Phuc Khang

What Phuc Khang does

Phuc Khang Corporation (legal name: CÔNG TY CP ĐẦU TƯ & XÂY DỰNG PHÚC KHANG) is a privately held Vietnamese real estate developer headquartered at 51 Ngô Thời Nhiệm, Phường Xuân Hòa, Ho Chi Minh City, founded in 2009. The company develops green-certified residential and mixed-use projects — including the Diamond Lotus Riverside (760-unit, three 22-storey towers in HCMC's District 8), Rome by Diamond Lotus, Làng Sen Việt Nam (~2,400 homes on 65 ha in Long An), Eco Village (95 ha), Sunflower City (150 ha), Eco Sun, and Eco Town — built to international green building standards (LEED from USGBC, LOTUS from VGBC, and Singapore's Green Mark). Notable proprietary construction includes the Tre Viet Conference Center, the largest bamboo structure in Vietnam (~1,400 sqm, 1,000-person capacity, Green Good Design Award 2017), with claimed performance metrics of 44% energy reduction, 35% water reduction, 100% natural daylight and ventilation, and 19% building density at flagship projects. The company also operates the Làng Sen Việt Nam project with achieved LOTUS Gold certification (2022).

The business model is asset-heavy real estate development combined with direct sales through on-site project offices, corporate headquarters, and the phuckhang.vn website. Pricing is not publicly disclosed but products are positioned as premium/luxury green real estate marketed to affluent and upper-middle-class Vietnamese homebuyers, with secondary appeal to ESG-aligned investors. The firm monetizes through one-time unit sales (Green Real Estate stream), a subscription-adjacent education platform (IDL.edu.vn for Green Education), and consumer goods and tourism offerings attached to its eco-towns, organized as four sub-brands: Green Real Estate, Green Education, Green Tourism, and Green Consumer Goods. Direct enterprise field sales to individual retail buyers (rather than B2B enterprise software) is the dominant GTM channel, supplemented by content marketing, community events, government/policy engagement, and physical project launches.

Phuc Khang established a strategic joint venture — Phuc Khang Mitsubishi Corporation Holding (PKMC) — with Mitsubishi Corporation in December 2017 to develop Vietnam's first LEED-certified high-rise, and has international design collaborations with TDL (France) and Space Matrix (Singapore). The company is led by CEO Lưu Thị Thanh Mẫu and Chairman Trần Tam, and has received consecutive HCMC Green Enterprise certifications (2024, 2025) plus the Prime Minister's Certificate of Merit in 2025. Cumulative disclosed metrics indicate 20x employee growth, 8x project growth, 4x property value growth, and 10,000+ customers served since founding.

Name

Phuc Khang

Legal name

CÔNG TY CP ĐẦU TƯ & XÂY DỰNG PHÚC KHANG

Website

https://phuckhang.vn

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Phuc Khang Corporation is a Vietnamese green building developer founded in 2009 that builds LEED, LOTUS, and Green Mark-certified eco-residential projects, eco-urban districts, and supporting education, tourism, and consumer goods verticals, serving affluent and middle-class homebuyers across Southern Vietnam.

Ownership category

akta.pro rank

Product category

Green Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro industry

PRIMARYIMAFABAH

Residential Green / High-Performance Home Construction (Net-Zero, Passive House)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYBPADALAL

Sustainable Cities, Urban Development & Green Infrastructure

Business & Public Services/International Organizations & Development/Climate, Environment & Sustainable Development Programs

Keywords

• Green real estate development
• Sustainable building construction
• LEED certified housing
• Eco-friendly townships
• Vietnamese cultural communities

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Green Real Estate Development and Sales: Core revenue stream from development and sale of green residential projects including eco-apartments (Diamond Lotus series), eco townships (Vietnam Lotus Village, Eco Village, Eco Sun, Eco Town, Sunflower City), and commercial real estate. Projects span multiple provinces in Southern Vietnam.
2. Green Education: Revenue from educational services through the IDL.edu.vn platform, supporting green living education.
3. Green Consumer Goods: FMCG segment offering essential consumer goods that are good for health, aligned with the company's green ecosystem strategy.
4. Green Tourism: Tourism-related services associated with eco-urban projects such as Vietnam Lotus Village and Eco Village.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Phuc Khang Corporation is a green real estate developer that designs, builds, and sells sustainable residential projects—including apartments, townships, and eco-villages—certified to international green standards such as LEED, LOTUS, and Green Mark. Beyond housing, the company develops an integrated green ecosystem through sub-brands covering green education (kindergarten), green tourism, and green consumer goods, targeted at Vietnamese homebuyers.

Product overview

Phuc Khang Corporation is a green building developer operating a diversified multi-sub-brand portfolio organised around four sub-brands: Green Real Estate, Green Education, Green Tourism, and Green Consumer Goods. The core product is Green Real Estate, comprising multiple named residential and urban township projects. These include premium high-rise apartments (Diamond Lotus Riverside, Rome by Diamond Lotus), large-scale green urban districts (Làng Sen Việt Nam at 65 ha), and township developments (Eco Village at 95 ha, Eco Sun at 79,000 m2, Eco Town at 3 ha, and Sunflower City at 150 ha). All property projects are developed to international green building certification standards (LEED, LOTUS, Green Mark) and are unified by Phuc Khang's mission of pioneering healthy lifestyles and sustainable humanistic ecological environments. The other three sub-brands — green education, green tourism, and green consumer goods — operate as complementary offerings within the same green ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Lotus Riverside: Eco riverside apartment project in Ho Chi Minh City with green building standards (LEED, LOTUS)
• Rome Diamond Lotus
• Làng Sen Việt Nam (Vietnam Lotus Village)
• Eco Village
• Eco Sun
• Eco Town
• Sunflower City

