HeartSafe America

What HeartSafe America does

HeartSafe America Inc. is a privately held, US-based authorized distributor of Automated External Defibrillators (AEDs) and an American Heart Association (AHA) certified CPR and first aid training provider, headquartered in Dallas, Texas and founded in 2004. The company does not manufacture AEDs; instead, it carries new and recertified units, accessories, and training devices from the leading manufacturers in the category, including Philips, HeartSine, Defibtech, Physio Control (Medtronic), and Zoll, with devices priced roughly between $1,200 and $2,800 at the unit level. Its catalog extends beyond AEDs into wall cabinets, carrying cases, replacement pads and batteries, training manikins, emergency response kits, oxygen supplies, and advanced life support defibrillators such as the Physio-Control LifePak 20e.

Name

HeartSafe America

Legal name

HeartSafe America Inc.

Website

https://heartsafeusa.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Emergency Medical Equipment Distribution

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC)

akta.pro secondary industry

EKG/ECG Technician & Cardiac Monitoring (EDAOAJAD)

Keywords

• AED distribution
• CPR training services
• Automated external defibrillators
• Emergency medical equipment
• AHA certification courses

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. AED Device Sales: Revenue from selling automated external defibrillator devices from multiple manufacturers including Philips, HeartSine, Defibtech, Physio Control, and Zoll. Devices range from consumer/home models to professional-grade units priced from approximately $1,200 to $2,800.
2. AED Accessories and Consumables: Revenue from selling replacement pads, batteries, carrying cases, wall cabinets, and other AED accessories. Products include electrode pads, replacement batteries, training devices, and mounting solutions.
3. CPR Training Courses: Revenue from offering American Heart Association (AHA) CPR certification training courses including Basic AED, Basic CPR, Basic Life Support for Healthcare Providers, Pediatric First Aid, and First Aid CPR AED courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HeartSafe America is an authorized distributor of Automated External Defibrillators (AEDs) and related accessories (pads, batteries, cases, wall cabinets) from leading manufacturers including Philips, HeartSine, Defibtech, Physio Control (Medtronic), and Zoll. The company also operates an American Heart Association (AHA) certified CPR and AED training center offering courses such as Basic AED, Basic CPR, Basic Life Support for Healthcare Providers, Pediatric First Aid CPR AED, and First Aid CPR AED, and sells training devices and CPR manikins. Sales and course enrollment are conducted through a direct e-commerce storefront and toll-free phone line, with optional Track+Pro subscription for AED fleet management.

