Medical Economics

What Medical Economics does

Medical Economics is a physician-focused business media brand founded circa 1923 and currently operated as a publication within MJH Life Sciences, a privately held diversified healthcare media company headquartered at 259 Prospect Plains Rd, Bldg H, Cranbury, NJ. The brand delivers editorial coverage of the business of medicine — practice management, legal and risk, money and personal finance, policy, technology, and careers — to U.S. practicing physicians through a multi-format platform consisting of a Sanity.io-powered website (medicaleconomics.com), a bimonthly/quarterly print and digital journal, six active branded podcasts (Off the Chart, The Financial Checkup, Medical Economics TV, Money Matters, Physicians Taking Back Medicine, Vital Signs), a Shorts short-form vertical video feed, slide shows, and the Medical Economics Practice Academy education program. Supplementary products include the Medical Economics Insider interactive publication, the Patient Care Supplement, CME/CE continuing education co-distributed through gotoper.com (hosted on Thought Industries), the Modern Medicine Job Board, and the medecadvisory.com Financial Advisor Guide directory.

The core technology stack is conventional media infrastructure: Sanity.io as headless CMS, OneTrust for cookie consent/CCPA controls, Thought Industries for CME/CE delivery, and gotoper.com as CME distribution partner. Distribution is concentrated in owned channels plus cross-promotion across MJH Life Sciences sister brands (Physicians Practice, Chief Healthcare Executive, Patient Care Online, Physicians Financial News, Physicians Money Digest).

Monetization is a diversified B2B advertising and partnership model layered on top of a free-to-physician audience. Revenue streams include display and programmatic advertising, sponsored content and sponsored resources, supplements and featured publications, CME/CE referral and co-marketing partnerships, job board listings (Modern Medicine), conference and event sponsorship (Concierge Medicine Forum, MGMA coverage, Medical Economics Practice Academy), and directory listings. Pricing is not publicly disclosed. Customers are healthcare advertisers, staffing firms, financial services and fintech firms targeting physicians, EHR/health-tech vendors, and CME providers — not the individual physician readers themselves. The brand has no AI/ML product capabilities; AI is treated as editorial subject matter only.

Name

Medical Economics

Legal name

MJH Life Sciences

Website

https://medicaleconomics.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

Medical Economics is a 100-year-old physician-focused business media brand within MJH Life Sciences, delivering news, a bimonthly journal, podcasts, short-form video, CME/CE, and conference coverage on the business of medicine to U.S. physicians, monetized primarily through B2B advertising, sponsored content, and education partnerships.

Ownership category

akta.pro rank

Product category

Physician Business Media & Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Physician media publishing
• Healthcare business news
• Medical practice management content
• Physician continuing education
• Healthcare advertising network

Headquarters

HQ city

Cranbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Display and programmatic advertising: Banner, slide-show and section-level display advertising sold across the medicaleconomics.com homepage and topic landing pages, with options to Advertise via a dedicated page and DO NOT SELL/CCPA compliance controls via OneTrust.
2. Sponsored Content and Sponsored Resources: Native sponsored articles and resource hubs ('Sponsored Content', 'Sponsored Resources', 'Supplements And Featured Publications') produced for advertisers targeting the physician audience.
3. Newsletter and digital subscription: Free Subscribe CTA for the Medical Economics newsletter plus My Account login, supporting audience capture for monetization through advertising, sponsored content and downstream offers.
4. CME/CE distribution partnerships: Continuing Medical Education content co-marketed with gotoper.com (with utm_source=medicaleconomics tracking parameters), generating CME/CE-derived revenue and leads.
5. Job Board listings: Job Board powered by modernmedicine.com with family-medicine filters, allowing physician employers and recruiters to post positions to the Medical Economics audience.
6. Conference and event sponsorship: Revenue from conference coverage, conference listings, and proprietary events such as the Concierge Medicine Forum, MGMA 2025 coverage and MGMA Summit Digital Conference.
7. Financial Advisor Directory listings: Directory listings under 'Financial Advisor Guide' linking out to medecadvisory.com for physician-targeted financial advisory services.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels11 records

Core offering

Medical Economics is a B2B healthcare media brand that produces and distributes physician-focused editorial content — daily news, a bi-monthly journal, podcasts, short-form video, and CME/CE — and monetizes the resulting audience through display advertising, sponsored content, conference sponsorships, CME/CE partnerships, and recruitment listings. Its offerings are organized as a platform-plus-modules content property aimed at helping U.S. physicians run their practices and careers.

