What Kylskåpspoesi does

Kylskåpspoesi AB is a privately held Swedish consumer goods manufacturer founded in 1998 with corporate registration in Örebro and warehouse operations in Arvika. The company designs, develops, and manufactures physical quiz games, party games, conversation games, couple's games, word games, and 1,000-piece puzzles under the Kylskåpspoesi brand. The portfolio includes roughly seventy-plus active SKUs such as the Det borde man ju veta!, Idiotkunskap, QuizNödig, Bra gissat, Tvårtomspelet, Roligare Samtal, Älskling, Stad-Land-Flod, and Helballa/Ascoola nostalgia lines, plus puzzles featuring original photography and illustration. All product content is developed in-house, including question research, sourcing, and design, and physical production is performed in EU-based eco-factories using plastic-free, compostable or recyclable materials.

The company sells through two channels: a direct-to-consumer e-commerce storefront with localized country sites for Sweden, Denmark, Germany, the Netherlands, Norway, Switzerland, Finland, and Austria, and a wholesale retail network spanning bookstores, toy stores, and gift shops across the Nordics and broader Europe, with an active retailer application flow published on its website. Pricing is not publicly disclosed; revenue is generated exclusively through one-time physical product sales with no subscription or licensing component. Marketing relies on organic social media (Instagram, Facebook), a multilingual product website, retailer catalogs, and an image bank for press use. The company is GDPR-compliant and operates with 11–50 employees, no disclosed external investors, and no parent or subsidiary structure.

Customers are broad-market horizontal consumers: families, party-goers, couples, and adult social occasion users seeking short, simple-rule entertainment. Distribution reaches Sweden, most of Europe, and additional countries worldwide via shipping from the Arvika warehouse. The business is run independently with no public ticker, no funding history, and no announced M&A or restructuring activity.

Name

Kylskåpspoesi

Legal name

Kylskåpspoesi AB

Website

https://kylskapspoesi.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Kylskåpspoesi is a Swedish manufacturer founded in 1998 that designs and produces physical quiz, party, conversation, and puzzle games for households, selling through country-specific D2C e-commerce sites across eight European markets and a wholesale network of bookstores, toy stores, and gift shops.

Ownership category

akta.pro rank

Product category

Board Games and Puzzles

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (33993), Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Board Game & Puzzle Specialty Retailers (CRALALAA)

akta.pro secondary industries

Family/Party Board Games Retail (CRALALAB), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

Keywords

• Board games
• Card games
• Party games
• Conversation games
• Puzzles and games

Headquarters

HQ city

Örebro

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Physical Game Sales: The company generates revenue through the sale of physical board games, card games, and puzzles. Products are sold as one-time purchases through e-commerce and retail channels. Games range from quiz games to conversation games to party games.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Kylsk\u00e5pspoesi develops, manufactures, and sells physical board games, card games, conversation games, and puzzles designed for social entertainment at parties, family gatherings, dinners, and cozy evenings at home. All products are manufactured in plastic-free, compostable or recyclable materials at EU eco-factories with circular energy systems. The company sells directly to consumers through its e-commerce website across eight European markets and distributes through a network of bookstore, toy store, and gift shop retail partners.

Product overview

Kylskåpspoesi is a Swedish company that develops and manufactures board games and card games. The product portfolio consists primarily of quiz games (including the QuizNödig series, Bra gissat series, Idiotkunskap, and Det borde man ju veta! variants), party games (such as Tvärtomspelet, Sanning eller Skitsnack, Vem i rummet?, and Ja Nej Kanske), conversation games (Roligare Samtal series), couple's games (Älskling), nostalgia-themed games (Ascoola 90-talet, Helballa 80-talet), word games (Stad-Land-Flod), puzzles (1000-piece puzzles with various motifs), and other specialty games. The company categorizes products into Familjespel (family games), Festspel (party games), Spel för vuxna (adult games), Barnspel (children's games), and Pussel (puzzles). Products are manufactured in eco-factories within the EU, are plastic-free, and are compostable or recyclable.

