Sport Safety International

What Sport Safety International does

Sport Safety International, operating as Sport Safety Digital, LLC, is a sport safety education company founded in 2009 and headquartered in Pine Brook, New Jersey. The company delivers online and live-instructor-led certification courses — most prominently ConcussionWise, with adjacent programs HeatWise, CardiacWise, and a Sport Safety Specialist credential — targeting four persona segments: healthcare providers requiring continuing medical education, coaches subject to state-level concussion training mandates, parents, and athletes. Its core technology is the Online Learning Academy, a self-serve platform that handles registration, video and interactive course delivery, completion tracking, credential issuance, and renewal management, supplemented by the ConcussionWise Registry for credential verification across organizations.

The business model spans multiple revenue streams. As of July 10, 2025, courses that were previously free now carry a nominal fee to fund program development and technical infrastructure, with PRO-tier credentials adding verification capabilities sold on a subscription-style basis. Sport Safety International also generates revenue through bulk course licenses sold to schools, youth sports organizations, and recreation programs; white-label education campaigns delivered to brand partners for community engagement and corporate social responsibility; consulting services covering emergency action plans and risk assessments; and an Instructor Orientation Program that certifies the 200+ ConcussionWise Instructors and 100+ Sport Safety Instructors who deliver live courses globally. Distribution is hybrid: product-led growth through the Online Learning Academy, channel partner delivery through the instructor network, and direct sales for consulting and bulk licensing.

Sport Safety International has trained over 2.5 million individuals across 56 countries and has issued 10,000 PRO certificates, but operates with a small team (1-10 employees) and is privately held under founder Robb Rehberg, PhD, ATC, NREMT, with no disclosed institutional funding. The company maintains trademarks across its branded programs and domains and holds a programmatic relationship with the NATA Research and Education Foundation. Its growth signals are concentrated in the recent paid-pricing transition, product line expansion beyond concussion, and international reach via multi-language website support.

Name

Sport Safety International

Legal name

Sport Safety Digital, LLC

Website

https://sportsafety.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport Safety International delivers online and live sport safety certification courses — including ConcussionWise, HeatWise, and CardiacWise — to healthcare providers, coaches, parents, and athletes worldwide via its Online Learning Academy and 200+ instructor network.

Ownership category

akta.pro rank

Product category

Sport Safety Education and Certification

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industries

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sport safety education
• Concussion training
• Athletic training courses
• Online certification programs
• Sports medicine consulting

Headquarters

HQ city

Pine Brook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Fees: Nominal fee charged for courses as of July 10, 2025 (previously free). PRO credentials available for purchase with verification capabilities.
2. Bulk Course Licenses: Organizations can purchase course licenses in bulk for their coaches, with volume-based purchasing available.
3. Consulting Services: Professional consulting services including emergency action plan writing, risk/safety assessments, and sport safety/sports medicine/emergency care assistance.
4. White-Label Education Campaigns: Branded education campaigns where partner brands surround credible course content with their branding, including data collection and extended experience.
5. Instructor Program: ConcussionWise Instructor Orientation Program enabling individuals to teach live concussion education courses using customized course materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Sport Safety International delivers online and live sport safety education courses covering concussion (ConcussionWise), heat illness (HeatWise), cardiac emergencies (CardiacWise), and general sport safety specialist training. Offerings include self-paced web courses, instructor-led live courses via a 200+ instructor network, white-label branded campaigns for partners, credential verification, and consulting services such as emergency action plans and risk assessments for schools and sports programs.

Product overview

Sport Safety International operates as an education-first organization offering a portfolio of sport safety certification and training programs. The core offering centers on ConcussionWise™ — a concussion education platform available in online self-paced and live instructor-led formats, supplemented by an Instructor Orientation Program that trains certified instructors to deliver live courses. The company also provides white labeled education campaigns for brand partners, an online learning academy with registration and tracking capabilities, credential verification services, and consulting services for emergency action plans and risk assessments. The product architecture combines self-service online courses with a live instructor network and enterprise partnership capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• ConcussionWise: Concussion education course for coaches, parents, athletes, and healthcare providers, offered in live and online formats
• HeatWise
• CardiacWise
• Sport Safety Specialist

Products and services

• ConcussionWise

Quantifiable outcome

• Over 2.5 million people trained across 56 countries
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NATA Research and Education FoundationminorStrategic or Co-development PartnerSport Safety International actively supports research through generous donations to the NATA (National Athletic Trainers' Association) Research and Education Foundation, supporting the advancement of athletic training research and education.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• USA Football: USA Football provides coach certification, safety education, and Heads Up Football training to youth and amateur football coaches in the US. It is a partial peer—sport-specific (football), with overlapping coach certification, concussion, and safety content.

Direct peers

• Positive Coaching Alliance: Positive Coaching Alliance provides coach development and certification programs focused on creating a positive, healthy sport environment for youth athletes. It is a direct peer in coach education and certification with overlapping buyers (youth coaches and parents).
• National Federation of State High School Associations (NFHS) Learning Center: NFHS Learn offers online courses and certifications for high school coaches, officials, and administrators, including concussion and sport safety content. It is a direct peer because it sells mandated coach certification courses to the same secondary-school buyer through a similar online platform.
• U.S. Center for SafeSport: The U.S. Center for SafeSport delivers abuse prevention and athlete safety training mandated for US Olympic and Paralympic sports. It is a direct peer in athlete safety education with overlapping training, certification, and verification mechanics, though focused on abuse rather than injury prevention.

Emerging players

• TeachAids: TeachAids produces medically-validated, multimedia health education products including concussion education used by schools, sports organizations, and governments. It is an emerging peer in concussion education with a research-driven, content-licensed delivery model similar to SSI's white-label approach.
• Korey Stringer Institute: The Korey Stringer Institute (University of Connecticut) is a leading authority on exertional heat stroke prevention and produces heat safety education for coaches and athletes. It is a focused peer to SSI's HeatWise offering, sharing the same expert-led heat illness prevention niche.
• MomsTEAM Institute: MomsTEAM is a long-running youth sports health and safety information publisher producing educational content for parents, coaches, and athletes. It is an emerging peer in youth sport safety education with overlapping content categories but a different delivery model (editorial vs. certified courses).

Others

• Brain Injury Association of America: BIAA is a national advocacy organization providing concussion and brain injury education, resources, and awareness campaigns. It is an adjacent peer/ecosystem participant rather than a direct seller of certifications, but it shapes public perception and policy in SSI's core category.

Broad incumbents

• CDC HEADS UP: The Centers for Disease Control and Prevention's HEADS UP initiative is a free, government-backed concussion education program targeting coaches, parents, athletes, and healthcare providers. It directly overlaps SSI's ConcussionWise offering in audience, content, and price point (free). It is the most prominent free alternative in the category.
• American Red Cross: The American Red Cross delivers widely-adopted first aid, CPR, and AED training to coaches, parents, and youth sports organizations. It is a broad incumbent that competes for safety education wallet share, though its content is general first aid rather than sport-specific catastrophic injury prevention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportsafetyintl
• Facebookfacebook.com/SportSafetyInternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Safety International