See Business Solutions

What See Business Solutions does

SEE Business Solutions is a Newcastle, Australia-based consultancy that delivers business coaching, insurance brokerage, and marketing services exclusively to the NSW construction industry. Founded in 2013 by Director Jay Bolton in response to 1,113 insolvencies recorded in the NSW building and construction sector during 2011/2012, the company now operates under four branded service divisions: SEE Coaching, SEE Insurance, SEE Marketing Studio, and SEE Finance, targeting licensed builders, trades, and building product suppliers. The company is registered as an ASIC Corporate Authorised Representative (CAR 001292897) of Ascend Insurance Advice Network Pty Ltd (AFSL 237973), enabling it to broker Home Owners Warranty Insurance through the icare HBCF scheme; SEE is one of only 24 approved icare HBCF distributors in NSW and processes over $1 billion in warranty reviews annually.

The product portfolio spans insurance brokerage (HBCF Home Owners Warranty, Contract Works and Liability, Trades Insurance, Business Pack, Latent Defects Insurance), business and operations coaching delivered by Jay Bolton, the 12-module Not Just A Builder education program (CPD-accredited), a $10,000 Professional Marketing Package, a Building Business Podcast, and supplier marketing services. Revenue is generated through insurance brokerage commissions, recurring coaching subscriptions, the $10,000 one-time marketing package, course fees for the NJAB program, and an all-inclusive SEE Membership positioned as cheaper than a full-time hire. Distribution is direct via phone, website enquiry, in-person consultation, content marketing, SEO, social media, industry events such as the HIA Hunter Housing Awards, and a builder referral network, all delivered from the company's headquarters at 13/15 Pacific Highway, Gateshead NSW. Underlying technology is limited to standard CRM, scheduling, and social media tooling; no proprietary platform or AI capabilities are identified. The business is privately held by its founder, has no disclosed external funding, and operates as a single-region, single-vertical specialist.

Name

See Business Solutions

Legal name

SEE Business Solutions

Website

https://seebusinesssolutions.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SEE Business Solutions is a Newcastle-based consultancy providing business coaching, insurance brokerage, and marketing services exclusively to NSW builders, trades, and construction suppliers, operating since 2013 under founder Jay Bolton.

Ownership category

akta.pro rank

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Brokerage Services: Home Owners Warranty Insurance (HBCF) broker for NSW builders. Complete over $1 billion worth of reviews annually. Also offers Contract Works and Liability Insurance, Construction Insurance, Trades Insurance, Business Pack, and Latent Defects Insurance.
2. Business Coaching: Direct coaching with Jay Bolton since 2013, providing strategic business guidance tailored to individual builders. Focus on business and personal life balance, helping builders become better business people.
3. Not Just A Builder Program: 12-module comprehensive business course for builders covering marketing, social media, business strategy, workflow, client management, home warranty, time management, job management, scheduling, financial retirement, and business structure. Earns 12 CPD points on completion.
4. Professional Marketing Package: $10,000 professional marketing package including branding, one-page website, photography, video, social media setup, home warranty setup, CRM setup, and client onboarding system. Available in 12 monthly installments.
5. SEE Membership: All-inclusive membership providing access to entire SEE team including business coaching, finance, operations, graphic design, social media management, videography, photography and marketing. Presented as cost-effective alternative to hiring multiple employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SEE Business Solutions provides business coaching, insurance brokerage, operations training, and marketing services exclusively to the NSW construction industry. The company offers a bundled membership model that gives builders access to a specialist team covering coaching, finance, operations, graphic design, social media, videography, photography, and marketing under one roof. It also operates the Not Just A Builder (NJAB) 12-module education program and is an authorised Home Owners Warranty Insurance (HBCF) distributor.

Product overview

See Business Solutions is a multi-service consultancy operating exclusively within the Australian construction industry. The company offers an integrated portfolio of Business Coaching (delivered by Director Jay Bolton), Operations Training, and a comprehensive range of insurance products including Home Owners Warranty Insurance (HBCF), Contract Works and Liability Insurance, Trades Insurance, Business Pack Insurance, and Latent Defects Insurance. The company also delivers the Not Just A Builder (NJAB) 12-module business education program and a Professional Marketing Package. Additional offerings include the Building Business Podcast and Supplier Marketing Services. The SEE Membership provides bundled access to all services including coaching, finance, operations, graphic design, marketing, social media management, videography, and photography.

