PT Pulo Mas Jaya
PT Pulo Mas Jaya is an East Jakarta-based BUMD property developer and asset manager, subsidiary of PT Jakarta Propertindo, operating commercial, residential, retail, equestrian, and green-space assets across the Pulomas area.
- Company typePrivate
- Founded1996
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What PT Pulo Mas Jaya does
PT Pulo Mas Jaya (PMJ) is an Indonesian property development and management company headquartered in East Jakarta, operating as a BUMD (Regional-Owned Enterprise) under parent PT Jakarta Propertindo (Jakpro), which holds over 90% ownership following share acquisitions completed in 2001 and 2003. The company traces its origins to the 1963 Yayasan Perumahan Pulo Mas satellite city initiative and was formally incorporated in 1996 to accelerate development of an 86-hectare core land holding within the larger 350-hectare Pulomas master plan in East Jakarta.
The company's portfolio spans commercial real estate (Pulomas Office Park, a six-building complex), retail (V-Nesia Mall, a four-floor shopping center on 2.3 hectares), residential (Pulomas Park Center apartments with 13 2BR/3BR units and 90 studio units; Pulomas Residence townhouses developed in joint venture with PT Indo Galery Square), recreation and sports (the 35-hectare Jakarta International Equestrian Park Pulomas, an OIE- and EU-certified facility that hosted 2018 Asian Games equestrian events), public green space (Ria Rio Park), and education (Global Sevilla School). Recurring rental income from these assets is supplemented by revenue from joint-venture development schemes (including BOT arrangements such as Tamansari Equine and the Starbucks Menteng joint operation), land development partnerships, event venue hire, and facility management services.
The go-to-market model combines direct B2B sales to corporate tenants and government clients, partnership-driven land development through public tenders ([email protected] and an e-procurement portal), and direct-to-consumer apartment sales and leasing. Customer segments include corporate office tenants, individual apartment buyers and renters, property developers and investors seeking joint-venture opportunities, government and public-sector entities, and event organizers. As a BUMD, the company combines a government mandate to develop East Jakarta's designated Primary Center with private-sector revenue discipline, and it is actively seeking strategic partners for new developments including Pulomas Tower, Lot 10 land optimization, and JIEPP commercial initiatives.
PT Pulo Mas Jaya firmographics
Firmographics- Name
- PT Pulo Mas Jaya
- Legal name
- PT Pulo Mas Jaya
- Website
- https://pulomasjaya.co.id
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PT Pulo Mas Jaya is an East Jakarta-based BUMD property developer and asset manager, subsidiary of PT Jakarta Propertindo, operating commercial, residential, retail, equestrian, and green-space assets across the Pulomas area.
- Ownership category
- akta.pro rank
PT Pulo Mas Jaya industry classification
Industry- Product category
- Commercial Real Estate Development
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Commercial Real Estate Asset Management (BPAJAMAB)
- akta.pro secondary industries
- Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL), Master-Planned Community & POA Management (BPAJAHAD), Residential Real Estate Asset Management (BPAJAMAA)
Keywords
Where PT Pulo Mas Jaya is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices7 records
Markets served
PT Pulo Mas Jaya business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales, Others
Revenue model
- Commercial Property Rental and Leasing: Rental income from Pulomas Office Park (6 buildings with office spaces), V-Nesia Mall retail spaces, apartment units at Pulomas Park Center, and event venue rental at Jakarta International Equestrian Park.
- Land Development and Asset Optimization: Development and optimization of company-owned land assets through master planning, highest and best use studies, and strategic partnerships. Focus on preparing to become master developer for Pulomas area designated as Primary Center of East Jakarta.
- Joint Venture Development: Revenue sharing arrangements with development partners for integrated property projects such as Pulomas Residence (with PT Indo Galery Square) and Tamansari Equine (Build, Operate, Transfer scheme).
