Lucky Spoon Bakery
Lucky Spoon Bakery is a Salt Lake City-based, gluten-free baked goods company selling cookies, cupcakes, and muffins through direct e-commerce and retail channels to consumers with celiac disease or gluten sensitivity, founded by Pam Schulte and acquired by Rubicon Bakers in May 2024.
- Company typePrivate
- Founded2011
- HeadquartersSouth Salt Lake, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lucky Spoon Bakery does
Lucky Spoon Bakery is a privately held, specialty gluten-free baked goods company founded by Pam Schulte in 2010/2011 and based in Salt Lake City, Utah. The company produces and sells cookies, cupcakes, and muffins formulated without gluten, using a proprietary flour blend composed of white rice flour, potato starch, potato flour, and almond meal, with xanthan gum as a binding agent to replicate the texture and elasticity of traditional wheat-based baked goods. Its product portfolio spans ten SKUs across three categories: four cookie varieties (Chocolaty Chip, Perfect Peanut Butter, Peanut Butter Chocolaty Chip, Simply Sugar), two cupcake varieties (Very-Vanilla, Chocolate Butter Cream), and four muffin varieties (Lemonlicious, Utterly Almond, Cinnamony Streusel, Totally Maple Pecan). The company serves consumers with celiac disease, gluten intolerance, or gluten sensitivity who have historically found gluten-free baked goods to be unpalatable.
The business operates a direct-to-consumer model, with primary revenue generated through one-time transactional sales of physical baked goods via its e-commerce storefront at luckyspoon.com. Products are also distributed through third-party online marketplaces including Overstock.com and Harry & David (Wolfermans), as well as physical retail locations nationwide. Marketing is digital-first, relying on organic social engagement through Facebook and Twitter, supplemented by customer testimonials collected via the GatherKudos review platform. Pricing is per-unit and not publicly disclosed.
In May 2024, Lucky Spoon Bakery was acquired by Rubicon Bakers LLC, a strategic operating acquirer, becoming a wholly-owned subsidiary. The acquisition extended Lucky Spoon's distribution footprint by leveraging Rubicon's larger channel and retail network to reach gluten-free consumers across the United States, and supported Rubicon's expansion into the gluten-free cake category. Following the acquisition, Lucky Spoon continues to operate as a brand within Rubicon's portfolio, with no disclosed venture capital backing, patents, certifications, or formal headcount beyond a 1–10 employee range.
Lucky Spoon Bakery firmographics
Firmographics- Name
- Lucky Spoon Bakery
- Legal name
- Lucky Spoon Bakery
- Website
- https://luckyspoon.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Lucky Spoon Bakery is a Salt Lake City-based, gluten-free baked goods company selling cookies, cupcakes, and muffins through direct e-commerce and retail channels to consumers with celiac disease or gluten sensitivity, founded by Pam Schulte and acquired by Rubicon Bakers in May 2024.
- Ownership category
- akta.pro rank
Lucky Spoon Bakery industry classification
Industry- Product category
- Gluten-Free Bakery
- NAICS
- Cookie and Cracker Manufacturing (311821), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industry
- Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where Lucky Spoon Bakery is headquartered
LocationHeadquarters
- HQ city
- South Salt Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lucky Spoon Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Lucky Spoon Bakery generates revenue through direct sales of gluten-free baked goods including cookies, cupcakes, and muffins. Products are sold through the company's e-commerce website and retail channels. The revenue model is based on one-time transactional product sales with per-unit pricing.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Lucky Spoon Bakery product offering
Product offeringCore offering
Lucky Spoon Bakery manufactures and sells gluten-free baked goods — cookies, cupcakes, and muffins — formulated with a proprietary flour blend (White Rice Flour, Potato Starch, Potato Flour, Almond Meal) and Xanthan Gum to replicate the texture and taste of traditional gluten-containing baked goods. The company sells directly to consumers via its own website, third-party online marketplaces, and physical retail stores, with select muffins offered as vegan.
Product overview
Lucky Spoon Bakery is a specialty gluten-free baked goods company offering a focused portfolio of three product lines: Cookies (Chocolaty Chip Cookies, Perfect Peanut Butter Cookies, Peanut Butter Chocolaty Chip Cookies, Simply Sugar Cookies), Cupcakes (Very-Vanilla Cupcakes, Chocolate Butter Cream Cupcakes), and Muffins (Lemonlicious Muffins, Utterly Almond Muffins, Cinnamony Streusel Muffins, Totally Maple Pecan Muffins). All products are formulated without gluten using a flour blend of white rice flour, potato starch, and potato flour, and are designed to match the taste and texture of conventional baked goods.
