Mogogo F&B Furniture
Mogogo F&B Furniture designs and manufactures modular, linenless food and beverage furniture for the hospitality industry, serving hotels, cruise lines, catering companies, and convention centers globally through direct showrooms and a regional distributor network.
- Company typePrivate
- Founded2009
- HeadquartersYoungstown, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mogogo F&B Furniture does
Mogogo F&B Furniture designs and manufactures modular, linenless food and beverage furniture for the hospitality industry. The company was founded (per firmographic records in 2009, and re-established as an international brand in 2016) by co-founders Moti Ben Aharon (a Le Cordon Bleu-trained chef serving as CEO) and Yariv Kadosh (an industrial designer), combining culinary operational insight with industrial design. Mogogo's core product is a Modular System of banquet stations available in Classic (linear) and Creative (patented curved) ranges, supported by specialized collections including Mono collapsible bamboo tables, Moby double-wall insulated beverage coolers, Oval sculptural stations, Pro Ice Bin, Roll'n service carts, Canvas shelving, CliX quick-lock tables, Cantine market carts, Grabit portable tables, Polo tables, X-Tray risers, and V-Shield sneeze guards. The company's engineering moats rest on a proprietary BHP (Bamboo High-Pressure Laminate) material combining HPL layers with a vertical bamboo core and on two granted patents covering the CliX one-click/one-twist locking mechanism and the Creative Range curved station design.
Mogogo F&B Furniture firmographics
Firmographics- Name
- Mogogo F&B Furniture
- Legal name
- Mogogo F&B Furniture
- Website
- https://mogogo-buffet.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mogogo F&B Furniture designs and manufactures modular, linenless food and beverage furniture for the hospitality industry, serving hotels, cruise lines, catering companies, and convention centers globally through direct showrooms and a regional distributor network.
- Ownership category
- akta.pro rank
Mogogo F&B Furniture industry classification
Industry- Product category
- Hospitality Furniture
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Furniture and Related Product Manufacturing (337)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)
- akta.pro primary industry
- Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)
Keywords
Where Mogogo F&B Furniture is headquartered
LocationHeadquarters
- HQ city
- Youngstown
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Mogogo F&B Furniture business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Sales: Primary revenue from selling F&B furniture including modular banquet stations, service carts, tables, shelving systems, and accessories. Products sold as complete units with various configurations.
- Design Services: Layout design services including 2D and 3D layouts and presentations for customizing products to fit F&B venues.
- Customization Services: Custom printed items (canopy, quick covers with logos/patterns/colors) and custom piece development with special materials, unique finishes, and new add-ons.
- Replacement Parts: Individual parts can be purchased separately for replacement, enabling ongoing revenue and customer retention.
- Accessories and Add-ons: Separate sale of accessories including casters, quick covers, cutting boards, cheese trays, glass holders, ice buckets, and other add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom Quote-based Pricing |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
Mogogo F&B Furniture product offering
Product offeringCore offering
Mogogo designs, manufactures, and sells modular food and beverage furniture for the hospitality industry. The product portfolio includes linenless buffet tables, banquet stations, service carts, beverage coolers, shelving systems, and presentation accessories built around a modular component system. Products are sold to hotels, catering companies, cruise lines, convention centers, and event venues through direct showroom sales and a global distributor network.
Product overview
Mogogo F&B Furniture is a hospitality furniture company offering a portfolio of modular, linenless food and beverage furniture products. The core offering centers on the Modular System as the flagship collection, complemented by specialized product lines including Mono (collapsible bamboo tables), Moby (double-wall beverage coolers), Oval (sculptural stations), Pro Ice Bin, Roll'n Service Carts, Canvas Shelving, Polo Tables, CliX Tables (quick-lock mechanism), Cantine (market carts), Grabit (portable side tables), and X-Tray Risers. Add-on accessories include V-Shield sneeze guards. Products are designed with sustainable materials (bamboo, BHP composite) and feature modularity, mobility, and linenless design principles. The company operates through distribution partnerships with Steelite International across North America, Europe, Middle East, Asia, and other regions.