- Facility Management Services: Property management services including cleaning, security, parking, and maintenance for owned and managed properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Apartment units at Pulomas Park Center - 13 units type 2BR/3BR plus 90 Studio units at Tifolia tower |
| One time/ perpetual license | Multi-year contract | HBU Consultancy Services for Land Development |
| Subscription | Monthly | Cleaning and Gardening Services for Properties |
| Subscription | Monthly | Outsourced Security and Manpower Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
PT Pulo Mas Jaya product offering
Product offeringCore offering
PT Pulo Mas Jaya develops, owns, and manages a diversified real estate portfolio in East Jakarta including the 6-building Pulomas Office Park, the 35-hectare Jakarta International Equestrian Park Pulomas (JIEPP), the V-Nesia Mall shopping center, the Pulomas Park Center apartments, the Pulomas Residence townhouses, the Ria Rio Park green space, and the Global Sevilla School. The company also pursues land optimization, joint ventures, and BOT schemes to position itself as a master developer for the Pulomas area. Revenue is generated through direct leasing, joint venture revenue sharing, event venue rental, and facility management services.
Product overview
PT Pulo Mas Jaya is a property development company and subsidiary of PT Jakarta Propertindo (BUMD of DKI Jakarta Provincial Government). The company operates as an integrated property developer managing a diverse portfolio of commercial, residential, and recreational properties in the Pulomas area of East Jakarta. The core offerings include Pulomas Office Park (6-building office complex), Jakarta International Equestrian Park Pulomas (35-hectare international equestrian facility), Ria Rio Park (urban green space), V-Nesia Mall (shopping center), Pulomas Residence (townhouses), and Pulomas Park Center Apartments. The company is transitioning to become a master developer for the Pulomas area and actively seeks strategic partnerships for various development projects including Lot 10 land optimization, Pulomas Tower, and JIEPP facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Pulomas Office Park
Quantifiable outcome
- Asian Games 2018 equestrian venue hosting 20 countries, 100 athletes, 120 horses
- +2 more outcomes
Companies that use PT Pulo Mas Jaya
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
PT Pulo Mas Jaya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PT Pulo Mas Jaya partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- PT Colliers International IndonesiaminorProperty consultancy engaged for Highest and Best Uses (HBU) study for land development planning. Contract value: Rp 643,000,000.
- PT Trisaka Matra IndonesiaminorTopography and boundary surveying services for Phase 2 of Ria-Rio land (10 hectares). Contract value: Rp 70,000,000.
- Investo Medika Asia (IMA)minorHealthcare partner providing technology platform via MyHealth Diary application integrated with vaksinasi.org for free COVID-19 vaccination drive-thru for teachers and elderly.
- Mayapada HealthcareminorHealthcare partner supporting free COVID-19 vaccination drive-thru program for teachers and elderly at JIEPP.
- Yayasan Sinergi Wiyata Aksara Nusantara (SWAN)minorCommunity organization element supporting COVID-19 vaccination drive-thru program, collaborating with Jakarta Timur Health Office.
- SpeedLabminorHealthcare partnership for COVID-19 screening test drive-thru services at JIEPP facility from April 3 to October 2, 2021, offering promotional pricing for Jakarta Timur residents.
- PT Pipit Sari BersaudaraminorCleaning and gardening services provider for Pulomas Office Park, Ria-Rio Park, and JIEPP. Monthly contract: Rp 225,676,000.
- PT First SecurityminorSecurity and outsourced manpower services provider. Monthly contract: Rp 568,792,000.
- RS Mitra Keluarga Kelapa GadingminorPartnership for rapid test drive-thru services at JIEPP location, supporting government COVID-19 prevention program.
- Equinara ConsortiumcoreConsortium consisting of PT Equina Global Prima (Equinara), DeLaqour Premium GmbH (DELAQOUR), and Perkumpulan Equestrian Indonesia Raya (KLUB EQUINARA) selected through tender process to manage equestrian facilities at JIEPP, aiming to make it a world-class integrated equestrian facility and revenue center rather than cost center.
- Starbucks Menteng Joint OperationminorJoint operation for construction and management of apartment and support facilities on 46,234 m2 land at Kayu Putih. Cooperation agreement No. 14 dated March 16, 2006. Only 2 of 5 planned towers built by 2014.
- PT Indo Galery SquarecoreJoint venture partner for Pulomas Residence project - integrated town house development for middle-class market, developed together with club facilities.
- Tamansari Equine DevelopmentminorBuild, Operate, and Transfer (BOT) joint venture for integrated equestrian development on 21,000 m2 land.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
PT Pulo Mas Jaya competitors and assessment
Company assessmentDirect peers
- PT Summarecon Agung: Large Indonesian mixed-use developer (residential, commercial, retail) operating townships similar in concept to PT Pulo Mas Jaya's master-planned Pulomas area, with comparable scale and customer base in Greater Jakarta.