Product overview

Medical Economics is a single media brand published by MJH Life Sciences, organized as a platform-plus-modules content property rather than a traditional software product: at its core is the Medical Economics website and news desk, which distributes breaking news across topic modules (Careers, Legal, Practice Finance, Practice Management, Practice Technology, Medical Device & Technology, Opinion, Policy, and Physicians Financial News). That core news platform is wrapped with multiple content modules that are themselves distinct named products, including the bimonthly Medical Economics journal (digital editions), the Medical Economics Insider interactive publication, the Patient Care Supplement and Sponsored Content / Sponsored Resources and Supplements & Featured Publications, and the Practice Academy educational program. Audio and video extensions of the brand include the podcasts Off the Chart (A Business of Medicine Podcast), The Financial Checkup, Medical Economics TV, Money Matters, Physicians Taking Back Medicine, and Vital Signs, together with the Medical Economics Shorts short-form video library and the Slide Shows visual editorial format. Supporting services include Medical Economics CME/CE continuing education content, the Conference Coverage and Conference Listing programs, the physician Job Board (powered by Modern Medicine), and the Financial Advisor Guide directory, all of which fit together as channel extensions of the central Medical Economics editorial brand.

Differentiator

Problem solved

Functional benefit

Brands

• Medical Economics Insider: Interactive publication featuring in-depth reporting, expert insights and exclusive data.
• Physicians Financial News
• Physicians Money Digest
• Patient Care Supplement
• Off the Chart: A Business of Medicine Podcast
• The Financial Checkup
• Medical Economics TV
• Money Matters
• Vital Signs
• Physicians Taking Back Medicine
• Medical Economics Practice Academy

Products and services

• Medical Economics (Website & News) The core editorial news destination of the Medical Economics brand, providing daily news and feature coverage of the business of medicine organized by topic for U.S. practicing physicians.
• Medical Economics Journal (Digital Editions) The bimonthly Medical Economics journal (Vol. 102 and Vol. 103 series), distributed as digital editions with browsable online issues and downloadable PDFs covering practice management, finance, technology, careers, and policy for U.S. physicians.
• Medical Economics Insider An interactive digital publication from the Medical Economics brand providing in-depth reporting, expert insights and exclusive data for physicians.
• Off the Chart: A Business of Medicine Podcast A long-running Medical Economics podcast series covering the business of medicine, including practice sales, urgent care, cash-only practice, and reimbursement policy.
• The Financial Checkup A Medical Economics podcast covering personal finance and investing topics relevant to physicians.
• Medical Economics TV A video podcast offering from Medical Economics featuring video-based coverage tied to the publication's editorial scope.
• Money Matters A Medical Economics podcast dedicated to personal finance topics for physicians and the medical community.
• Physicians Taking Back Medicine A Medical Economics podcast/video series focused on physician advocacy and independent practice issues.
• Vital Signs A Medical Economics podcast covering clinical and practice-related developments for physicians.
• Medical Economics Shorts A library of short, vertical-format videos (typically under two minutes) featuring physician commentary and quick tips on practice management, finance, legal, and technology.
• Medical Economics Practice Academy An educational academy from Medical Economics, including the Practice Academy: Physician's Track, providing multi-session training and live events for practicing physicians.
• Medical Economics Conferences (Conference Coverage & Listings) Conference-related coverage and a calendar of industry conferences for physicians, including spotlight programs such as the Concierge Medicine Forum and MGMA.
• Medical Economics CME/CE Continuing medical education content for physicians, with featured CME courses (e.g., 'Progress in Hyperlipidemia Management to Reduce ASCVD Risk') sourced from gotoper.com and featured on the site.
• Patient Care Supplement A supplementary publication under the Medical Economics brand providing patient-care-focused editorial content for clinicians.
• Sponsored Content & Sponsored Resources Paid editorial sections within Medical Economics for sponsored articles and resources produced in partnership with advertisers and industry stakeholders.
• Medical Economics Supplements and Featured Publications Special supplements and featured publications produced under the Medical Economics brand, providing in-depth coverage of specific clinical, business, or policy topics.
• Medical Economics Job Board A physician-focused job board operated by the Medical Economics brand, listing open positions searchable by specialty (including Family Medicine), employment type, salary, and location.
• Medical Economics Financial Advisor Guide A directory resource from Medical Economics for locating financial advisors relevant to physicians, hosted at medecadvisory.com.