Differentiator
Problem solved
Functional benefit
Brands
- Mono Collection: Collapsible buffet table collection with unique folding mechanism for effortless setup, transport, and compact storage. Crafted from bamboo with dark-stained end grain.
- Moby Collection
- Oval Collection
- Modular System
- Roll'n Service Carts
- Canvas Collection
- Cantine Collection
- CliX Collection
- Polo Tables
- V-Shield System
- Grabit Collection
- X-Tray Risers
Products and services
- Mono Collection Collapsible buffet tables crafted from bamboo with dark-stained end grain and a sleek monochromatic design, featuring a unique folding mechanism for effortless setup, transport, and compact storage. Designed for hospitality operators needing quick-turnaround banquet furniture.
- Moby Collection Double-wall insulation beverage cooler and display unit that keeps drinks chilled and surfaces dry, available as countertop or freestanding units with stainless steel bowl option. Designed for hospitality F&B service and presentations.
- Oval Collection Versatile sculptural station designed for indoor and outdoor use, suitable for gelato stands, mixology counters, or any setting needing charm; available as cocktail cart, gelato cart, base cart, and ice bin cart.
- Pro Ice Bin Oval-shaped ice bin with insulated double-wall construction that chills bottles, seafood, salads while keeping surfaces dry; can be used standalone, on Modular stations, or with the Oval cart.
- Cantine Collection Market cart-inspired display collection reviving the archetype iconic cart design with updated modern materials, suitable for goods transportation and merchandise displaying in hospitality venues.
- Modular System Flagship modular banquet station system allowing endless food-serving configurations from the same components, composed of Classic Range (linear design) and Creative Range (patented curved design) with add-ons. Designed for hotels, catering, and event venues requiring flexible buffet layouts.
- Roll'n Service Carts Service carts with high density bamboo panels, heavy duty casters, and vinyl covered or stainless steel handles; transformable into cheese serving, cocktail, or room service carts with various add-ons. Used by hotels and cruise lines for in-room and event service.
- Canvas Collection Innovative shelving system for the hospitality sector, acting as a blank canvas for professional creative vision; functions as back bar or food/beverage display. Combines uncluttered aesthetics with functional design.
- Polo Collection Lightweight and versatile coffee and bar tables designed using the Modular System, available in Round, Square, or Oval Tabletop shapes; easily transformed from coffee table to bistro or bar table to champagne station.
- CliX Collection Catering tables with patented CliX quick-lock mechanism where one click attaches and one twist detaches; available in three heights and three tabletop shapes (round, square, rectangle) for easier storage and assembly.
- Grabit Collection Portable side tables designed for Grab & Go serving style with genuine leather handle for effortless carrying and thin metal base that slides under chairs; features durable BHP top in various finishes.
- V-Shield System Free-standing sneeze guard system designed for safety on flat surfaces of any length with features to turn corners and shield ends; V-Guard legs equipped with magnets, notches, and anti-slip pads.
- X-Tray Risers Food presentation risers that enhance visual appeal of buffets and dining setups with unique X-shaped design allowing creative arrangements and artistic touches.
- Design Services Professional layout design services including 2D and 3D layouts and presentations for customizing Mogogo products to fit specific F&B venues.
- Customization Services Custom printed items (canopy, quick covers with logos, patterns, or colors) and bespoke piece development with special materials, unique finishes, and new add-ons tailored to operator needs.
Quantifiable outcome
- Substantial savings on money, laundry, handling, set-up, replacement of linens as well as energy by moving to linenless furniture
- +2 more outcomes
Companies that use Mogogo F&B Furniture
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Mogogo F&B Furniture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mogogo F&B Furniture partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Steelite InternationalcoreMogogo announced a new distribution agreement with Steelite International in April 2020. Steelite is a leading supplier of tabletop and buffet solutions to the hospitality industry. The partnership handles distribution across North America, UK, and Germany markets.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Mogogo F&B Furniture competitors and assessment
Company assessmentBroad incumbents
- TableCraft Products: Broad-line foodservice and buffet equipment supplier with product overlap in beverage dispensers, ice displays, and tabletop presentation. Targets hotels, catering, and restaurants with a catalog approach vs. Mogogo's modular premium positioning.
