Pepfuels
Pepfuels is India's first government-registered doorstep diesel delivery platform, sourcing High Speed Diesel directly from OMC refineries and delivering via PESO-approved bowser fleets to manufacturing units, data centers, DG sets, and commercial vehicle fleets across 7 Indian states.
- Company typePrivate
- Founded2017
- HeadquartersDelhi, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Pepfuels does
Pepfuels is a Delhi-based private company founded in 2017 that operates an online doorstep diesel delivery platform targeting industrial and commercial buyers across India. It is positioned as India's first government-registered online fuel delivery company, sourcing High Speed Diesel directly from oil marketing company refineries (IOCL, BPCL, HPCL, Reliance, BP) rather than through dealer intermediaries. The company delivers fuel via PESO-approved bowser Mobile Dispensing Units (MDUs) to manufacturing units, data centers, DG set operators, and vehicle fleets in 7 Indian states.
The core technology stack consists of a web-based ordering portal and an Android mobile app for self-serve booking, a corporate B2B portal with centralized procurement and MIS reporting, and a GPS- and camera-monitored delivery management system designed to prevent fuel theft and ensure pre-delivery quality and quantity verification. Distribution is a hub-and-spoke model anchored in Noida (headquarters) with operations hubs in Delhi, Hyderabad, and Vizag, supported by a direct B2B sales team and digital ordering channels.
Pepfuels generates revenue from the margin between its procurement cost and the government-set Retail Selling Price of diesel, supplemented by volume-tiered delivery fees of Rs 1 per liter for orders above 200 liters and Rs 0.50 per liter for orders between 200 and 500 liters. The minimum order quantity of 200 liters skews the customer base toward enterprise and industrial buyers, though the platform also serves SMBs and individuals via self-serve ordering. The company is founder-owned, led by CEO Tikendra Yadav alongside co-founders Pratik Kathil and Sandeep Thakur, with no disclosed institutional funding.
Pepfuels firmographics
Firmographics- Name
- Pepfuels
- Legal name
- Pepfuels
- Website
- https://pepfuels.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pepfuels is India's first government-registered doorstep diesel delivery platform, sourcing High Speed Diesel directly from OMC refineries and delivering via PESO-approved bowser fleets to manufacturing units, data centers, DG sets, and commercial vehicle fleets across 7 Indian states.
- Ownership category
- akta.pro rank
Pepfuels industry classification
Industry- Product category
- Fuel Delivery Services
- NAICS
- Fuel Dealers (4572)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
Keywords
Where Pepfuels is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Pepfuels business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Sales: Pepfuels purchases diesel from oil marketing company refineries and registered dealers, then sells to customers at government-set Retail Selling Price plus delivery charges. Revenue is generated from the margin between procurement cost and retail selling price.
- Delivery Fees: Additional delivery fees charged per liter based on order volume: Rs 1/Litre for orders over 200 liters, Rs 0.50/Litre for orders between 200-500 liters. This is a per-transaction fee added to the base fuel price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small orders (>200 liters): Rs 1/Litre shipping cost |
| Unit Pricing | Pay-as-you-go | Medium orders (200-500 liters): Rs 0.50/Litre shipping cost |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Pepfuels product offering
Product offeringCore offering
Pepfuels operates an online platform that enables customers to book doorstep diesel delivery through a mobile app and website. The company sources High Speed Diesel (HSD) directly from oil marketing company refineries and dispatches PESO-approved Mobile Dispensing Units (bowsers) to deliver fuel at the customer's premises, including vehicles, DG sets, and manufacturing units, with a 3-hour standard lead time and quality/quantity verification.
Product overview
Pepfuels is India's first government-registered online fuel delivery platform offering doorstep diesel delivery through a multi-channel system. The core offering consists of the Pepfuels Mobile App (Android) and Pepfuels Online Platform (website), which connect customers to Mobile Dispensing Units (MDU) — PESO-approved fuel bowsers that physically deliver diesel. For corporate clients, a dedicated B2B Portal provides centralized procurement and MIS reporting capabilities. The platform eliminates fuel wastage, reduces CO2 emissions, and saves time by delivering fuel directly to vehicles, DG sets, and manufacturing units with quality and quantity guarantees.
