Tourist Journey

What Tourist Journey does

Tourist Journey is a Tel Aviv-based direct-to-consumer travel company, founded in 2020, that designs, packages, and sells multi-day curated tour itineraries to individual travelers, groups and families, and luxury travelers across destinations in Europe, Asia, the Middle East and North Africa, and Latin America. Its core offerings span three tiers: pre-built Ready Made Packages, customizable versions of listed itineraries (hotel choice, extra nights, airport transfers), and a Private & Luxury tier with bespoke VIP itineraries, private guides, and luxury accommodations. The company claims over 200,000 travelers annually and operates across at least six currency markets (USD, AUD, CAD, EUR, GBP, JPY), serving a globally distributed English-speaking traveler base.

The platform is built on a WordPress-based stack with custom theming for package management, online booking, and the online customization tool. Customer engagement is handled via website contact forms, a dedicated WhatsApp business line, and phone, with the company reporting that 90% of inquiries are responded to within one business day and that licensed local guides and 24/7 emergency support are standard. There is no public-facing API, no mobile app, and no disclosed AI/ML capabilities; personalization is primarily handled by human travel advisors rather than algorithmic systems.

Commercially, Tourist Journey generates revenue through one-time tour package sales with unit pricing displayed as 'From Per Person' and a 30% deposit model to secure bookings. Distribution is direct through its own e-commerce storefront, supported by content marketing (SEO-driven travel guides and sample itineraries) and earned media coverage in Forbes, Travel & Leisure, Vogue, The Independent, Elle, The Telegraph, and The New York Times. The company holds a recurring TripAdvisor Certificate of Excellence. No revenue, funding, ownership, or management team details are publicly disclosed.

Name

Tourist Journey

Legal name

Tourist Journey

Website

https://touristjourney.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourist Journey is a Tel Aviv-based direct-to-consumer travel company that designs and sells curated multi-day tour packages to global travelers across Europe, Asia, MENA, and Latin America, through a WordPress-based booking platform with WhatsApp support and multi-currency checkout.

Ownership category

akta.pro rank

Product category

Tour & Travel Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Packaged tour services
• Custom travel itineraries
• Luxury private tours
• Multi-day tour packages
• Guided cultural tours

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tour Package Sales: Multi-day packaged tour itineraries sold directly to consumers through the website. Packages include accommodation, expert guides, transportation, select activities, and meals/tastings. Both pre-planned and fully customizable tour options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tourist Journey is a direct-to-consumer travel company that curates and sells multi-day tour packages to global travelers. Its core offerings span ready-made, customized, and luxury/private tour packages covering destinations across Asia, Europe, the Middle East & North Africa, and Latin America, with each package typically bundling accommodations, expert guides, transportation, select activities, and meals. Customers can book pre-built packages online, customize listed packages via an online tool, or request fully bespoke itineraries through a contact form.

Product overview

Tourist Journey is a travel planning platform offering three core product tiers: Ready Made Packages (pre-built multi-day tour packages across global destinations), Customized Packages (customizable versions of listed packages allowing hotel selection, extra nights, and additional services), and Private & Luxury Packages (exclusive VIP experiences with private guides, luxury accommodations, and bespoke itineraries). The platform organizes tours by regional destination categories including Italy, Switzerland, Spain, and Portugal, with each region offering multiple specific tour packages ranging from 4 to 20 days. Packages consistently include accommodations, expert guides, select activities, and meal inclusions. The company leverages technology through a user-friendly online booking and customization interface, with customer service available via multiple channels including WhatsApp.

Differentiator

Problem solved

Functional benefit

Brands

• Ready Made Packages: Curated collection of pre-made multi-day tour packages covering major destinations worldwide
• Customized Packages
• Luxury & VIP

Products and services

• Ready Made Packages Pre-made multi-day tour packages curated by travel experts, covering destinations across Asia (Cambodia, China, India, Japan, South Korea, Vietnam), Europe (Croatia, Greece, Iceland, Italy, Portugal, Spain, Switzerland), Middle East & North Africa (Egypt, Israel, Jordan, Morocco, Saudi Arabia, UAE), and Latin America (Mexico). Packages include accommodations, transfers, select activities, and expert guides.
• Customized Packages Customizable tour packages allowing customers to choose hotels, add extra nights, include airport transfers, or make further customizations to listed tour packages through an online tool. Also supports fully custom trips designed for couples, families, and large groups, handling all logistics end-to-end.
• Private & Luxury Packages Elevated and exclusive travel experiences for VIP travelers, including private tours, luxury accommodations, private transfers, and fully customized itineraries tailored to group size and interests. Available for any group size through dedicated luxury tour advisors.
• Switzerland Package Tours Multi-day tour packages covering Switzerland destinations including Zurich, Lucerne, Interlaken, and Grindelwald, plus combined Italy-Switzerland itineraries.
• Spain Package Tours Multi-day tour packages covering Spain destinations including Madrid, Barcelona, Basque Country, Bilbao, San Sebastian, and regional food and cultural experiences.
• Portugal Package Tours Multi-day tour packages covering Portugal destinations including Lisbon, Porto, the Algarve, Douro Valley, and regional cultural and wine experiences.

Quantifiable outcome

• 200,000+ travelers annually
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Trafalgar Tours: Long-established guided tour operator with global multi-day itineraries including Europe, Asia and the Americas. Broader incumbent in the multi-day guided tour category, comparable to Tourist Journey's Ready Made Packages.
• Intrepid Travel: Established global small-group adventure tour operator with hundreds of multi-day itineraries across all continents. Broader incumbent in packaged group tours; comparable to Tourist Journey on multi-day tour format though more group-focused.
• G Adventures: Public-traded small-group tour operator with a large multi-day tour catalogue across all continents. Incumbent peer operating in packaged multi-day tours, with broader global reach than Tourist Journey.

Direct peers

• Viator: Tripadvisor-owned global marketplace for tours, activities, and multi-day experiences with online booking. Most directly comparable to Tourist Journey as an online retailer of pre-packaged and bookable tours across all major destinations.
• GetYourGuide: SoftBank-backed global tours and activities marketplace offering bookable tours, attractions, and multi-day experiences with multilingual content. Direct competitor in the online packaged/curated tour space across Europe and globally.
• TourRadar: Online marketplace specializing in multi-day guided tours and adventure packages from global operators. Closely comparable business model: pre-packaged multi-day itineraries with online booking, similar to Tourist Journey's Ready Made Packages.
• Kensington Tours: Bespoke luxury tour operator offering custom multi-country itineraries with private guides and high-end accommodations. Direct peer to Tourist Journey's Custom & Luxury/VIP tier, serving affluent travelers seeking private guided experiences.
• Audley Travel: Specialist tour operator focused on tailor-made multi-country itineraries to Europe, Asia, Africa and Latin America. Comparable mix of customizable and pre-built multi-day tours for individual travelers, similar to Tourist Journey's hybrid catalogue model.
• Luxury Escapes: Online retailer of curated luxury holiday packages and tours globally, with both ready-made and customizable offerings. Direct peer to Tourist Journey's Private & Luxury tier with similar target customer and online booking model.

Emerging players

• Airbnb Experiences: Marketplace of bookable local experiences hosted by individuals, expanding into multi-day offerings. Overlaps with Tourist Journey in curated experience booking but emphasizes shorter, single-host activities rather than multi-day packaged tours.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tourist-journey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourist Journey