Now Connected
Now Connected is a privately-held French coworking operator founded in 2015 that designs, manages, and operates 18 premium coworking spaces across France under a multi-brand platform (Now coworking, Now connected, Now meeting, Now care), serving roughly 4,000 members via subscription and franchise plus services contracts with institutional property owners.
- Company typePrivate
- Founded2015
- HeadquartersRouen, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Now Connected does
Now Connected (legal entity 'Now connected', headquartered in Rouen, France) is a privately-held French coworking operator founded in 2015 that designs, builds, commercializes, and operates premium coworking spaces across France under a multi-brand platform comprising Now coworking (independent flexible workspaces), Now connected (B2B services for property owners and institutions), Now meeting (meeting-room and event-space booking), and Now care (wellness programming for members). The company manages a network of 18 spaces spanning approximately 30,000–40,000 m² across 10 French regions — including Bordeaux, Lille, Lyon, Marseille, Nantes, Rouen, Strasbourg, Toulouse, Metz, Bayonne, and the Paris region — and serves a community of roughly 4,000 'Noworkers' on tiered, no-commitment monthly subscriptions (nomad, desk, worklab). Its core technology is a proprietary interior-design and storytelling methodology paired with an internal social application (employee directory and forums) that enables cross-space networking and community animation; the company does not sell a standalone SaaS product.
The business model blends three revenue streams: (i) recurring subscription revenue from end-user coworking memberships, (ii) franchise fees from the 2024-launched franchise program that lets third-party investors operate Now-branded spaces, and (iii) services contracts ('prestation de services') under which Now Connected manages the full lifecycle of a coworking space — from design and pre-commercialization through operations and community management — for institutional and private property owners who retain real-estate ownership. The asset-light, partner-funded structure is supported by B2B relationships with institutional landlords including SCPI Accimmo Pierre (managed by BNP Paribas REIM), Société de la Tour Eiffel, GA Smart Building, MJ Développement, and FC Metz. The company is led by CEO Maxime Givon, has between 11 and 50 employees, has not raised disclosed external capital, and emphasizes its independence as a founder-led operator in the French coworking market.
Now Connected firmographics
Firmographics- Name
- Now Connected
- Legal name
- Now connected
- Website
- https://now-connected.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Now Connected is a privately-held French coworking operator founded in 2015 that designs, manages, and operates 18 premium coworking spaces across France under a multi-brand platform (Now coworking, Now connected, Now meeting, Now care), serving roughly 4,000 members via subscription and franchise plus services contracts with institutional property owners.
- Ownership category
- akta.pro rank
Now Connected industry classification
Industry- Product category
- Coworking Space Operations
- NAICS
- Facilities Support Services (561210)
- SIC
- Services-Facilities Support Management Services (8744), Real Estate Operators (No Developers) & Lessors (6510)
- akta.pro primary industry
- Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)
Keywords
Where Now Connected is headquartered
LocationHeadquarters
- HQ city
- Rouen
- HQ country
- France
- HQ region
- Europe
Offices15 records
Markets served
Now Connected business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Coworking Space Subscriptions: Coworking memberships (nomad, desk, worklab plans) generating recurring monthly revenue. Members pay per month with no commitment, no notice period, and no security deposit. Additional revenue from meeting room and printer usage beyond included allotments.
- Franchise Fees: Franchise model launched in 2024 where franchisees pay to use the Now brand, receive operational support, access the proven concept, and benefit from a collaborative franchised network.
- Services Contract (Prestation de Services): Fee-based service contract where Now Connected manages the full lifecycle of a coworking space — from concept and interior design through to operation and community management — for property owners. The property owner retains building ownership and capital costs while Now handles all operational aspects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Nomad Plan — flexible drop-in access |
| Subscription | Monthly | Desk Plan — dedicated private desk in shared office |
| Subscription | Monthly | Worklab Plan — assigned private office |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Now Connected product offering
Product offeringCore offering
Now Connected designs, manages, and operates coworking spaces across France, operating 18 locations with approximately 4,000 members. The company offers flexible monthly coworking memberships (nomad, desk, worklab plans) to end users, and provides B2B service contracts and franchise programs for property owners, real estate investors, and institutional landlords to valorize unused office space under the Now brand.