Products and services

• Diamond Lotus Riverside A LEED Platinum-certified green apartment project located along the riverside in Ho Chi Minh City, distinguished by a 3,000 m² vertical garden recognized by Vietnam Guinness. Targeted at affluent Vietnamese homebuyers seeking certified green housing with cultural and wellness amenities.
• Rome by Diamond Lotus A green-certified apartment project positioned within Phuc Khang's Diamond Lotus luxury line, targeted at premium Vietnamese homebuyers. Believed to be a LEED-certified project.
• Eco Village (Làng Sen Việt Nam - "Vietnamese Lotus Village") A cultural eco-village residential project rooted in the Vietnamese lotus symbol and "Làng Sen" cultural identity, designed for families seeking culturally themed green living.
• Eco Sun One of Phuc Khang's green residential projects within its eco-township portfolio, targeted at Vietnamese homebuyers seeking sustainable housing.
• Eco Town A green township development within Phuc Khang's eco-residential product line, offering sustainable housing in a planned community setting.
• Sunflower City A residential project within Phuc Khang's green building portfolio, providing certified sustainable housing to Vietnamese families.
• Green Education (Kindergarten) Phuc Khang's green education sub-brand offering kindergarten/educational services aligned with its green-lifestyle philosophy, serving families resident in its communities and the broader public.
• Green Tourism Phuc Khang's outbound tourism sub-brand, providing travel services tied to its green-lifestyle positioning for customers and the wider public.
• Green Consumer Goods Phuc Khang's consumer-products sub-brand selling green/eco-friendly consumer goods to retail customers.
• Green Real Estate (parent brand) The umbrella "Green Real Estate" sub-brand encompassing all certified green residential developments (apartments, townships, eco-villages) delivered by Phuc Khang Corporation.

Quantifiable outcome

• 44% reduction in energy consumption at Diamond Lotus Riverside
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Mitsubishi CorporationcoreStrategic or Co-development Partner · 24 December 2017Phuc Khang Corporation signed a strategic joint venture agreement with Mitsubishi Corporation on December 24, 2017 to develop residential projects meeting Green Building standards in Ho Chi Minh City. The partnership established Phuc Khang Mitsubishi Corporation Holding (PKMC) to develop the Diamond Lotus project - Vietnam's first high-rise apartment building designed, managed, and operated to LEED (USA) standards.
• Vietnam Green Building Council (VGBC)coreTechnology or IntegrationVGBC is the certification body for LOTUS green building standards in Vietnam. Diamond Lotus Riverside received LOTUS Provisional Certification from VGBC and is on track for Gold-level certification. Vietnam Lotus Village also applies LOTUS standards to its model houses (LOTUS Homes V1 certification).
• Hội Doanh nghiệp Xanh TP.HCM (HGBA)coreStrategic or Co-development PartnerPhuc Khang's CEO Lưu Thị Thanh Mẫu serves as Vice President of the HCMC Green Business Association. The company actively participates in HGBA's green transformation initiatives, policy advocacy, and green enterprise certification programs.
• Hội Doanh nhân trẻ Việt Nam (VYEA)coreStrategic or Co-development PartnerCEO Lưu Thị Thanh Mẫu serves as Vice President of Vietnam Young Entrepreneurs Association, using this platform to advocate for green transformation and ESG adoption among young businesses.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Đất Xanh Group: Vietnamese real estate group spanning development, brokerage, and services with projects across HCMC and major cities. Comparable to Phuc Khang in mid-to-upper residential positioning with a multi-product approach.
• Nam Long Group: Vietnamese developer specializing in residential townships (Mizuki Park, Akari City) with a focus on community-oriented, integrated developments. Comparable to Phuc Khang in mid-market to upper-mid residential positioning and emphasis on livable community design.
• Sun Group: Vietnamese conglomerate known for eco-tourism resorts (InterContinental Danang, Sun World) and large-scale sustainable destination developments. Comparable to Phuc Khang in blending Vietnamese cultural experiences with premium green infrastructure, particularly in tourism-adjacent real estate.
• Khang Điền House: Vietnamese mid-cap developer focused on HCMC residential projects including townships in District 9 and Binh Chanh. Comparable to Phuc Khang in mid-market HCMC residential positioning and growth-stage profile.
• Ecopark (Ecopark Holdings): Vietnam's largest eco-urban township developer, with its flagship 500+ hectare Ecopark project in Hung Yen. Directly comparable to Phuc Khang's eco-township model (Vietnam Lotus Village, Eco Village) targeting sustainable master-planned communities with international green standards.

Regional players

• CapitaLand Development (Vietnam): Singapore-based regional developer with significant Vietnam operations including green-certified residential projects (e.g., Sycamore, D1mension). Comparable as a foreign-backed green developer competing in Vietnam's premium segment.
• Frasers Property Vietnam: Singapore-listed regional developer with residential and industrial projects in Vietnam, including Q2 Thao Dien. Comparable as an international developer bringing green-building standards to Vietnam's premium residential market.
• Keppel Land: Singapore-based developer with a portfolio of residential and mixed-use projects in HCMC and Hanoi, including some green-certified developments. Comparable as an international green-credentials developer with established Vietnam presence.

Broad incumbents

• Novaland (NovaGroup): One of Vietnam's top three listed real estate developers with a broad portfolio of mid- to high-end residential and township projects. Competes with Phuc Khang in the HCMC premium segment though without the same depth of green-building specialization.
• Vinhomes (Vingroup): Vietnam's largest real estate developer and listed subsidiary of Vingroup, developing mega-scale residential townships including Vinhomes Ocean Park and Vinhomes Grand Park. While broader in scope, it has introduced green-building elements and represents the dominant competitor Phuc Khang benchmarks against in the premium segment.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pk.corporation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phuc Khang