Differentiator

Problem solved

Functional benefit

Products and services

• Det borde man ju veta! General knowledge quiz game with trivia questions about various topics including Pippi Longstrump, maritime terms, and pizza ingredients; designed for general consumers and families seeking accessible trivia entertainment.
• Idiotkunskap Quiz game with weird and unusual trivia questions about topics such as tongue tattoos and Mona Lisa's eyebrows; positioned for consumers seeking entertaining, unusual trivia content.
• Vem i rummet? Party game where players guess which person in the group matches various descriptions like showering in the shower or having the best radio voice; designed for social gatherings and parties.
• Det borde man ju veta! - Ja eller Nej Yes or no quiz game with trivia questions about legality of burning money, whether oranges sink, and moon landings.
• Idiotkunskap - Ja eller Nej Yes or no version of the Idiotkunskap quiz with questions about buildings visible from the moon, sleeping insects, and sports.
• Kortslutning Fast-paced party game where players answer crazy questions quickly without stumbling over words.
• F\u00f6re eller efter? Timeline quiz game where players guess whether inventions or events came before or after each other.
• \u00c4lskling Couples game with over 300 questions about knowing your partner, including questions about tattoos, family, and IQ tests; targeted at couples.
• Hit eller dit Quiz game with questions about whether items are this or that, such as whether prunes and sviskon are the same thing.
• Det borde man ju veta! - Tre saker Quiz game where players name three brands with animals in logos, say 'cheese' in three languages, or face other three-item challenges.
• En sak till! Quick-fire quiz game where players name a round fruit, a car brand, a sandwich topping, and an animal without a tail.
• Det har man ju h\u00f6rt Quiz game with foreign words and phrases that everyone has heard but may not know the meaning of, such as 'mamelucker' and 'mahjong'.
• Det borde man ju veta! - Sant eller Falskt? True or false quiz game with questions about whether you can see Mars from home or if gold is heavier than lead.
• 1X2 - Tipspromenad i soffan Quiz game with over 400 questions, each with three answer options, where players can take chances if unsure.
• Max 10 Quiz game with questions about numerical facts like how many children are in Bullerbyn or how fast radio cars go at Liseberg.
• Idiotkunskap - N\u00e4rmast vinner! Estimation quiz game where closest guess wins, with questions about gold bar weight, year of beach ball launch, and Sweden's cat population.
• S\u00e4llskapsspelet Conversation game designed to start new exciting conversations and learn about yourself and friends.
• Stad-Land-Flod Kortspel Card game version of the classic City-Country-River where players name things starting with a letter in various categories.
• Det borde man ju veta! - Hur m\u00e5nga? Quiz game with questions about quantities like how many edges a stop sign has or how long a passport is valid.
• S\u00e4g samma Party game where players try to give the same answers as other players for maximum points.
• Vad har du gjort? Yes/No game with over 400 questions about things players have done, such as visiting New York or falling asleep at the movies.
• Jag har en kompis som... Party game with over 200 embarrassing scenarios in an 'I never have I ever' style, where players admit when statements apply to them.
• Sanning eller Skitsnack Party game with over 400 questions where players distinguish between ridiculous lies and hilariously crazy truths.
• Tjejmiddag Party game for girls' nights with over 400 questions about memories, embarrassments, sex, and things friends want to know.
• Lingon, L\u00e5dvin och L\u00e5ngkalsonger Party game about being typically Swedish with over 300 questions about Melodifestivalen, foppatoffers, and Christmas sales.
• Efterklok Clever quiz game where players can outsmart know-it-alls by copying others' answers without knowing if they are correct.
• Dumstrut Estimation party game with over 400 difficult questions where players avoid opponents' 'dunce cap' cards.
• P\u00e5 riktigt!? Fast-paced true or false party game with over 400 questions about weird trivia like kangaroo pizza toppings in Australia.
