Golden Rule Hospital
Golden Rule Hospice is a 501(c)(3) non-profit hospice provider serving 18 counties in metro Atlanta with five levels of care, including an exclusive Transitional Care program, and was acquired by James River Home Health (a RiverGlade Capital portfolio company) in March 2026.
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Golden Rule Hospital does
Golden Rule Hospice is a 501(c)(3) non-profit hospice provider founded in 2016 and headquartered in Alpharetta, Georgia, with a secondary Atlanta office. It delivers end-of-life palliative and hospice care to terminally ill patients and their families across 18 counties in metropolitan Atlanta, primarily in private residences, assisted living facilities, and nursing homes. The company employs 51–100 staff and operates a five-level care model — Routine Home Care, Continuous Care, Respite Care, In-Patient Care, and a proprietary Transitional Care program not offered by competing area hospices — supplemented by family/caregiver support, bereavement services, and a broad volunteer program spanning art/music therapy, pet therapy, spiritual care, and companionship.
Revenue is generated principally through Medicare Parts A and B hospice reimbursement (covering up to 100% of hospice-related costs for eligible patients), with secondary Medicaid, private insurance, HMO/managed care, Medicare Advantage, and 501(c)(3)-eligible charitable donations underwriting charity care. Go-to-market is direct-to-consumer and referral-driven: phone consultations, local SEO (5.0 Google rating across 261 reviews), facility partnerships with hospitals and nursing homes, community engagement through volunteers, and healthcare professional referrals. The company does not turn away patients who meet admission criteria regardless of ability to pay.
In March 2026, Golden Rule Hospice was acquired by James River Home Health, a Richmond, Virginia-based in-home health provider and portfolio company of private equity firm RiverGlade Capital, with The Braff Group serving as exclusive financial advisor. The transaction extends James River's hospice and palliative care footprint from Virginia into the Atlanta MSA, with Golden Rule continuing to operate under its existing brand within the platform.
Golden Rule Hospital firmographics
Firmographics- Name
- Golden Rule Hospital
- Legal name
- Golden Rule Hospice
- Website
- https://goldenrulehospice.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Golden Rule Hospice is a 501(c)(3) non-profit hospice provider serving 18 counties in metro Atlanta with five levels of care, including an exclusive Transitional Care program, and was acquired by James River Home Health (a RiverGlade Capital portfolio company) in March 2026.
- Ownership category
- akta.pro rank
Golden Rule Hospital industry classification
Industry- Product category
- Hospice Care Services
- NAICS
- Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Home Hospice Agencies (HLAFAEAC)
- akta.pro secondary industries
- Home Hospice (Routine Home Care) (HLADAHAA), Inpatient Hospice (General Inpatient Care) (HLADAHAB), Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)
Keywords
Where Golden Rule Hospital is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Golden Rule Hospital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Medicare/Medicaid Reimbursement: Hospice care is primarily funded through Medicare Parts A and B, which provides up to 100% coverage for hospice care related to a terminal illness. Medicaid covers room and board at nursing facilities for eligible patients. Approximately 98% of hospice patients are covered by Medicare or Medicaid.
- Donations and Charitable Contributions: As a 501(c)(3) non-profit organization, Golden Rule Hospice depends on contributions and fundraisers to cover costs of patients who need care but cannot pay. Donations may be tax-deductible. Accepts cash, check, and online donations via PayPal.
- Private Insurance: Hospice care is also paid for by most private insurance plans, HMOs, and managed care organizations. Medicare Advantage Plans continue to cover extra services not part of hospice benefit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not applicable - government benefit program | Medicare/Medicaid covered hospice care with minimal to no out-of-pocket costs for eligible patients |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Golden Rule Hospital product offering
Product offeringCore offering
Golden Rule Hospice provides hospice and palliative care services to terminally ill patients and their families across 18 counties in metropolitan Atlanta. The organization delivers five distinct levels of care — Routine Home Care, Continuous Care, Respite Care, In-Patient Care, and an exclusive Transitional Care program — through in-home visits, facility partnerships, and dedicated family/caregiver support, supplemented by volunteer services and a charitable foundation.
Product overview
Golden Rule Hospice is a locally owned and operated hospice company offering a unified hospice care platform centered on compassionate palliative care and family support. The core offering consists of five levels of care (Routine Home Care, Continuous Care, Respite Care, In-Patient Care, and the exclusive Transitional Care program), supplemented by family/caregiver support, physical support services, volunteer programs, and donation acceptance. The company serves 18 counties in the metropolitan Atlanta area and operates as a 501(c)(3) non-profit organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Hospice Care Services Comprehensive hospice and palliative care services providing symptom management, emotional and spiritual support for terminally ill patients and their families across 18 counties in metropolitan Atlanta.
- Routine Home Care Interdisciplinary team visits the patient in their residence — home, assisted living facility, or nursing home — to administer care while allowing patients to remain where they feel safest.
- Continuous Care Intensive at-home nursing care provided during medical crises to manage acute symptoms or achieve palliation, administered for a minimum of 8 hours per 24-hour period.
