LaTour Hotels and Resorts

What LaTour Hotels and Resorts does

LaTour Hotels and Resorts is a US-headquartered (Asheville, NC) hospitality management company founded in 2008 and operating as a subsidiary of Zealandia Holding Company since the 2015 acquisition from ResortCom International. The company manages mixed-use developments including hotels, resorts, condominiums, fractionals, and shared ownership properties, with 1900+ keys across 29 unique brands in four countries (USA, Canada, Mexico, Caribbean) and more than $375M in assets under management. It serves 25+ homeowner associations and resort associations, with 150,000+ members and guests serviced annually. Core services span resort management, rental/yield management, information technology, human resources, marketing and brand management, purchasing, resort enhancement and development, distressed asset management, consulting, financial services, and exchange services.

The company operates a vertically integrated affiliate ecosystem within Zealandia Holding Company: VacationCondos.com handles rental listings and marketing (generating ~$40M in rental revenues for resort partners), Resort Travel & Xchange (RTX) provides timeshare exchange services to 85,000+ members with multi-tier subscriptions, and Zealandia Capital manages maintenance fee billing, loan servicing, and default servicing. LaTour's proprietary technology stack consists of customizable IT tools for booking, reservations, and facilities maintenance tracking, with no disclosed AI/ML or machine learning components.

Revenue is generated through management fees paid by property owners and HOAs, supplemented by transaction-based rental revenue shares through VacationCondos.com, subscription/fees from RTX exchange members, and managed-services billing through Zealandia Capital. Pricing is quote-based and contract-negotiated, typically on multi-year terms. Go-to-market is primarily direct B2B sales to HOA boards, resort associations, and timeshare associations, augmented by industry association participation (ARDA, TBMA, CVOA), conference sponsorships, and franchise brand affiliations (Wyndham, Choice Ascend). An Employee Stock Ownership Plan (ESOP) structure is intended to retain operational talent and align workforce incentives.

Name

LaTour Hotels and Resorts

Legal name

LaTour Hotels & Resorts, Inc.

Website

https://latourgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

LaTour Hotels and Resorts is a US-based, Zealandia-owned hospitality management company that operates mixed-use hotels, resorts, condominiums, and timeshare properties across the US, Canada, Mexico, and the Caribbean, serving HOAs, resort associations, and timeshare owners through an integrated management, rental, exchange, and financial services platform.

Ownership category

akta.pro rank

Product category

Hospitality Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Rental and Leasing Services (532)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Full-Service Vacation Rental Property Management (BPAJAIAA)

Keywords

• Hospitality management services
• Resort property management
• Condominium management services
• Timeshare exchange services
• Vacation rental management

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Resort/Hotel Management Services: LaTour provides comprehensive property management services for hotels, resorts, condominiums, and timeshare properties. Revenue is generated through management fees paid by property owners and HOAs. Services include property management support, owner and guest services, IT, rental and yield management, accounting, and risk management.
2. Rental Management (VacationCondos.com): Full-service timeshare rental program handles listing, pricing, and marketing for owners. Generates rental revenues for resort partners through an online portal connecting owners with travelers. VacationCondos.com generates nearly $40 million in rental revenues for its resort partners.
3. Timeshare Exchange Services (RTX): RTX provides timeshare exchange options to members with low exchange fees and rebates. Offers Premium and Premium Plus membership levels with additional travel benefits. Members pay exchange fees for timeshare exchanges and access discounted travel services.
4. Financial Services (Zealandia Capital): Zealandia Capital handles annual maintenance fee billings for owners, loan servicing, and delinquency services. Revenue generated through billing services, payment processing, and default servicing for HOAs and resort associations.
5. Consulting Services: Strategic planning services for HOAs and resort management on consulting basis to determine best options for current scenarios. Includes macro-level analysis to capitalize on areas with biggest impact on overall business.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

LaTour Hotels & Resorts provides comprehensive hospitality and property management services for mixed-use developments including hotels, resorts, condominiums, fractionals, and shared ownership/timeshare properties. Service lines include resort management, rental management (via VacationCondos.com), information technology, human resources, marketing and brand management, purchasing, resort enhancement and development, distressed asset management, consulting, financial services (via Zealandia Capital), and timeshare exchange (via Resort Travel & Xchange), all delivered under multi-year contracts to property owners, HOAs, and resort associations.