Product overview

HeartSafe America is an authorized AED distributor and CPR training provider offering a comprehensive portfolio of emergency medical equipment and training services. The core offering centers on AEDs (Automated External Defibrillators) from major manufacturers including Philips, Defibtech, Physio Control (Medtronic), HeartSine, and Zoll. Complementary product categories include AED accessories (pads, batteries, cases, wall cabinets), training devices for AED and CPR instruction, and training manikins for hands-on practice. The company provides American Heart Association (AHA) certified training courses covering Basic AED, Basic CPR, Basic Life Support for Healthcare Providers, Pediatric First Aid with CPR AED, and First Aid with CPR AED. Additional offerings include emergency response kits, carrying cases, and the proprietary Track+Pro data management service for AED fleet tracking. The business model combines product sales with training services to provide a one-stop solution for organizations seeking to create heart-safe environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Philips HeartStart Onsite AED
• Defibtech LifeLine AED Durable AED with IP55 rating, text/light/voice prompts, pre-connected adult pads, CPR coaching metronome, and daily/weekly/monthly self-tests; available in semi-automatic and fully-automatic versions with 5-year or 7-year battery options. Starting at $1,245 (was $1,495).
• Physio Control LifePak 1000 AED Rugged professional-grade AED with ADAPTIV biphasic waveform technology with escalating energy from 200J to 300J to 360J, IP55 rating, optional ECG display, cprMAX technology for customizable CPR protocols, and a 5-year warranty. Priced at $2,780 with trade-in promo available for older models.
• Physio Control LifePak CR+ AED Compact AED from Physio Control (formerly Medtronic) designed for ease of use in emergency situations.
• Physio Control LifePak Express AED Entry-level AED from Physio Control for basic emergency defibrillation needs.
• Zoll AED Plus Professional Rescuer Professional rescuer AED with Real CPR Help technology providing audio and visual feedback on chest compression depth and rate, an LCD screen, and a 5-year warranty. Priced at $2,082.
• AED Wall Cabinets AED storage solutions including Modern Metals wall cabinets (small, medium, large; surface mount, semi-recessed, and recessed; with non-alarmed, alarmed, or alarm-and-strobe options, $115–$165), HeartStation HeartCase Stow-n-Go portable cabinet (injection molded ABS plastic, 14"x14"x6 3/8"), and HeartStation HeartCase Extreme Environment Cabinet (outdoor-rated with 100 dB alarm, high-intensity strobe, waterproof and dustproof).
• AED Training Devices Training units that replicate AED operation for instructional use, including the HeartSine Samaritan PAD Training System (with replacement training pads and data management software), Zoll AED Plus Trainer 2 Unit (with wireless remote control, replacement gels, CPR-D training electrodes, and operation manual), Philips HeartStart OnSite Trainer, and Physio Control LifePak CR Plus Training System (compatible with CPR manikins, with remote control and reusable training electrodes).
• CPR Training Manikins Hands-on CPR practice manikins including CPR Prompt (adult/child and infant models with realistic anatomical landmarks and disposable lung/mouth protection), Basic Buddy (realistic chest rise, disposable one-piece mouth/lung protection, adult/child capability), and Baby Buddy (infant manikins with removable chest for easy lung/mouth bag installation and lightweight design).
• Emergency Response Kits Personal safety and rescue accessory kits including the HeartSine Prep Kit (CPR mask, scissors, towelette, razor, exam gloves, antimicrobial wipe, plastic bag), HeartSafe America CPR Ready Kit (non-latex gloves, razor, scissors, breathing mask, towelette in a zipper bag), Fast Response Kit (hypoallergenic nitrile gloves, Laerdal pocket breathing mask, paramedic scissors, chest hair razor, extra-absorbent paper towel), and Physio Control Ambu Res-Cue Key First Responder Kit (two pairs of gloves, CPR barrier, razor, antimicrobial wipe, scissors).
• AHA CPR and AED Training Courses American Heart Association (AHA) certified training courses including Basic AED (AED operation and usage), Basic CPR / Heartsaver CPR (compression and breathing techniques for resuscitation), Basic Life Support for Healthcare Providers (advanced CPR for medical professionals), Heartsaver Pediatric First Aid with CPR AED, and Heartsaver First Aid with CPR AED. Courses are offered with scheduling flexibility through the company's CPR Training Center.
• AED Anytime Kit (Teach Yourself) Self-directed AED training kit for individual learning outside of formal class settings.
• Track+Pro Data Management AED fleet management and data tracking solution for organizations with multiple AEDs, available in tiers based on number of devices, providing centralized tracking of device readiness, pads, and battery status.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• American Heart Association (AHA)coreChannel Partner/ Reseller/ DistributorHeartSafe America is an authorized provider of American Heart Association CPR training courses and AED products referenced on the AHA website. They offer AHA certification courses including Basic AED, Basic CPR, Basic Life Support for Healthcare Providers, Pediatric First Aid, and First Aid CPR AED.
• Philips HealthcarecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Philips HeartStart AED products including the Onsite and FRx models. Products feature low-energy biphasic therapy, CPR coaching, and self-testing capabilities.
• Physio Control (Medtronic)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Physio Control/M edtronic LifePak AED products including LifePak Express, CR+, 1000, and 500 models. Professional-grade AEDs with escalating energy and ECG capabilities.
• DefibtechcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Defibtech LifeLine AED products featuring IP55 rating, daily self-tests, and CPR coaching metronome. Ideal for construction, electrical, and industrial organizations.
• HeartSinecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of HeartSine Samaritan PAD products including pediatric Pad-Pak and training accessories. Battery and pad combination cartridges with 3.5-year expiration.
• Zoll MedicalcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Zoll AED Plus and AED Pro products featuring Real CPR Help technology with audio/visual feedback on compression depth and rate.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• AED Superstore: AED Superstore is one of the largest U.S. online authorized distributors of AEDs and accessories from Philips, Zoll, HeartSine, Defibtech, and Physio-Control. Directly comparable to HeartSafe America as a multi-brand e-commerce AED retailer serving both consumer and B2B customers with similar product breadth and price-led positioning.
• Bound Tree Medical: Bound Tree Medical is an established U.S. distributor of emergency medical equipment, including AEDs and accessories, serving EMS, fire, and hospital customers. Comparable to HeartSafe's first-responder/EMS segment, though it operates at a larger B2B scale.
• Cardio Partners (Stryker): Cardio Partners is a national AED program management provider offering device sales, training, and program management services (now part of Stryker). Directly comparable to HeartSafe's bundled AED-plus-training value proposition for workplace and organizational customers.
• AED Brands: AED Brands is an authorized online distributor of AEDs and accessories from Philips, Zoll, HeartSine, Defibtech, and Physio-Control. Highly comparable to HeartSafe America in multi-brand authorized distribution model, online-first GTM, and organizational/compliance buyer focus.
• CPR Savers: CPR Savers is a long-standing online retailer of AEDs, CPR training equipment, first-aid supplies, and AHA-aligned training programs. Competes head-to-head with HeartSafe across the same product categories, customer segments, and price-sensitive D2C/B2B channels.

Broad incumbents

• Philips Healthcare: Philips is a global medical device manufacturer whose HeartStart AED line is one of HeartSafe's flagship offerings. As an OEM, Philips is both a key supplier and a broad incumbent whose direct sales channel competes with independent distributors like HeartSafe.
• Stryker (Physio-Control): Stryker acquired Physio-Control, manufacturer of the LifePak AED line carried by HeartSafe. As a large medical-device incumbent with direct sales operations, Stryker represents both a key supplier relationship and a competitive channel threat to multi-brand distributors.
• Zoll Medical: Zoll Medical is a major AED manufacturer (Zoll AED Plus, AED Pro) and broader resuscitation/critical-care equipment company. It is a core supplier for HeartSafe's product line and a broad industry incumbent whose direct sales motion competes with third-party distributors.
• McKesson Medical-Surgical: McKesson Medical-Surgical is a major wholesale distributor of medical-surgical supplies including emergency response equipment. Comparable as a large-scale medical equipment distributor serving healthcare facilities, but at substantially greater scale and breadth than HeartSafe America's AED-focused catalog.
• Henry Schein: Henry Schein is one of the largest U.S. medical and dental supply distributors, including emergency medical equipment and AEDs. Comparable as a broad-line medical equipment distributor serving healthcare and organizational buyers, though far larger and more diversified than HeartSafe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeartSafe America