Frontdoor Pro

What Frontdoor Pro does

Frontdoor Pro operates a direct-to-consumer online marketplace that connects residential homeowners with background-checked independent service professionals for on-demand home maintenance tasks. The platform's current product surface is narrowly scoped to two service categories — carpet cleaning (including upholstery, rug, stain, and stair cleaning) and dryer vent cleaning — with availability varying across 27 U.S. metropolitan markets. Customers self-serve the full transaction lifecycle through the website: selecting a market and service, booking a 2-hour appointment window, reviewing an on-site estimate prepared by the assigned Pro, and paying the final invoice after work completion, with all bookings backed by the Frontdoor Pro Guarantee.

The underlying technology is a web-based booking, dispatch, and payment platform rather than an AI- or data-driven system. It features paperless estimates and invoicing, online payment processing, and per-market SEO landing pages. The platform does not expose an API, mobile app, or third-party integrations, and has no disclosed data assets or AI capabilities. Independent contractors are vetted prior to joining the network, providing the supply-side quality gate that anchors the customer experience.

Frontdoor Pro generates revenue through transaction fees on completed home services bookings, monetizing the marketplace rather than the contractors directly. Unit pricing is transparent and standardized (e.g., $39 per carpet-cleaned room, $149 base for dryer vent cleaning plus $10 per additional foot), with final costs determined by the on-site estimate. The company is a private entity that operates under trademark license from Frontdoor, Inc. (NASDAQ: DOOR), through two legal entities — Frontdoor Pro, Inc. and Frontdoor Pro Home Solutions, Inc. — leveraging the parent company's brand recognition, corporate infrastructure, and operational support.

Name

Frontdoor Pro

Legal name

Frontdoor Pro, Inc.

Website

https://pro.frontdoor.com

Company type

Private

Operating status

Operating

Short description

Frontdoor Pro is a private online marketplace connecting residential homeowners with background-checked independent contractors for carpet cleaning and dryer vent cleaning services across 27 U.S. metro markets, operating under trademark license from Frontdoor, Inc. (NASDAQ: DOOR).

Ownership category

akta.pro rank

Product category

Home Services

NAICS

Carpet and Upholstery Cleaning Services (56174), Services to Buildings and Dwellings (5617), Facilities Support Services (5612)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744), Services-Help Supply Services (7363)

akta.pro primary industry

Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)

Keywords

• Home repair services
• Carpet cleaning services
• Dryer vent cleaning
• Home maintenance marketplace
• On-demand home services

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Home Services Transaction Fees: Revenue generated from transaction fees on home maintenance and repair services including carpet cleaning and dryer vent cleaning. Customers pay after work is completed based on approved estimates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Frontdoor Pro operates an on-demand home services marketplace that connects residential homeowners with background-checked independent service professionals for carpet cleaning and dryer vent cleaning. Customers book appointments online with a 2-hour arrival window, receive on-site paperless estimates, and pay only after the work is completed, with all jobs backed by the Frontdoor Pro Guarantee. Services are currently available across 27 U.S. metropolitan markets.

Product overview

Frontdoor Pro is a home services on-demand platform that operates as a network connecting homeowners with independent, background-checked service professionals. The platform offers two primary service categories: Carpet Cleaning and Dryer Vent Cleaning, with availability varying by geographic market across 26 U.S. cities. The platform facilitates the entire service lifecycle including online booking, on-site estimates, and post-service payment processing, with all work backed by the Frontdoor Pro Guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Cleaning

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Frontdoor, Inc. (NASDAQ: DOOR)coreOthersParent company providing brand licensing, corporate infrastructure, and operational support. FRONTDOOR and FRONTDOOR PRO are trademarks of Frontdoor, Inc. used under license. Copyright notices indicate Frontdoor Pro, Inc. and Frontdoor Pro Home Solutions, Inc. as operating entities.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Care.com: Care.com is a marketplace for household services including housekeeping and home cleaning. While broader in scope (childcare, pet care), its residential cleaning offerings compete for the same homeowner budget and online-booking flow as Frontdoor Pro.
• Porch: Porch connects homeowners with home service professionals across maintenance, repair, and improvement categories. It competes with Frontdoor Pro in similar metros and overlaps on carpet cleaning and home repair booking flows.

Broad incumbents

• ServiceMaster Brands: ServiceMaster franchises cover carpet cleaning, restoration, and home maintenance across the US. It is a larger incumbent with deeper operational scale in the same cleaning categories Frontdoor Pro sells via its marketplace.
• Neighborly: Neighborly is a large franchise platform of home services brands including carpet cleaning, HVAC, and repair. It is comparable to Frontdoor Pro as a multi-brand vehicle delivering on-demand home maintenance to US homeowners, though via franchisees rather than independent contractors.
• Sears Home Services: Sears Home Services is a national provider of appliance repair, HVAC, and home maintenance booked online or by phone. It overlaps with Frontdoor Pro on residential repair booking flows, especially appliance repair mentioned in Frontdoor Pro's short description.

Direct peers

• Angi (formerly Angie's List): Angi is the largest US home services marketplace connecting homeowners with local pros for cleaning, repairs, and maintenance. It directly competes with Frontdoor Pro on the same product-led online booking model and overlapping service categories, including carpet and home cleaning.
• Handy: Handy (owned by ANGI Homeservices) provides on-demand home cleaning and handyman services with online booking. It directly overlaps with Frontdoor Pro on carpet/upholstery cleaning and home maintenance delivered by independent pros in US metros.
• TaskRabbit: TaskRabbit is an on-demand gig marketplace for home services including cleaning, handyman, and moving. It is highly comparable to Frontdoor Pro in its use of vetted independent contractors and instant online booking for residential customers.
• HomeAdvisor: HomeAdvisor is an Angi-owned marketplace matching homeowners with prescreened local service pros for maintenance and repair jobs. Its pro-matching, online booking, and pay-after-completion mechanics are a direct parallel to Frontdoor Pro.
• Thumbtack: Thumbtack operates a US home services marketplace where homeowners find and book local professionals for cleaning, repairs, and maintenance. It mirrors Frontdoor Pro's online-booking, pay-after-completion flow and overlapping pros network across many of the same metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frontdoor Pro