Being Boss
Being Boss is a bootstrapped media and education company that produces a top-ranked podcast, digital products, and a paid membership community for creative entrepreneurs and small business owners seeking to run businesses on their own terms.
- Company typePrivate
- Founded2015
- HeadquartersChattanooga, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Being Boss does
Being Boss is a privately held, bootstrapped media and education company targeting creative entrepreneurs, small business owners, and independent makers who want to build sustainable businesses around creative work. Founded in 2015 by Emily Thompson and Kathleen Shannon, the company built its audience primarily through a flagship podcast that grew to 350+ episodes and ranks in the top 0.1% of global podcasts. The product portfolio has expanded beyond audio into a published book (2020), the CEO Day Kit digital planning product, the Boss Clubhouse paid membership community, in-person and virtual mastermind retreats, and a higher-tier peer mastermind called The C-Suite aimed at six-figure creative CEOs.
The technology foundation is a stack of third-party SaaS rather than proprietary infrastructure: Teachable hosts online courses, WooCommerce and Podia handle ecommerce, Ontraport and Drip.com manage email and subscriber communications, Everwebinar runs webinars, and Hotjar plus Google Analytics provide behavioral analytics. Distribution is global via all major podcast platforms and major book retail channels (Amazon, Barnes & Noble, Walmart, Books-A-Million, Powell's, Indiebound). There are no mobile apps, no proprietary AI features, and no APIs.
Being Boss monetizes across five distinct streams: podcast advertising and sponsorships (including a long-term relationship with Shopify), one-time digital product sales (e.g., CEO Day Kit at $279, with over 1,000 customers reported), recurring Clubhouse membership subscriptions billed monthly, quarterly, or yearly, book sales through retail and online bookstores, and high-touch mastermind retreats and The C-Suite application-based cohort. The customer base is a long tail of individual creators and small business owners, with no disclosed enterprise contracts. In 2023, the company announced the conclusion of the regular podcast format and a planned transition to a new content phase.
Being Boss firmographics
Firmographics- Name
- Being Boss
- Legal name
- Being Boss LLC
- Website
- https://beingboss.club
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Being Boss is a bootstrapped media and education company that produces a top-ranked podcast, digital products, and a paid membership community for creative entrepreneurs and small business owners seeking to run businesses on their own terms.
- Ownership category
- akta.pro rank
Being Boss industry classification
Industry- Product category
- Creative Entrepreneurship Education and Content
- NAICS
- Other Sound Recording Industries (51229)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industry
- Career, Purpose & Executive Wellbeing Coaching (EDABANAI)
Keywords
Where Being Boss is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Being Boss business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Podcast Advertising/Sponsorships: The Being Boss podcast generates revenue through sponsored episodes and advertising partnerships with brands like Shopify and Almanac Supply Co. The company sells ad space directly to advertisers seeking to reach creative entrepreneurs and business owners.
- Digital Products: Revenue from digital offerings including the CEO Day Kit ($279), an online planning course with video modules and worksheets, as well as courses hosted via Teachable platform. Over 1,000 creatives have purchased the CEO Day Kit.
- Community Membership (Clubhouse): The Being Boss Clubhouse is a paid membership community with automatic recurring billing on monthly, quarterly, or yearly intervals. Members receive access to the private community and ongoing content. Cancellation requires 3 business days notice.
- Book Sales: The published book 'Being Boss: Take Control of Your Work & Live Life on Your Own Terms' is sold through major retailers including Amazon, Barnes & Noble, Walmart, Books-A-Million, Powell's, and Indiebound.
- Mastermind Retreats: In-person and virtual mastermind retreats offering intensive group coaching experiences. The C-Suite is a top-level peer mastermind for six-figure CEOs with weekly calls and quarterly virtual retreats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | CEO Day Kit - one-time purchase for business planning toolkit |
| Subscription | Monthly | Clubhouse membership - recurring community subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Being Boss product offering
Product offeringCore offering
Being Boss is a media and education company that produces the Being Boss podcast for creative entrepreneurs and business owners, offering business advice, mindset tips, and conversations with creative professionals. The company complements its flagship podcast with a paid community membership (Clubhouse), digital products such as the CEO Day Kit planning toolkit, online courses, mastermind retreats, and a published book, all designed to help creatives build sustainable businesses.
Product overview
Being Boss is a media company offering a podcast, community, resources, and products for creative entrepreneurs and business owners. The core offering is the Being Boss Podcast, supplemented by a paid membership community (Clubhouse), the published book 'Being Boss: Take Control of Your Work & Live Life on Your Own Terms', the CEO Day Kit planning tool, mastermind retreats, and The C-Suite peer mastermind group. Resources include articles covering business topics from foundational mindset work to advanced CEO strategies. The portfolio is positioned for creatives, business owners, and entrepreneurs seeking to build businesses on their own terms.
Differentiator
Problem solved
Functional benefit
Brands
- CEO Day Kit: A planning kit for creative business owners featuring tools and exercises for business clarity, decision-making, and productivity. Priced at $279.
- The C-Suite
- Mastermind Retreats
Products and services
- Being Boss Podcast A top-ranked entrepreneur podcast featuring business advice, mindset tips, and conversations with creative entrepreneurs, hosted by Emily Thompson. Targets creatives, business owners, and entrepreneurs seeking to build businesses on their own terms.
- Being Boss: Take Control of Your Work & Live Life on Your Own Terms (Book) A published book co-authored by Kathleen Shannon and Emily Thompson, offering targeted guidance on cultivating a boss mindset, mastering habits and routines, managing money, and living the boss life. Sold through Amazon, Barnes & Noble, Walmart, Books-A-Million, Powell's, and Indiebound.
- CEO Day Kit A video and worksheet-based planning kit ($279) with 7 steps designed to help creative business owners gain clarity, optimize decisions, find focused productivity, and plan their business for 12 months in one day. Covers money, cycles of creation, values, crafting a dream job, business model, knowing numbers, and revenue/marketing.
- Being Boss Community/Clubhouse
Quantifiable outcome
- Over 1,000 creatives have used CEO Day Kit to gain business clarity and implement strategic planning
- +1 more outcomes
Companies that use Being Boss
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Being Boss technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Being Boss partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Indie Shopography LLC and Braid Creative & Consulting LLCcoreIndie Shopography LLC and Braid Creative & Consulting LLC are partners in Being Boss. This partnership impacts the content appearing on Being Boss Media, with co-founder Kathleen Shannon serving as partner and creative director of Braid Creative, a branding agency she co-founded with her sister over 10 years ago.
- ShopifyminorShopify sponsors the Being Boss podcast as a long-term advertising partner. Emily Thompson uses Shopify for her Almanac Supply Co. business and promotes it on the podcast.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Being Boss competitors and assessment
Company assessmentBroad incumbents
- Skillshare: Skillshare is a large online learning marketplace offering thousands of classes on creative and business topics. It competes for the same creative entrepreneur learner audience but at much broader scale and via a subscription library model.
- Coursera: Coursera is a major online education platform offering courses, certificates, and degrees in business and entrepreneurship. It is a broad incumbent in the business-education space where Being Boss competes for aspiring entrepreneur learners.
- CreativeLive: CreativeLive is an established online education platform offering courses across creative disciplines (photography, design, business, etc.). It is comparable to Being Boss as a broad incumbent serving creative entrepreneurs with educational content and courses, though it operates at significantly larger scale.
Direct peers
- Bossbabe: Bossbabe (founded by Natalie Ellis and Danielle Canty) operates a podcast, paid membership community, and online courses targeting female entrepreneurs building online businesses. It directly mirrors Being Boss's Clubhouse membership and creative-business-owner target segment.
- Amy Porterfield: Amy Porterfield sells online courses, a podcast, and live workshops to entrepreneurs building online businesses. Direct overlap on the digital-courses-led creator business that Being Boss operates.
- Marie Forleo (MarieTV): Marie Forleo offers a flagship business podcast/show (MarieTV), online training programs (B-School), and a book aimed at entrepreneurs. It competes with Being Boss for the same creative-preneur audience seeking business and mindset education.
- Jenna Kutcher: Jenna Kutcher runs a top-ranked business podcast, online courses, and a membership community targeted at female creative entrepreneurs and small business owners. The audience profile, course-based monetization, and community-led model are nearly identical to Being Boss's positioning.
- Smart Passive Income (Pat Flynn): Smart Passive Income combines a top-ranked entrepreneur podcast, online courses, and a community for online business owners. Comparable on the podcast-plus-courses-plus-community structure that defines Being Boss's business model.
- Melyssa Griffin: Melyssa Griffin sells online courses, a podcast, and a community membership (PintofPresence) aimed at online entrepreneurs and creatives. It is comparable on product mix, audience, and creator-led business model.
- The Futur: The Futur, founded by Chris Do, sells online courses, a podcast, and a YouTube channel teaching creative professionals how to run and grow creative businesses. It directly overlaps with Being Boss on audience (creative entrepreneurs), content format (video + podcast), and product (premium courses, community, and coaching).
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Being Boss social profiles
Digital presenceBeing Boss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Being Boss leadership team
Management profileNumber of profiles
Profiles1 record
Being Boss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Being Boss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Being Boss
What does Being Boss do?
Being Boss is a media and education company that produces the Being Boss podcast for creative entrepreneurs and business owners, offering business advice, mindset tips, and conversations with creative professionals. The company complements its flagship podcast with a paid community membership (Clubhouse), digital products such as the CEO Day Kit planning toolkit, online courses, mastermind retreats, and a published book, all designed to help creatives build sustainable businesses.
Is Being Boss a public or private company?
Being Boss is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Being Boss founded?
Being Boss was founded in 2015. It employs 11 to 50 people.
Where is Being Boss based?
Being Boss is headquartered in Chattanooga, United States, in the North America region.
How does Being Boss make money?
Five revenue lines are on record. Podcast Advertising/Sponsorships are the primary driver. The others are digital Products, community Membership (Clubhouse), book Sales and mastermind Retreats.
Who are Being Boss's main competitors?
Broad incumbents on record are Skillshare, Coursera and CreativeLive. Direct peers are Bossbabe, Amy Porterfield, Marie Forleo (MarieTV), Jenna Kutcher, Smart Passive Income (Pat Flynn), Melyssa Griffin and The Futur.
Does Being Boss have an API?
No public API is recorded for Being Boss.
What industry is Being Boss in?
Being Boss's product category is Creative Entrepreneurship Education and Content. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of EDABANAI, Career, Purpose & Executive Wellbeing Coaching. Its NAICS code is 51229.