Product overview
Now Connected operates a multi-brand coworking platform comprising four sub-brands — Now coworking (independent coworking spaces), Now connected (B2B services for cities, real estate owners, and institutions), Now meeting (meeting room and event space reservations), and Now care (wellness programming) — supported by a portfolio of service modules including hospitality management, franchise and service contracts, space design and layout, commercialization, and community animation. The company manages 18 coworking spaces across France, offering flexible subscription plans (nomad, desk, and worklab) with no commitment required. The platform is oriented around a concept of premium workspace design and a thriving community experience, with the four brands serving different market segments (independent users, B2B partners, space owners, and wellness-focused members) within a unified ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Now coworking: Original brand of Now, offering independent coworking spaces for all types of businesses
- Now connected
- Now meeting
- Now care
Products and services
- Now coworking The original Now coworking sub-brand providing independent coworking spaces for all types of businesses across 18 French locations, with three subscription tiers (nomad drop-in access, dedicated shared desk, and assigned private office) on a no-commitment, monthly basis.
- Now meeting Now meeting is a dedicated booking website that allows members and external clients to reserve meeting rooms and event spaces across all 18 Now coworking locations in France.
- Now care Now care is the wellness event program dedicated to the coworker community, offering daily activities organized around monthly themes such as relaxation, healthy food, and sport, including workshops, massage, yoga, and tastings across all Now spaces.
- Contrat de prestation de services (Service contract) A full-service management contract for property owners, real estate investors, and institutions covering the entire lifecycle of a coworking space from conception and interior design through to commercial operations and community management, for surface areas between 900 and 3,900+ m². The property owner retains building ownership and capital costs while Now Connected handles all operational aspects.
- Franchise contract Franchise model launched in 2024 where franchisees pay to use the Now brand and proven concept, receiving operational and logistical support and benefiting from a collaborative franchised network. The franchise process involves a 7-step journey from discovery to opening.
- Hospitality services Hospitality management services for buildings and shared spaces, including reception, gym management, business center operations, nomad workspace, auditorium, coordinated maintenance contracts (fire safety, electricity, HVAC, elevators), green spaces, wifi, online press, connected lockers, recycling points, sports sessions, wellness coaching, concierge services, catering management, and event coordination.
- Space design and layout services Interior architecture and space layout services including decorative storytelling, moodboard creation, custom furniture design and manufacturing, ergonomic adjustable-height desks, premium design inspired by architectural styles (baroque, art deco, art nouveau), and coordination with quality suppliers.
- Commercialization services Four-stage commercial expertise covering pre-commercialization (market analysis and launch planning), opening (communication events, offline advertising, social media), post-opening at 6 months (prospecting, client retention, feedback adjustment), and ongoing daily commercialization with CRM management and community communication.
- Community animation services Daily community-building events including breakfasts, afterworks, conferences, and workshops, facilitated by a proprietary social application with directory and forums to enable networking at the national level, with dedicated Community Builders for personalized follow-up.
Quantifiable outcome
- Near 4,000 members across all spaces
- +3 more outcomes
Companies that use Now Connected
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Now Connected technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Now Connected partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SCPI Accimmo Pierre (BNP Paribas REIM)coreSCPI Accimmo Pierre, managed by BNP Paribas REIM, is a property investment company that owns office buildings housing two Now coworking spaces: Now La Garenne-Colombes (Vision Défense building) and Now Saint-Denis (Portes de France building). These are commercial real estate partnerships where the property owner provides the real estate asset and Now provides coworking operations.
- Société de la Tour EiffelcoreSociété de la Tour Eiffel is a real estate company that owns the Tour LillEurope building in Lille, which houses Now Lille Europe (1,100 m², 15 offices, 6 meeting rooms). The partnership follows the services contract model where the property owner provides the real estate and Now operates the coworking space.
- MJ DéveloppementcoreMJ Développement is a partner for the Now Bayonne space (600 m², 10 offices, 14 meeting rooms) located in the On Spot building. The partnership involves co-investment or joint development of the coworking space under the Now brand.
- GA Smart BuildingcoreGA Smart Building is a smart building company that owns the Niwa building in Toulouse (Now Toulouse: 2,000 m², 50 offices, 8 meeting rooms), which also serves as GA Smart Building's headquarters. The building is both an operational coworking space and the company's corporate headquarters.
