AED Brands
AED Brands is a US national distributor of FDA-approved Automated External Defibrillators, accessories, and training supplies from six major manufacturers, serving education, government, law enforcement, corporate, and consumer customers through e-commerce, phone sales, and program management services.
- Company typePrivate
- Founded2003
- HeadquartersKennesaw, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What AED Brands does
AED Brands is a US national distributor of Automated External Defibrillators (AEDs) and related life-safety equipment, founded circa 2003 and headquartered in Kennesaw, Georgia. The company operates as an authorized dealer across all six major AED manufacturers—Cardiac Science, Defibtech, HeartSine, Philips, Physio-Control (LIFEPAK), and ZOLL—selling FDA-approved devices alongside accessories, training equipment, first-aid kits, Stop the Bleed kits, first-aid oxygen, and eyewash stations. Its customer base spans education (K-12 and universities including Georgia Tech, Villanova, and UNC Wilmington), law enforcement, local government, churches, corporate facilities, and individual consumers; named institutional clients include Hartsfield-Jackson Atlanta International Airport, MARTA, American Cancer Society, and The Villages Retirement Community.
The business is anchored on a direct-to-consumer e-commerce model at aedbrands.com, supplemented by phone-based inside sales (toll-free 866-450-9906) and purchase-order processing for government and credit-approved institutional buyers, with shipments restricted to the contiguous United States. Revenue is generated through hardware sales at $1,400–$2,500+ per AED unit, recurring consumables (batteries and pads on 2–4 year replacement cycles), training equipment, and a services layer comprising the AccuTrack compliance portal, site assessment, AED program management, and CPR/AED certification courses delivered through American Red Cross, American Heart Association, and Health and Safety Institute partners. The company offers a 110% lowest-price guarantee, free shipping over $99, vertical-specific Value Packages, and a 30-day money-back guarantee.
As of September 4, 2025, AED Brands was acquired by Safe Life Corporation and now operates as a subsidiary within Safe Life's portfolio of life-saving equipment businesses. The company does not manufacture proprietary AED hardware; differentiation is concentrated in distribution breadth, vertical packaging, the AccuTrack compliance platform, recurring consumables, and a 20+ year operating track record including a BBB A+ rating held since December 2008. The company employs 11–50 people and remains privately held.
AED Brands firmographics
Firmographics- Name
- AED Brands
- Legal name
- AED Brands
- Website
- https://aedbrands.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- AED Brands is a US national distributor of FDA-approved Automated External Defibrillators, accessories, and training supplies from six major manufacturers, serving education, government, law enforcement, corporate, and consumer customers through e-commerce, phone sales, and program management services.
- Ownership category
- akta.pro rank
AED Brands industry classification
Industry- Product category
- Automated External Defibrillators (AED) Distribution
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC)
- akta.pro secondary industries
- Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB), Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)
Keywords
Where AED Brands is headquartered
LocationHeadquarters
- HQ city
- Kennesaw
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AED Brands business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- AED Device Sales: Primary revenue stream from selling new AED devices across multiple brands (Cardiac Science, Defibtech, HeartSine, Philips, Physio-Control, ZOLL). Devices are sold at various price points from approximately $1,400 to over $2,500 depending on features and manufacturer.
- AED Accessories and Consumables: Revenue from replacement pads, batteries, wall cabinets, cases, signs, and other AED accessories. Consumables like pads and batteries require regular replacement, creating recurring revenue opportunities.
- Training Equipment and Services: Sales of AED trainers, CPR manikins, and training accessories. Also includes CPR/AED certification courses through partners like American Red Cross, American Heart Association, and Health and Safety Institute.
- Program Management Services: Services including site assessment, program management, and the AccuTrack compliance tracking portal to help organizations manage their AED programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard AED devices with basic features |
| Unit Pricing | Pay-as-you-go | Premium AED devices with advanced features |
| Unit Pricing | Pay-as-you-go | Value Packages |
| Unit Pricing | Pay-as-you-go | Training and Certification Courses |
| Other | Pay-as-you-go | Purchase Orders Accepted |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
AED Brands product offering
Product offeringCore offering
AED Brands is a national US distributor of FDA-approved Automated External Defibrillators (AEDs) from six major manufacturers (Cardiac Science, Philips, Defibtech, HeartSine, Physio-Control/LIFEPAK, and ZOLL), selling new and refurbished AED devices, replacement pads and batteries, wall cabinets, signage, training devices, CPR manikins, and first aid kits through its e-commerce website. The company complements hardware sales with program management services including its AccuTrack compliance portal, AED site assessments, and CPR/AED/first aid certification courses delivered via partners such as American Red Cross, American Heart Association, and Health and Safety Institute.
