Golden Rule Hospital

What Golden Rule Hospital does

Golden Rule Hospice is a 501(c)(3) non-profit hospice provider founded in 2016 and headquartered in Alpharetta, Georgia, with a secondary Atlanta office. It delivers end-of-life palliative and hospice care to terminally ill patients and their families across 18 counties in metropolitan Atlanta, primarily in private residences, assisted living facilities, and nursing homes. The company employs 51–100 staff and operates a five-level care model — Routine Home Care, Continuous Care, Respite Care, In-Patient Care, and a proprietary Transitional Care program not offered by competing area hospices — supplemented by family/caregiver support, bereavement services, and a broad volunteer program spanning art/music therapy, pet therapy, spiritual care, and companionship.

Revenue is generated principally through Medicare Parts A and B hospice reimbursement (covering up to 100% of hospice-related costs for eligible patients), with secondary Medicaid, private insurance, HMO/managed care, Medicare Advantage, and 501(c)(3)-eligible charitable donations underwriting charity care. Go-to-market is direct-to-consumer and referral-driven: phone consultations, local SEO (5.0 Google rating across 261 reviews), facility partnerships with hospitals and nursing homes, community engagement through volunteers, and healthcare professional referrals. The company does not turn away patients who meet admission criteria regardless of ability to pay.

In March 2026, Golden Rule Hospice was acquired by James River Home Health, a Richmond, Virginia-based in-home health provider and portfolio company of private equity firm RiverGlade Capital, with The Braff Group serving as exclusive financial advisor. The transaction extends James River's hospice and palliative care footprint from Virginia into the Atlanta MSA, with Golden Rule continuing to operate under its existing brand within the platform.

Name

Golden Rule Hospital

Legal name

Golden Rule Hospice

Website

https://goldenrulehospice.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Golden Rule Hospice is a 501(c)(3) non-profit hospice provider serving 18 counties in metro Atlanta with five levels of care, including an exclusive Transitional Care program, and was acquired by James River Home Health (a RiverGlade Capital portfolio company) in March 2026.

Ownership category

akta.pro rank

Product category

Hospice Care Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Home Hospice (Routine Home Care) (HLADAHAA), Inpatient Hospice (General Inpatient Care) (HLADAHAB), Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

Keywords

• Hospice care services
• Palliative care
• End-of-life care
• Bereavement support
• Symptom management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medicare/Medicaid Reimbursement: Hospice care is primarily funded through Medicare Parts A and B, which provides up to 100% coverage for hospice care related to a terminal illness. Medicaid covers room and board at nursing facilities for eligible patients. Approximately 98% of hospice patients are covered by Medicare or Medicaid.
2. Donations and Charitable Contributions: As a 501(c)(3) non-profit organization, Golden Rule Hospice depends on contributions and fundraisers to cover costs of patients who need care but cannot pay. Donations may be tax-deductible. Accepts cash, check, and online donations via PayPal.
3. Private Insurance: Hospice care is also paid for by most private insurance plans, HMOs, and managed care organizations. Medicare Advantage Plans continue to cover extra services not part of hospice benefit.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Golden Rule Hospice provides hospice and palliative care services to terminally ill patients and their families across 18 counties in metropolitan Atlanta. The organization delivers five distinct levels of care — Routine Home Care, Continuous Care, Respite Care, In-Patient Care, and an exclusive Transitional Care program — through in-home visits, facility partnerships, and dedicated family/caregiver support, supplemented by volunteer services and a charitable foundation.

Product overview

Golden Rule Hospice is a locally owned and operated hospice company offering a unified hospice care platform centered on compassionate palliative care and family support. The core offering consists of five levels of care (Routine Home Care, Continuous Care, Respite Care, In-Patient Care, and the exclusive Transitional Care program), supplemented by family/caregiver support, physical support services, volunteer programs, and donation acceptance. The company serves 18 counties in the metropolitan Atlanta area and operates as a 501(c)(3) non-profit organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Care Services Comprehensive hospice and palliative care services providing symptom management, emotional and spiritual support for terminally ill patients and their families across 18 counties in metropolitan Atlanta.
• Routine Home Care Interdisciplinary team visits the patient in their residence — home, assisted living facility, or nursing home — to administer care while allowing patients to remain where they feel safest.
• Continuous Care Intensive at-home nursing care provided during medical crises to manage acute symptoms or achieve palliation, administered for a minimum of 8 hours per 24-hour period.
• Respite Care Temporary placement of the patient in a contracted nursing facility, hospital, or inpatient facility for up to 5 consecutive days to allow family caregivers to rest or attend to other obligations.
• In-Patient Care Clinical treatment provided at contracted hospitals, nursing facilities, or inpatient facilities when symptoms require clinical intervention that cannot be effectively managed at home, with the goal of returning the patient to at-home care.
• Transitional Care

Quantifiable outcome

• Provides more support during last 7 days of life than 90% of local hospices
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The Braff GroupminorOthers · 17 March 2026The Braff Group served as the exclusive financial advisor to Golden Rule Hospice and originated the transaction. They facilitated the sale/acquisition process between Golden Rule Hospice and James River Home Health.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BrightSpring Health Services: Public, diversified home and community-based health services provider with a significant hospice segment. BrightSpring competes across hospice, home health, and pharmacy services, directly overlapping Golden Rule's core offering.
• Amedisys: A large national provider of home health, hospice, and high-acuity care operating across the U.S. Amedisys is a broad incumbent competitor that overlaps with Golden Rule Hospice's core hospice service line, particularly in the metro Atlanta market.
• Enhabit: Public home health and hospice provider with operations across the Southeast. Enhabit offers the same hospice and palliative services as Golden Rule Hospice and competes for referrals in the Atlanta metro.
• Compassus: A national hospice, palliative, and home health provider with established operations in the Southeast. Compassus is a comparable incumbent offering the same multi-level hospice services as Golden Rule Hospice.
• LHC Group / Optum Hospice: Optum-owned national home health and hospice platform with strong Southeast presence. Comparable as a multi-state hospice and home health provider with similar Medicare-reimbursement-heavy model.
• Gentiva (formerly Kindred at Home hospice): National hospice and palliative care provider with a large multi-state footprint. Gentiva competes with Golden Rule in the Atlanta region and represents the kind of scaled platform peer that local hospices must contend with.

Direct peers

• Pennant Group: A home health, hospice, and senior living operator with strong presence in the Western and Southern U.S. Pennant is a comparable mid-sized hospice peer with a similar multi-state, multi-service model.
• Bristol Hospice: A multi-state hospice provider with locations across the Southeast. Bristol Hospice is a closely comparable mid-sized hospice operator that competes with Golden Rule in similar metro markets.
• Traditions Health: A hospice and home health provider with strong presence in the Southeast, including Georgia. Traditions Health is one of the most directly comparable private-equity-backed regional hospice peers to Golden Rule Hospice.
• Adoration Home Health & Hospice: A regional home health and hospice provider operating across the Southeast. Adoration is a close peer in scale and service mix, competing with Golden Rule in adjacent Georgia and Southeastern markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoldenHospice
• YouTubeyoutube.com/@goldenrulehospice
• Facebookfacebook.com/goldenrulehospice
• LinkedInlinkedin.com/company/goldenrulehospice
• Instagraminstagram.com/goldenrulehospice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Rule Hospital