• Vuxenpo\u00e4ng Adult game with over 300 questions about being an adult, from saving gift wrap to showing ID at Systembolaget.
• Ja Nej Kanske Fast-paced party game with over 1100 quick questions where players must answer without using certain words.
• Ascoola 90-talet Nostalgia quiz game with 318 questions about the 1990s including Rederiet, Tamagotchi, and Nirvana.
• Helballa 80-talet Nostalgia quiz game with 318 questions about the 1980s including UNO, cassette players, and Professor Dr\u00f8vel.
• F\u00e5gel, Fisk eller Mittemellan? Estimation game with over 300 challenging questions about quick pasta in Sweden, phone unlock frequency, and slug distance.
• J\u00e4ttequizn\u00f6dig Large-format quiz game with over 400 questions about geography, sports, and animals like whether penguins can fly.
• Sova \u00f6ver-spelet Overnight party game with questions, chats, mini-competitions, and fun activities designed to keep a sleepover party going.
• Roligare Samtal - V\u00e4nner Conversation game with over 100 unexpected and interesting questions designed to spark better conversations with friends.
• Roligare Samtal - Familj Conversation game perfect for getting to know family members better through unexpected and interesting questions.
• Roligare Samtal - Party Party conversation game with over 100 unexpected and funny questions to learn about friends in new ways.
• Roligare Samtal - Kompis Children's conversation game with over 100 fun and interesting questions about things kids like to talk about.
• Tv\u00e4rtomspelet Opposite party game where players quickly try to answer crazy questions wrong by saying Yes instead of No and vice versa.
• Tv\u00e4rtomspelet - Festens favorit! Party version of Tv\u00e4rtomspelet with over 500 fun questions designed to lift the party mood.
• Tv\u00e4rtomspelet - Familjens favorit! Family version of Tv\u00e4rtomspelet with over 500 fun questions positioned as the whole family's favorite.
• Tjejmiddag - Pocket Pocket-sized version of Tjejmiddag with over 160 funny questions for the ultimate girls' night.
• \u00c4lskling - Pocket Pocket-sized version of \u00c4lskling with over 160 interesting and unexpected questions about knowing your partner.
• Vem i rummet? - Pocket Pocket-sized version of Vem i rummet with 55 cards of crazy and personal questions starting with 'Who in the room...?'
• F\u00e4rgglad Fast-paced party game where players match color sequences from pictures with colorful figures arranged in a specific order.
• Dueller eller? Crazy party game packed with small competitions, fun challenges, and entertaining duels.
• QuizN\u00f6dig - Ja eller Nej Quiz game with over 200 yes-or-no questions such as whether you can have a monkey as a pet or see \u00d6land from Gotland.
• QuizN\u00f6dig - Allt om Sverige Sweden-themed quiz game with over 200 questions mixing fun history, well-known places, and Swedish oddities.
• QuizN\u00f6dig - P\u00e5 resan Travel-themed quiz game with over 200 fun questions perfect for vacation, holidays, or road trips.
• QuizN\u00f6dig - Efter middagen After-dinner quiz game with over 200 questions positioned as the perfect end to a nice dinner.
• QuizN\u00f6dig - F\u00f6r barn Kid-friendly quiz game with over 200 interesting questions suitable for car rides, travel, or couch gaming.
• QuizN\u00f6dig - P\u00e5 festen Party quiz game with over 200 crazy questions mixing humor and useless knowledge to boost any party.
• QuizN\u00f6dig - Sant eller Falskt? True or false quiz game with over 200 fun questions distinguishing incredible truths from crazy lies.
• QuizN\u00f6dig - Hemma Home-themed quiz game with over 200 moderately difficult questions for all occasions and ages.
• Vad f\u00f6rsvann? Memory party game where players try to be the first to notice what disappears from the table.
• Kul fr\u00e5gor! Quiz game with over 200 different, crazy, and really fun questions about topics like orange segments or pilot beard rules.
• Bra gissat! Guessing quiz game with over 200 fun questions where closest guess wins, such as how long a spaghetti is or the weight of a sumo wrestler.
• Nu k\u00f6r vi! Easy quiz game with over 200 entertaining questions suitable for the whole family, positioned for road trips.