Product overview
AED Brands is a national distributor of Automated External Defibrillator (AED) equipment and related life-saving products, operating as a single-platform distribution model centered on selling and supporting AED devices and accessories rather than a unified software platform. The core product portfolio spans six major AED device brands — Cardiac Science (Powerheart G3 Plus, G5), Philips (HeartStart OnSite, Home, FRx), Defibtech (Lifeline, View), HeartSine (Samaritan PAD 350P, 360P, 450P), Physio-Control (LIFEPAK CR2, 1000), and ZOLL (AED Plus, AED 3, AED Pro) — supported by a comprehensive accessory ecosystem including replacement batteries, adult and pediatric electrode pads, wall cabinets, outdoor heated cabinets, carrying cases, AED signs, and training devices/manikins. Value Packages bundle AED devices with accessories for specific sectors (Business, Education, Law Enforcement, Church, Local Government). The services layer — AccuTrack Portal, AED Program Management, Site Assessment, CPR Training Courses, and Remote Skills Verification — complements the product portfolio by helping customers implement, maintain, and stay compliant with AED programs. All AEDs sold are FDA-approved, and the company ships exclusively within the contiguous United States.
Differentiator
Problem solved
Functional benefit
Products and services
- AED Devices (Cardiac Science, Philips, Defibtech, HeartSine, Physio-Control/LIFEPAK, ZOLL) New FDA-approved Automated External Defibrillators from all six major manufacturers, including Cardiac Science Powerheart G3 Plus and G5, Philips HeartStart OnSite, Home, and FRx, Defibtech Lifeline and View, HeartSine Samaritan PAD 350P/360P/450P, Physio-Control LIFEPAK CR2 and 1000, and ZOLL AED Plus, AED 3, and AED Pro. Sold to organizations and individuals for sudden cardiac arrest response in offices, schools, government facilities, churches, and homes.
- Refurbished AEDs Recertified and refurbished AED devices sold at reduced pricing for budget-conscious buyers, backed by recertification to manufacturer standards.
- AED Value Packages Bundled AED packages tailored to specific verticals (Business, Education, Law Enforcement, Church, Local Government), combining AED devices with cabinets, signs, and accessories at discounted package pricing.
- AED Replacement Batteries Replacement batteries for all major AED brands including Philips, ZOLL, Cardiac Science, HeartSine, Defibtech, and LIFEPAK, with typical replacement intervals of 4 years.
- AED Electrode Pads (Adult and Pediatric) Adult and pediatric electrode pads compatible with all major AED brands, with a shelf life of 2–4 years, offered for semi-automatic and fully-automatic devices.
- AED Wall Cabinets and Cases AED storage solutions including indoor wall cabinets, outdoor heated Aivia 200 cabinets, alarmed cabinets, floor stands, wall brackets, and carrying cases for all AED brands.
- AED Signs and Decals AED wall signs, directional signs, window decals, and display signs for marking AED locations in compliance with state laws and visibility requirements.
- AED Training Devices Training AED devices for CPR/AED instruction including manufacturer-specific trainers from Cardiac Science, Defibtech, HeartSine, Philips, ZOLL, LIFEPAK, and universal Prestan AED trainers that simulate rescue scenarios without delivering actual shocks.
- CPR Training Manikins PRESTAN CPR manikins for hands-on CPR training, available in individual and multi-pack configurations, used in BLS and first aid certification courses.
- Training Accessories Training-specific accessories including replacement training pads, remote controls, carrying cases, batteries, and manikin adapters for all supported AED trainer models.
- First Aid Kits and Supplies First aid kits, cabinets, Stop the Bleed bleeding control kits, first aid oxygen equipment, eyewash stations, and advanced life support products for comprehensive emergency preparedness.
- AED Program Management Comprehensive AED program management services including compliance tracking, maintenance scheduling, AED inspections, and program oversight for organizations with multiple AED devices.
- AccuTrack Portal Cloud-based AED program management portal for tracking device readiness, monitoring battery and pad expiration dates, and generating compliance reports across multi-location deployments.
- AED Site Assessment On-site assessment services to determine optimal AED placement, coverage requirements, and compliance with state AED laws based on facility square footage, occupancy, and risk factors.
- CPR/AED/First Aid Certification Courses Onsite CPR, AED, and first aid certification courses (BLS Healthcare Provider and CPR/AED/First Aid) delivered through American Red Cross, American Heart Association, or Health and Safety Institute partners, with 2-year certifications and instructor-to-student ratios varying by course type.
- HSI Remote Skills Verification Training Health and Safety Institute remote skills verification CPR, AED, and First Aid training allowing certification without in-person skills checks.
