JadePro
JadePro is a Brazilian oral hygiene manufacturer and distributor founded in 1995, producing toothbrushes, dental floss, and mouthwash under JADEPRO and POPMAX brands, including licensed character lines (Hello Kitty, Superman, Luccas Neto), distributed nationally to supermarket chains.
- Company typePrivate
- Founded1995
- HeadquartersLondrina, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What JadePro does
JadePro is a Brazilian manufacturer and distributor of oral hygiene products, operating under the legal name Jade Importação e Exportação de Manufaturados Ltda. Founded in 1995 in Londrina, Paraná by entrepreneurs who were children of immigrants, the company produces toothbrushes, dental floss, and mouthwash under two proprietary brands (JADEPRO and POPMAX) across 14 distinct product lines spanning economy, premium, professional, children's, travel, interdental, and antiseptic categories. The portfolio is differentiated in the children's segment through licensed character partnerships with Sanrio (Hello Kitty), DC Comics (Superman), Warner (Super Friends), and Brazilian children's IP (Luccas Neto, Aventureiros).
JadePro operates an asset-light, contract-manufacturing model — headcount is reported at 11–50 employees against tens of millions of units distributed annually — with production overseen via vetted supplier audits and laboratory-tested quality controls. The company does not own manufacturing facilities; instead it coordinates production with partner manufacturers and invests jointly in product innovation and mix development.
Commercially, JadePro distributes exclusively within Brazil through supermarket chains and retail partners, supported by a matrix office in Londrina and branch offices in São Paulo, Minas Gerais, and Rio de Janeiro. The company provides comprehensive point-of-sale merchandising support including mini displays, clip strips, wobblers, stoppers, and planograms. Pricing is not publicly disclosed; revenue is generated through wholesale hardware sales of consumer products. The company has been repeatedly recognized by Brazilian retail trade publications (Super Varejo, SuperHiper, SA Varejo, Supermercado Moderno) as a Top 5 manufacturer and supplier, including the '5 Maiores Fabricantes do Brasil' award in 2023. The company is privately held with no disclosed external investors.
JadePro firmographics
Firmographics- Name
- JadePro
- Legal name
- Jade Importação e Exportação de Manufaturados Ltda.
- Website
- https://jadefrog.com.br
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JadePro is a Brazilian oral hygiene manufacturer and distributor founded in 1995, producing toothbrushes, dental floss, and mouthwash under JADEPRO and POPMAX brands, including licensed character lines (Hello Kitty, Superman, Luccas Neto), distributed nationally to supermarket chains.
- Ownership category
- akta.pro rank
JadePro industry classification
Industry- Product category
- Oral Hygiene Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industries
- Toothbrushes (Manual) (CRABAFAB), Dental Floss, Picks & Interdental Cleaners (CRABAFAE), Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ), Oral Care Distribution (CRAOAEAJ)
Keywords
Where JadePro is headquartered
LocationHeadquarters
- HQ city
- Londrina
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
JadePro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Oral hygiene consumer products: Manufacture and distribution of toothbrushes, dental floss, and mouthwash products under JADEPRO and POPMAX brands, including licensed character products (Hello Kitty, Superman, Luccas Neto, Super Friends)
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
JadePro product offering
Product offeringCore offering
JadePro manufactures and distributes oral hygiene products, including toothbrushes, dental floss, interdental brushes, mouthwash/antiseptic rinses, and oral care accessories, under the JADEPRO and POPMAX brands in Brazil. The product portfolio spans 14 lines, from economy to premium tiers, including licensed character collaborations (Hello Kitty, Superman, Super Friends, Luccas Neto, Aventureiros). Distribution is targeted at supermarket chains and retail partners throughout Brazil.
Product overview
JadePro is a Brazilian oral hygiene company that produces a comprehensive portfolio of oral care products under the JADEPRO and POPMAX brands. The company's product offering is organized into 14 distinct product lines: toothbrush products (including professional, premium, children's, economic, and travel lines), dental floss (fio dental), interdental brushes, mouthwash/antiseptic rinses (antisséptico), and accessories. Several product lines feature licensed characters including Hello Kitty (Sanrio), Superman (DC Comics), Super Friends, Luccas Neto, and Aventureiros, targeting children and family segments. The company distributes tens of millions of toothbrushes and dental floss annually across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Linha Luccas Neto: Product line featuring Luccas Neto licensed brand
- Linha Aventureiros
- Linha PRO
- Linha Super Friends
- Linha Hello Kitty
- Linha Superman
- Linha Premium
- Linha Infantil
- Linha Econômica
- Linha Interdentais
- Linha Fio Dental
- Linha Viagem
- Linha Acessórios
- Linha Antisséptico
Products and services
- Linha Luccas Neto Toothbrush and oral care product line featuring children's influencer Luccas Neto branding, part of JadePro's licensed character product portfolio targeting Brazilian families.
- Linha Aventureiros Toothbrush and oral care product line under the Aventureiros (Adventurers) branding, targeting children with adventure-themed designs.
- Linha PRO Professional-grade toothbrush and oral care product line positioned as a premium offering within JadePro's portfolio.
- Linha Super Friends Toothbrush and oral care product line featuring Super Friends branded designs for children, part of JadePro's licensed character collection.
- Linha Hello Kitty Toothbrush and oral care product line licensed under the Sanrio Hello Kitty brand, featuring character-themed designs for children.
