What Amy Porterfield LLC does

Amy Porterfield LLC is a Nashville, Tennessee-based online education company founded in 2008 by Amy Porterfield, a former corporate employee who built the business over 17 years into a personal-brand platform that has reportedly generated $130M+ in cumulative revenue and served more than 100,000 students. The company targets female founders and service-based entrepreneurs (coaches, consultants, instructional designers) at multiple revenue stages, with a particular focus on the six-figure to multi-six-figure segment, and offers a tiered portfolio of digital courses, memberships, and high-touch coaching experiences, including Digital Course Academy (DCA, the flagship $1,997 program), the Momentum monthly membership, the application-only Milly Club for $500K+ founders, and the Made To Scale Mastermind for $1M+ entrepreneurs.

The business is monetized through a mix of one-time course purchases (DCA, List Builders Society, Systems That Scale, The Online Business Starter Suite) with payment plans of up to 12 months, recurring subscriptions (Momentum), and application-only premium cohorts (Milly Club, Made To Scale). Distribution is direct-to-consumer through amyporterfield.com, with a top-of-funnel engine anchored by The Amy Porterfield Show podcast (60M+ downloads, 6,500+ 5-star reviews), a weekly newsletter, free 60-minute live training webinars for six-figure female founders, and Instagram. All programs are sold directly; the company uses no third-party resellers or marketplaces.

The product technology is a web-based learning management and community platform supporting digital course delivery, live coaching calls, a private Facebook group, and plug-and-play templates. Notable proprietary components include the "Porter" AI assistant embedded in DCA (available through September 26, 2026) and the "Milly Method" sequenced roadmap used in the Milly Club coaching experience. The company is a privately held, bootstrapped LLC with no external funding, subsidiaries, or M&A activity disclosed in the source material, and operates with a founder-led brand structure in which Amy Porterfield is the primary content creator, sales voice, and public face.

Name

Amy Porterfield LLC

Legal name

Amy Porterfield LLC

Website

https://amyporterfield.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Amy Porterfield LLC is a Nashville-based online education company founded in 2008 that sells digital courses, memberships, and high-touch coaching cohorts to female founders and service-based entrepreneurs, anchored by the Digital Course Academy flagship program and the Amy Porterfield Show podcast.

Ownership category

akta.pro rank

Product category

Online Business Education

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Software Publishers (5132)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Online business education
• Digital course creation
• Business coaching programs
• Email list building
• Female entrepreneur training

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Course Academy (DCA): Flagship course creation program sold as one-time purchase or payment plan. $1,997 pay-in-full, or $387/month for 6 months ($2,322 total), or $197/month for 12 months ($2,364 total). Includes lifetime access to program content.
2. Momentum Membership: Monthly subscription membership providing ongoing coaching, community, and resources for course creators. Offers both monthly and annual billing options. Annual memberships are non-refundable.
3. The Milly Club: Six-month elite coaching cohort with application-based enrollment. Pricing shared during enrollment calls. Includes group coaching, in-person events, and 1:1 coaching sessions.
4. Made To Scale Mastermind: Year-long premium mastermind for entrepreneurs scaling beyond $1M. Application-only. Pricing disclosed during application process. Includes advanced trainings, peer masterminding, direct coaching, and in-person retreats.
5. Additional Programs: List Builders Society (email list building course), Systems That Scale (business operations), The Online Business Starter Suite (beginner program). Specific pricing varies per program.

Pricing tiers

Go-to-market motion5 records

Distribution channels3 records

Marketing channels7 records

Core offering

Amy Porterfield LLC sells digital education programs and coaching experiences that teach female entrepreneurs how to create, launch, and scale online courses and digital products. The portfolio ranges from self-paced courses (Digital Course Academy, List Builders Society, Systems That Scale) to premium application-only coaching cohorts (The Milly Club, Made To Scale Mastermind) and a recurring membership (Momentum), supported by a free weekly podcast and free live training webinars.

Product overview

Amy Porterfield LLC offers a portfolio of educational products and coaching programs for online business owners at various stages. The core offerings include Digital Course Academy (DCA), an 8-week signature course creation program; List Builders Society for email list growth; Systems That Scale for operational streamlining; and The Online Business Starter Suite for beginners. The company also offers premium coaching programs: The Milly Club (a six-month invitation-only program for $500K+ revenue female founders), Made To Scale Mastermind (a year-long mastermind for $1M+ entrepreneurs), and Momentum (a monthly membership with ongoing coaching). Combined with the company's top-ranked podcast and free training resources, the portfolio progresses from free entry points through mid-tier courses to high-touch coaching programs.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Course Academy: An 8-week online digital course designed for course creators or aspiring course creators who are ready to scale their business, build their communities, and serve more of their ideal students. Priced at $1,997 (pay-in-full) or payment plans of $387/month for 6 months or $197/month for 12 months.
• Momentum
• The Milly Club
• List Builders Society
• Systems That Scale
• The Online Business Starter Suite
• Made To Scale

Products and services

• Digital Course Academy (DCA)

Quantifiable outcome

• Individual students report $100K+ in course sales, $350K+ annual revenue, and progression to $1M+ in sales within 3 years
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Cathy Heller: Host of the Cathy Heller Podcast and creator of multiple online business courses aimed at creative entrepreneurs and female founders. Comparable creator-led business school positioning.
• Rachel Hollis: Author of "Girl, Wash Your Face" and founder of Rise Business Course, formerly RISE podcast. Direct overlap on female-founder audience, NYT-bestseller-driven brand, and event-based premium offerings.
• Stu McLaren: Co-author of the Membership Site School and expert on membership site economics. Direct overlap with Amy Porterfield's Momentum membership product and course-creation methodology.
• James Wedmore: Creator of Business By Design and the Mind Your Business podcast, focused on teaching entrepreneurs how to build and scale online courses and memberships. Direct overlap on course-creation meta-curriculum and target market.
• Brooke Castillo: Founder of Life Coach School and the Life Coach School Podcast with a tiered certification and mastermind structure. Comparable on premium mastermind tier and founder-as-primary-instructor model.
• Marie Forleo: Long-running online business educator targeting ambitious women entrepreneurs through MarieTV, B-School, and copy school. Closely aligned on female-founder niche, premium coaching tier, and multi-product portfolio structure.
• Jenna Kutcher: Online educator targeting female entrepreneurs with courses on Instagram marketing, list-building, and digital courses (the "DREAM TEAM" course). Highly comparable single-creator brand with female-founder positioning and tiered digital products.
• Dean Graziosi: Co-creator of the Knowledge Business Blueprint and partner with Tony Robbins on high-ticket education programs. Directly comparable on "teach people how to create knowledge products" curriculum and mastermind format.
• Chalene Johnson: Offers Smart Life, P90X-influenced fitness/habitat programs, and high-ticket masterminds targeting female entrepreneurs. Comparable on premium mastermind pricing tier and female-founder audience.

Broad incumbents

• Russell Brunson (ClickFunnels): Founder of ClickFunnels with software-led education products (Funnel Scripts, Funnel Builder, One Funnel Away). Larger, software-anchored competitor in the same "build your online course business" niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@amyporterfield
• Instagraminstagram.com/amyporterfield
• LinkedInlinkedin.com/company/amy-porterfield-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amy Porterfield LLC