Avante
Avante Care & Support is a UK not-for-profit operating 12 care homes across Kent, Bexley, and Greenwich, serving over 1,000 older adults with nursing, dementia, residential, respite, home care, and specialised Parkinson's and palliative services.
- Company typePrivate
- Founded1988
- HeadquartersFaversham, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Avante does
Avante Care & Support is a UK-registered charity (No. 1002727) and company limited by guarantee (No. 2565021) operating 12 care homes across Kent, Bexley, and Greenwich, serving over 1,000 older adults. Founded in 1988, the organisation employs 1,400+ staff and is one of the largest employers in Kent. Its core service portfolio spans five care types: nursing care (offered at five specialist homes), dementia care, residential care, respite care, and day care at The Willow Day Care Centre. The home care division offers modular services including visiting care, overnight care, live-in care, emergency care, personal care, medication support, cooking and shopping assistance, housekeeping, and specialised Parkinson's and palliative care, delivered across Bexley, West Malling, Faversham, Sittingbourne, and Sheerness.
The business operates on a direct-to-consumer model with weekly recurring fees (e.g., from £1,533/week for dementia care and £1,686/week for respite care), accepting both self-funders and local-authority-funded residents with top-up arrangements. Service delivery is anchored by the Eden Alternative philosophy of care, which structures the person-centred approach across all facilities. The underlying technology is described as person-centred care management systems, with no proprietary AI, digital platform, or software product detailed in the source material. Marketing and customer acquisition rely on traditional local channels including website enquiry forms, local advertising, radio, leaflets, social media, online directories, and word-of-mouth referrals from local authorities and community networks.
As a not-for-profit entity, Avante reinvests surplus into services, facilities, and staff development rather than distributing to shareholders. The organisation is governed by a Board of Trustees and reports no parent company, M&A activity, or funding rounds. Revenue is not publicly disclosed, and growth is signalled by the addition of Malling Grange (a new care home in West Malling), expansion of home care coverage, and introduction of new specialised care modules.
Avante firmographics
Firmographics- Name
- Avante
- Legal name
- Avante Care & Support Limited
- Website
- https://avantecare.org.uk
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Avante Care & Support is a UK not-for-profit operating 12 care homes across Kent, Bexley, and Greenwich, serving over 1,000 older adults with nursing, dementia, residential, respite, home care, and specialised Parkinson's and palliative services.
- Ownership category
- akta.pro rank
Avante industry classification
Industry- Product category
- Elderly Care Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industries
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Personal Care (ADLs) Support (HSABAEAB)
Keywords
Where Avante is headquartered
LocationHeadquarters
- HQ city
- Faversham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices14 records
Markets served
Avante business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Care Home Services: Weekly fees for residential, dementia, nursing, and respite care services in 12 care homes across Kent, Bexley, and Greenwich. Accepts self-funders and local authority-funded residents with top-up arrangements.
- Home Care Services: Personalised home care and wellbeing support services enabling older adults to maintain independence in their own homes. Services include visiting care, overnight care, live-in care, and companionship.
- Not-for-Profit Reinvestment: As a not-for-profit organisation, surplus profits are reinvested into services, facilities, and staff development rather than distributed to shareholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Dementia Care - Standard Room |
| Subscription | Weekly | Respite Care |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Avante product offering
Product offeringCore offering
Avante Care & Support is a not-for-profit organisation that operates 12 care homes across Kent, Bexley, and Greenwich, delivering nursing care, specialist dementia care, residential care and respite care to over 1,000 older adults. It also runs an Avante Home Care division providing visiting, overnight, emergency, live-in and respite home care plus wellbeing support services enabling older adults to maintain independence at home.
Product overview
Avante Care & Support is a not-for-profit organization operating 12 care homes across Kent, Bexley, and Greenwich, offering a comprehensive portfolio of elder care services. The core offering includes four primary care types: nursing care (at five specialist homes), dementia care, residential care, and respite care. Supporting these are day care services at The Willow Day Care Centre. The home care division provides modular services including personal care, medication support, wellbeing services, cooking and shopping assistance, and housekeeping, with specialized offerings such as Parkinson's care, palliative care, visiting care, overnight care, emergency care, and live-in care. All services are guided by the Eden Alternative philosophy of care, emphasizing person-centered approaches where everyone matters.
Differentiator
Problem solved
Functional benefit
Products and services
- Care Homes Portfolio Twelve care homes across Kent, Bexley, and Greenwich (Amherst Court in Chatham, Barnes Lodge in Tonbridge, Bridge Haven in Canterbury, Chaucer House in Canterbury, Court Regis in Sittingbourne, Malling Grange in West Malling, Northbourne Court in Sidcup, Parkview in Bexleyheath, Pilgrims View in Snodland, Puddingstone Grange in Plumstead, Riverdale Court in Welling, Wain House in Westgate-on-Sea, and Weybourne in Abbey Wood) offering residential, nursing, dementia, and respite care to older adults.
- Nursing Care Services Specialist nursing care for older adults with complex health needs, provided at five care homes (Amherst Court, Barnes Lodge, Chaucer House, Puddingstone Grange, and Wain House) using person-centred care plans.
- Dementia Care Services Specialised dementia care services available across multiple Avante care homes, providing tailored support for older adults living with dementia using resources aligned with the Eden Alternative philosophy.
- Residential Care Services Person-centred residential care creating bespoke care plans to meet individual daily living needs, available across all 12 Avante care homes.