- Linha Superman Toothbrush and oral care product line featuring DC Comics Superman branding, part of JadePro's superhero licensed character products.
- Linha Premium Premium-tier toothbrush and oral care products positioned at the higher end of JadePro's product portfolio with enhanced features.
- Linha Infantil Children's oral care product line featuring age-appropriate toothbrush designs and flavors for kids.
- Linha Econômica Budget-friendly toothbrush and oral care products offering competitive pricing for cost-conscious consumers.
- Linha Interdentais Interdental brush and cleaning product line for gaps between teeth and specialized oral cleaning needs.
- Linha Fio Dental Dental floss product line offering various floss types and flavors for daily interdental cleaning.
- Linha Viagem Travel-sized toothbrush and oral care products designed for portability and convenient oral hygiene on the go.
- Linha Acessórios Oral care accessories including toothbrush holders, cases, and other dental hygiene support products.
- Linha Antisséptico Mouthwash and antiseptic oral rinse product line for comprehensive oral hygiene care, including the Pro-Defense Crystal Mint and Pro-Defense Crystal Ice variants.
- Antisséptico bucal Pro-Defense - Crystal Mint Alcohol-free mint-flavored mouthwash, 500ml volume, REF. 251, providing oral antiseptic protection for Brazilian retail consumers.
- Antisséptico bucal Pro-Defense - Crystal Ice Mouthwash providing up to 12 hours of protection, 500ml volume, REF. 252, in crystal ice flavor variant, sold in boxes of 12 bottles.
Companies that use JadePro
Customer profileSegments1 record
Ideal customer profiles1 record
JadePro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JadePro partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
JadePro competitors and assessment
Company assessmentRegional players
- Kin: Spanish-headquartered oral care brand (toothbrushes, toothpaste, mouthwash) with growing presence in Latin American pharmacy and retail; comparable product portfolio to JadePro with a primarily non-Brazilian origin.
Broad incumbents
- Colgate-Palmolive: Global oral care leader (Colgate, Sorriso in Brazil) that directly competes across toothbrushes, toothpaste, and mouthwash; comparable as a dominant manufacturer-distributor in the same Brazilian retail aisles where JadePro competes.
- Unilever (Signal / Close-up): Multinational CPG owner of oral care brands like Signal and Close-up that compete across toothpaste and adjacent oral hygiene categories in the same Brazilian retail channel.
- Procter & Gamble (Oral-B): Owner of Oral-B, the global benchmark brand in manual and power toothbrushes; competes head-to-head with JadePro in Brazilian supermarket oral care assortments and has substantially larger scale.
- Johnson & Johnson (Reach / Listerine): Diversified healthcare/CPG owner of Listerine mouthwash and historically Reach toothbrushes; competes in the same Brazilian retail categories and brings deep distribution muscle.
Direct peers
- Dental Clean: Brazilian oral care CPG manufacturer producing toothbrushes, dental floss, and mouthwash sold primarily through supermarket and pharmacy channels; closest direct country-and-category competitor to JadePro.
Emerging players
- Curaden (Curaprox): Swiss premium oral care brand with strong toothbrush and interdental positioning that has been expanding in Brazil; overlaps with JadePro's Linha PRO and Linha Interdentais.
- Sunstar (GUM): Oral care specialist behind the GUM brand, with toothbrush, floss, and interdental portfolios sold in Brazilian retail; comparable as a category-focused peer rather than a broad CPG conglomerate.
- TePe: Swedish specialty manufacturer of interdental brushes and oral hygiene accessories; directly comparable to JadePro's Linha Interdentais and accessory categories.
- Dentaid: Spanish oral care company (Vitis, Interprox, Perio·Aid) selling across Latin America; comparable category overlap in floss, interdental brushes, and antiseptic mouthwash lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
JadePro social profiles
Digital presenceJadePro financial estimates
Financial estimateRevenue estimate
Valuation estimate
JadePro leadership team
Management profileNumber of profiles
JadePro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JadePro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JadePro
What does JadePro do?
JadePro manufactures and distributes oral hygiene products, including toothbrushes, dental floss, interdental brushes, mouthwash/antiseptic rinses, and oral care accessories, under the JADEPRO and POPMAX brands in Brazil. The product portfolio spans 14 lines, from economy to premium tiers, including licensed character collaborations (Hello Kitty, Superman, Super Friends, Luccas Neto, Aventureiros). Distribution is targeted at supermarket chains and retail partners throughout Brazil.
Is JadePro a public or private company?
JadePro is a private company. It is classified as family owned and is currently operating.
When was JadePro founded?
JadePro was founded in 1995. It employs 11 to 50 people.
Where is JadePro based?
JadePro is headquartered in Londrina, Brazil, in the Latin America region.
How does JadePro make money?
One revenue line is on record: oral hygiene consumer products.
Who are JadePro's main competitors?
Kin is listed as a regional player. Broad incumbents are Colgate-Palmolive, Unilever (Signal / Close-up), Procter & Gamble (Oral-B) and Johnson & Johnson (Reach / Listerine). Dental Clean is listed as a direct peer. Emerging players are Curaden (Curaprox), Sunstar (GUM), TePe and Dentaid.
Does JadePro have an API?
No public API is recorded for JadePro.
What industry is JadePro in?
JadePro's product category is Oral Hygiene Products. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAB, Toothbrushes (Manual). Its NAICS code is 32561 and its SIC code is 2844.