1030 KVOI AM The Voice

What 1030 KVOI AM The Voice does

1030 KVOI AM The Voice is a Tucson, Arizona-based AM radio station broadcasting at 1030 kHz, operating as the city's only live and local news and talk station. Owned by Bustos Media, LLC, a privately held media company led by President Amador Bustos, the station delivers a programming mix of locally produced shows (The Morning Voice, Winn Tucson, Buckmaster) and nationally syndicated conservative talk programs (Mark Levin Show, Dave Ramsey Show, Joe Pags, Chris Stigall, Kate Delaney's America Tonight), supplemented by CBS Radio Network national news at the top of each hour and Bloomberg Financial business reports. The on-air team is anchored by Bill Buckmaster, a 56-year broadcast veteran with five Emmy nominations, Hall of Fame inductions in Arizona and Nevada, and the rare distinction of having an International Astronomical Union asteroid named in his honor.

The station distributes content across multiple platforms: traditional AM broadcast at 1030 kHz, live website streaming via SecureNet Systems infrastructure, on-demand podcasts distributed through Apple Podcasts, Google Podcasts, TuneIn, and Alexa voice assistant, and a dedicated podcast platform hosting both internal and third-party shows organized by weekday and weekend programming blocks. Underlying technology is conventional broadcast and digital audio distribution; no proprietary AI/ML, advanced analytics, or differentiated technical components are evidenced. The station maintains an 11–50 person team at its 3222 S Richey Avenue headquarters, with General Manager Patty Ruiz overseeing operations and advertising sales.

Revenue is generated primarily through local advertising sales to Tucson-area businesses, with the station positioning itself as a lower-cost alternative to large radio groups to enable advertisers to achieve higher message frequency. Secondary revenue includes discounted non-profit advertising, free public service announcements for eligible civic organizations, and contest-driven audience engagement that supports website traffic and listener loyalty. The station co-hosts community events including Tucson Cars & Coffee, Kidz Expo, Rockin' 4 Heroes Concert, and America's Best Mexican Food Festival in partnership with sister stations (106.3 The Groove, 101.7 The Drive, 92.5 Urbana) and local organizations including Visit Tucson and the Arizona Bilingual Newspaper, extending the station's brand presence beyond broadcast airtime into civic and cultural engagement.

Name

1030 KVOI AM The Voice

Legal name

Bustos Media, LLC

Website

https://kvoi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

1030 KVOI AM The Voice is Tucson, Arizona's only live and local AM news and talk radio station, broadcasting at 1030 kHz with a mix of local and syndicated conservative programming, serving local advertisers and Pima County listeners via AM radio, streaming, and podcasts.

Ownership category

akta.pro rank

Product category

News/Talk Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPAIAEAA

Commercial Terrestrial Radio Broadcasting (AM/FM)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPAIAEAE

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPABACAC

Local Radio Station Groups (Owned & Operated/Station Chains)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

Keywords

• News talk radio
• AM radio broadcasting
• Radio advertising sales
• Syndicated talk programming
• Community radio events

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Sales: Primary revenue stream from local businesses purchasing radio commercial airtime. Station markets its loyal audience and local expertise to advertisers seeking to reach Tucson market.
2. Discounted Non-profit Advertising: Qualified non-profit organizations receive discounted rates for advertising schedules. PSAs are broadcast free for eligible civic and non-profit groups.
3. Contest Administration: Station conducts call-in and online contests. Winners accumulating winnings exceeding $600 in a calendar year are reported to the IRS and receive 1099 forms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

1030 KVOI AM The Voice is a Tucson-based AM radio station that broadcasts live and local news, talk, and conservative political programming at the 1030 AM frequency. The station produces original shows (Buckmaster, Winn Tucson, The Morning Voice) and carries nationally syndicated programs (Mark Levin, Dave Ramsey, Joe Pags, Kate Delaney). It monetizes its audience primarily through commercial advertising sold to local Tucson businesses and distributes content via AM broadcast, website streaming, and mobile/podcast platforms.