Differentiator
Problem solved
Functional benefit
Products and services
- Chocolaty Chip Cookies
Companies that use Lucky Spoon Bakery
Customer profileSegments1 record
Ideal customer profiles1 record
Lucky Spoon Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lucky Spoon Bakery partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights5 records
Lucky Spoon Bakery competitors and assessment
Company assessmentBroad incumbents
- King Arthur Gluten-Free: Established baking brand with a dedicated gluten-free product line including cookies, muffins, and baking mixes. Comparable to Lucky Spoon on product format and gluten-free positioning, with far greater brand awareness and channel reach.
- Udi's Gluten Free: One of the largest U.S. gluten-free baked goods brands offering breads, muffins, cookies, and bars across grocery and foodservice channels. Comparable to Lucky Spoon as a packaged gluten-free bakery brand targeting celiac and gluten-sensitive consumers, though much larger and broader in assortment.
- Dr. Schär (Schar Group): European-headquartered global leader in gluten-free packaged bakery products including breads, cookies, and pizza. Comparable to Lucky Spoon as a global gluten-free baked-goods specialist targeting celiac consumers with broader assortment and international reach.
- Bob's Red Mill Gluten Free: Major natural foods brand offering gluten-free flours, baking mixes, and finished baked goods. Comparable to Lucky Spoon on gluten-free flour expertise and product format, but primarily an ingredient/mix brand rather than a finished-baked-goods DTC brand.
- Canyon Bakehouse: Specialty gluten-free bread and baked goods brand with nationwide grocery distribution. Compares to Lucky Spoon as a scaled gluten-free bakery consumer brand; broader in product (focused on breads) but competes for the same gluten-avoiding shopper.
- Glutino (Dr. Schär): Long-standing gluten-free packaged bakery brand offering cookies, pretzels, and snack items in mainstream grocery. Direct competitor in the gluten-free cookies/snacks segment where Lucky Spoon also competes.
Direct peers
- Enjoy Life Foods: Allergen-free (gluten-free, dairy-free, nut-free) cookies, brownies, and snack bars sold in grocery and natural channels. Comparable to Lucky Spoon on gluten/allergen-free cookies and baked snacks; broader in allergen categories but similar clean-label positioning.
- Simple Mills: Premium better-for-you snack and baking brand with gluten-free cookies, crackers, and baking mixes sold nationally. Highly comparable to Lucky Spoon on premium positioning, ingredient quality, gluten-free formulation, and DTC + retail go-to-market, though broader in category.
Regional players
- Almondy: Scandinavia-based gluten-free bakery brand specializing in almond-flour cakes and baked goods sold through European grocery and foodservice. Comparable product mix (gluten-free baked goods, premium positioning, almond-based formulations), but primarily serves European markets.
Others
- Rubicon Bakers LLC: Parent company of Lucky Spoon since May 2024; specialty dessert and baked-goods manufacturer with a foodservice and private-label business. Comparable as a specialty bakery manufacturer with overlapping product formats (cakes, brownies, bars) and channel mix that now envelops Lucky Spoon.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Lucky Spoon Bakery social profiles
Digital presenceLucky Spoon Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lucky Spoon Bakery leadership team
Management profileNumber of profiles
Profiles1 record
Lucky Spoon Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lucky Spoon Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lucky Spoon Bakery
What does Lucky Spoon Bakery do?
Lucky Spoon Bakery manufactures and sells gluten-free baked goods — cookies, cupcakes, and muffins — formulated with a proprietary flour blend (White Rice Flour, Potato Starch, Potato Flour, Almond Meal) and Xanthan Gum to replicate the texture and taste of traditional gluten-containing baked goods. The company sells directly to consumers via its own website, third-party online marketplaces, and physical retail stores, with select muffins offered as vegan.
Is Lucky Spoon Bakery a public or private company?
Lucky Spoon Bakery is a private company. It is classified as corporate owned and is currently acquired.
When was Lucky Spoon Bakery founded?
Lucky Spoon Bakery was founded in 2011. It employs 1 to 10 people.
Where is Lucky Spoon Bakery based?
Lucky Spoon Bakery is headquartered in South Salt Lake, United States, in the North America region.
How does Lucky Spoon Bakery make money?
One revenue line is on record: direct Product Sales.
Who are Lucky Spoon Bakery's main competitors?
Broad incumbents on record are King Arthur Gluten-Free, Udi's Gluten Free, Dr. Schär (Schar Group), Bob's Red Mill Gluten Free, Canyon Bakehouse and Glutino (Dr. Schär). Direct peers are Enjoy Life Foods and Simple Mills. Almondy is listed as a regional player. Rubicon Bakers LLC is listed as an others.
Does Lucky Spoon Bakery have an API?
No public API is recorded for Lucky Spoon Bakery.
What industry is Lucky Spoon Bakery in?
Lucky Spoon Bakery's product category is Gluten-Free Bakery. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of CRAHAIAK, Online Bakery & Desserts Delivery. Its NAICS code is 311821 and its SIC code is 2050.