Seba

What Seba does

Seba Protezione S.r.l is an Italian manufacturer and distributor of personal protective equipment (PPE / DPI) headquartered in Cento, Italy. Founded in 1968, the company has built a 1,500+ reference catalog covering safety gloves, safety footwear, work clothing, respiratory protection, eye and hearing protection, fall-arrest systems, construction-site articles, maintenance items, and safety signage. The company serves a diversified, multi-vertical customer base across construction, hardware, gardening, heavy industry, chemical/healthcare, and mechanical workshops, and it markets itself as offering combined, technically and graphically personalized PPE solutions backed by regulatory expertise in DPI compliance.

Seba operates a multi-brand portfolio: its core SEBA-branded line, the licensed ABARTH safety footwear range (a "prestigious" agreement with the Abarth marque), the acquired VOLARE workwear and footwear brand, the SEBA Tools catalog (manual and electric tools, electronic measurement, electrical materials), and the SEBA Dispenser — a badge-activated touchscreen vending machine that automates PPE distribution from warehouse to worker without supervision. The go-to-market blends B2B distribution through an authorized reseller network (rivenditori), direct-to-consumer sales via the SEBASHOP.it e-commerce platform, and European export operations covering the Iberian Peninsula, the Balkans, and Greece. Industry representation is anchored by membership in Assosistema (a Confindustria-affiliated body connected to ETSA and ESF), and brand visibility is supported by a Lamborghini/Ombra Racing sponsorship.

The business is a privately held Italian S.r.l. with 251–500 employees and no disclosed external investors, parent company, or funding rounds, consistent with a bootstrapped, family-controlled operator. Pricing is not publicly disclosed, and the company generates revenue primarily through catalog resale margins to its distributor and reseller channel, supplemented by direct online sales and licensed-brand distribution.

Name

Seba

Legal name

Seba Protezione S.r.l

Website

https://sebagroup.eu

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Seba Protezione is an Italian manufacturer and distributor of personal protective equipment founded in 1968, offering 1,500+ SKUs in gloves, footwear, clothing, and respiratory/eye/hearing/fall protection. It serves construction, industrial, hardware, and healthcare verticals via authorized resellers, an e-commerce platform, and European export channels under a multi-brand portfolio.

Ownership category

akta.pro rank

Product category

Personal Protective Equipment

NAICS

Cut and Sew Apparel Manufacturing (3152), Footwear Manufacturing (3162), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

akta.pro primary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

akta.pro secondary industries

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC), Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ)

Keywords

• Personal protective equipment
• Safety workwear
• Safety footwear
• Occupational safety
• DPI distribution

Headquarters

HQ city

Cento

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels5 records

Core offering

Seba manufactures and distributes a comprehensive range of personal protective equipment (DPI) including safety gloves, work clothing, safety footwear, respiratory protection, eye protection, hearing protection, fall protection systems, construction site articles, and maintenance items. The company operates through a multi-brand portfolio (SEBA, VOLARE, ABARTH Safety Footwear, SEBA Tools) and serves workplace safety needs across construction, industrial, mechanical, chemical-healthcare, gardening, and hardware sectors via an authorized reseller network and direct e-commerce. Seba also offers the SEBA Dispenser, an automated vending machine for workplace PPE distribution.

Product overview

SEBA produces and distributes a comprehensive range of Personal Protective Equipment (DPI). The core offering includes safety gloves, work clothing, safety footwear, respiratory protection, eye protection, hearing protection, fall protection systems, construction site articles, and maintenance items. The company operates a multi-brand portfolio strategy, distributing its own SEBA branded products alongside licensed lines (ABARTH Safety Footwear) and acquired brands (VOLARE work clothing and footwear). Supporting offerings include the SEBA Dispenser automated vending system for workplace PPE distribution and the SEBA Tools catalog featuring hand and power tools. Products serve sectors including construction, hardware, gardening, heavy industry, and chemical-sanitary industries.

