Mirador Real Estate

What Mirador Real Estate does

Mirador Real Estate LLC is a privately held, full-service residential real estate brokerage founded in 2013 and headquartered at 18 E 50th Street in Manhattan. The firm operates 7 offices across NYC (5 locations in Manhattan, spanning the Upper West Side, Flatiron, Midtown, and Greenwich Village), Houston, TX, and Stamford, CT, with roughly 29 licensed agents and staff. Mirador serves four principal customer groups: property owners and landlords (its primary B2B motion, covering 100+ buildings for 11+ owners with sub-1% vacancy rates), developers and investors (via its Development Marketing service line), residential buyers and sellers, and renters. Day-to-day operations span buyer/seller representation, landlord representation and management, leasing, asset optimization, and development marketing supported by consulting, research, and branded marketing services.

The firm's service stack combines direct agent services with a digital layer built primarily on the Luxury Presence platform, which powers the website, listings management, CRM, and a third-party AVM-driven home valuation tool. Disclosed technology differentiators include AI-powered leasing support, a team-based lead management system with seven-day coverage, and custom property websites tuned for lead conversion. Marketing is multi-channel: an SEO-optimized listings site syndicated via the Real Estate Board of New York's Residential Listing Service (RLS), Instagram organic content, neighborhood guides for 17+ NYC submarkets, email/newsletter, and PR coverage in CNBC, NY Times, Wall Street Journal, Brick Underground, Observer, and Real Deal. Strategic partnerships include a 2017 cross-market alliance with Era Justin Realty (NJ) and cross-sell into New York, Texas, and Connecticut.

The revenue model is transaction-based commissions on residential sales and leases, augmented by professional-services fees for development marketing, landlord services, consulting, and asset optimization. Pricing is not publicly disclosed; listed sale prices range $310,000-$1,220,000, and listed rentals span $3,350-$8,000/month, consistent with NYC luxury brokerage economics. The firm is owner-/management-controlled, with Managing Partner Karla Saladino and a leadership team including a COO, team leads, and operations specialists; no external funding rounds or parent company are disclosed.

Name

Mirador Real Estate

Legal name

Mirador Real Estate LLC

Website

https://miradorrealestate.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirador Real Estate is a privately held, full-service NYC residential brokerage serving property owners, developers, buyers, sellers, and renters through 7 offices in NYC, Houston, and Stamford, with 29+ licensed agents focused on luxury representation, landlord services, and development marketing.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Landlord services
• Development marketing
• Property management
• Real estate leasing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commissions: Commission-based revenue from residential property sales transactions
2. Rental/Leasing Commissions: Commission revenue from rental transactions for both landlords and tenants
3. Development Marketing Services: Comprehensive services including marketing, leasing, asset optimization, consulting, and new development representation

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mirador Real Estate is a full-service residential brokerage offering buying, selling, and renting representation across New York City and select surrounding markets. Its core offerings comprise Brokerage Services (residential sales and rentals), Landlord Services (tenant management, leasing, and portfolio optimization for 100+ buildings owned by 11+ property owners), and Development Marketing (comprehensive marketing, lease-up, asset optimization, consulting, and research for new developments). Supporting digital tools include a Home Valuation tool, online property listings platform, and home search portal.

Product overview

Mirador Real Estate is a full-service residential real estate brokerage operating primarily in New York City, offering a unified platform of services that includes buying, selling, and renting residential properties. The core offering consists of Brokerage Services, Development Marketing (a comprehensive marketing and leasing solution for developers), and Landlord Services for property owners. Supporting these are digital tools including a Home Valuation Tool powered by Luxury Presence AVM Analytics, a Property Listings Platform for browsing exclusive and MLS listings, a Home Search Portal with filtering capabilities, and Neighborhood Expertise guides. Additional specialized services include Marketing Services (photography, video, virtual tours), Consulting & Research, and Asset Optimization—all delivered through a team-based approach with leasing professionals averaging eight years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Brokerage Services

Quantifiable outcome

• Vacancy rates reduced to under 1%
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Era Justin Realty Co.minorStrategic or Co-development Partner · 8 March 2017Strategic alliance announced March 8, 2017. The partnership seeks to expand each brokerage's reach in their respective markets: Mirador in New York City and Era Justin Realty in New Jersey.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Compass: Compass is a national residential brokerage with a major NYC presence, offering agent tools, marketing platforms, and a full-service buy/sell experience. It directly competes for the same agent talent, listings, and developer mandates in Manhattan that Mirador serves.
• Engel & Völkers Americas: Engel & Völkers operates a global franchise model with NYC shops competing for residential buyer/seller mandates. Comparable in agent-led service model and on landlord/development marketing adjacent offerings.
• Sotheby's International Realty: Sotheby's International Realty operates a global-affiliate model with a significant NYC residential footprint. Comparable via agent-network franchise model, luxury positioning, and a development marketing arm that overlaps Mirador's landlord/services offerings.

Direct peers

• Serhant. Serhant. is a digitally native NYC residential brokerage combining sales, leasing, and development marketing with strong content/social brand. Comparable to Mirador on property type, geography, and a sales-led GTM, with deeper media presence.
• Brown Harris Stevens: Brown Harris Stevens is a NYC-focused residential brokerage serving high-end buyers/sellers, renters, and landlords. Mirador competes with BHS for the same Manhattan seller and landlord mandates, particularly in Upper West Side and other amenitized neighborhoods.
• Halstead Real Estate: Halstead (now part of Brown Harris Stevens) is a NYC-focused residential brokerage with landlord and new-development services. Overlaps directly with Mirador on rentals, landlord representation, and selective buyer/seller representation across Manhattan boroughs.
• Warburg Realty: Warburg Realty is a Manhattan-focused independent residential brokerage offering sales, rentals, and new development marketing. Closest comparable in business model, customer profile, and mid-size independent-brokerage positioning.
• The Corcoran Group: Corcoran is an NYC-focused residential brokerage with strong new-development, sales, and rentals divisions. It targets the same buyer/seller and landlord segments as Mirador, especially in Manhattan and Brooklyn, with comparable luxury and mid-market positioning.
• Douglas Elliman: Douglas Elliman is one of NYC's largest residential brokerages with deep new-development marketing and landlord representation arms. Comparable services: residential sales/rentals, new development absorption, and luxury/high-end listing focus across the same Manhattan neighborhoods Mirador covers.

Regional players

• Elegran Real Estate: Elegran is an independent NYC residential brokerage serving buyers, sellers, renters, and landlords. It is comparable by product type and customer segment but operates primarily in NYC; closest peer in scale category to Mirador.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/miradorrealestate
• Xx.com/MiradorRE

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirador Real Estate