- FC Metz / Stade St-SymphorienminorNow Metz is located within Stade St-Symphorien, the home stadium of FC Metz. This is a unique real estate partnership repurposing part of a sports stadium complex into a 1,700 m² coworking space (53 offices, 7 meeting rooms).
- Private Property Owners (Various)coreSeveral Now spaces are located in buildings owned by private individuals or entities, including Now Isneauville (l'Office building), Now Bordeaux (rehabilitated building), Now Lille (Palais de la Bourse), Now Lyon (André Citroën building), and others. These partnerships follow the services contract model.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Now Connected competitors and assessment
Company assessmentDirect peers
- WeWork: Premium global coworking operator with a strong focus on design, community, and hospitality. Closest comparable to Now Connected in terms of premium positioning and member experience, though WeWork operates at much larger scale and has a different capital structure.
- Kwerk: Premium French coworking operator with locations in Paris and major French cities. Competes directly with Now Connected on design quality, hospitality, and enterprise-grade workspace offerings.
- Deskeo: Paris-based flexible office and coworking operator acquired by IWG. Offers premium, fully-managed workspace solutions to enterprises across France, directly overlapping with Now Connected's services contract model and design-led approach.
- Morning Coworking: French coworking chain with multiple locations across France. Competes with Now Connected in the domestic market on flexible memberships and community-driven workspace, though with a different scale and brand positioning.
- Wojo: French coworking and flexible office brand backed by Bouygues Immobilier and Accor. A direct domestic competitor to Now Connected with similar premium positioning and services for enterprises and property owners in France.
Broad incumbents
- IWG (Regus): Global leader in flexible workspace, operating brands like Regus, Spaces, and HQ. Largest direct competitor to Now Connected, with significantly larger scale, capital, and geographic reach, though Now focuses on a more premium, community-driven positioning.
- Industrious: Premium flexible workspace provider focused on enterprise clients. Comparable to Now Connected in design quality and service orientation, though primarily operating in the US and recently expanding to Europe.
Regional players
- Newton Offices: European coworking and flexible office operator with presence in France and other European cities. Comparable to Now Connected in offering serviced office and coworking solutions to enterprises, with a stronger international footprint.
Others
- Workthere: European flexible workspace brokerage and advisory platform. Adjacent to Now Connected's B2B services contract offering, as both serve property owners and enterprises seeking flexible workspace solutions.
Emerging players
- Compass Offices: Premium serviced office and coworking operator in Asia-Pacific and select European markets. Comparable to Now Connected in offering flexible, premium workspace with hospitality-driven service orientation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Now Connected social profiles
Digital presenceNow Connected financial estimates
Financial estimateRevenue estimate
Valuation estimate
Now Connected leadership team
Management profileNumber of profiles
Profiles1 record
Now Connected funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Now Connected M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Now Connected
What does Now Connected do?
Now Connected designs, manages, and operates coworking spaces across France, operating 18 locations with approximately 4,000 members. The company offers flexible monthly coworking memberships (nomad, desk, worklab plans) to end users, and provides B2B service contracts and franchise programs for property owners, real estate investors, and institutional landlords to valorize unused office space under the Now brand.
Is Now Connected a public or private company?
Now Connected is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Now Connected founded?
Now Connected was founded in 2015. It employs 11 to 50 people.
Where is Now Connected based?
Now Connected is headquartered in Rouen, France, in the Europe region.
How does Now Connected make money?
Three revenue lines are on record. Coworking Space Subscriptions are the primary driver. The others are franchise Fees and services Contract (Prestation de Services).
Who are Now Connected's main competitors?
Direct peers on record are WeWork, Kwerk, Deskeo, Morning Coworking and Wojo. Broad incumbents are IWG (Regus) and Industrious. Newton Offices is listed as a regional player. Workthere is listed as an others. Compass Offices is listed as an emerging player.
Does Now Connected have an API?
No public API is recorded for Now Connected.
What industry is Now Connected in?
Now Connected's product category is Coworking Space Operations. Its primary akta.pro industry code is IMAIALAF, Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding). Its NAICS code is 561210 and its SIC code is 8744.