Product overview

1030 KVOI AM The Voice is Tucson's only live and local news and talk radio station, owned by Bustos Media, LLC. The station operates as a single AM broadcast property (1030 AM frequency) supplemented by digital streaming and podcast distribution. Programming consists of locally-produced shows (The Morning Voice, Winn Tucson, Buckmaster) combined with nationally syndicated conservative talk programs (Mark Levin Show, Joe Pags, Ramsey Show, Chris Stigall). The station also produces original podcasts distributed via its website and third-party platforms (Apple Podcasts, Google Podcasts, TuneIn), organizes community events, runs listener contests, and offers advertising services to local businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• AM Radio Broadcasting
• Live Radio Streaming
• The Morning Voice
• Buckmaster Show
• Winn Tucson
• The Mark Levin Show
• The Ramsey Show
• The Joe Pags Show
• Chris Stigall Show
• America Tonight with Kate Delaney
• The Scott Jennings Radio Show
• Weekday, Saturday, and Sunday Podcasts
• Radio Advertising Services
• Radio Contests
• Community Events Platform

Quantifiable outcome

• Kate Delaney's America Tonight reaches 1.9 million listeners
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• CBS Radio NetworkcoreStrategic or Co-development PartnerNational news partnership providing CBS News content at the top of each hour, 6am to 7pm. Combines local news with nation's best news organization for comprehensive coverage.
• Bloomberg FinancialcoreStrategic or Co-development PartnerCarries Bloomberg Financial reports to strengthen local business coverage. Provides business and financial news content to complement talk radio programming.
• Rockin' 4 HeroesminorStrategic or Co-development PartnerNon-profit partnership with local organization dedicated to honoring heroes who serve and protect. Co-hosts annual Rockin' 4 Heroes Concert to honor first responders, military, veterans, and Gold Star families.
• Arizona Bilingual NewspaperminorGTM or Marketing PartnerCo-presenter of Kidz Expo & Back to School event with Bustos Media stations. Partnership aims to serve Tucson families and provide community resources.
• Visit TucsonminorGTM or Marketing PartnerOfficial tourism partner for America's Best Mexican Food Festival event. Collaboration celebrates intersection of food, art, and culture in Tucson.
• Bustos Media LLCcoreOthersParent company and station ownership. KVOI is a Bustos Media station, operated as part of the media company's radio portfolio.
• Sister Stations (106.3 The Groove, 101.7 The Drive, 92.5 Urbana)coreChannel Partner/ Reseller/ DistributorCo-host community events like Tucson Cars & Coffee Car Show across multiple Bustos Media stations, expanding reach and audience engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• KFYI 550 AM (iHeartMedia Phoenix): Long-running Phoenix news/talk AM station. Competes for Arizona regional ad spend and carries overlapping syndicated hosts (Mark Levin, Dave Ramsey), making it a natural regional benchmark for KVOI.
• KTAR News 92.3 FM (Bonneville Phoenix): Phoenix-based news/talk station that overlaps Arizona news/talk ad budgets and syndicated conservative content; competes indirectly for statewide advertisers but does not serve Tucson directly.

Broad incumbents

• Townsquare Media: Mid-market US radio operator with local news/talk and music properties. Comparable as a multi-station local ad-sales business serving smaller markets.
• Cumulus Media: Major US radio broadcaster with conservative talk and news/talk formats nationally; competes for syndicated talk show talent and ad-budget share as a broad industry incumbent.
• Salem Communications (now Salem Media Group): Publicly traded broadcaster specializing in conservative and Christian talk radio. Closest format-specialist incumbent to KVOI's conservative talk lineup and a likely competitor for syndicated talent.
• iHeartMedia: Largest US radio broadcaster, owner of competing Tucson AM stations and national syndication infrastructure. The principal large-group competitor KVOI explicitly references in its 'affordable versus large radio groups' positioning.

Others

• Compass Media Networks: Syndication partner for several shows KVOI airs (e.g., Chris Stigall, Kate Delaney's America Tonight). Relevant comparator for content acquisition economics and syndication deal structures.
• Bustos Media (parent): 1030 KVOI's parent company; sister stations include 106.3 The Groove, 101.7 The Drive, and 92.5 Urbana in the Tucson market. Not a competitor but a structural comparator for multi-station Hispanic-leaning local radio groups.
• Westwood One (now part of Cumulus): Major radio syndicator and CBS News distribution partner. KVOI's CBS Radio Network news relationship makes Westwood One a direct upstream content supplier and comparator for syndication cost benchmarks.

Direct peers

• KNST 790 AM (iHeartMedia Tucson): Tucson AM news/talk station owned by iHeartMedia. Directly competes with KVOI for Tucson news/talk ad dollars and audience share in the same geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1030TheVoice
• LinkedInlinkedin.com/company/kvoi-am-690

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1030 KVOI AM The Voice