The Stayton at Museum Way

What The Stayton at Museum Way does

The Stayton at Museum Way is a luxury, nonprofit Life Care retirement community operating from a single 12-story high-rise at 2501 Museum Way in Fort Worth's West 7th Cultural District. The community offers a full continuum of on-site care — independent living, assisted living, memory care, long-term skilled nursing, and short-term rehabilitation — and is the only Life Plan community in Fort Worth structured around a Type A Life Care contract, under which residents pay a substantial one-time entrance fee plus recurring monthly fees in exchange for guaranteed access to escalating levels of care on a single campus.

Its core product is the integrated care-and-lifestyle experience rather than discrete technology offerings. Notable technical components include AI-driven fall-prevention tools (VSTBalance and VirtuSense) for automated fall-risk assessment, a partnership with Cooper Wellness Strategies (Cooper Aerobics) underpinning the Stayton*FIT* program, and amenity infrastructure such as a Skyline Lounge, Sundance Room, and resident library. The community has earned a 5-star CMS rating for skilled nursing and operates under Texas assisted living license #148929.

The business model combines a one-time entrance fee (industry average ~$402,000 for similar communities) with recurring monthly care fees structured to be more predictable than rental alternatives. Go-to-market is direct-to-consumer via personalized community tours, on-site dining experiences, a Summer Event Series that pairs lifestyle programming with financial planning education, and a content-driven resource center targeting seniors and adult children. The Stayton was acquired by Buckner Retirement Services in summer 2024, becoming the seventh senior living community in Buckner's Texas portfolio.

Name

The Stayton at Museum Way

Legal name

The Stayton at Museum Way

Website

https://thestayton.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

The Stayton at Museum Way is a nonprofit, 12-story luxury Life Care retirement community in Fort Worth, Texas, offering independent living, assisted living, memory care, skilled nursing, and rehabilitation to seniors under a Type A Life Care contract. It is owned by Buckner Retirement Services.

Ownership category

akta.pro rank

Product category

Senior Living / Continuing Care Retirement Community (Life Care)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Senior living services
• Assisted living care
• Memory care programs
• Life care community
• Skilled nursing rehabilitation

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Entrance Fees: One-time entrance fee required to secure a place in the Life Care community. The Stayton offers a Type A Life Care contract structure. According to industry data, average entrance fees at similar communities were around $402,000.
2. Monthly Care Fees: Recurring monthly fees covering independent living, assisted living, memory care, and skilled nursing services. Fees are structured to be more predictable long-term compared to rental communities with additional care charges.
3. Healthcare Services Revenue: On-site healthcare services including skilled nursing, rehabilitation, and memory care generate additional revenue as residents transition between care levels within the community.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Stayton at Museum Way is a luxury high-rise senior living community in Fort Worth, Texas, offering Independent Living, Assisted Living, Memory Care, Long-Term Care, and Rehabilitation Services on a single campus under a Type A Life Care contract. Residents pay a one-time entrance fee plus recurring monthly fees that guarantee access to escalating levels of on-site healthcare at predictable costs, complemented by resort-style amenities, fine dining, fitness/wellness programs (Stayton*FIT* in partnership with Cooper Aerobics), and AI-powered fall prevention technology.

