Festiva

What Festiva does

Festiva is a privately held vacation ownership company founded in 2000 and headquartered at 1 Vance Gap Road in Asheville, North Carolina, operating a portfolio of approximately 12 boutique interval ownership resorts across the Eastern United States and the Caribbean. Properties include Atlantic Beach Resort (NC), Park Plaza Resort (UT), The Atrium Beach Resort & Spa Sint Maarten, Coconut Malorie Resort Ocean City (MD), Palm Beach Resort and The Shores at Orange Beach (AL), Ocean Gate Resort and Ocean Club Resort (FL), Rangeley Lake Resort (ME), Los Lagos at Hot Springs Village (AR), Tamarack Resort (WI), and Coconut Palms Beach Resort II (FL). Several of these properties operate under Wyndham's Ascend Collection brand.

The company's core product is the Festiva Adventure Club, launched in 2006, a points-based vacation membership system that allows members to exchange fixed-week ownership interests for flexible points usable across the full resort portfolio. Members transact through the Festiva Member Portal, and inventory is supplemented by RTX (Resort Travel & Xchange, Inc.), a wholly-owned subsidiary that operates the exchange platform and the RTX Getaways program for discounted week-long stays. Festiva is controlled by LaTour Hotels & Resorts, Inc. (also d/b/a Vacationcondos.com), with no public ticker and no disclosed funding history.

Festiva generates revenue primarily through recurring membership and maintenance fees from vacation ownership members, supplemented by exchange-related transaction fees via RTX and ancillary booking revenue through RTX Getaways and direct resort reservations. The company serves individual consumer households seeking multi-destination vacation flexibility rather than enterprise or B2B customers, employing 501-1,000 staff. Distribution runs through the Festiva website, the member portal, individual property booking pages, and Wyndham channels for Ascend Collection-affiliated properties. No public pricing tiers are disclosed; vacation ownership is sold on a quote-based model.

Name

Festiva

Legal name

LaTour Hotels & Resorts, Inc.

Website

https://festiva.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Festiva is a privately held vacation ownership company operating approximately 12 boutique interval ownership resorts across the Eastern US and Caribbean, selling points-based memberships through its Adventure Club and exchange services via subsidiary RTX. It serves individual consumer households seeking flexible multi-destination vacation access.

Ownership category

akta.pro rank

Product category

Vacation Ownership

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)

Keywords

• Vacation ownership
• Timeshare resorts
• Points-based membership
• Vacation exchange
• Interval ownership

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vacation Ownership Memberships: Points-based vacation membership system where members purchase and maintain ownership interests that grant annual vacation access. Members pay membership fees and can use points to book stays at any property within the Festiva portfolio.
2. RTX Exchange Fees: RTX Exchange system allows members to exchange vacation time with other members, potentially generating exchange fees for the platform.
3. RTX Getaways: RTX Getaways program offers last-minute week-long stays at discounted rates, generating revenue through inventory management and booking fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Festiva operates a points-based vacation membership system (the Festiva Adventure Club) that grants individual owners flexible access to a portfolio of boutique interval-ownership resorts across the Eastern United States and the Caribbean. Members pay for and maintain ownership interests denominated in points and use those points to book stays at any of approximately twelve Festiva resort properties, with additional inventory and exchange flexibility supplied through the wholly-owned Resort Travel & Xchange (RTX) exchange platform and RTX Getaways program.

Product overview

Festiva is a family of boutique interval ownership resorts offering a points-based vacation ownership system. The core product is the Festiva Adventure Club (launched in 2006), which enables members to exchange vacation time across a portfolio of resort properties throughout the eastern United States and Caribbean. Members access additional inventory through RTX Getaways and manage their accounts via the Festiva Member Portal. The portfolio includes 12 distinct resort properties featuring condo-style accommodations ranging from studios to three-bedroom units, each with kitchens and varying amenities like pools, fitness facilities, and beach access.

Differentiator

Problem solved

Functional benefit

Brands

• Festiva Adventure Club: Points-based vacation membership system launched in 2006 offering members flexibility to vacation at any of Festiva's resorts.
• RTX Getaways

