What Apis Flora does

Apis Flora Industrial e Comercial LTDA is a privately held Brazilian company founded in 1983 and headquartered in Ribeirão Preto, São Paulo, that produces and commercializes standardized propolis extracts, propolis-based sprays, honey products, functional oils, herbal remedies, and natural foods. The company describes itself as the pioneer in the Brazilian propolis segment and the market leader in the national apitherapy and phytotherapy categories according to IQVIA data. Its core proprietary technologies are EPP-AF (Extrato Padronizado de Própolis Apis Flora), a patented standardized propolis extract subject to more than 100 quality control analyses per batch with documented pre-clinical and clinical efficacy and safety, and iCaps, a patented microencapsulation technology that masks propolis taste/aroma and improves bioavailability for use in pediatric and consumer formats. The product portfolio is organized into flagship lines including PROPOMAX (extracts, sprays, capsules), PROPOMAX Clinical (clinical-grade oral/throat sprays with ANVISA-validated antimicrobial efficacy claims), PROPOMAX Kids (drops, gummies, sprays using iCaps technology), specialized propolis extracts (green, red, organic, high-concentration), spray combinations (Apigen, Apiguaco, Apiromã, Propomalva), and complementary categories such as organic lines, lip protectors, honey products, functional oils, and ginger candies.

Apis Flora operates three complementary go-to-market motions: a branded B2C consumer health business distributed through more than 30,000 retail points of sale in Brazil (national pharmacy chains Drogaraia, Drogasil, Drogal, Panvel, Extrafarma; regional chains such as Araújo, Drogaria Venancio, Nissei, PagueMenos; Amazon Brazil and the company's own e-commerce site); a B2B industrial ingredients platform at apisfloraingredients.com selling standardized extracts to food, beverage, pharmaceutical, and cosmetics manufacturers; and a contract manufacturing (terceirização) service for companies seeking GMP-certified production with propolis and natural ingredients. The company exports to more than 30 countries across LATAM, North America, Europe, East Asia, Southeast Asia, South Asia, the Middle East, and Oceania. Its leadership team includes CEO Raul Ferreira and Responsible Pharmacist/R&D Manager Andresa Berretta, who holds a board seat at the International Propolis Research Group (IPRG). The company maintains active engagement with scientific and regulatory bodies including IPRG, Apimondia, Abemel, CBA, the Ministry of Agriculture, ANVISA, and the ISO Plenary on bee product standards.

Name

Apis Flora

Legal name

Apis Flora Industrial e Comercial LTDA

Website

https://apisflora.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Apis Flora is a Brazilian pioneer and market leader in standardized propolis and natural apitherapy products, serving health-conscious consumers through 30,000+ retail points and industrial clients via a dedicated B2B ingredients platform and contract manufacturing, exporting to 30+ countries.

Ownership category

akta.pro rank

Product category

Propolis-Based Natural Health Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Propolis & Bee Pollen Harvesting/Processing (AFAEAHAD)

akta.pro secondary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Propolis extracts
• Natural health supplements
• Apitherapy products
• Bee-derived wellness
• Herbal extracts

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Health Products (Direct to Consumer & Retail): Apis Flora generates primary revenue from selling branded consumer health products directly to end consumers through its own e-commerce site and through national pharmacy retail chains (Drogaraia, Drogasil, Amazon, Drogal, Panvel, Extrafarma, and others) with over 30,000 points of sale across Brazil. Product lines include PROPOMAX extracts, sprays, Kids formulations, organic extracts, mel (honey) products, functional oils, and herbal remedies. The company also exports to more than 30 countries.
2. Industrial Ingredients (B2B): Apis Flora operates a dedicated B2B platform (apisfloraingredients.com) selling standardized propolis extracts and natural ingredients to industrial clients, contract manufacturers, and food/beverage/pharmaceutical companies seeking high-quality propolis inputs.
3. Contract Manufacturing (Terceirização): Apis Flora offers third-party manufacturing (terceirização) services for companies seeking to produce products using propolis or natural ingredients, leveraging its R&D capabilities, proprietary EPP-AF technology, and GMP-certified facilities.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Apis Flora manufactures and sells a wide range of propolis-based natural health products, including standardized propolis extracts (alcohol-based and aqueous), oral/throat antiseptic sprays, pediatric formulations (drops, gummies, sprays), organic lines, honey products, functional oils, and lip protectors, sold under brands such as PROPOMAX®, Propomalva®, Apispray®, Apigen®, Apiguaco®, and Apiromã®. Beyond finished consumer products, the company supplies standardized propolis raw materials to industrial clients through a dedicated B2B ingredients platform and offers contract manufacturing services.