Quantifiable outcome
- Survival chances decrease approximately 10% with each minute that passes without defibrillation in sudden cardiac arrest situations
- +2 more outcomes
Companies that use AED Brands
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles6 records
AED Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AED Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Safe Lifeacquiring companySafe Life Corporation announced the acquisition of AED Brands on September 4, 2025. Safe Life is described as seeking to strengthen its market position amid growing demand for life-saving equipment. AED Brands, based in Georgia, specializes in AED sales and related services. This acquisition represents AED Brands becoming part of the Safe Life corporate family.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AED Brands competitors and assessment
Company assessmentBroad incumbents
- McKesson Medical-Surgical: One of the largest U.S. medical-surgical distributors; supplies AEDs and emergency preparedness products to hospitals, physician practices, and large institutional buyers. Overlaps with AED Brands in the institutional/government channel.
- Henry Schein Medical: Fortune 500 medical and dental supply distributor serving physician offices, ambulatory surgery centers, and institutions. Sells AEDs alongside a vast catalog, competing primarily on enterprise procurement contracts rather than consumer/DTC.
- Bound Tree Medical (Sarnova): Large national distributor of EMS, fire, and medical supplies including AEDs and accessories. Competes with AED Brands primarily on institutional and government accounts, but offers a much broader emergency-medical product portfolio.
- Medline: Major medical supply manufacturer and distributor serving hospitals, long-term care, and government health systems. Sells AEDs and related emergency response products as part of a broader portfolio of medical-surgical supplies.
- Life-Assist Inc. Wholesale distributor of emergency medical equipment and supplies serving EMS, fire, and first-responder customers. Overlaps with AED Brands on AED devices, batteries, pads, and training equipment, but skews more toward EMS agency buyers.
- Stryker (HeartSine parent): Large medical device conglomerate that owns HeartSine AED and operates direct sales to hospitals and emergency response organizations. Relevant as both a supplier (via HeartSine) and a competitive threat via direct channels.
Direct peers
- CPR Savers & First Aid Supply: Direct-to-consumer e-commerce distributor of AEDs, CPR training equipment, first aid kits, and emergency supplies. Overlaps with AED Brands on AED hardware, accessories, training manikins, and adjacent first-aid categories.
- AED Superstore (American AED): One of the largest dedicated online AED resellers in the U.S., carrying multiple manufacturer brands, accessories, and training equipment — directly competing with AED Brands across the same SMB and institutional buyer segments.
- AED.us: Online AED retailer carrying multiple manufacturer brands alongside accessories, training, and program management — closely mirrors AED Brands' multi-brand e-commerce model targeting schools, businesses, and government.
- Rescue One Training & Supply: Regional AED and CPR/AED training provider/distributor serving schools, businesses, and first responders. Closely comparable in product breadth (devices, accessories, training) and vertical focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AED Brands social profiles
Digital presenceAED Brands compliance and trust
Trust signalCompliance2 records
AED Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
AED Brands leadership team
Management profileNumber of profiles
AED Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AED Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AED Brands
What does AED Brands do?
AED Brands is a national US distributor of FDA-approved Automated External Defibrillators (AEDs) from six major manufacturers (Cardiac Science, Philips, Defibtech, HeartSine, Physio-Control/LIFEPAK, and ZOLL), selling new and refurbished AED devices, replacement pads and batteries, wall cabinets, signage, training devices, CPR manikins, and first aid kits through its e-commerce website. The company complements hardware sales with program management services including its AccuTrack compliance portal, AED site assessments, and CPR/AED/first aid certification courses delivered via partners such as American Red Cross, American Heart Association, and Health and Safety Institute.
Is AED Brands a public or private company?
AED Brands is a private company. It is classified as corporate owned and is currently acquired.
When was AED Brands founded?
AED Brands was founded in 2003. It employs 11 to 50 people.
Where is AED Brands based?
AED Brands is headquartered in Kennesaw, United States, in the North America region.
How does AED Brands make money?
Four revenue lines are on record. AED Device Sales are the primary driver. The others are AED Accessories and Consumables, training Equipment and Services and program Management Services.
Who are AED Brands's main competitors?
Broad incumbents on record are McKesson Medical-Surgical, Henry Schein Medical, Bound Tree Medical (Sarnova), Medline, Life-Assist Inc. and Stryker (HeartSine parent). Direct peers are CPR Savers & First Aid Supply, AED Superstore (American AED), AED.us and Rescue One Training & Supply.
Does AED Brands have an API?
No public API is recorded for AED Brands.
What industry is AED Brands in?
AED Brands's product category is Automated External Defibrillators (AED) Distribution. Its primary akta.pro industry code is HLAHAFAC, Cardiac Rhythm Management (Pacemakers, ICDs, CRT), with a secondary code of CRADAMAK, Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests). Its NAICS code is 334510 and its SIC code is 5047.