Menétrey

What Menétrey does

Menétrey SA is a privately held Swiss landscaping, horticulture, and outdoor-space services company founded in 1959 by Henri Jaccard in Lausanne and now headquartered in Bioley-Orjulaz. The company delivers full-lifecycle outdoor solutions — landscape planning and design, construction (terraces, paving, walls, stairs, natural stone, wooden structures), specialty installations (pools, water features, automatic irrigation systems, security fencing, playgrounds), and recurring garden maintenance (lawn care, tree pruning, seasonal plant care, vacation service) — to three customer segments: residential homeowners, business and corporate clients, and the public sector (municipalities, schools, urban greening projects).

The operating model rests on specialized in-house departments (a landscape design studio, fencing department, and automatic irrigation division) plus a field-sales go-to-market executed through on-site consultations, custom project-based quotes, and multi-year maintenance contracts. Since 2022 the company has operated within the B+G Suisse SA holding (alongside Bächler + Güttinger AG), and in 2023 it acquired Nova Concept Piscines et Jardins SA in Massongex (VS), extending its pool and water-feature capability under a retained sub-brand. Menétrey serves primarily French-speaking Switzerland (Suisse Romande) from two branches — Bioley-Orjulaz (HQ) and Aigle (Chablais region) — and references an enterprise client roster that includes Nestlé, Migros, Medtronic, Losinger-Marazzi, Implenia, and architectural partners. The business is family-led, with CEO Alain Kurzen as sole administrator since 2019; revenue is not publicly disclosed.

Name

Menétrey

Legal name

Menétrey SA

Website

https://menetrey-sa.ch

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

251–500 employees

Short description

Menétrey SA is a Swiss landscaping and horticulture services company that designs, builds, and maintains gardens and outdoor spaces for residential, corporate, and public-sector clients across French-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132), Water Supply and Irrigation Systems (221310)

SIC

Agricultural Services (700)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Irrigation Systems Installation & Maintenance (BPABADAE), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Irrigation System Design & Planning (HSAIAEAA), Sprinkler System Installation (New Systems) (HSAIAEAB)

Keywords

• Landscaping services
• Garden design
• Horticulture services
• Outdoor maintenance
• Landscape architecture

Headquarters

HQ city

Bioley-orjulaz

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Landscaping and Garden Design Services: One-time project-based revenue from garden design, construction, and installation services for residential, commercial, and public sector clients
2. Garden Maintenance and Care: Recurring maintenance contracts for ongoing garden care including mowing, pruning, fertilizing, and seasonal plant care
3. Pool and Water Feature Installation: Design and installation of swimming pools and water features for gardens and outdoor spaces

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Menétrey SA provides full-service landscaping, horticulture, and garden maintenance services across French-speaking Switzerland. The offering spans garden design and construction, automatic irrigation, pool and water feature installation, fencing, tree pruning, lawn care, playground construction, school installations, and urban greening, delivered through dedicated tracks for residential homeowners, businesses, and public-sector clients. The company also operates an in-house landscape design studio (bureau d'étude paysagère), a dedicated fencing department (département clôture), and an automatic irrigation division for A-to-Z project execution.

Product overview

Menétrey is a landscaping and horticulture services company offering a comprehensive portfolio of outdoor space solutions. The core offering includes landscape design and construction, garden maintenance and care, and specialized services such as swimming pools and water features, automatic irrigation systems, security fencing and privacy solutions, and playground installations. Services are delivered across three main segments: residential (particuliers), commercial (entreprises), and public sector (secteur public). The company also operates a dedicated landscape architecture studio (bureau d'étude paysagère), maintains a fencing department (département clôture), and an automatic irrigation sector. In 2023, Menétrey expanded its portfolio through the acquisition of Nova Concept Piscines et Jardins SA, strengthening its pool and garden water feature capabilities. The company operates primarily in French-speaking Switzerland (Suisse Romande) with locations in Bioley-Orjulaz (headquarters) and Aigle (Chablais branch).

Differentiator

Problem solved

Functional benefit

Brands

• Nova Concept Piscines: Swimming pool and garden design services; acquired subsidiary operating in Massongex, VS
• Menétrey Chablais