Product overview

Apis Flora is a Brazilian company specializing in propolis and natural products, serving as a pioneer in the apitherapy and phytotherapy segment and leader in the national market for propolis products (IQVIA). The company offers a diversified product portfolio organized into multiple lines: PROPOMAX® (core propolis extract line with water-based, daily, nighttime, and capsule formulations), PROPOMAX® Clinical (specialized throat/mouth spray line with variants for oral purification, daily comfort, voice regeneration, and irritation relief), PROPOMAX® Kids (children's propolis products with drops, sprays in multiple flavors, and gummies using EPP-AF® iCaps microencapsulation technology), propolis extracts (standardized, green, green 70%, organic green, red varieties), sprays (Apispray®, Apigen® with ginger, Apiguaco® with guaco, Apiromã® with pomegranate, Propomalva® with multiple plant extracts), organic products (organic sprays and extracts), honey products (monofloral, composite, sachets for kids), and complementary lines including Guaraflora®, functional oils, ginger candies, and natural foods. The products utilize proprietary EPP-AF® standardization technology ensuring chemical and biological characterization with over 100 quality control analyses per batch, and iCaps® microencapsulation technology for improved taste acceptance. The company operates in over 30 countries globally.

Differentiator

Problem solved

Functional benefit

Brands

• PROPOMAX®: Core propolis extract product line including aqueous extract, capsules, sprays, and specialized formulations.
• PROPOMAX® Clinical
• PROPOMAX® Kids
• EPP-AF®
• iCaps®
• Propomalva®
• Guaraflora®
• Apispray®
• Apigen®
• Apiguaco®
• Apiromã®
• Propolisina®
• Propolótus®
• Apis Flora Ingredients