Differentiator

Problem solved

Functional benefit

Brands

• Not Just A Builder (NJAB): A program that turns builders into business people, covering topics including marketing, social media, business strategy, workflow, client management, home warranty, time management, and financial retirement. Earns participants 12 CPD points.
• Building Business Podcast
• 3AM Project

Products and services

• Business Coaching Personalised business coaching for builders covering business strategy, life goals, time management, and personal development, delivered directly by Director Jay Bolton.
• Home Owners Warranty Insurance (HBCF) Brokerage Home warranty insurance broker services for NSW builders, including Automated Scorecard Review (ASR) and Builder Profile Change (BPC) submissions, profile management, and certificate issuance.
• Contract Works and Liability Insurance

Quantifiable outcome

• Builder revenue growth after completing Not Just A Builder program
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Ascend Insurance Advice Network Pty LtdcoreChannel Partner/ Reseller/ DistributorSEE Business Solutions is a Corporate Authorised Representative (ASIC CAR 001292897) of Ascend Insurance Advice Network Pty Ltd (ABN 14 000 106 203 | AFSL No 237973). This relationship enables them to provide insurance brokerage services for Home Warranty Insurance, Contract Works Insurance, and other construction insurance products.
• Builder for YouminorOthersBuilder for You (builderforyou.com.au) is a related platform/resource that connects home builders with quality builders. Listed as a resource partner in the SEE ecosystem for builder referrals.
• My Home SelectionsminorOthersMy Home Selections (myhomeselections.com.au) is a related platform for home buyers to make selections for their builds. Listed as a resource partner in the SEE ecosystem.
• 3AM ProjectminorOthers3AM Project (3amproject.com.au) is a mental health initiative in the construction industry. SEE Business Solutions supports this initiative through events like the 3AM Walk raising awareness for mental health and wellbeing among builders and tradespeople.
• Tradie WivesminorOthersTradie Wives Directory Partner. SEE Business Solutions partners with Tradie Wives to support women in the building industry and promote networking and support within the trade community.
• Major Supplier BrandsminorGTM or Marketing PartnerMany major supplier brands already work with SEE Business Solutions due to their experience in the construction industry and awareness of builder buying behaviours. Suppliers benefit from understanding how to market effectively to builders.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Buildxact (Procore): Australia-origin estimating and job management SaaS for residential builders, now part of Procore. Competes indirectly with SEE's Operations Training and CRM setup services by digitizing the workflows SEE helps builders build manually.
• ServiceTitan: US-based SaaS platform for trades and home service businesses covering operations, CRM, scheduling, and marketing. Comparable in addressing the operational and marketing pain points SEE solves, though via software rather than services — a potential substitute as builder-tech adoption grows.
• Bounce Insurance: Digital-first insurance platform targeting Australian tradies and small construction businesses. Competes with SEE in the SMB trades insurance segment with a lower-touch, technology-led model — potential disruptor as tradies adopt digital channels.

Broad incumbents

• BizCover: Australia's leading online business insurance broker, serving SMBs including trades and construction. Comparable as a competitor for the same insurance brokerage wallets (Trades Insurance, Business Pack) SEE targets, though BizCover operates a tech-led, multi-vertical model rather than SEE's niche construction focus.
• Housing Industry Association (HIA): Australia's largest residential building industry association. SEE actively partners with HIA (sponsoring/presenting at Hunter Awards) but also competes for builder training, events, and ancillary service revenue through its own programs.
• Master Builders Australia: Peak industry association representing builders across Australia. Comparable as a competitor for builder mindshare, training (CPD), and member services — areas where SEE's NJAB program and Membership overlap.

Direct peers

• Trade Cover: Australian insurance broker specializing in cover for builders, contractors, and trades. Direct competitor for Contract Works, Public Liability, and Construction Insurance lines, with overlapping target customers in the same builder/trade vertical.
• Insurance House Australia: Australian insurance brokerage focused on builders, trades, and construction businesses. Directly competes in the same Home Owners Warranty, Contract Works, and Trades Insurance categories for NSW/ACT builders.

Regional players

• Buildertrend: US-based end-to-end construction management SaaS for homebuilders, covering project management, CRM, scheduling, and client portals. Comparable in serving SMB residential builders with integrated operations tooling, though geographically focused on North America.

Others

• Tradie Hub / Tradie Wives: Australian community and support ecosystem for tradies and their families, where SEE is listed as a directory partner. Comparable as an adjacent community-led brand targeting the same builder/trade audience with content, networking, and wellbeing resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeopen.spotify.com/show/0MO5NmFamhIRVT23Gdss4U
• Facebookfacebook.com/SEEbusinesssolutions
• Instagraminstagram.com/seebusinesssolutions
• LinkedInlinkedin.com/company/see-business-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about See Business Solutions