WRNJ Radio
- Company typePrivate
- Founded1976
- HeadquartersHackettstown, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
WRNJ Radio firmographics
Firmographics- Name
- WRNJ Radio
- Legal name
- WRNJ Radio, Inc.
- Website
- https://wrnjradio.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WRNJ Radio industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where WRNJ Radio is headquartered
LocationHeadquarters
- HQ city
- Hackettstown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WRNJ Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Radio Advertising: Traditional radio commercial advertising sold to local businesses, organizations, and advertisers. The station offers both radio commercials and digital advertising packages.
- Digital Advertising: Online and digital advertising options for businesses wanting to reach the station's online audience through the wrnjradio.com website and digital platforms.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
WRNJ Radio product offering
Product offeringCore offering
WRNJ Radio is a privately owned AM radio station (1510 kHz) operating from Hackettstown, New Jersey, that broadcasts an Adult Contemporary music format with hyperlocal news, weather, traffic, sports (including Hackettstown Tigers football), community calendar, and public service announcements to listeners across Warren, Morris, Sussex, Hunterdon, and Somerset counties. The station supplements its primary AM signal with three FM translators and an online "Listen Live" streaming service via the AIir player and TuneIn, and monetizes its audience by selling traditional radio commercials and digital advertising packages to local businesses and organizations.
Product overview
WRNJ Radio operates as a traditional local AM radio station (WRNJ AM 1510) with three FM translator stations (W224AS at 92.7 MHz, W289CR at 105.7 MHz, and W284AQ at 105.7 MHz) serving northwestern New Jersey communities. The station offers a core broadcast service supplemented by internet streaming via the AIir player platform and a comprehensive news department covering local and regional stories. Advertising services encompass both traditional radio commercials and digital advertising options. The product architecture is a single-service radio broadcaster with multiple distribution channels (AM, FM translators, and online streaming) rather than a platform-plus-modules software product.
Differentiator
Problem solved
Functional benefit
Products and services
- WRNJ AM Radio Broadcast (1510 kHz) The primary AM broadcast service operating at 1510 kHz from Hackettstown, NJ, delivering Adult Contemporary music, local news, weather, traffic, community programming, and Hackettstown Tigers football play-by-play to listeners across Warren, Morris, Sussex, Hunterdon, and Somerset counties.
- FM Translator Network FM translator stations rebroadcasting WRNJ programming on 92.7 MHz (W224AS, Washington, NJ) and 105.7 MHz (W289CR, Glen Gardner, NJ; W284AQ, Hackettstown, NJ) to extend coverage and improve reception across Northwest New Jersey.
- Listen Live Online Streaming
Companies that use WRNJ Radio
Customer profileSegments1 record
Ideal customer profiles2 records
WRNJ Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WRNJ Radio partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
WRNJ Radio competitors and assessment
Company assessmentBroad incumbents
- Townsquare Media: Townsquare Media is a regional radio broadcaster with stations across multiple U.S. markets plus digital properties. Comparable through its local radio station model, local digital advertising, and event-driven community engagement approach that mirrors WRNJ's hyper-local positioning.
- Beasley Media Group: Beasley Broadcast Group operates radio stations in several U.S. markets with a focus on local content and digital extensions. Comparable through its local radio station operating model, SMB advertising focus, and digital streaming strategy that competes for similar local ad dollars.
- Salem Communications: Salem Media Group operates a national portfolio of radio stations with a focus on talk, news, and Christian content formats. Comparable through traditional radio broadcasting operations, digital distribution, and local advertising sales targeting regional audiences.
- Audacy: Audacy operates a large portfolio of radio stations and the Audacy digital streaming platform, competing directly for both over-the-air listeners in New Jersey and digital ad budgets. Comparable through overlapping radio broadcasting, streaming distribution, and programmatic ad sales.
- iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster operating hundreds of AM/FM stations and the iHeartRadio digital platform. Comparable as a competing radio advertising channel that increasingly targets the same SMB advertisers and digital audio audiences WRNJ serves in New Jersey.
- Cumulus Media: Cumulus Media operates a large network of AM/FM radio stations across the U.S., including markets adjacent to New Jersey. Comparable through traditional radio broadcasting, digital streaming distribution, and sales of local advertising to SMBs.
Others
- TuneIn: TuneIn is a leading internet radio directory and streaming platform that aggregates thousands of stations including WRNJ. Comparable as the distribution platform enabling WRNJ's online listenership and a key channel for digital audio advertising inventory.
Direct peers
- WDHA 105.5 FM: WDHA is a Morris County, New Jersey-based FM radio station with a focus on rock and community content. Comparable as a directly competing Northwest NJ local broadcaster with overlapping advertiser pool, geographic footprint, and listener demographics.
- WSUS 102.3 FM: WSUS is a Sussex County, New Jersey-based FM radio station operating in WRNJ's core geographic footprint. Comparable as a directly competing Northwest NJ local broadcaster targeting similar community listeners and local SMB advertisers.
- WKXW New Jersey 101.5: WKXW is a New Jersey-based talk/news radio station with strong statewide reach and a digital platform. Comparable as a New Jersey-local radio broadcaster competing for the same regional advertisers, news audiences, and community engagement that WRNJ targets in Northwest NJ.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
WRNJ Radio social profiles
Digital presenceWRNJ Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
WRNJ Radio leadership team
Management profileNumber of profiles
WRNJ Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WRNJ Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WRNJ Radio
What does WRNJ Radio do?
WRNJ Radio is a privately owned AM radio station (1510 kHz) operating from Hackettstown, New Jersey, that broadcasts an Adult Contemporary music format with hyperlocal news, weather, traffic, sports (including Hackettstown Tigers football), community calendar, and public service announcements to listeners across Warren, Morris, Sussex, Hunterdon, and Somerset counties. The station supplements its primary AM signal with three FM translators and an online "Listen Live" streaming service via the AIir player and TuneIn, and monetizes its audience by selling traditional radio commercials and digital advertising packages to local businesses and organizations.
Is WRNJ Radio a public or private company?
WRNJ Radio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WRNJ Radio founded?
WRNJ Radio was founded in 1976. It employs 11 to 50 people.
Where is WRNJ Radio based?
WRNJ Radio is headquartered in Hackettstown, United States, in the North America region.
How does WRNJ Radio make money?
Two revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising.
Who are WRNJ Radio's main competitors?
Broad incumbents on record are Townsquare Media, Beasley Media Group, Salem Communications, Audacy, iHeartMedia and Cumulus Media. TuneIn is listed as an others. Direct peers are WDHA 105.5 FM, WSUS 102.3 FM and WKXW New Jersey 101.5.
Does WRNJ Radio have an API?
No public API is recorded for WRNJ Radio.
What industry is WRNJ Radio in?
WRNJ Radio's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 51611 and its SIC code is 4832.