CPJ Field

Name

CPJ Field

Legal name

C.P.J. Field & Co. Ltd

Website

https://cpjfield.co.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Burgess Hill

HQ country

United Kingdom

HQ region

Europe

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. At-need Funeral Services: Traditional funeral arrangement services provided at the time of death, including burial, cremation, funeral transport, funeral director services, and ceremony planning.
2. Prepaid Funeral Plans: Advanced funeral planning services allowing individuals to prepay and arrange their funeral in advance. Includes tailored plans (Amberly, Bodiam, Hever), bespoke plans, and no ceremony options. CPJ Field is an Appointed Representative of Golden Leaves Limited, authorised and regulated by the FCA.
3. Charity Donation Collection: Online obituary pages enable monetary donations for charity in memory of loved ones. CPJ Field collects donations on behalf and passes them to Memory Giving for online donations and directly to charities for offline donations. Commission-free service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CPJ Field is a family-run funeral director providing at-need funeral arrangements (burial, cremation, transport, ceremonies) and FCA-regulated prepaid funeral plans through 34 funeral homes across South East England. The company also operates the Never Alone community programme addressing loneliness, alongside online obituary, live streaming, and charity donation services.

Product overview

CPJ Field is a unified funeral services company operating across South East England since 1690, offering comprehensive funeral director services through 34 funeral homes. The core product portfolio includes traditional funeral arrangements (burial, cremation, transport, memorials) supplemented by prepaid funeral planning (Amberly, Bodiam, Hever, Bespoke, and No Ceremony plans) and the Never Alone community support programme. The company operates under multiple regional trading names including Heritage & Sons, Shires, Cooper & Son, Haine & Son, Ballard & Shortall, Edmund & Sons, Constable & Toop, Deric Scott, S.E. Skinner & Sons, Fuller & Scott, Attree & Kent, Christopher Stringer, Liberty Cremations, and Homeland International. Additional services include charity donation collection, funeral flowers arrangements, and bereavement support resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Arrangements Full-service funeral director offerings including burial, cremation, funeral transport, and memorial services provided at the time of death across 34 funeral homes in South East England. Includes religious funeral expertise across Sikh, Buddhist, Catholic, Jewish, and Muslim faiths.
• Prepaid Funeral Plans FCA-regulated prepaid funeral plans (Amberly, Bodiam, Hever, Bespoke, and No Ceremony options) allowing individuals to prepay and arrange their funeral in advance. CPJ Field is an Appointed Representative of Golden Leaves Limited (Firm Reference Number 960923). Plans cover burial or cremation, transportation, funeral director fees, and basic coffin, with customisable options for flowers, memorials, and additional transportation.
• Never Alone Programme Community support initiative designed to help tackle loneliness and build links between people in local communities. Includes local groups directory, community events (coffee mornings, walking groups, book clubs, knitting groups, gardening clubs, lunch clubs, choir groups, arts and crafts groups, sports/fitness groups), social prescribing referrals, wellbeing support, and practical advice. Signposted by local GPs as part of NHS social prescribing across Buckinghamshire, Sussex, and London regions.
• Charity Donation Collection Service Online obituary page service for collecting charitable donations in memory of loved ones, integrated with Memory Giving platform for online donations. Both online and offline donations are supported as a commission-free service to chosen charities.
• Funeral Flowers Service Funeral floral arrangement service including coffin sprays, crosses, hearts, cushions, letter tributes, pedestals, posies, sheaves, wreaths, baskets, and special tributes, supplied through local florist partner Zara Flora.
• Live Streaming Services Virtual attendance service allowing family and friends unable to attend in person to participate in funeral services online, including audio and video recording capabilities. As of 2026, 50% of funeral attendees utilize virtual attendance options.
• Online Funeral Planning Tools Digital self-service tools allowing families to plan funerals online, record funeral wishes, and pre-plan arrangements. Includes funeral wishes form download, online planning functionality, and a client portal for arrangement management at portal.cpjfield.co.uk.