• Bra gissat - N\u00e4r var det? Historical guessing game with over 200 questions where answers are years, such as when the first beach ball was sold.
• Ordet p\u00e5 bordet Guessing party game where players ask clever questions to figure out the secret word on the table, whether a city, food, or pop group.
• Ritn\u00f6dig Draw-and-guess party game with over 400 fun words that are extra fun to sketch, with players competing in teams.
• Voff eller Mjau? Fast reaction party game where players shout 'meow' when they see duplicates or 'woof' when they are sure there are none.
• F\u00f6rklara, F\u00e4rdiga, G\u00e5! Charades-style word party game with over 800 entertaining words where players explain using other words, hints, or sounds.
• Stad-Land-Flod Spelblock Notepad (game pad) version of City-Country-River where players fill in words starting with a letter across different categories.
• Dot's it! Card game where players match numbers or use addition/subtraction to get rid of cards, with special cards and speed-based gameplay.
• Puzzle Boxer 1000-piece high-quality puzzle featuring an image of whether it is a tired Santa or a man who has lived an exciting life.
• Puzzle Astronaut 1000-piece high-quality puzzle featuring an astronaut who is either lost or has found their way home.
• Puzzle Rooftops 1000-piece high-quality puzzle featuring rooftops at Norrmalmstorg in Stockholm with a Swedish flag visible.
• Puzzle Kitchen Animals 1000-piece high-quality puzzle featuring a scene of stuffed animals apparently partying in the kitchen.
• Puzzle Climbing Gear 1000-piece high-quality puzzle featuring mountain climbing equipment alongside a mountain peak motif.
• Puzzle Sao Paulo by Jens Assur 1000-piece high-quality puzzle featuring a photograph of Sao Paulo by Swedish photographer Jens Assur.
• Puzzle Beach Hammock 1000-piece high-quality puzzle featuring a relaxed beach hammock scene for a laid-back puzzle experience.
• Puzzle Mount Rushmore 1000-piece high-quality puzzle featuring four presidents carved into a mountain in South Dakota.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asmodee: Global leader in board and party games publishing (Catan, Exploding Kittens, Dobble). Directly comparable product portfolio of party and family games but operates at vastly larger scale across global retail.
• Mattel: Major toy/games publisher with overlapping family, adult, and party game titles. Broad incumbent with retail clout that competes for shelf space.
• Hasbro: Global toy/games conglomerate behind Trivial Pursuit and Cranium. Comparable in the quiz and party game category though operating across a much broader toy portfolio.
• Ravensburger: European games and puzzles powerhouse. Direct overlap in puzzles (1000-piece lines) and family/party games, with strong retail distribution across Europe similar to Kylskåpspoesi.

Direct peers

• Buffalo Games: US-based games and puzzles publisher with significant puzzle catalog. Direct comparison to Kylskåpspoesi's 1000-piece puzzle line and family game breadth.
• What Do You Meme?: Adult party game brand with simple mechanics targeting social occasions. Comparable audience overlap with Kylskåpspoesi's adult/friends-night categories (Vuxenpoäng, Sova över-spelet).
• Tactic Games: Finnish games publisher with strong Nordic retail footprint. Comparable in target market and product category (party, family, quiz games) within the same regional geographies.
• Cards Against Humanity: Iconic adult party/quiz card game with simple rules and conversation-driven gameplay. Closely mirrors Kylskåpspoesi's adult party games (e.g., Sanning eller Skitsnack, Tjejmiddag) in design philosophy and audience.
• Clementoni: Italian games and puzzles manufacturer with strong EU retail presence. Direct competitor in puzzles and family/party games across the same European geographies.
• Exploding Kittens: DTC-led party card game brand with simple rules and humor-driven content. Mirrors Kylskåpspoesi's value proposition of quick, no-rules social games, though more globally viral.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kylskapspoesi
• Instagraminstagram.com/kylskapspoesi_ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kylskåpspoesi