What Creekside does

Creekside is a breakfast and brunch cafe operating as one of six restaurant concepts within Rex's Family of Restaurants, a privately held portfolio owned by Rex and Bettina Brice and operated through Steamboat Restaurant Group, Inc. The group comprises Creekside Cafe, Mazzola's Italian, The Laundry Kitchen & Cocktails, Salt & Lime (Mexican), Big House Burgers, Lil' House Country Biscuits, and Burrito Bar, all located in Steamboat Springs, Colorado, and supported by approximately 425 employees. Creekside itself occupies the historic Soda Creek building at 131 11th Street and operates daily from 7am to 2pm, offering homemade comfort food with locally sourced ingredients.

The business model is direct-to-consumer restaurant operations across multiple differentiated concepts, supplemented by catering (group meals for 4-40 people), private dining and event hosting (12-90 guests), gift card sales (with volume discounts of 10-20%), and a tiered loyalty program (Rex's Family Rewards) that unifies spending across all concepts. Pricing is unit-based for menu items (breakfast items $3.99-$11.99; group catering packages priced per person or per tray), with compensation published for salaried back-of-house and management roles (Sous Chef $63K-$68K; AGM $68K-$72K). Go-to-market relies on walk-in dining, online ordering via third-party platforms (Chow Now, Order Experience), event bookings through Toast Tab, and Yelp reservations, alongside community marketing via local sourcing partnerships and the Community Agriculture Alliance.

The underlying technology stack is commodity restaurant SaaS — Toast Tab, Chow Now, Order Experience, Yelp, and a unified rewards platform — with no proprietary AI or data products disclosed. The company's competitive positioning rests on local brand equity (Mazzola's operating since 1970), a multi-concept portfolio under one operating umbrella, locally sourced menus via partnerships with Mountain Bluebird Farm and the Steamboat Farmer's Market, and a differentiated employee benefits program that includes a mental health fund and profit sharing.

Name

Creekside

Legal name

Steamboat Restaurant Group, Inc.

Website

https://rexsfamily.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Creekside is a breakfast and brunch cafe in Steamboat Springs, Colorado, operating as one of six concepts under Rex's Family of Restaurants (Steamboat Restaurant Group, Inc.), serving local residents, tourists, and group events with ~425 employees across the group.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Limited-Service Restaurants (722513), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Pubs & Gastropubs (CRANACAB), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Breakfast and brunch
• Casual dining restaurants
• Group catering services
• Private event dining
• Restaurant loyalty program

Headquarters

HQ city

Steamboat Springs

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others, Infrastructure

Revenue model

1. Food and Beverage Sales: Core revenue from six restaurant concepts offering dine-in, takeout, and delivery services across various cuisines including Italian, Mexican, American, and breakfast/brunch.
2. Gift Cards: Sale of gift cards in denominations from $25-$500 with volume discounts (10-20% for bulk purchases) and promotional annual gift card sales.
3. Group Catering and Takeout: Group meals to go including BBQ packages, family-style meals, and bulk menu items for groups of 4-40 people with advance ordering.
4. Private Events and Dining: Revenue from private dining rooms and event hosting at multiple restaurant locations accommodating groups from 12-90 guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Creekside Cafe is a daily breakfast and brunch restaurant (open 7am-2pm) serving homemade comfort food with fresh, locally-sourced ingredients in the historic Soda Creek building in Steamboat Springs, Colorado. It is one of six restaurant concepts operated by Steamboat Restaurant Group, Inc. (d/b/a Rex's Family of Restaurants), with sister concepts spanning Italian, upscale shared-plate, Mexican, burgers, Southern biscuits, and quick-casual burritos.

Product overview

Creekside is part of Rex's Family of Restaurants, a portfolio of six distinct restaurant concepts in Steamboat Springs, Colorado, operated by Steamboat Restaurant Group, Inc. The core dining products include Creekside Cafe (breakfast/brunch), The Laundry Kitchen & Cocktails (upscale shared-plate dining), Mazzola's Italian (family Italian), Salt & Lime (Mexican), Big House Burgers (casual burgers), Lil' House Country Biscuits (Southern breakfast), and Burrito Bar (quick-casual Mexican). Supporting services include a tiered loyalty rewards program (Rex's Family Rewards), gift cards, group meals to go, and in-house private dining/event hosting. The restaurant group emphasizes locally-sourced ingredients, community involvement, and employee wellness programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Creekside Cafe Daily breakfast and brunch cafe open 7am-2pm in Steamboat Springs, featuring homemade comfort food with fresh local ingredients, indoor dining, patio, and a Creekside event space.
• Mazzola's Italian Diner Family-style Italian restaurant open daily 5-9pm offering pizza, pasta, traditional Italian entrees, a dynamic wine list, craft cocktails, and happy hour 4-6pm. Family-friendly establishment operating since 1970.
• The Laundry Kitchen & Cocktails Upscale shared-plate restaurant open daily from 4:30pm specializing in smoking and curing techniques, featuring seasonal local products and craft cocktails in the historic Soda Creek building.
• Salt & Lime Mexican-inspired restaurant open daily from 11am offering a twist on classic Mexican cuisine with fresh flavors, cocktails, and a vibrant atmosphere, plus private dining options.
• Big House Burgers Casual burger restaurant open daily 11am-8pm serving hot burgers, chicken sandwiches, hearty salads, and custard shakes at 2093 Curve Plaza in Steamboat Springs.
• Lil' House Country Biscuits & Coffee Southern-style breakfast restaurant open daily 7am-1pm featuring biscuits, breakfast items, burritos, and coffee at Curve Plaza on the west side of Steamboat Springs.
• Burrito Bar Quick-casual burrito and taco bar at 628 Lincoln Avenue in Steamboat Springs offering a variety of Mexican-inspired items and refreshing drinks.
• Group Meals To Go (Catering) Catering service for groups of 4-40 people offering BBQ packages, family-style Italian dishes, Big Box menus, Mexican bar catering, and slider boxes with advance ordering (5-day notice for BBQ).
• In-House Events and Private Dining Private dining and event hosting at multiple venues accommodating groups of 12-90 guests, including the Burro Dining Room, Fish Bowl, Soda Creek Patio, and full restaurant buyouts for celebrations, corporate events, and weddings.
• Gift Cards Rex's Family of Restaurants gift cards in denominations from $25-$500, available as e-gift cards or physical cards online and at all locations, with tiered volume discounts and an annual pre-order promotion.
• Rex's Family Rewards Program Tiered loyalty rewards program across all Rex's Family restaurants with Green Circle, Blue Square, Black Diamond, and Secret Stash tiers; members earn points that convert to $25 Reward Dollars at 500 points, plus Birthday Dollars, Double Points Days, and Flash Specials.

