Graiman
Graiman is an Ecuadorian ceramic and porcelain tile manufacturer under Grupo Industrial Graiman (GIG), producing tiles, natural stones, floating floors, and distributing Kohler bathroom products for residential and commercial construction customers across Ecuador via owned retail stores and digital quoting channels.
- Company typePrivate
- Founded1994
- HeadquartersCuenca, Ecuador
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Graiman does
Graiman manufactures and sells ceramic and porcelain tiles, natural stones, floating floors, and complementary bathroom and kitchen products for residential and commercial construction customers in Ecuador. The company's core portfolio spans Porcelanato, Cerámica, Decorados y Mosaicos, Piedras Naturales, Pisos Flotantes, Baños, and Cocinas, produced at its main manufacturing facility in Cuenca (Parque Industrial Manchángara, Panamericana Norte Km 4). Manufacturing capability is anchored in proprietary surface technologies including inkjet printing, 3D and 4D relief effects, anti-slip R10 finishes, colored enamel, heavy-duty formats, and sintered stone (Piedra Sinterizada). Graiman also distributes Kohler sanitary ware and faucets through its bathroom and kitchen channels, extending its offering beyond tiles.
Graiman operates as the flagship ceramics subsidiary of Grupo Industrial Graiman (GIG), an Ecuadorian industrial conglomerate that includes Calatayud Cia. Ltda., Induatenas S.A., Tubería Galvanizada Ecuatoriana S.A., Fábrica de Resortes Vanderbilt S.A., and Azuay Nuevo Milenio (ANUMIL) S.A. The company generates revenue through a hybrid direct-to-consumer model: owned Graiman Store retail locations and an Outlet for discounted inventory, supplemented by the Cotizador online quote builder that delivers project-based quotations by email, a WhatsApp advisory line for personalized sales support, and BIMTILES — a Building Information Modeling tool that lets architects and contractors embed Graiman specifications into digital construction plans. Pricing is quote-based rather than listed, reflecting the project-driven nature of tile and surface material sales across residential remodeling and commercial construction use cases.
Graiman firmographics
Firmographics- Name
- Graiman
- Legal name
- Grupo Industrial Graiman (GIG)
- Website
- https://graiman.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Graiman is an Ecuadorian ceramic and porcelain tile manufacturer under Grupo Industrial Graiman (GIG), producing tiles, natural stones, floating floors, and distributing Kohler bathroom products for residential and commercial construction customers across Ecuador via owned retail stores and digital quoting channels.
- Ownership category
- akta.pro rank
Graiman industry classification
Industry- Product category
- Ceramic and Porcelain Tiles
- NAICS
- Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Floor Covering Retailers (449121)
- SIC
- Pottery & Related Products (3260), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Tile & Stone Flooring Installation (HSAPAGAE), Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE)
Keywords
Where Graiman is headquartered
LocationHeadquarters
- HQ city
- Cuenca
- HQ country
- Ecuador
- HQ region
- Latin America
Offices2 records
Markets served
Graiman business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ceramic and Porcelain Tile Sales: Primary revenue stream from manufacturing and selling ceramic tiles, porcelain tiles, and sintered stone products for residential and commercial construction applications
- Bath and Kitchen Products: Sales of bathroom fixtures including Kohler sanitary ware, faucets, and kitchen products as part of a comprehensive home solutions offering
- Quotation and Project Services: Quote-based sales system for project planning and customized product solutions for contractors and homeowners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Project-based quotation system - pricing varies by product type, quantity, and installation requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Graiman product offering
Product offeringCore offering
Graiman manufactures and sells ceramic and porcelain tiles, natural stone, floating floors, bathroom fixtures, and kitchen products for residential and commercial construction. The company operates its own Graiman Store retail locations across Ecuador, an outlet store, and an online quotation system (Cotizador), while also distributing Kohler bathroom products as part of a comprehensive home solutions offering.
Product overview
Graiman is an Ecuadorian ceramics and porcelain manufacturer offering a diversified portfolio of tile products including Porcelanato, Cerámica, Decorados y Mosaicos, and Piedras Naturales. The company operates under Grupo Industrial Graiman (GIG) and provides complementary product lines such as Pisos Flotantes (floating floors), Baños, and Cocinas. The portfolio includes specialized offerings like the Precios Turquesa entry-level line and BIMTILES for architectural professionals. Graiman distributes through its own retail network (Graiman Store locations) and an outlet store, while offering digital services including an online quotation tool (Cotizador) and visual design spaces for Kitchens, Bathrooms, Interiors, Exteriors, and Commercial applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Porcelanato (Porcelain Tiles)
Companies that use Graiman
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Graiman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Graiman partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KohlercoreGraiman serves as a distributor for Kohler bathroom products including sanitary ware (sanitarios), bathroom faucets (griferías de baño), and kitchen faucets (griferías de cocina). The partnership is prominently featured on the website's bathroom section, with dedicated Kohler product categories. This extends Graiman's offering beyond its own tile products to provide comprehensive bathroom solutions to customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Graiman competitors and assessment
Company assessmentOthers
- Kohler Co. US-based global bath and kitchen fixtures brand for which Graiman is a distribution partner in Ecuador. Listed as a peer because the partnership is strategic and core to Graiman's bathroom offering, and Kohler competes in adjacent bath/kitchen categories.