- Respite Care Temporary placement of the patient in a contracted nursing facility, hospital, or inpatient facility for up to 5 consecutive days to allow family caregivers to rest or attend to other obligations.
- In-Patient Care Clinical treatment provided at contracted hospitals, nursing facilities, or inpatient facilities when symptoms require clinical intervention that cannot be effectively managed at home, with the goal of returning the patient to at-home care.
- Transitional Care
Quantifiable outcome
- Provides more support during last 7 days of life than 90% of local hospices
- +3 more outcomes
Companies that use Golden Rule Hospital
Customer profileSegments1 record
Ideal customer profiles1 record
Golden Rule Hospital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Golden Rule Hospital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Braff GroupminorThe Braff Group served as the exclusive financial advisor to Golden Rule Hospice and originated the transaction. They facilitated the sale/acquisition process between Golden Rule Hospice and James River Home Health.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Golden Rule Hospital competitors and assessment
Company assessmentBroad incumbents
- BrightSpring Health Services: Public, diversified home and community-based health services provider with a significant hospice segment. BrightSpring competes across hospice, home health, and pharmacy services, directly overlapping Golden Rule's core offering.
- Amedisys: A large national provider of home health, hospice, and high-acuity care operating across the U.S. Amedisys is a broad incumbent competitor that overlaps with Golden Rule Hospice's core hospice service line, particularly in the metro Atlanta market.
- Enhabit: Public home health and hospice provider with operations across the Southeast. Enhabit offers the same hospice and palliative services as Golden Rule Hospice and competes for referrals in the Atlanta metro.
- Compassus: A national hospice, palliative, and home health provider with established operations in the Southeast. Compassus is a comparable incumbent offering the same multi-level hospice services as Golden Rule Hospice.
- LHC Group / Optum Hospice: Optum-owned national home health and hospice platform with strong Southeast presence. Comparable as a multi-state hospice and home health provider with similar Medicare-reimbursement-heavy model.
- Gentiva (formerly Kindred at Home hospice): National hospice and palliative care provider with a large multi-state footprint. Gentiva competes with Golden Rule in the Atlanta region and represents the kind of scaled platform peer that local hospices must contend with.
Direct peers
- Pennant Group: A home health, hospice, and senior living operator with strong presence in the Western and Southern U.S. Pennant is a comparable mid-sized hospice peer with a similar multi-state, multi-service model.
- Bristol Hospice: A multi-state hospice provider with locations across the Southeast. Bristol Hospice is a closely comparable mid-sized hospice operator that competes with Golden Rule in similar metro markets.
- Traditions Health: A hospice and home health provider with strong presence in the Southeast, including Georgia. Traditions Health is one of the most directly comparable private-equity-backed regional hospice peers to Golden Rule Hospice.
- Adoration Home Health & Hospice: A regional home health and hospice provider operating across the Southeast. Adoration is a close peer in scale and service mix, competing with Golden Rule in adjacent Georgia and Southeastern markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Golden Rule Hospital social profiles
Digital presenceGolden Rule Hospital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golden Rule Hospital leadership team
Management profileNumber of profiles
Profiles1 record
Golden Rule Hospital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golden Rule Hospital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golden Rule Hospital
What does Golden Rule Hospital do?
Golden Rule Hospice provides hospice and palliative care services to terminally ill patients and their families across 18 counties in metropolitan Atlanta. The organization delivers five distinct levels of care — Routine Home Care, Continuous Care, Respite Care, In-Patient Care, and an exclusive Transitional Care program — through in-home visits, facility partnerships, and dedicated family/caregiver support, supplemented by volunteer services and a charitable foundation.
Is Golden Rule Hospital a public or private company?
Golden Rule Hospital is a private company. It is classified as corporate owned and is currently operating.
When was Golden Rule Hospital founded?
Golden Rule Hospital was founded in 2016. It employs 51 to 100 people.
Where is Golden Rule Hospital based?
Golden Rule Hospital is headquartered in Atlanta, United States, in the North America region.
How does Golden Rule Hospital make money?
Three revenue lines are on record. Medicare/Medicaid Reimbursement is the primary driver. The others are donations and Charitable Contributions and private Insurance.
Who are Golden Rule Hospital's main competitors?
Broad incumbents on record are BrightSpring Health Services, Amedisys, Enhabit, Compassus, LHC Group / Optum Hospice and Gentiva (formerly Kindred at Home hospice). Direct peers are Pennant Group, Bristol Hospice, Traditions Health and Adoration Home Health & Hospice.
Does Golden Rule Hospital have an API?
No public API is recorded for Golden Rule Hospital.
What industry is Golden Rule Hospital in?
Golden Rule Hospital's product category is Hospice Care Services. Its primary akta.pro industry code is HLAFAEAC, Home Hospice Agencies, with a secondary code of HLADAHAA, Home Hospice (Routine Home Care). Its NAICS code is 62161 and its SIC code is 8082.