Habitus Design Group

What Habitus Design Group does

Habitus Design Group is a privately held, founder-led interior design and client advisory studio specializing in luxury hospitality developments. Founded by Samantha Drummond, the firm delivers full-scope interior design, design management, FF&E (furniture, fixtures, and equipment) specification, creative consultancy, and architecture-related services for integrated resorts, luxury hotels and spas, high-end residences, food and beverage destinations, and select retail environments. Its core client base is enterprise-scale integrated resort developers, hotel operators, and luxury property owners; signature projects include Marina Bay Sands, Four Seasons Resort Macau, Solaire Resort & Casino, Solaire Resort North, and MGM Grand Abu Dhabi, collectively representing US$35 billion+ in development value.

The firm operates three studios — a Singapore headquarters, a Copenhagen European regional office, and a London office — with 50+ designers, design managers, FF&E specialists, and technical experts collaborating across Asia and Europe. Service delivery is project-based and bespoke: fees are negotiated per engagement based on scope and complexity rather than via standard pricing, and revenue is recognized as professional services income. Beyond pure design services, Habitus has extended into a curated accessories sub-brand called Kuration, representing a downstream move into branded product. The business runs on founder reputation, an established network of architects, hotel operators, and chefs, and a portfolio of landmark completions; there is no evidence of external funding, technology platforms, or self-serve channels.

Name

Habitus Design Group

Legal name

Habitus Design Group

Website

https://habitusdesigngroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Habitus Design Group is a Singapore-headquartered, founder-led interior design and advisory studio delivering full-scope services for luxury integrated resorts, hotels, residences, and select retail projects across Asia, Europe, and the Middle East.

Ownership category

akta.pro rank

Product category

Hospitality Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

Keywords

• Hospitality interior design
• Integrated resort design
• Luxury hotel design
• FF&E specification
• Design advisory services

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interior Design and Advisory Services: Project-based professional services for integrated resort, hotel, and residential interior design. Revenue is earned through design fees for concept development, design management, FF&E curation, and creative consultancy spanning from early-stage concept through project completion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Habitus Design Group is an interior design and client advisory firm providing full-scope design services for integrated resorts, luxury hotels, residential developments, and F&B destinations. The studio delivers concept development, design management, FF&E curation, and creative consultancy from early concept through project completion, collaborating with world-class architects on landmark developments worldwide.

Product overview

Habitus Design Group is a multidisciplinary hospitality interior design and client advisory studio offering a portfolio of services centered around luxury hospitality design. The core offerings include full-scope interior design services, client advisory, design management, creative consultancy, and architecture for integrated resorts, luxury hotels, restaurants, retail spaces, and exclusive residences. The company also operates a sub-brand called Kuration, which is a curated accessories collection featuring objects designed to complement thoughtfully designed interior spaces. Together, these offerings provide end-to-end design solutions from concept to completion, serving clients worldwide with studios in Asia and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Kuration: A carefully curated accessories collection developed to complement thoughtfully designed spaces. Founded by Habitus Design Group, Kuration reflects a refined design perspective shaped by decades of experience in luxury interiors.

Products and services

• Interior Design Services End-to-end interior design services for luxury hospitality, integrated resorts, hotels, and high-end residential projects. Covers concept development, space planning, material and finish selection, and design documentation for developers, hotel operators, and property owners.
• Client Advisory Services Strategic advisory engagement for developers, operators, and brand owners evaluating hospitality, residential, or mixed-use developments. Provides market-informed design counsel and creative direction to inform project briefs and investment decisions.
• Design Management Coordination and oversight of multidisciplinary design teams, consultants, and contractors through all project phases from concept to handover. Designed for owners and developers needing a single accountable design lead on complex, multi-stakeholder projects.
• FF&E Curation and Specification Furniture, fixtures, and equipment specification, sourcing, and procurement oversight for luxury hospitality and residential projects. Includes custom furniture design and global vendor management for developers and operators.
• Creative Consultancy Creative direction and concept narrative development aligned with brand and operator positioning. Supports hospitality groups, luxury developers, and lifestyle brands seeking differentiated design storytelling.
• Architecture (Collaborative) Architectural services for hospitality and residential projects delivered in collaboration with world-class architecture firms on landmark developments. Targets developers and operators seeking integrated interior and architectural design outcomes.
• Kuration Curated accessories and home objects collection developed by the studio, extending the firm's design point of view into a tangible product line for design-conscious consumers and project clients.

Quantifiable outcome

• US$35 billion+ in landmark developments designed
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SCDA Architects: SCDA is a Singapore-based architecture and design practice with a hospitality and luxury residential portfolio across Asia. It overlaps with Habitus in regional hospitality design and integrated resort projects, while operating as a broader architectural practice.

Direct peers

• Rockwell Group: Rockwell Group is a New York-based architecture and design firm with a strong hospitality and entertainment portfolio spanning hotels, restaurants, and integrated resorts. It overlaps with Habitus on hospitality interior design and experiential guest journey design.
• Hirsch Bedner Associates (HBA): HBA is the world's largest hospitality-focused interior design firm, delivering interior design for luxury hotels, resorts, and integrated resorts globally. It is the most direct competitor to Habitus given overlapping specialisation in flagship hospitality interior design.
• Bilkey Llinas Design (BLD): BLD is a Miami-based interior design and procurement firm focused on luxury hotels, resorts, and residences globally. It is comparable to Habitus given its emphasis on luxury hospitality FF&E and interior design execution.
• Richmond International: Richmond International is a UK-based hospitality interior design firm with a strong track record in luxury hotels and resorts worldwide. It is comparable to Habitus as a specialist boutique studio serving luxury hotel and resort clients.
• Yabu Pushelberg: Yabu Pushelberg is a Toronto-based luxury interior design studio with deep roots in hospitality, residential, and retail interiors for premium brands and operators. It competes with Habitus for marquee hospitality and luxury residential mandates worldwide.
• Pierre-Yves Rochon (PYR): PYR is a Paris-based luxury hospitality interior design studio known for high-end European hotels and palaces. It is comparable to Habitus in delivering premium hospitality interiors for global luxury operators.
• Wilson Associates: Wilson Associates is a long-established hospitality interior design firm delivering luxury hotel, resort, and mixed-use projects internationally. It is comparable to Habitus in focus on high-end hospitality interior design for global operators.
• AvroKO: AvroKO is a hospitality-led design studio known for hotels, restaurants, and bars with strong narrative and guest-experience focus. It competes with Habitus in luxury hospitality and F&B interior design for premium operators.
• Wimberly Allison Tong & Goo (WATG): WATG is a global architecture and design firm specialising in hospitality, leisure, and mixed-use developments, including integrated resorts. It is comparable to Habitus on luxury hospitality project design and integrated resort master planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/habitus-design-group
• Instagraminstagram.com/habitusdesigngroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitus Design Group