Differentiator

Problem solved

Functional benefit

Brands

• VOLARE: Work clothing and safety footwear line
• SEBA Tools
• ABARTH Safety Footwear
• SEBA Dispenser

Products and services

• DPI - Personal Protective Equipment Line Core product line of personal protective equipment including safety gloves, work clothing, safety footwear, respiratory protection, eye protection, hearing protection, fall protection systems, construction site articles, maintenance articles, and safety signs for workplace safety across multiple industries.
• SEBA Dispenser (Automatic DPI Vending Machine) Automatic vending machine for DPI and tools that automates the PPE management flow from warehouse to user without supervision. Uses a personal employee badge for item pickup via integrated touch screen display, rationalizing distribution personnel costs and optimizing consumption tracking for industrial enterprises.
• VOLARE Workwear and Footwear Line Acquired work clothing and safety footwear line producing work and leisure footwear along with work attire, marketed under the VOLARE brand and distributed through SEBA's commercial channels.
• ABARTH Safety Footwear Safety and occupational footwear distributed under license from the ABARTH brand following a partnership agreement, featuring a range of occupational and antinfortunistica (accident-prevention) footwear models.
• SEBA E-Commerce (sebashop.it) Online shop platform for selling SEBA products directly to private customers for home delivery, extending reach beyond the traditional B2B reseller network to individual consumers.

Quantifiable outcome

• Over 1500 product references available in catalog to satisfy requests from various work sectors

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ABARTHcoreChannel Partner/ Reseller/ DistributorSEBA has a prestigious agreement with the ABARTH brand for the distribution of a range of safety and occupational footwear. SEBA distributes the ABARTH footwear line, with dedicated catalog materials available for download. The partnership brings the ABARTH brand association to SEBA's safety footwear portfolio.
• Lamborghini (Ombra Racing)minorGTM or Marketing PartnerSEBA is a sponsor of Lamborghini (Ombra Racing), providing high-profile brand visibility through motorsport event participation. This sponsorship demonstrates SEBA's brand-building investment in high-visibility sporting events.
• AssosistemacoreStrategic or Co-development PartnerSEBA Protezione is an associate member of ASSOSISTEMA, which represents major companies in the production, distribution, and maintenance of personal and collective protective equipment. ASSOSISTEMA is a direct member of Confindustria and at the European level adheres to ETSA (European Textile Services Association) and ESF (European Safety Federation). SEBA's membership provides industry representation, regulatory advocacy, and European network connections.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ansell: Global leader in hand and body protection solutions. Comparable to SEBA on gloves and protective apparel, but at vastly greater scale, with deeper R&D and a worldwide footprint that SEBA lacks.
• Showa Group: Global glove and hand protection specialist with European manufacturing and distribution. Overlaps with SEBA's core glove franchise and competes for the same industrial and trade customers.
• 3M Personal Safety Division: Diversified industrial giant with a major PPE business spanning respiratory, hearing, eye, and head protection. Competes with SEBA across multiple product categories but with materially larger scale, R&D, and global distribution.
• Honeywell Personal Protective Equipment: Broad-line industrial safety manufacturer offering head-to-toe PPE, hearing protection, respiratory protection, and fall protection. Overlaps with SEBA's full catalog, but operates globally and as part of a much larger industrial conglomerate.

Direct peers

• Rostaing: French specialist glove manufacturer serving industrial, construction, and trade customers. Directly comparable to SEBA's heritage business (founded as a glove producer) and a natural mid-market peer.
• Uvex: German-headquartered manufacturer of head-to-toe PPE (gloves, eyewear, footwear, hearing, respiratory). Highly comparable to SEBA as a multi-category European safety products manufacturer serving industrial and trade customers through a catalog of similar breadth.
• JSP Safety: UK-headquartered PPE manufacturer focused on head protection, eye protection, hearing protection, and respiratory protection. Comparable product mix and similar mid-sized European manufacturer profile to SEBA.
• Delta Plus: French PPE manufacturer and distributor offering head, eye, hearing, hand, foot, and body protection across Europe. Direct peer in size, product breadth, vertical coverage, and European geographic footprint.

Regional players

• Siteking Workwear: Italian/European workwear and PPE distributor. Comparable to SEBA as a domestic Italian safety apparel and equipment supplier competing for the same construction and industrial customer base in Italy.

Emerging players

• Radians: US-based PPE manufacturer and distributor with a broad catalog of eye, hearing, hand, and high-visibility products. Comparable catalog breadth and multi-vertical approach, though primarily serving the North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sebaprotezione
• Facebookfacebook.com/SebaProtezioneSrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seba