Differentiator
Problem solved
Functional benefit
Products and services
- Pepfuels Mobile App
Quantifiable outcome
- Eliminates fuel spillage losses during transportation
- +2 more outcomes
Companies that use Pepfuels
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Pepfuels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pepfuels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oil Marketing Companies (IOCL, Bpcl, HPCL, Reliance, BP)corePepfuels sources diesel directly from refineries and registered dealers of oil marketing companies. The company is uniquely positioned as the only company in India sourcing HSD from refineries. Job postings reference preferred candidates with ex-sales and marketing backgrounds from OMCs (IOCL, Bpcl, HPCL, Reliance, BP).
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pepfuels competitors and assessment
Company assessmentDirect peers
- Booster Fuels: Mobile fuel delivery startup focused on fleet and commercial fueling in the US, using proprietary mini-tankers and a software-driven platform. Same doorstep-to-vehicle value proposition and enterprise customer profile as Pepfuels.
- FuelBuddy: Indian doorstep diesel and fuel delivery startup offering on-demand fuel to vehicles and equipment. Closest direct competitor to Pepfuels in the same geography and customer base (manufacturing, fleet, commercial).
- Yoshi (formerly Filld): US on-demand fuel delivery company delivering gasoline directly to vehicles at workplace or home locations. Closest US analogue to Pepfuels' doorstep model via mobile app ordering and direct-to-customer bowsers.
Broad incumbents
- Bharat Petroleum (BPCL): Major Indian OMC with extensive fuel retail, bulk, and industrial diesel supply. Named in Pepfuels' sourcing relationships and represents the kind of incumbent the doorstep delivery model is partially disintermediating at the customer interface.
- Nayara Energy: Private-sector Indian fuel retailer with a network of branded fuel stations and bulk/commercial diesel supply. Comparable as a broad-based downstream fuels participant whose B2B offering overlaps with Pepfuels' target segments.
- Hindustan Petroleum (HPCL): Indian OMC serving retail, commercial, and bulk diesel customers nationwide. Same comparison logic as IOCL/BPCL: a broad incumbent whose core diesel-distribution franchise overlaps with Pepfuels' enterprise and fleet customer base.
- Indian Oil Corporation (IOCL): India's largest state-owned oil marketing company and one of Pepfuels' named fuel supply partners. Operates retail, bulk, and B2B diesel sales nationally — competes broadly with Pepfuels on the B2B/commercial fuel side while also being an upstream supplier.
- Shell Fleet Solutions: Global major's commercial fleet-fueling business, including on-site fueling, fuel cards, and bulk delivery to corporate and government fleets. Overlaps with Pepfuels in targeting enterprise fleet customers, though via a much broader portfolio.
- Reliance Industries (Jio-BP JV): Through its Jio-BP joint venture, Reliance operates a large Indian fuel-retail and commercial-supply business. Functions both as a potential supplier to Pepfuels and as a broad incumbent competitor for commercial diesel customers.
Regional players
- CAFU: UAE-based on-demand fuel delivery company serving fleets and individual motorists via a mobile-first platform. Same product-offering model (doorstep fuel delivery via bowsers/tankers) as Pepfuels but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Pepfuels social profiles
Digital presencePepfuels compliance and trust
Trust signalCompliance1 record
Pepfuels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pepfuels leadership team
Management profileNumber of profiles
Profiles3 records
Pepfuels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pepfuels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pepfuels
What does Pepfuels do?
Pepfuels operates an online platform that enables customers to book doorstep diesel delivery through a mobile app and website. The company sources High Speed Diesel (HSD) directly from oil marketing company refineries and dispatches PESO-approved Mobile Dispensing Units (bowsers) to deliver fuel at the customer's premises, including vehicles, DG sets, and manufacturing units, with a 3-hour standard lead time and quality/quantity verification.
Is Pepfuels a public or private company?
Pepfuels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pepfuels founded?
Pepfuels was founded in 2017. It employs 101 to 250 people.
Where is Pepfuels based?
Pepfuels is headquartered in Delhi, India, in the Asia region.
How does Pepfuels make money?
Two revenue lines are on record. Fuel Sales are the primary driver. The others are delivery Fees.
Who are Pepfuels's main competitors?
Direct peers on record are Booster Fuels, FuelBuddy and Yoshi (formerly Filld). Broad incumbents are Bharat Petroleum (BPCL), Nayara Energy, Hindustan Petroleum (HPCL), Indian Oil Corporation (IOCL), Shell Fleet Solutions and Reliance Industries (Jio-BP JV). CAFU is listed as a regional player.
Does Pepfuels have an API?
No public API is recorded for Pepfuels.
What industry is Pepfuels in?
Pepfuels's product category is Fuel Delivery Services. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery). Its NAICS code is 4572 and its SIC code is 5171.