Product overview

LaTour Hotels & Resorts is a hospitality management company offering a comprehensive suite of services for mixed-use developments including hotels, resorts, condominiums, fractionals, and shared ownership properties. The company's service portfolio includes resort management, rental management (via VacationCondos.com), information technology, human resources, marketing and brand management, purchasing, resort enhancement and development, distressed asset management, consulting services, financial services, and exchange services (via Resort Travel & Xchange/RTX). LaTour manages over 29 unique resort brands across 1900+ keys in Canada, Mexico, United States, and the Caribbean. Affiliated companies include VacationCondos.com (rental platform), Resort Travel & Xchange (timeshare exchange), and Zealandia Capital (financial/billing services), all part of Zealandia Holding Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Resort & Hotel Management Comprehensive hospitality management services for hotel and resort properties, covering facilities management, preventative maintenance, and asset protection using the latest technology. Designed for mixed-use developments including hotels, resorts, condominiums, fractionals, and shared ownership properties managed on behalf of property owners and HOAs.
• Rental Management Full-service vacation rental management delivered through the affiliated VacationCondos.com platform and partnerships with Online Travel Agencies and global distribution systems, designed to achieve revenue expectations for resort and timeshare owners. Generates nearly $40 million in rental revenues for resort partners.
• Distressed Asset Management Specialized services for assessing, stabilizing, and strengthening business operations to reach resolution and return clients to financial stability; designed for HOAs and resort associations with underperforming or financially distressed properties.
• Consulting Services Strategic-planning consulting for HOAs and resort management to determine best options for current scenarios, including macro-level analysis to capitalize on areas with biggest impact on overall business.
• VacationCondos.com Rental Program Online travel portal connecting timeshare owners with travelers for vacation condo rentals. Full-service timeshare rental program handles listing, pricing, and marketing with no upfront enrollment fee, generating nearly $40 million in rental revenues for resort partners while reducing OTA commissions (which can take up to 30% of rental income).
• Resort Travel & Xchange (RTX) Timeshare Exchange Timeshare exchange network serving 85,000+ members with low exchange fees, deposit life of up to four years, split-week exchange, unit size upgrades, exchange protection, and discounted hotel stays and car rentals. Available in Premium (~$650/year value) and Premium Plus (~$1,000+/year value) membership tiers.
• Zealandia Capital Financial & Billing Services Billing, payment processing, default servicing, customer service, and success-measurement reporting for owner maintenance fees at all LaTour Hotels & Resorts properties. Also provides loan servicing and delinquency services for HOAs; nationally licensed and active member of the American Collectors Association.
• Resort Enhancement & Development Expertise in managing property renovation projects from conceptualization to completion, guiding clients through the construction process for renovation, expansion, and repositioning initiatives at managed resort and condominium properties.