- Respite Care Services Short-term respite care providing family caregivers a break while supporting older adults, available across all Avante care homes and through The Willow Day Care Centre, priced from £1,686 per week.
- Day Care Services The Willow Day Care Centre at Court Regis in Sittingbourne provides day care services offering activities, social opportunities, and care support for older adult service users.
- Home Care Services Comprehensive home care and wellbeing support services enabling older adults to maintain independence in their own homes, covering personal care, medication support, cooking, shopping, housekeeping, and companionship across Bexley, West Malling, Faversham, Sittingbourne, and Sheerness.
- Visiting Care Scheduled home care visits providing support and companionship for older adults who wish to remain in their own homes.
- Overnight Care Night-time home care services ensuring support and safety for older adults during evening and overnight hours in their own homes.
- Emergency Care Urgent home care support available through Avante Home Care for situations where immediate assistance is required for older adults at home.
- Live-in Care Round-the-clock care provided in an older adult's own home by a dedicated Avante Home Care professional.
- Parkinson's Care Specialist Parkinson's care providing tailored support for individuals diagnosed with Parkinson's disease, from early-phase weekly support through to comprehensive care as the condition progresses, delivered in the service user's own home.
- Palliative Care End-of-life palliative care providing comfort and support for older adults in their final stages of life, delivered across Avante's care homes.
Companies that use Avante
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Avante technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Avante partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eden Alternative UKcoreAvante Care & Support is guided by The Eden Alternative philosophy of care, which focuses on eliminating loneliness, helplessness, and boredom among older adults. This partnership shapes their approach to creating communities where companionship, purpose, and meaningful experiences are part of everyday life.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Avante competitors and assessment
Company assessmentBroad incumbents
- HC-One: HC-One operates around 270+ care homes across the UK providing residential, nursing, dementia, and respite care. It is a direct competitor to Avante's residential portfolio with significantly larger national footprint and similar focus on elderly care.
- Care UK: Care UK runs 150+ care homes and provides home care and day care across the UK, with strong presence in the South East. Overlaps directly with Avante on service lines and geography and competes for the same local-authority and self-funded residents.
- Runwood Homes: Runwood Homes operates around 50+ residential and dementia care homes across the UK, with significant East and South East England presence. Directly overlaps with Avante on service lines, dementia specialism, and target demographic.
- Sanctuary Care: Sanctuary Care operates residential, nursing, dementia, and respite care homes across the UK as part of the Sanctuary Housing group. Overlaps with Avante's core service lines and target residents, with a larger national footprint and housing association backing.
- Avery Healthcare: Avery Healthcare is a UK operator of 50+ care homes offering residential, nursing, dementia, and respite care. Directly comparable to Avante's service portfolio, with several homes in the South East competing for the same family and local-authority referrals.
- Barchester Healthcare: Barchester is one of the largest UK private operators of nursing and residential care homes (200+ homes) offering nursing, dementia, and respite care. Directly comparable to Avante on core service lines and target residents, but with national scale and a for-profit structure that gives it greater capital and procurement leverage.
Emerging players
- Hamberley Care Homes: Hamberley Care Homes is a growing UK operator of high-end nursing, dementia, and residential homes. Comparable to Avante's premium care positioning and service lines, though focused on new-build luxury homes rather than legacy estate.
Direct peers
- Methodist Homes (MHA): MHA is one of the largest not-for-profit charitable providers of care homes, retirement living, and home care for older people in the UK. Closely comparable to Avante in charitable status, full-continuum offering (residential, nursing, dementia, home care), and values-led mission, though operating at significantly larger scale.
- Anchor Hanover: Anchor Hanover is a large not-for-profit provider of housing, care homes, and home care for older people across England. Closely comparable to Avante in charitable, mission-driven structure and integrated housing-plus-care model, operating at materially greater national scale.
- Royal British Legion Industries (Care): RBLI operates residential and nursing care for older people as part of its charitable mission. Comparable to Avante as a smaller charitable care provider with values-driven positioning, though focused on veterans and broader supported employment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Avante social profiles
Digital presenceAvante financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avante leadership team
Management profileNumber of profiles
Avante funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avante M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avante
What does Avante do?
Avante Care & Support is a not-for-profit organisation that operates 12 care homes across Kent, Bexley, and Greenwich, delivering nursing care, specialist dementia care, residential care and respite care to over 1,000 older adults. It also runs an Avante Home Care division providing visiting, overnight, emergency, live-in and respite home care plus wellbeing support services enabling older adults to maintain independence at home.
Is Avante a public or private company?
Avante is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Avante founded?
Avante was founded in 1988. It employs 1,001 to 5,000 people.
Where is Avante based?
Avante is headquartered in Faversham, United Kingdom, in the Europe region.
How does Avante make money?
Three revenue lines are on record. Care Home Services are the primary driver. The others are home Care Services and not-for-Profit Reinvestment.
Who are Avante's main competitors?
Broad incumbents on record are HC-One, Care UK, Runwood Homes, Sanctuary Care, Avery Healthcare and Barchester Healthcare. Hamberley Care Homes is listed as an emerging player. Direct peers are Methodist Homes (MHA), Anchor Hanover and Royal British Legion Industries (Care).
Does Avante have an API?
No public API is recorded for Avante.
What industry is Avante in?
Avante's product category is Elderly Care Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place). Its NAICS code is 623312 and its SIC code is 8050.