller/ DistributorDroon.ee stocks SkyZone FPV goggles including 04X Pro, 04O Pro, Cobra X V4, and Cobra SD models.
• EcoFlowsecondaryChannel Partner/ Reseller/ DistributorDroon.ee sells EcoFlow portable power stations, solar panels, portable fridges/freezers (Glacier series), and portable air conditioners (Wave 3).
• Meridein Grupp OÜprimaryStrategic or Co-development PartnerMeridein Grupp OÜ is the parent company of Droon.ee. The group also operates dronai.lt (Lithuanian sister site) and droni.lv (Latvian sister site), forming a Baltic regional drone distribution network. The company also lists Meridein katsetus as a partner.
• CICADAminorStrategic or Co-development PartnerCICADA is listed as a partner in the context of specialized/special use (Eriostarve / Military) drone solutions, including drone detection systems (droonitorje). The specialized equipment is available at cicada.ee.
• FlycoreminorStrategic or Co-development PartnerFlycore is listed as a cooperation partner/client, likely in the drone technology or FPV ecosystem space.
• KaitseliitminorStrategic or Co-development PartnerKaitseliit (Estonian Defence League) is listed as a cooperation partner, indicating collaboration in the defense/security drone solutions space.
• ESTOminorGTM or Marketing PartnerESTO provides installment payment solutions (ESTO järelmaks and ESTO3) enabling customers to purchase products on monthly payment plans. This is a financial services partnership supporting sales conversion.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DJI: Global drone market leader and Droon.ee's primary supplier and brand partner. Operates broadly in consumer, professional, industrial, and agricultural drone markets, and increasingly sells direct to consumers — both enabling Droon.ee's business and competing for the same end customers.
• Parrot: European drone manufacturer offering consumer (Anafi) and professional drone solutions. Operates broadly in the drone market and represents both a competitor and alternative brand option for retailers like Droon.ee, with particular relevance to the EU market.
• Skydio: US-based drone manufacturer focused on autonomous flight technology for consumer, commercial, and defense markets. Represents the leading Western drone manufacturer alternative to DJI and operates broadly in the same drone category that Droon.ee supplies.
• Yuneec: Global drone manufacturer offering consumer and commercial drone solutions including the Typhoon and H520 series. Operates broadly in the drone market and serves as both a competitor and alternative brand for retailers like Droon.ee.
• Autel Robotics: Global drone manufacturer offering consumer and professional drones including the EVO series as a direct DJI competitor. Operates broadly in the drone market and represents both a competitive threat and an alternative brand for retailers like Droon.ee.

Direct peers

• Dronefly: US-based authorized DJI enterprise dealer and drone retailer serving consumer, commercial, and government markets with a broad drone portfolio. Closely comparable to Droon.ee in business model and authorized DJI dealer positioning, with a similar multi-segment drone distribution plus services focus.
• Dronenerds: US-based authorized DJI dealer specializing in enterprise and government drone solutions including Matrice, Mavic, and Agras product lines. Comparable to Droon.ee as a multi-segment authorized DJI reseller with both consumer and industrial/agricultural emphasis.
• DSLRPros: US-based drone retailer specializing in commercial drone solutions including DJI Matrice and other industrial platforms. Comparable to Droon.ee as a multi-brand authorized drone retailer with a professional and industrial focus.
• Heliguy: UK-based authorized DJI enterprise dealer and drone retailer offering consumer, commercial, and training services. Comparable to Droon.ee as a multi-channel authorized DJI retailer offering training, repair, and rental services in the European market.
• Coptrz: UK-based authorized DJI reseller serving commercial and industrial drone customers across surveying, inspection, and emergency services. Comparable to Droon.ee as an authorized DJI dealer with B2B focus on industrial drone solutions and professional services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Droon_ee
• Facebookfacebook.com/droonid
• Instagraminstagram.com/droon.ee
• Xx.com/Droonid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Droon.ee