- PT Jakarta Propertindo (Jakpro): Jakpro is the parent company and 90%+ shareholder of PT Pulo Mas Jaya. It is also a DKI Jakarta BUMD focused on property development, infrastructure, and urban facilities in Jakarta, making it the most directly comparable entity.
- MNC Land: Indonesian property developer focused on integrated mixed-use developments including residential, hotels, and entertainment facilities in Greater Jakarta, comparable in product mix and target customer segments.
- Perum Perumnas: State-owned housing developer (BUMN) providing mass-market residential housing across Indonesia, comparable as a government-backed entity developing housing and integrated communities.
- PT Agung Podomoro Land: Large Indonesian developer focused on mixed-use high-rise and township projects in Greater Jakarta, including office and retail components comparable to PT Pulo Mas Jaya's Pulomas Office Park and V-Nesia Mall.
- PT Ciputra Development: Major Indonesian property developer with extensive mixed-use and township developments including residential, commercial, and retail, comparable in product breadth and target market to PT Pulo Mas Jaya.
- PT Intiland Development: Established Indonesian developer with mixed-use, residential, and commercial properties in Greater Jakarta, comparable in product breadth and Jakarta market focus to PT Pulo Mas Jaya.
- PT Lippo Karawaci: Indonesian integrated developer with townships, residential, retail (Lippo Malls), and healthcare facilities, comparable in product diversity and large-scale mixed-use development.
- PT Sinar Mas Land (BSD City): Indonesian developer of BSD City and other large-scale integrated townships with residential, commercial, and industrial components; comparable in master-planned development concept and asset scale to PT Pulo Mas Jaya's Pulomas area.
Broad incumbents
- PT PP (Pembangunan Perumahan): State-owned construction and property developer (BUMN) with significant government-backed real estate and infrastructure projects across Indonesia, comparable as a government-affiliated enterprise with large-scale development mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PT Pulo Mas Jaya social profiles
Digital presencePT Pulo Mas Jaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
PT Pulo Mas Jaya leadership team
Management profileNumber of profiles
Profiles6 records
PT Pulo Mas Jaya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PT Pulo Mas Jaya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PT Pulo Mas Jaya
What does PT Pulo Mas Jaya do?
PT Pulo Mas Jaya develops, owns, and manages a diversified real estate portfolio in East Jakarta including the 6-building Pulomas Office Park, the 35-hectare Jakarta International Equestrian Park Pulomas (JIEPP), the V-Nesia Mall shopping center, the Pulomas Park Center apartments, the Pulomas Residence townhouses, the Ria Rio Park green space, and the Global Sevilla School. The company also pursues land optimization, joint ventures, and BOT schemes to position itself as a master developer for the Pulomas area. Revenue is generated through direct leasing, joint venture revenue sharing, event venue rental, and facility management services.
Is PT Pulo Mas Jaya a public or private company?
PT Pulo Mas Jaya is a private company. It is classified as state government owned and is currently operating.
When was PT Pulo Mas Jaya founded?
PT Pulo Mas Jaya was founded in 1996. It employs 101 to 250 people.
Where is PT Pulo Mas Jaya based?
PT Pulo Mas Jaya is headquartered in Jakarta, Indonesia, in the Asia region.
How does PT Pulo Mas Jaya make money?
Four revenue lines are on record. Commercial Property Rental and Leasing is the primary driver. The others are land Development and Asset Optimization, joint Venture Development and facility Management Services.
Who are PT Pulo Mas Jaya's main competitors?
Direct peers on record are PT Summarecon Agung, PT Jakarta Propertindo (Jakpro), MNC Land, Perum Perumnas, PT Agung Podomoro Land, PT Ciputra Development, PT Intiland Development, PT Lippo Karawaci and PT Sinar Mas Land (BSD City). PT PP (Pembangunan Perumahan) is listed as a broad incumbent.
Does PT Pulo Mas Jaya have an API?
No public API is recorded for PT Pulo Mas Jaya.
What industry is PT Pulo Mas Jaya in?
PT Pulo Mas Jaya's product category is Commercial Real Estate Development. Its primary akta.pro industry code is BPAJAMAB, Commercial Real Estate Asset Management, with a secondary code of BPAJAMAL, Real Estate Development Asset Management (Project/Construction-to-Stabilization). Its SIC code is 6552.