What iytro does

iytro is a Paris-based on-demand marketing services company that provides fractional Chief Marketing Officer (CMO) leadership, subscription-based embedded marketing teams, and project-based tactical marketing execution to startups, scale-ups, and mid-market enterprises. Founded in 2019 by Jonathan Lumbroso, a former CMO at VC fund Alven, the company pioneered the "part-time CMO" category in France (rebranded from its original "Part-time CMO" identity to "iytro") and now operates a collective team of 30+ senior marketing experts across Paris, Barcelona, and New York, serving more than 400 clients.

The company delivers through three core service lines: Part-time CMO (fractional senior leadership embedded in client teams), 1+1 Marketing (subscription model pairing strategy with execution), and On-demand Marketing (project-based deliverables in positioning, product marketing, events, CRM, and content). iytro Creative Studio (ICS), created via the November 2024 acquisition of New York-based Flying Saucer studio, adds brand identity and visual design, while the October 2025 launch of iytro Performance Hub added structured performance marketing. iytro holds B Corp certification and operates as a brand within the 2CGroup portfolio following a June 2023 combination.

iytro monetizes primarily through monthly recurring subscriptions (fractional CMO and 1+1 tiers) and project-based fees (on-demand), targeting founders, CEOs, and C-suite leaders who need senior marketing capabilities without full-time hires. The go-to-market is sales-led and direct, supported by thought-leadership content and an 86% client referral rate. The company completed a strategic LBO with Andera Partners in December 2024, indicating institutional capital backing for continued expansion.

Name

iytro

Legal name

SAS IYTRO

Website

https://iytro.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

iytro is a Paris-based on-demand marketing services firm providing fractional CMO leadership, subscription embedded marketing teams, and project-based execution to startups, scale-ups, and mid-market enterprises across Europe and the US.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Fractional marketing services
• Part-time CMO
• Marketing team subscription
• Performance marketing
• Brand strategy

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Part-time CMO / Fractional CMO Services: Senior marketing leadership embedded into client teams on a part-time basis, providing strategic oversight and execution without full-time commitment.
2. 1+1 Subscription Marketing: The first marketing team by subscription model, combining strategic and tactical execution on an ongoing basis.
3. On-Demand Marketing Projects: Project-based marketing services for specific needs such as positioning, product marketing, event management, CRM integrations, and content strategy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

iytro is an on-demand marketing services company that delivers senior marketing expertise to clients through three core models: a Part-time CMO (fractional) engagement embedding a senior marketing leader inside the client team, a 1+1 Marketing subscription combining ongoing strategy and execution, and On-demand Marketing projects for specific deliverables (positioning, product marketing, events, CRM, content). The company is a brand within parent 2CGroup and serves 400+ clients across Paris, Barcelona, and New York with a team of 30+ marketing experts.

Product overview

iytro is an on-demand marketing company offering flexible marketing services structured around three core service models: Part-time CMO (fractional marketing leadership embedding within client teams), 1+1 Marketing (the first marketing team by subscription combining strategy with execution), and On-demand Marketing (project-based tactical support for specific marketing needs). The company operates the iytro Performance Hub (launched October 2025) for structured growth agency services, and iytro Creative Studio for brand identity and visual design work (established through the November 2024 acquisition of Flying Saucer studio). All services are delivered by a team of 30+ marketing experts across Paris, Barcelona, and New York, emphasizing measurable impact and flexible engagement terms rather than proprietary technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Part-time CMO Fractional Chief Marketing Officer engagement where senior part-time marketing leaders embed within client teams to plan, pilot, and execute marketing strategy, evolving with the business as it grows. Targets startups, scale-ups, and SMEs needing CMO-caliber leadership without full-time cost.
• 1+1 Marketing Subscription-based marketing team combining ongoing strategy and execution for clients who need marketing capability without internalizing full-time headcount.
• On-demand Marketing Project-based marketing services delivering specific outcomes on a plug-in, deliverable basis, including positioning, product marketing, event management, CRM integrations, and content strategy.
• iytro Performance Hub Performance marketing hub providing structured growth agency services focused on measurable marketing outcomes and revenue-driven campaigns.
• iytro Creative Studio (ICS) Creative studio handling brand identity, website design, and visual systems, formed from the acquisition of Flying Saucer studio.

Quantifiable outcome

• 86% of clients recommend iytro's services
• +4 more outcomes

Named customers11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered strategic, core and minor.

• Flying Saucer StudiostrategicStrategic or Co-development Partner · 1 November 2024iytro acquired Flying Saucer studio, a New York-based design agency, in November 2024. This acquisition formed the basis for ICS (iytro Creative Studio), expanding visual and creative capabilities.
• 2CGroupcoreOthersParent company of iytro. iytro joined 2CGroup (the Entrepreneur's one-stop shop) in June 2023, expanding expertise and service offerings. 2CGroup is also B Corp certified. iytro operates as a key brand under 2CGroup's portfolio.
• Norrsken House BarcelonaminorOthersCo-working space partner hosting iytro's Barcelona office at Norrsken House location.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Hawke Media: Full-service performance marketing agency offering flexible, à-la-carte marketing services to startups and mid-market companies. Closely aligned with iytro's on-demand and subscription service model.
• SmartBug Media: Full-service digital marketing agency known for HubSpot-focused services and flexible engagement models. Comparable to iytro's 1+1 subscription and on-demand project offerings.
• Chief Outsiders: Largest US fractional CMO firm with a network of 100+ part-time CMOs serving mid-market and enterprise clients. Directly comparable to iytro's Part-time CMO offering with overlapping business model and target customer.
• Grow Wire: B2B marketing-as-a-service firm offering fractional CMO and outsourced marketing team services to SaaS and tech companies. Closely matches iytro's subscription and fractional CMO positioning.
• Ladder: Growth marketing agency combining strategy, creative, and execution services for digital-first brands. Overlapping in flexible engagement models and mid-market/startup customer profile.
• Single Grain: Digital marketing agency specializing in SEO, paid media, and growth strategy for SaaS and startups. Comparable in targeting growth-stage clients and offering modular marketing expertise similar to iytro's part-time CMO model.

Broad incumbents

• Jellyfish: Global digital marketing agency offering media, creative, and consulting services to enterprise brands. Overlaps with iytro's enterprise client roster and digital marketing capabilities but at significantly larger scale.
• R/GA: Global creative and digital agency with strategy, design, and technology capabilities. Comparable in serving enterprise marketing needs (e.g., Adidas, Microsoft relationships) but operates as a full-service traditional agency.
• Bounteous: Digital experience agency offering strategy, design, and technology services to enterprise clients. Comparable in scope of marketing services but at broader enterprise scale than iytro's mid-market focus.

Emerging players

• Malt: European freelance marketplace for marketing, tech, and creative talent. Adjacent competitor that enables clients to build fractional marketing teams directly, potentially disintermediating traditional fractional CMO firms like iytro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iytro_io
• LinkedInlinkedin.com/company/iytro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iytro