Products and services

• Festiva Adventure Club A points-based vacation ownership membership that lets members exchange fixed-week ownership for flexible points usable at any resort within Festiva's boutique interval-ownership portfolio, with accommodations ranging from studios to three-bedroom fully furnished condo suites.
• RTX Getaways Week-long discounted vacation stay program offered through Resort Travel & Xchange that gives Adventure Club members access to additional resort inventory, including last-minute offerings.
• Atlantic Beach Resort Beachside vacation condo resort in Atlantic Beach, North Carolina offering one- and two-bedroom condo units with full kitchens, two outdoor pools, miniature golf, tennis, volleyball, and beach access.
• The Shores at Orange Beach Resort Oceanfront resort in Orange Beach, Alabama featuring studio and two-bedroom accommodations with kitchenettes plus indoor/outdoor pools and beach access.
• Rangeley Lake Resort Year-round outdoor resort in Rangeley, Maine featuring two- and three-bedroom cabins with full kitchens, a heated pool, spa, and access to fishing, hiking, and skiing.
• Palm Beach Resort Beachfront resort in Orange Beach, Alabama offering one-, two-, and three-bedroom oceanfront accommodations with heated pool, fitness center, and private beach access.
• Ocean Gate Resort Condo resort in St. Augustine, Florida providing one- and two-bedroom rentals with full kitchens, three outdoor pools, tennis courts, and beach access.
• Ocean Club Resort Oceanfront resort in North Myrtle Beach, South Carolina offering studio, one-, two-, and three-bedroom condo accommodations with outdoor pools and fitness facilities.
• Los Lagos at Hot Springs Village Vacation condo resort in Hot Springs Village, Arkansas offering one- and two-bedroom units with full kitchens, outdoor pool, hot tub, and lake trail access.
• Coconut Palms Beach Resort II Beachfront resort in New Smyrna Beach, Florida featuring condo units with full or partial kitchens, three outdoor pools, fitness room, and beach access.
• The Atrium Beach Resort and Spa Sint Maarten Caribbean resort in Simpson Bay, Sint Maarten offering spacious units with full kitchens or kitchenettes, outdoor pool, children's pool, poolside bar, and island shuttle services.
• Coconut Malorie Resort Ocean City Bay-front resort in Ocean City, Maryland featuring 85 deluxe suites with private balconies, kitchenettes in select units, an outdoor pool, billiards room, fitness facilities, event/wedding services, and a 24-hour business center.
• Park Plaza Resort All-suite, family-friendly condo resort in central Park City, Utah located within minutes of Park City Mountain and Deer Valley ski resorts.
• Tamarack Resort Family-friendly resort in Wisconsin Dells featuring five condo-style layouts with kitchens, indoor/outdoor pools, sports courts, and proximity to water parks and winter sports activities.

Quantifiable outcome

• Access to unlimited destinations through points-based system
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RTX (Resort Travel & Xchange, Inc.)coreTechnology or IntegrationRTX is a Nevada corporation that provides the exchange platform for Festiva Adventure Club members. Through this partnership, members gain access to RTX Getaways (last-minute deals) and can exchange vacation time across a broader network. The partnership provides 100% risk-free exchange capabilities and access to unlimited destinations.
• LaTour Hotels & Resorts, Inc. (d/b/a Vacationcondos.com)coreStrategic or Co-development PartnerLaTour Hotels & Resorts is affiliated with Festiva and provides marketing communications capabilities. The company operates under the Vacationcondos.com brand and manages consent for marketing calls, text messages, and emails about products.
• Ascend Collection Hotel (Wyndham)minorChannel Partner/ Reseller/ DistributorSeveral Festiva properties operate as part of the Ascend Collection Hotel brand (Wyndham), including Coconut Malorie Resort Ocean City and Park Plaza Resort Park City. This affiliation provides brand recognition and distribution through the Wyndham network.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Others

• RCI (Resort Condominiums International): World's largest vacation exchange network, affiliated with Wyndham. Comparable to RTX as a member-exchange infrastructure provider, though at much greater scale; relevant for benchmarking exchange-network monetization.
• Resort Travel & Xchange (RTX): Vacation exchange network offering Getaways and member-to-member exchanges. While a subsidiary of Festiva's parent, RTX also serves external resort clients, making it adjacent (rather than directly competing) as an exchange infrastructure peer.
• Interval International (Marriott Vacations): Timeshare exchange network (owned by Marriott Vacations Worldwide) enabling members to swap vacations across affiliated resorts. Directly comparable as an exchange-distribution layer that competes with RTX for member-flexibility revenue.

Direct peers

• Bluegreen Vacations: Vacation ownership company with a portfolio of resort properties in drive-to US destinations (Florida, Tennessee, Missouri, Virginia). Closest comparable to Festiva in boutique scale, drive-to destination mix, and points/flexible-week product positioning.
• Welk Resorts: Boutique vacation ownership company operating resort properties in California, Missouri, and Mexico. Comparable mid-sized independent timeshare competitor with points-based products and family-resort positioning.
• Holiday Inn Club Vacations (Orange Lake Resort): Family-oriented vacation ownership company operating resort properties in Florida, Tennessee, Texas, and other US destinations. Comparable mid-scale points-based timeshare competitor with similar family/multi-generational target market.

Broad incumbents

• Disney Vacation Club: Points-based vacation ownership program at Walt Disney World, Disneyland, and Hawaii. Comparable as a high-brand-recognition points-based timeshare system serving multi-generational families, the same core customer target as Festiva.
• Travel + Leisure Co. (formerly Wyndham Destinations): Operates RCI exchange platform and a portfolio of club/vacation ownership brands. Directly comparable as a vacation ownership operator and exchange network operator, and the parent of Ascend Collection which licenses Festiva properties.
• Marriott Vacations Worldwide: Largest US timeshare/vacation ownership operator. Operates Marriott, Westin, Sheraton, and Hyatt-branded timeshare resorts with a global points-based exchange system (Interval International). Most relevant comparator for Festiva's points-based vacation ownership model at scale.
• Hilton Grand Vacations: Major US vacation ownership company operating Hilton, Disney, and Bluegreen brands. Runs its own points-based Club program; comparable as a large-scale, publicly-traded rival with overlapping luxury resort inventory and similar member benefits structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FestivaVacation
• Facebookfacebook.com/FestivaDestinations

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festiva