Products and services

• PROPOMAX® Aquoso

Quantifiable outcome

• 100+ quality control analyses per batch of EPP-AF extracts
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ApexBrasil (Agência Brasileira de Promoção de Exportações e Investimentos)coreStrategic or Co-development Partner · 1 February 2025ApexBrasil is a co-sponsor of the 4th International Propolis Conference (February 2025, Ribeirão Preto) alongside Apis Flora, the Ministry of Development, Industry, Trade and Services (MDIC), and Fytexia. ApexBrasil supports Brazilian companies' international expansion and export promotion, aligning with Apis Flora's global growth strategy and export presence in 30+ countries.
• Ministério do Desenvolvimento, Indústria, Comércio e Serviços (MDIC)coreStrategic or Co-development Partner · 1 February 2025MDIC co-sponsored the 4th International Propolis Conference in February 2025 alongside Apis Flora, ApexBrasil, and Fytexia. The ministry supports Brazilian industrial development and trade, aligning with Apis Flora's role as a Brazilian manufacturer and exporter.
• FytexiaminorStrategic or Co-development Partner · 1 February 2025Fytexia is listed as a co-sponsor of the 4th International Propolis Conference alongside Apis Flora, ApexBrasil, and MDIC. Fytexia is a Brazilian company active in the health/nutrition sector.
• IPRG (International Propolis Research Group)coreStrategic or Co-development Partner · 1 February 2025Apis Flora is a sponsor of the IPRG and its CEO and R&D manager hold board positions. The IPRG organizes the International Propolis Conference, with Apis Flora's Andresa Berretta serving on the IPRG board. This partnership positions Apis Flora at the center of global propolis scientific research and standardization efforts.
• Abemel (Associação Brasileira de Mel e Própolis)minorStrategic or Co-development Partner · 1 February 2025Abemel is listed as a participating organization in the 4th International Propolis Conference alongside CBA, Apimondia, and government bodies, representing the Brazilian beekeeping and propolis industry.
• CBA (Confederação de Apicultura)minorStrategic or Co-development Partner · 1 February 2025CBA (Confederação Brasileira de Apicultura) is listed as a participating organization in the 4th International Propolis Conference, representing Brazilian beekeeping at the national confederation level.
• Apimondia (International Federation of Beekeepers' Associations)minorStrategic or Co-development Partner · 1 February 2025Apimondia is listed as a participating organization in the 4th International Propolis Conference, representing the global beekeeping and bee products industry.
• Drogaraia, Drogasil, Drogal, Panvel, Extrafarma (National Pharmacy Chains)coreChannel Partner/ Reseller/ DistributorApis Flora distributes products through major national Brazilian pharmacy chains including Drogaraia, Drogasil, Drogal, Panvel, and Extrafarma, both via physical retail stores and e-commerce platforms. These partnerships provide access to tens of thousands of points of sale across Brazil.
• Amazon BrazilcoreChannel Partner/ Reseller/ DistributorApis Flora products are sold through Amazon Brazil's marketplace, reaching consumers nationwide through one of the largest e-commerce platforms globally.
• Clube do Mel, Flor de Mel, Farmácia Indiana, Araújo, Drogaria Venancio, DrogaoSuper, Nissei, PagueMenos (Regional/E-Specialty Retailers)minorChannel Partner/ Reseller/ DistributorApis Flora products are also distributed through regional pharmacy chains, specialty honey and bee product retailers, and regional e-commerce platforms including Clube do Mel, Flor de Mel, Farmácia Indiana, Araújo, Drogaria Venancio, DrogaoSuper, Nissei, and PagueMenos.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Comvita: New Zealand-based global leader in Manuka honey and propolis consumer health products with a comparable B2C + B2B model, multi-country export footprint, and branded bee-products portfolio. Most direct international analog to Apis Flora's propolis-led proposition.
• Wedderspoon: US-based Manuka honey and propolis consumer health company with similar premium natural-products positioning, multi-channel retail distribution, and emphasis on raw propolis and bee-derived supplements.
• Manuka Health New Zealand: NZ-based producer of standardized propolis and Manuka honey extracts serving global markets. Closely comparable on the B2B ingredients, scientific validation, and branded consumer health axes.
• Y.S. Eco Bee Farms: US-based bee-products company offering propolis, royal jelly, and honey supplements across natural and organic retail channels. Similar product mix and direct-to-consumer distribution approach.
• ApiHealth New Zealand: NZ-based propolis extracts manufacturer with a B2B ingredients and standardized extract approach that closely mirrors Apis Flora's EPP-AF platform and industrial customer focus.

Broad incumbents

• Capilano Honey: Australia's largest honey brand with a growing propolis and bee-products portfolio. Broader distribution and stronger mass-market honey franchise, but less specialized in standardized propolis extracts than Apis Flora.
• Burt's Bees: Major natural personal care brand (owned by The Clorox Company) that uses propolis in cosmetics and personal-care products. Overlaps on raw material (propolis) but competes in personal care rather than oral/immune health, with materially larger marketing budget.
• Nature's Way: Major US nutraceutical brand offering bee propolis supplements alongside a much broader herbal and natural health portfolio. Larger distribution and brand awareness, but propolis is one of many SKUs rather than the core focus.
• Dabur: Indian multinational with extensive natural and Ayurvedic health products including honey and bee-based supplements. Comparable on natural-products positioning and emerging-market distribution, but with much broader portfolio and stronger brand recognition across Asia.

Regional players

• Natura &Co: Brazilian cosmetics and personal care giant with natural-products positioning. Geographically comparable and shares Brazilian retail channels, but focused on personal care and cosmetics rather than oral/immune therapeutics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/apisflora
• Xx.com/apisflora
• Facebookfacebook.com/apisflora
• LinkedInlinkedin.com/company/apisflora

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apis Flora