Quantifiable outcome

• 100 years of continuous publication ('100 Years of Medical Economics' special report)
• +2 more outcomes

Named customers10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• MJH Life Sciences®flagshipStrategic or Co-development PartnerMedical Economics operates as a brand within the MJH Life Sciences® healthcare media network. The footer carries '© 2026 MJH Life Sciences® All rights reserved.' and a 'Do Not Sell My Personal Information' link pointing to mjhlifesciences.com. MJH provides the shared advertising sales, audience, infrastructure, and cross-brand promotion across sister titles.
• Physicians PracticecoreTechnology or IntegrationSister-brand cross-promotion under the MJH Life Sciences® network. Footer logo on medicaleconomics.com links out to physicianspractice.com to share physician audience reach and advertising inventory.
• Chief Healthcare ExecutivecoreTechnology or IntegrationSister-brand cross-promotion under the MJH Life Sciences® network. Footer logo on medicaleconomics.com links out to chiefhealthcareexecutive.com, extending physician reach to executive health care leaders.
• Patient Care OnlinecoreTechnology or IntegrationSister-brand cross-promotion under the MJH Life Sciences® network. Footer logo on medicaleconomics.com links out to patientcareonline.com for clinical patient-care content reach.
• Physicians Financial News (Physician's Money Digest)coreTechnology or IntegrationSister-brand cross-promotion under the MJH Life Sciences® network. Footer logo and the 'Physicians Financial News' topic page (medicaleconomics.com/topics/physicians-financial-news) cover investing, retirement planning and estate planning for physicians.
• Castle Connolly Private Health PartnerscoreGTM or Marketing PartnerSponsored topic section 'Concierge Medicine 2.0 by Castle Connolly Private Health Partners' under the Careers topic on medicaleconomics.com, providing concierge-medicine content co-branded with the partner.
• LocumLife®coreGTM or Marketing PartnerSponsored topic section 'Locum Tenens, brought to you by LocumLife®' under the Careers topic on medicaleconomics.com, providing locum tenens content and promotion.
• gotoper.comcoreChannel Partner/ Reseller/ DistributorCME/CE distribution partner — Medical Economics' CME deck links out to gotoper.com courses with utm_source=medicaleconomics tracking (e.g., 'Progress in Hyperlipidemia Management to Reduce ASCVD Risk'). Drives physician learners to the gotoper platform.
• medecadvisory.com (Financial Advisor Guide)minorChannel Partner/ Reseller/ DistributorDirectory listing under 'Directories' on medicaleconomics.com routes physicians to medecadvisory.com for financial advisor discovery.
• jobs.modernmedicine.com (Modern Medicine Job Board)coreChannel Partner/ Reseller/ DistributorJob Board link in main navigation routes Medical Economics readers to the Modern Medicine job board at jobs.modernmedicine.com, pre-filtered to Family Medicine, enabling physician recruitment and job listings.
• Thought Industries (media.thoughtindustries.com)coreTechnology or IntegrationCME/CE learning platform integration powering Medical Economics' continuing education course imagery and delivery (course-uploads CDN on media.thoughtindustries.com).
• Sanity.iocoreTechnology or IntegrationHeadless CMS infrastructure — all editorial imagery is served from cdn.sanity.io/images/0vv8moc6/medec, indicating Sanity.io as the underlying content platform.
• OneTrustcoreTechnology or IntegrationCookie consent and privacy management platform — 'Powered by OneTrust' branding appears on the Medical Economics cookie banner; CCPA Do Not Sell toggle is exposed via the MJH Life Sciences Privacy framework.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Healthleaders Media: Healthcare leadership media brand (often reaching physician executives). Adjacent to Medical Economics' Practice Management and Leadership topics, with overlapping healthcare-advertiser base.
• Modern Healthcare: Crain Communications' flagship healthcare business news outlet. Broader (executive/financial audience) but overlapping coverage of physician practice economics, reimbursement and policy that advertisers compare against Medical Economics.
• STAT News: Boston Globe Media's health and medicine news property. Broader scope (clinical, biotech, policy) but a competing destination for healthcare advertisers targeting physicians and clinical leaders.
• Doximity: Leading U.S. physician professional network with news feed, podcasts and CME distribution. Larger audience and platform but overlapping value proposition to medical advertisers targeting verified physicians.
• Everyday Health Group: Large health media portfolio (Everyday Health, MedPage Today, The Mighty). MedPage Today in particular competes directly with Medical Economics for physician news readership and ad revenue.

Direct peers

• Physicians Practice: Sister MJH Life Sciences brand targeting the same physician practice-management audience. Direct overlap in editorial scope (careers, money, legal, practice ops) and shared advertising sales force.
• Healio: Physician-focused news, journal and CME platform owned by SLACK Incorporated. Competes with Medical Economics for physician readership and healthcare-advertiser spend across specialty and primary care.
• Medscape: WebMD's physician-facing property and the largest online destination for U.S. clinicians. Direct competitor to Medical Economics in physician news, CME/CE and conference coverage, with overlapping advertising inventory.
• Physicians Weekly: Long-running physician news and clinical information site. Comparable to Medical Economics in delivering practice-relevant news to practicing U.S. physicians via owned website and email.
• MDedge: Frontline Medical Communications' physician news and specialty journal network. Comparable in delivering specialty- and practice-focused editorial plus CME to U.S. physicians.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MedEconomics
• Facebookfacebook.com/MedicalEconomics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Economics