Quantifiable outcome

• 50% of funeral attendees utilized virtual attendance options as of 2026
• +1 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Zara FloraminorOthersLocal florist partner providing funeral floral arrangements including coffin sprays, crosses, hearts, letter tributes, pedestals, posies, baskets, sheaves, wreaths, and special tributes.
• Memory GivingcoreTechnology or IntegrationOnline donation platform integrated with CPJ Field's obituary pages for collecting charitable donations in memory of loved ones. Online donations are sent to chosen charities weekly through Memory Giving.
• Golden Leaves LimitedcoreStrategic or Co-development PartnerCPJ Field (C.P.J. Field & Co. Ltd) is an Appointed Representative of Golden Leaves Limited, authorised and regulated by the FCA for prepaid funeral plans. Golden Leaves provides the regulatory framework and product structure for CPJ Field's funeral plan offerings.
• Local GP Surgeries (Social Prescribing)coreChannel Partner/ Reseller/ DistributorGP surgeries across Buckinghamshire, Sussex, London, and other service areas actively signpost patients to CPJ Field's Never Alone programme as part of NHS social prescribing initiatives. This includes practices in the Aylesbury region and across South East England.
• Mind (Buckinghamshire)minorStrategic or Co-development PartnerMental health charity partner supporting Never Alone programme. Mind Buckinghamshire has publicly stated support for the programme, noting that befriendee services help engage people who report feeling lonely or isolated with local groups.
• Local Community Groups and ClubsminorOthersVarious local groups including coffee mornings, walking groups, book clubs, knitting groups, gardening clubs, lunch clubs, choir groups, arts and crafts groups, and sports/fitness groups that participate in the Never Alone programme directory.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GreenAcres Group: GreenAcres Group operates a portfolio of crematoria and memorial parks across the UK, with adjacent funeral services. Comparable to CPJ Field as a regional multi-site death-care provider offering cremation, funeral, and memorial services, though GreenAcres is more weighted toward crematoria ownership.
• Golden Charter: Golden Charter is one of the UK's leading prepaid funeral plan providers, working through a network of funeral directors as plan providers. Directly comparable to CPJ Field's prepaid plan business (operated via Golden Leaves, a similar appointed-representative model), and competes for the same pre-need customer wallet share.
• Funeral Partners: Funeral Partners is a major UK consolidator of independent funeral directors, operating a portfolio of regional brands across England. Directly comparable to CPJ Field as a multi-brand funeral operator that acquires and retains local trading names under a shared corporate platform, though Funeral Partners is PE-backed (Epiris) and operates a broader regional footprint.
• Memoria UK: Memoria UK operates natural burial grounds and crematoria across the UK with associated funeral services. Comparable to CPJ Field as a death-care provider offering burial, cremation, and funeral services, with overlap in the South East market and similar positioning toward personalised, non-traditional funeral offerings.
• Westerleigh Group: Westerleigh Group is one of the UK's largest independent crematorium operators and providers of funeral services. Comparable to CPJ Field through overlapping cremation and funeral services, though Westerleigh is more focused on crematoria infrastructure and lacks CPJ Field's broad South East funeral home network.

Broad incumbents

• Dignity plc: Dignity plc is the UK's largest listed funeral operator with approximately 800 funeral locations nationwide and a national brand. Comparable to CPJ Field as a multi-site funeral director serving UK families, but operates at far greater scale, has a publicly traded ownership structure, and serves a national rather than regional footprint.
• Co-operative Funeralcare: Co-operative Funeralcare, owned by the Co-operative Group, is one of the UK's largest funeral directors with a national network of funeral homes. Comparable to CPJ Field as a provider of at-need funerals, prepaid funeral plans, and related bereavement services, but operates as a national incumbent under a single corporate brand rather than a federation of local trading names.

Emerging players

• Pure Cremation: Pure Cremation is a UK direct cremation specialist offering unattended, low-cost cremation services nationally. Partially comparable to CPJ Field through CPJ's own Liberty Cremations trading name, but Pure Cremation's entire model is built around the no-ceremony segment that competes with CPJ Field's traditional full-service offerings.
• Distinct Cremations: Distinct Cremations is a UK direct cremation provider offering unattended cremation services nationally. Comparable to CPJ Field's Liberty Cremations trading name and No Ceremony plan, but focuses exclusively on the low-cost direct cremation segment rather than full-service funerals.
• Simplicity Cremations: Simplicity Cremations is a UK provider of unattended direct cremation services at fixed national prices. Comparable to CPJ Field's No Ceremony prepaid plan and Liberty Cremations trading name, but operates exclusively in the direct cremation niche rather than traditional full-service funerals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cpjfield
• Facebookfacebook.com/cpjfieldco
• LinkedInlinkedin.com/company/c.p.j.-field-&-co.-ltd.
• Instagraminstagram.com/cpjfield

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPJ Field