Truckers Service Association

Name

Truckers Service Association

Legal name

Truckers Service Association

Website

https://tsatruck.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: TSA generates revenue through annual membership dues paid by independent owner-operators and motor carriers. Members receive access to discounted products and services from partner vendors, insurance programs through TrueNorth, tax preparation through ATBS, compliance tools, and educational resources.
2. Partner Commissions and Referrals: TSA earns referral fees and commissions from partner organizations including TrueNorth (insurance), ATBS (tax services), PrePass, and other service providers when members sign up through TSA-affiliated links or use member discount codes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Truckers Service Association is a non-profit membership association that provides independent owner-operators and motor carriers with access to discounted third-party services (truck and health insurance through TrueNorth, tax preparation and bookkeeping through ATBS, weigh-station bypass through PrePass, fuel-tax compliance through ProMiles, CDL legal protection, in-cab satellite TV, and shipping discounts) bundled under an annual membership. The organization also delivers proprietary educational content including the 12-month Taking Care of Business course, the 12-month Live Healthy Driver Health program, the Long Haul Health video series, the TruckTalk newsletter, and the Road Home podcast, and operates the Coalition for Independent Truckers advocacy initiative.

Product overview

Truckers Service Association (TSA) is a non-profit membership association founded in 1995 supporting independent owner-operators in the trucking industry. The organization's offerings consist primarily of member benefits programs (ATBS Tax & Business Solutions, TrueNorth Truck Insurance, Drivers Legal Plan, PrePass, ProMiles, EpicVue) bundled under a unified membership, alongside educational resources including the Taking Care of Business course, Live Healthy Driver Health wellness program, Long Haul Health video series, The Road Home podcast, TSA Scholarship, and TruckTalk newsletter. The Coalition for Independent Truckers provides advocacy services. The portfolio is structured as a membership program with bundled discounts and partner services rather than a single unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Coalition for Independent Truckers: A unified coalition committed to protecting and enhancing the independent contractor capacity model vital to American entrepreneurs driving trucks.

Products and services

• TSA Membership Program Annual association membership providing independent owner-operators and motor carriers access to discounted third-party services (insurance, tax preparation, compliance tools, fuel-tax services, legal protection, satellite TV, shipping) and exclusive educational content.
• Taking Care of Business Course 12-month business education course for owner-operators taught by Kevin Rutherford covering profit, value creation, customer service, supply and demand, financial clarity, and operational excellence.
• Live Healthy Driver Health Program 12-month wellness program led by Nick Kuhle providing nutrition, exercise, sleep, and lifestyle guidance tailored for truck drivers, covering the six pillars of health, meal planning, and road-friendly fitness.
• Long Haul Health Series TSA Original Series of health and wellness content for truckers covering stretches for arm, shoulder, back, and leg pain, plus wellness topics such as managing stress and fatigue.
• The Road Home Podcast TSA Original Podcast hosted by John Piper covering tax updates, health advice, business strategies, and industry news for independent truckers, distributed on Apple Podcasts, iHeart Radio, Google Podcasts, Audible, and Spreaker.
• TSA Scholarship Program Educational scholarship program providing $500-$2,500 awards annually for post-secondary education to TSA members and their dependents, established in 2016 with over $75,000 distributed.
• Coalition for Independent Truckers Non-partisan alliance of independent truckers, service providers, and associations advocating for the independent contractor business model in trucking, operating an ambassador program and unified national messaging.
• ATBS Tax & Business Solutions Member Benefit Member benefit providing access to ATBS tax preparation, bookkeeping, monthly P&L statements, client portal, and business coaching services for owner-operators, with a 4% TSA member discount on Standard Business Services.
• TrueNorth Truck Insurance Member Benefit Member benefit providing access to TrueNorth's Independent Advantage program for truck and health insurance, including trip, work injury, liability, personal property, and TrueChoices personal benefits for owner-operators.
• Driver's Legal Plan Member Benefit Member benefit providing legal protection service for CDL holders to help manage CSA mandates and protect driving records from points that could affect SMS scores and employability.
• PrePass Weigh Station Bypass Member Benefit Member benefit providing access to PrePass weigh station bypass network across North America plus toll management technology, with first two months free for TSA members.
• ProMiles Regulatory Compliance Member Benefit Member benefit providing ProMiles truck routing, fuel data, and fuel tax compliance solutions with up to 30% discount for TSA members.
• EpicVue Satellite TV Member Benefit Member benefit providing in-cab satellite TV entertainment with 100+ DIRECTV channels and available financing for TSA members.
• UPS Shipping Discount Member Benefit Member discount program offering up to 18% off UPS Express air and international shipments and 9% off UPS ground shipments for TSA members.
• TruckTalk Newsletter Monthly newsletter providing news updates, member program announcements, and resources from Truckers Service Association.
• Advantage Asset Tracking (Geotab ELD) Member Benefit Member benefit providing Geotab ELD compliance solution exclusively for TSA members with special offers.