Direct peers
- Grupo Lamosa: One of the largest ceramic tile manufacturers in the Americas (Mexico, with US/South America footprint). Comparable as a vertically integrated tile producer with branded retail presence serving both residential and commercial construction in Latin America.
- Pamesa Cerámica: Spanish ceramic tile manufacturer with significant international distribution, including Latin America. Comparable as a competing tile manufacturer offering porcelain and ceramic collections aimed at residential and commercial projects.
- Eliane S.A. Brazilian ceramic tile manufacturer with a broad product portfolio covering floor, wall, and porcelain tiles for residential and commercial use. Comparable as a regional ceramic tile competitor serving Latin American construction markets with branded product lines.
- Ceramica San Lorenzo (Grupo Pilar): South American ceramic tile manufacturer operating across Argentina, Colombia, and other LatAm markets. Directly comparable as a regional tile producer competing in similar construction end-markets with multi-country presence.
- Interceramic: Mexican-based ceramic tile and bath products manufacturer with manufacturing operations and showrooms across Mexico and the US. Directly comparable as a regional ceramic tile producer with showrooms, premium collections, and bath/kitchen adjacencies.
Broad incumbents
- Porcelanosa Grupo: Spanish premium tile and bath/kitchen surfaces group with global distribution. Comparable as an incumbent premium tile brand with an integrated tiles-plus-bath-plus-kitchen offering, though with broader geographic reach than Graiman.
- Dal-Tile (Mohawk Industries): North American ceramic tile manufacturer and the largest in the US, owned by Mohawk Industries. Comparable as a large incumbent tile manufacturer with proprietary digital tools, broad residential and commercial distribution, and continuous product innovation.
- Roca (Roca Sanitario): Global Spanish-origin bathroom and ceramic surfaces manufacturer with deep Latin America presence. Comparable as a broad incumbent whose bathroom-ceramics offering overlaps with Graiman's Kohler-distributed bath business and own ceramic surfaces portfolio.
Regional players
- Cerâmica Carmelo Fior: Brazilian ceramic tile manufacturer with a focus on porcelain and large-format tiles. Comparable as a regional South American competitor offering similar tile categories to Graiman, though primarily serving the Brazilian market.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Graiman social profiles
Digital presenceGraiman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graiman leadership team
Management profileNumber of profiles
Graiman subsidiaries and ownership
Company hierarchySubsidiaries6 records
Graiman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graiman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graiman
What does Graiman do?
Graiman manufactures and sells ceramic and porcelain tiles, natural stone, floating floors, bathroom fixtures, and kitchen products for residential and commercial construction. The company operates its own Graiman Store retail locations across Ecuador, an outlet store, and an online quotation system (Cotizador), while also distributing Kohler bathroom products as part of a comprehensive home solutions offering.
Is Graiman a public or private company?
Graiman is a private company. It is classified as corporate owned and is currently operating.
When was Graiman founded?
Graiman was founded in 1994. It employs 1,001 to 5,000 people.
Where is Graiman based?
Graiman is headquartered in Cuenca, Ecuador, in the Latin America region.
How does Graiman make money?
Three revenue lines are on record. Ceramic and Porcelain Tile Sales are the primary driver. The others are bath and Kitchen Products and quotation and Project Services.
Who are Graiman's main competitors?
Kohler Co. is listed as an others. Direct peers are Grupo Lamosa, Pamesa Cerámica, Eliane S.A., Ceramica San Lorenzo (Grupo Pilar) and Interceramic. Broad incumbents are Porcelanosa Grupo, Dal-Tile (Mohawk Industries) and Roca (Roca Sanitario). Cerâmica Carmelo Fior is listed as a regional player.
Does Graiman have an API?
No public API is recorded for Graiman.
What industry is Graiman in?
Graiman's product category is Ceramic and Porcelain Tiles. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIAFAC, Plumbing Fixtures & Faucets Showrooms. Its NAICS code is 327120 and its SIC code is 3260.