Product overview

The Stayton at Museum Way is a luxury Life Care retirement community offering a full spectrum of senior living options on one campus: Independent Living, Assisted Living, Memory Care, Long-Term Care, and Rehabilitation Services. The community operates under a Type A Life Care contract, providing residents with predictable costs and guaranteed access to escalating levels of care. The 12-story high-rise features resort-style amenities including fine dining, fitness programs (Stayton*FIT*, Cooper Wellness Strategies partnership), a Skyline Lounge, Sundance Room, and resident library. Healthcare services include rehabilitation therapy, skilled nursing, and memory care with personalized wellness programs. The community is operated by Buckner Retirement Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Entry-level living option for self-sufficient seniors who live independently in private residences while enjoying access to community amenities, dining, wellness programs, cultural activities, and the assurance of priority access to higher levels of on-site care under the Life Care contract.
• Assisted Living Personalized care and assistance with activities of daily living (bathing, dressing, grooming, medication management) for seniors who need additional support while maintaining as much independence as possible, delivered on the same campus.
• Memory Care Specialized 24-hour supervised environment for residents with Alzheimer's disease or other forms of dementia, featuring personalized wellness programs, cognitive support activities, and structured programming such as music therapy.
• Long-Term Care Ongoing skilled nursing care for residents requiring extended medical support and assistance due to chronic conditions, limited mobility, or significant ongoing care needs.
• Rehabilitation Services Short-term rehabilitation program offering joint replacement therapy, fall prevention, cardiac rehabilitation, stroke rehabilitation, post-surgical rehabilitation, and Medicare-certified physical, occupational, and speech therapies, with seamless transition back to independent living.
• Type A Life Care Contract All-inclusive Life Care contract (Type A) requiring a one-time entrance fee and recurring monthly fee; guarantees residents priority access to independent living, assisted living, memory care, and skilled nursing on one campus at predictable long-term costs.
• Stayton*FIT* Wellness Program On-site fitness and wellness program offering yoga, water exercise, and other classes; enhanced through a partnership with Cooper Wellness Strategies (Cooper Aerobics) to bring science-backed, evidence-based exercise protocols for active aging.

Quantifiable outcome

• Post-acute care falls reduced by 73% using VSTBalance technology
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Trent Lott (Individual - Not a company partnership)Others · 17 February 2025Trent Lott was hired as the first chaplain for The Stayton at Museum Way, effective February 18, 2025. As a board-certified chaplain, Lott provides spiritual and pastoral guidance to all residents regardless of religious background.
• Cooper Wellness Strategies (Cooper Aerobics)coreStrategic or Co-development PartnerCooper Wellness Strategies, part of the Cooper Aerobics enterprise, partnered with The Stayton to bring science-backed wellness programming to the community. The partnership enhances the Stayton*FIT* fitness program with evidence-based exercise protocols and wellness strategies designed for active aging.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Five Star Senior Living: Multi-state operator of independent living, assisted living, and memory care communities with resort-style amenities. Comparable in continuum-of-care scope and upscale community positioning.
• Brookdale Senior Living: Largest U.S. senior living operator with broad IL/AL/MC/SNF portfolio. Overlaps with The Stayton on assisted living and memory care offerings but typically operates suburban, value-to-mid-tier communities rather than luxury high-rises.
• Atria Senior Living: Major U.S. senior living operator offering independent living, assisted living, and memory care in upscale urban and suburban settings. Comparable in luxury positioning and amenity-rich community design.

Regional players

• Trinity Terrace: Fort Worth-based faith-affiliated senior living community offering independent and assisted living. Closest geographic peer to The Stayton with overlapping continuum and faith-based mission similar to Buckner's.

Direct peers

• Life Care Services: One of the largest CCRC operators in the U.S., managing numerous Life Care communities. Direct comparable in Type A Life Care contract administration and multi-level continuum-of-care delivery.
• Edgemere: Luxury Life Care/CCRC community in Dallas offering independent living, assisted living, memory care, and skilled nursing on a single campus. Comparable in scale, pricing tier, and Type A-style contract structure to The Stayton.
• Watermark Retirement Communities: Operator of multiple luxury senior living and CCRC communities across Texas and the U.S. Comparable in continuum-of-care offering, premium pricing, and high-rise/luxury amenities.
• Ventana by Buckner: Another Buckner Retirement Services high-rise senior living community in Dallas offering a similar continuum of care. Most directly comparable because it shares the same parent operator, brand, and operating model in the same Texas market.
• Mirador: High-rise senior living community in Fort Worth offering independent living, assisted living, memory care, and rehabilitation. Same immediate Fort Worth market with overlapping continuum-of-care model and luxury positioning.

Others

• Civitas Solutions / Pennsylvania Avenue Senior Living: Senior living and disability services provider relevant as an adjacent/ecosystem participant — comparable in elder care service delivery, though serving broader populations and geographies than The Stayton's luxury CCRC niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheStayton
• Xx.com/thestayton
• LinkedInlinkedin.com/company/stayton-at-museum-way-the

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stayton at Museum Way