Products and services

• Aménagements Paysagers (Landscaping Services) Complete landscaping service including garden design, construction, and installation of outdoor spaces for residential, commercial, and public-sector clients. Encompasses terraces, wooden structures, pools, natural stone work, paving, stairs, walls, water features, fences, playgrounds, and automatic irrigation systems, delivered with precise execution.
• Planification et Conseil (Planning and Consulting) End-to-end garden planning and consulting from concept to completion, providing expert guidance on landscape design and project execution for residential and commercial clients.
• Entretien et Soins de Jardins (Garden Maintenance) Professional garden maintenance service including tree pruning and care, seasonal plant maintenance, lawn care, and vacation/cleaning services, offered via recurring contracts to preserve gardens consciously.
• Piscines et Bassins (Pools and Ponds) Design and installation of swimming pools and garden ponds, creating aesthetic masterpieces with ecological habitats for flora and fauna that serve as natural oases of calm for residential and commercial outdoor spaces.
• Arrosages Automatiques (Automatic Irrigation) Custom-designed automatic irrigation systems using smart technology with sensors and programmers that adjust watering based on weather conditions. Includes drip irrigation, pop-up sprinklers, and micro-irrigation for residential and commercial gardens.
• Sécurité et Protection Visuelle (Security and Visual Protection) Security fencing, natural privacy screens, noise barriers, and wind protection solutions that combine robustness with aesthetics for customized perimeter protection of business and corporate sites.
• Aménagement des Voies et Parking (Road and Parking Design) Elegant entrance pathways and functional parking solutions that optimize space while maintaining aesthetic harmony with outdoor surroundings, targeting corporate and commercial properties.
• Parcs et Installations (Parks and Installations) Custom outdoor space design for parks and corporate installations, including planting of trees, shrubs and flowers, lawn seeding, and meadow creation, tailored for businesses.
• Autour de l'Eau (Water Features) Decorative water elements including streams, stepping stones, waterfalls, cascades, wells, bubble stones, wall fountains, and fountains that create unique atmospheres of calm and inspiration in residential gardens.
• Taille et Soins aux Arbres (Tree Pruning and Care) Expert tree and shrub pruning services covering ornamental trees, hedges, fruit trees, and roses, including health promotion, shaping, light and air circulation improvement, and safety assurance, delivered as part of ongoing garden maintenance.
• Entretien de Gazons (Lawn Care) Professional lawn maintenance including regular mowing, fungus and weed control, pest management, fertilization, aeration, scarification, irrigation planning, repair and reseeding, and flower meadow creation.
• Secteur Public (Public Sector Services) Dedicated public sector landscaping offering covering school installations, urban greening, playgrounds, parks and green spaces, with sustainable maintenance approaches for municipalities, schools, and public institutions.
• Aires de Jeux (Playgrounds) Adventure playground design and construction featuring slides, swings, climbing structures, using ecological and durable materials with nature-integrated green spaces, for residential and public-sector projects.
• Végétalisation Urbaine (Urban Greening) Urban street and circulation area greening including traffic island planting, roundabout landscaping, and road edge vegetation, aimed at improving air quality and city aesthetics for municipalities.
• Installations Scolaires (School Installations) School outdoor space design including learning and play areas, sustainable materials, biodiversity enhancement, sports facilities, and outdoor fitness equipment, targeted at schools and public-sector clients.

Quantifiable outcome

• Over 20,000 projects completed since 1959
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Nova Concept Piscines et Jardins SAcoreStrategic or Co-development Partner · 1 January 2023Menétrey SA (through its holding Amexa) acquired 100% of Nova Concept Piscines et Jardins SA located in Massongex (VS) with effect from January 1, 2023. This acquisition supports the national growth strategy of B+G Schweiz AG.
• B+G Suisse SAcoreStrategic or Co-development Partner · 1 January 2022Menétrey SA partnered with B+G Suisse SA (formerly Bächler + Güttinger AG) in 2022 through a holding structure. Current CEO Alain Kurzen took a stake in the parent company and continues to lead Menétrey as CEO while being responsible for B+G Suisse's expansion in French-speaking Switzerland.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• idverde: idverde is Europe's largest landscaping services provider, offering design, construction, and maintenance across multiple countries. It is relevant as a scaled incumbent showing what a roll-up of regional landscapers can look like at maturity.
• Frutiger AG: Frutiger AG is a larger Swiss construction and civil-engineering group with landscaping and exterior-works capabilities. It overlaps with Menétrey on commercial and public-sector landscape projects but competes primarily as a general contractor.
• BrightView Holdings: BrightView is the largest US commercial landscaping services provider, offering design, construction, maintenance, and snow services nationally. It illustrates the scaled-incumbent archetype for Menétrey's category.

Direct peers

• Yellowstone Landscape: Yellowstone Landscape is a US-based full-service landscaping company offering design, installation, irrigation, and maintenance to commercial clients. It mirrors Menétrey's bundled multi-trade service model at larger scale.
• Roman Berger AG: Roman Berger AG is a Swiss landscape and garden-construction firm providing garden design, planting, paving, and water-feature services. It mirrors Menétrey's full-service residential and commercial landscaping model in the Swiss market.
• Wanner AG Garten- und Landschaftsbau: Wanner AG is a Swiss landscape contractor offering garden design, construction, and maintenance for residential, commercial, and municipal clients. It is a directly comparable regional peer to Menétrey in scope and customer mix.
• Egger AG: Egger AG is a Swiss landscaping and natural-stone contractor offering garden design, construction, paving, and water-feature services. It is directly comparable to Menétrey across residential, commercial, and public-sector landscape work in Switzerland.
• Hauenstein AG: Hauenstein AG is a Swiss landscaping and nursery group providing garden design, construction, and maintenance services. Its full-service residential and commercial model aligns closely with Menétrey's offering.
• GreenSpace (Kingfisher Group): GreenSpace is a UK commercial landscaping and grounds-maintenance provider serving corporate, public-sector, and residential clients. Its end-to-end service portfolio is highly comparable to Menétrey's offering.
• Bächler + Güttinger AG: Bächler + Güttinger AG is the Bernese horticultural group whose holding structure (B+G Suisse SA) now includes Menétrey. It offers directly comparable landscaping, garden construction, and maintenance services in German-speaking Switzerland.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MenetreySa
• LinkedInlinkedin.com/company/simon-building-s-r-l-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menétrey