Quantifiable outcome

• 425 employees served with comprehensive benefits including mental health support
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Community Agriculture AlliancecoreStrategic or Co-development PartnerRex's Family of Restaurants partners with the Community Agriculture Alliance during their 10th Annual Ag Week celebration. Restaurants feature locally-sourced menu items and donate 10% of featured product sales to support local ranchers and producers.
• Rumor Design + ReDesignminorOthersSteamboat-based interior design firm partnered with Bettina Brice for restaurant remodels including Salt & Lime and The Laundry. Led by Lindsey Jamison and Valerie Stafford, the firm won Designer of the Year Award from HGTV in 2021.
• Steamboat Farmer's MarketcoreStrategic or Co-development PartnerFresh greens and vegetables sourced from the Steamboat Farmer's Market for The Laundry and other restaurant concepts, supporting local farmers and ensuring seasonal freshness.
• Mountain Bluebird FarmcoreStrategic or Co-development PartnerLocal farm in Hayden providing fresh produce for Rex's Family of Restaurants. Part of commitment to local sourcing and supporting Yampa Valley agriculture.
• Reaching Everyone Preventing Suicide (REPS)coreOthersPartnership with local nonprofit REPS to support mental health awareness following the loss of head chef Casey Havens. December 2021 fundraiser split profits between employee mental health fund and REPS, which offers five free counseling sessions to those in need.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quality Branded: New York-based multi-concept restaurant group operating Park Avenue, Quality Italian, and other concepts. Comparable in running a focused portfolio of full-service differentiated concepts under centralized management.
• Hillstone Restaurant Group: Operates a portfolio of upscale-casual restaurant concepts (Hillstone, Gulfstream, Bandera, etc.) across multiple U.S. markets. Comparable in running a small number of differentiated full-service concepts under unified management with strong unit-level economics.
• Sage Restaurant Group: Denver-based multi-concept restaurant group operating both independent concepts and hotel-anchored restaurants across Colorado and other states. Comparable in operating multiple concepts and integrating catering/private events.
• TAG Restaurant Group: Denver/Colorado-based multi-concept restaurant group operating brands like TAG, TAG Burger Bar, and FNG. Closest geographic and conceptual peer — same Colorado market, similar mix of upscale and casual concepts under one operator.
• Lettuce Entertain You Enterprises: Chicago-based multi-concept restaurant group operating 60+ distinct concepts across casual, upscale, and fast-casual formats. Most directly comparable multi-concept operating model with similar emphasis on local sourcing and employee culture.

Regional players

• Game Creek Restaurant: Vail ski-in/ski-out fine-dining restaurant serving Vail Resort guests and locals. Comparable as a destination-dining operator dependent on Colorado ski-resort tourism traffic.
• Sweet Basil: Iconic Vail Village fine-dining restaurant serving the Vail ski-resort community. Comparable as a long-established, locally-rooted upscale restaurant in a Colorado ski-resort town with similar local-customer + tourist mix.
• Pine Creek Cookhouse: Aspen-area fine-dining restaurant in a mountain-resort setting. Comparable as a long-established, locally-rooted Colorado mountain-resort restaurant with strong local-sourcing narrative.

Broad incumbents

• Bloomin' Brands: Public multi-concept casual dining operator (Outback, Carrabba's, Bonefish, Fleming's). Broad incumbent comparable for multi-brand casual-dining portfolio scale and operating model, though materially larger and publicly traded.
• Darden Restaurants: Largest U.S. full-service restaurant operator (Olive Garden, LongHorn, Capital Grille, etc.). Broad incumbent benchmark for portfolio management of distinct full-service concepts at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/creeksidecafesteamboat
• Instagraminstagram.com/creeksidecafe_steamboat

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creekside