Named customers2 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• ATBS (American Truck Business Services)coreGTM or Marketing PartnerATBS provides tax preparation, bookkeeping, monthly P&L statements, client portal, and business coaching services for owner-operators. TSA members receive a 4% discount on Standard Business Services. ATBS claims owner-operators using their services earn 40% more profit than peers.
• TrueNorth CompaniescoreGTM or Marketing PartnerTrueNorth offers Truck and Health insurance programs for owner operators through their Independent Advantage platform. They provide cost-effective business coverage including trip, work injury, liability, personal property, and TrueChoices personal benefits platform designed exclusively for owner-operators.
• PrePasscoreGTM or Marketing PartnerPrePass provides weigh station bypass network across North America, saving time, fuel, and money. Also offers toll management with advanced technology and expert support. TSA members receive first two months free.
• ProMilescoreTechnology or IntegrationProMiles provides routing, fuel data, and fuel tax solutions for the transportation industry. TSA members receive up to 30% discount and access to truck routing, current fuel prices, and compliance-focused fuel tax service.
• Driver's Legal PlancoreGTM or Marketing PartnerDriver's Legal Plan protects CDL holders from CSA mandates and roadside record issues. Helps keep points off SMS scores to maintain employability.
• EpicVueminorGTM or Marketing PartnerEpicVue provides satellite TV (DIRECTV) for trucks with 100+ channels. Financing available for TSA members.
• UPSminorGTM or Marketing PartnerTSA members can save up to 18% off UPS Express air and international shipments and 9% off UPS ground shipments. Members contact [email protected] to obtain the TSA Code.
• Let's Truck (Kevin Rutherford)coreStrategic or Co-development PartnerKevin Rutherford, former owner-operator and founder of Let's Truck, created the 12-month Taking Care of Business course exclusively for TSA members. He also hosts the AudioRoad Network and created ProfitGauges and FuelGauges tools.
• RoadWyze NationminorGTM or Marketing PartnerFeatured partner providing services to TSA members.
• Advantage Asset Tracking (Geotab ELD)coreTechnology or IntegrationProvides Geotab ELD compliance solution exclusively for TSA members with special offers.
• ScopelitisminorStrategic or Co-development PartnerLegal support partner for the Coalition for Independent Truckers on critical issues affecting independent contractors.
• GymAmerica.comminorGTM or Marketing PartnerWeb-based, interactive exercise and diet programs. TSA members receive three months for the price of two.
• LensCraftersminorGTM or Marketing PartnerMembers save up to 20% on purchases and 10% on eye exams and contact lenses.
• Rudolph TireminorGTM or Marketing PartnerFree, no-obligation quotes on tires for TSA members.
• TravelerBonus.comminorGTM or Marketing PartnerDiscount and rebates for hotel rooms when members are on the road.
• Nick KuhlecoreStrategic or Co-development PartnerHolistic lifestyle and corrective exercise coach with Masters in Exercise Science. Created the Live Healthy Driver Health program exclusively for TSA members, focusing on personal wellness plans for truck drivers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Owner-Operator Independent Drivers Association (OOIDA): The largest US association serving independent owner-operators with a similar offering (group insurance, advocacy, discounts, education). Directly competes with TSA for the same customer segment and uses an analogous non-profit membership model, making it the closest comparable.

Others

• American Transportation Research Institute (ATRI): Research arm of ATA focused on trucking industry research, safety, and operational data. Adjacent to TSA's member-facing model, contributing industry intelligence that benefits similar stakeholders including motor carriers and owner-operators.
• Women In Trucking Association: Non-profit industry association serving women in the trucking industry with advocacy, education, and member benefits. Comparable association model and demographic focus on trucking professionals, but distinct mission scope.
• National Motor Freight Traffic Association (NMFTA): Industry association focused on LTL freight classification standards and trucking industry advocacy. Operates the same non-profit membership association model serving motor carriers, with more specialized freight-classification focus than TSA.
• Commercial Vehicle Training Association (CVTA): Industry association for commercial driver training providers and school operators. Adjacent trucking-industry association with similar non-profit membership structure, though focused on training supply chain rather than operating owner-operators.
• National Private Truck Council (NPTC): Industry association focused on private fleet operators, providing advocacy, education, and networking. Adjacent to TSA in the trucking-association space but serves private fleets rather than independent owner-operators, making it a thematic rather than direct peer.

Broad incumbents

• American Trucking Associations (ATA): The leading broad US trucking industry association representing motor carriers of all sizes. Overlaps with TSA on advocacy and member services for motor carriers, but operates at a much larger, multi-segment scale rather than specializing in independent owner-operators.
• Truckload Carriers Association (TCA): Industry association serving truckload motor carriers, many of which lease to or contract with the same owner-operators TSA serves. Comparable membership-association model with advocacy and education services, but carrier-side rather than independent-operator-side focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tsatruck
• Facebookfacebook.com/tsatruck
• LinkedInlinkedin.com/company/truckers-service-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truckers Service Association