Quantifiable outcome

• Properties transformed from struggling to successful and profitable in their peer groups
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Zealandia Holding Company (ZHC)coreOthers · 1 January 2015Parent company that acquired LaTour Hotels & Resorts in 2015 from ResortCom International. ZHC provides Employee Stock Ownership Plan (ESOP), enabling LaTour to offer comprehensive products and services including hotel/resort management, condominium management, timeshare vacation club management, exchange, travel club, and rental services. ZHC subsidiaries include LaTour Hotels & Resorts, TSAChoice, East Coast Golf Management, VacationCondos.com, BrewTown Living, and Resort Travel & Xchange.
• Resort Travel & Xchange (RTX)coreStrategic or Co-development PartnerRTX provides timeshare exchange options to 85,000+ members with low exchange fees and rebates. Offers deposit life of up to four years, split week exchange, unit size upgrades, exchange protection, and discounted hotel stays/car rentals. Premium membership valued at nearly $650 annually with $100+ in savings. Premium Plus valued at $1,000+ with $300+ in annual savings. LaTour offers new resort owners free basic memberships with RTX.
• VacationCondos.comcoreStrategic or Co-development PartnerOnline travel portal connecting timeshare owners with travelers for vacation condo rentals. Full-service rental program handles listing, pricing, and marketing with no upfront enrollment fee. Generates nearly $40 million in rental revenues for resort partners. Substantially reduces OTA costs which can take up to 30% of rental income through direct booking programs.
• Zealandia Capital, Inc. (ZCap)coreImplementation/ SI/ Consulting PartnerHandles annual maintenance fee billings for owners at all LaTour properties. Provides billing, payment processing, default servicing, customer service, and success measurement reports. Licensed nationally and active member of American Collectors Association (ACA). Philosophy: service the past, manage the present, build the future. Also provides loan servicing and delinquency services to HOAs.
• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorMajor brand affiliation for multiple LaTour-managed properties including Ramada and Trademark brands. LaTour properties have received multiple Best of Ramada and Best of Trademark awards. Rangeley Lake Resort and Coconut Palms Beach Resort II named among Top 100 Wyndham Hotels & Resorts for 2021. Wyndham portfolio includes 9,000+ hotels worldwide.
• Choice Hotels International (Ascend Hotel Collection)coreChannel Partner/ Reseller/ DistributorChurch Street Inn is managed by LaTour as part of Choice Hotels' Ascend Hotel Collection. Earned 2022 Choice Hotels Platinum Award with score of 9.33/10, ranking 4th highest Ascend Brand Hotel in guest experience in the US.
• Hilton HotelsminorChannel Partner/ Reseller/ DistributorJerry Paquette, new GM of Atlantic Beach Resort, spent majority of his hospitality career with Hilton Hotels where he was honored as Manager of the Year. LaTour CEO Scott Styron also held positions at Hilton where he earned two consecutive Pinnacle Awards of Excellence.
• Patton Hospitality ManagementminorStrategic or Co-development PartnerScott Styron previously served as COO for Patton Hospitality Management. Josh Nielsen joined LaTour from Patton after working for Escapes Travel Choices and RTX. Jeremy Moser previously served as Area Manager of Resort Operations for Patton in Myrtle Beach.
• FestivaminorStrategic or Co-development PartnerScott Styron developed the rental division of Festiva in 2009 in Asheville, NC. That division grew to produce nearly $30 million in annual revenues. Josh Nielsen worked for Festiva Adventure Club before joining the LaTour family.
• American Resort Development Association (ARDA)coreGTM or Marketing PartnerPartner companies have won multiple ARDA awards in categories including Technology Innovation, Resort Administration and Management, Owner Communication, Owner and Customer Relations, Vendor Supplier, Rental Management, and Home Owner Board Members. LaTour is dedicated to promoting the industry and sits on several ARDA committees.
• Timeshare Board Members Association (TBMA)coreGTM or Marketing PartnerLaTour is a sponsor and active participant in TBMA conferences. Jon Mallows, Regional Director of Resort Operations, participated on panel discussions. TBMA provides education, networking, and resources for timeshare resort governance and management.
• Canadian Vacation Ownership Association (CVOA)coreGTM or Marketing PartnerJeremy Moser serves on the board of directors for the Canadian Vacation Ownership Association. LaTour has expanded presence in Western Canada with multiple Whistler properties.
• Sun HospitalityminorChannel Partner/ Reseller/ DistributorService partner that participated in professional standardized training alongside LaTour employees, creating an inclusive learning environment and united front for customers.
• CRM of the CarolinasminorChannel Partner/ Reseller/ DistributorService partner that participated in professional standardized training alongside LaTour employees in South Carolina.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FirstService Residential: FirstService is the largest North American residential property manager with significant resort and HOA exposure; comparable as a large-scale third-party property manager serving similar condominium, HOA, and mixed-use residential customers.
• Westgate Resorts: Westgate is a large privately-held timeshare and resort operator with integrated property management, exchange, and rental operations — comparable to LaTour's vertically-integrated resort management model across mixed-use properties.
• Wyndham Hotels & Resorts: Wyndham is the world's largest hotel franchisor with 9,000+ properties and a major partner of LaTour; LaTour manages multiple Wyndham-affiliated properties, making Wyndham both a customer/partner and the dominant incumbent in the franchise hospitality space LaTour operates in.
• Hilton Grand Vacations: Hilton Grand Vacations is a major timeshare and resort ownership operator; comparable to LaTour's managed vacation ownership portfolio, with several LaTour executives (including President Scott Styron) having prior Hilton tenure.

Direct peers

• RCI: RCI is the world's largest timeshare exchange network (Travel + Leisure Group), offering competing exchange services to RTX for the same timeshare association and resort customer base LaTour targets.
• Vacasa: Vacasa is the largest US vacation rental management company, providing full-service property management, rental marketing, and homeowner services — directly comparable to LaTour's VacationCondos.com rental and management offering for mixed-use resort and condo properties.
• Interval International: Interval International is one of the two largest timeshare exchange networks globally, directly comparable to LaTour's affiliated RTX exchange platform serving timeshare owners and resort associations.
• Festiva: Festiva is a timeshare vacation club and resort management company; LaTour's own President previously built Festiva's rental division to ~$30M in revenue, and both firms target the same timeshare/condo management and rental customer base.

Emerging players

• Evolve Vacation Rental Network: Evolve provides vacation rental management with a lighter-touch, tech-enabled model targeting homeowners and small property managers; overlapping with LaTour's rental management value proposition for condo and resort owners.
• TurnKey Vacation Rentals: TurnKey is a technology-forward full-service vacation rental manager with significant condo and resort exposure; competes with LaTour's VacationCondos.com in the professional vacation rental management segment.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/latour_hotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaTour Hotels and Resorts