- Carlisle Foodservice Products: Large foodservice equipment and supply manufacturer offering beverage service, tableware, and buffet/display products. Overlaps with Mogogo's beverage/buffet solutions and shares hospitality end customers, though at much broader scale.
- Grosfillex: Established manufacturer of commercial-grade indoor and outdoor furniture for hospitality and foodservice. Broader portfolio than Mogogo but overlapping in commercial F&B seating, tables, and event furniture for hotels and restaurants.
Direct peers
- Steelite International: Mogogo's primary distribution partner and a leading manufacturer/distributor of tabletop and buffet solutions for hospitality. Directly comparable product portfolio (buffet ware, presentation pieces) and overlapping customer base in hotels and catering make it the closest peer despite also being a channel partner.
- MTS Seating: Manufacturer of commercial-grade seating and tables for hospitality, foodservice, and entertainment venues. Overlaps with Mogogo in event/banquet table categories and shares restaurant and hospitality customers.
- Lancaster Table: US commercial table and seating manufacturer serving hospitality, banquet, and foodservice. Directly comparable in folding banquet tables and commercial-grade F&B furniture sold through dealers and to enterprise customers.
- Cal-Mil: US-based designer and manufacturer of buffet, beverage, and food presentation products for the hospitality industry. Comparable product categories (ice containers, display pieces, buffet accessories) and shared customer base of hotels and caterers.
- Forbes Industries: Manufacturer of custom hospitality carts, banquet equipment, and food service furniture. Comparable in product (service carts, room-service trolleys, folding tables) and customer base (hotels, cruise lines, casinos).
Emerging players
- CresCor (Crown Equipment): Specialty manufacturer of mobile food service equipment including heated/insulated holding cabinets, banquet cabinets, and carts. Comparable to Mogogo's Roll'n and Moby collections in mobile F&B service equipment for hotels and catering.
- BonChef: European-based designer/manufacturer of modular buffet and presentation systems for hotels and catering. Closest European peer to Mogogo's modular banquet-station concept, with overlapping but partial product overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mogogo F&B Furniture social profiles
Digital presenceMogogo F&B Furniture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mogogo F&B Furniture leadership team
Management profileNumber of profiles
Profiles8 records
Mogogo F&B Furniture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mogogo F&B Furniture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mogogo F&B Furniture
What does Mogogo F&B Furniture do?
Mogogo designs, manufactures, and sells modular food and beverage furniture for the hospitality industry. The product portfolio includes linenless buffet tables, banquet stations, service carts, beverage coolers, shelving systems, and presentation accessories built around a modular component system. Products are sold to hotels, catering companies, cruise lines, convention centers, and event venues through direct showroom sales and a global distributor network.
Is Mogogo F&B Furniture a public or private company?
Mogogo F&B Furniture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mogogo F&B Furniture founded?
Mogogo F&B Furniture was founded in 2009. It employs 11 to 50 people.
Where is Mogogo F&B Furniture based?
Mogogo F&B Furniture is headquartered in Youngstown, United States, in the North America region.
How does Mogogo F&B Furniture make money?
Five revenue lines are on record. Furniture Sales are the primary driver. The others are design Services, customization Services, replacement Parts and accessories and Add-ons.
Who are Mogogo F&B Furniture's main competitors?
Broad incumbents on record are TableCraft Products, Carlisle Foodservice Products and Grosfillex. Direct peers are Steelite International, MTS Seating, Lancaster Table, Cal-Mil and Forbes Industries. Emerging players are CresCor (Crown Equipment) and BonChef.
Does Mogogo F&B Furniture have an API?
No public API is recorded for Mogogo F&B Furniture.
What industry is Mogogo F&B Furniture in?
Mogogo F&B Furniture's product category is Hospitality Furniture. Its primary akta.pro industry code is HSACAGAL, Catering Equipment, Rentals & Setup (Non-decor). Its NAICS code is 3371 and its SIC code is 2511.