Vision Plus

What Vision Plus does

Vision Plus is a privately held optometry practice headquartered at 792 S US-1, Vero Beach, Florida, acquired by Dr. Kris E. Smith in 2000 and serving the Treasure Coast area since the early 2000s. The practice delivers comprehensive eye examinations, specialty contact lens fittings (including scleral and hybrid lenses), disease management for conditions such as glaucoma, macular degeneration, diabetic retinopathy, and binocular vision dysfunction, plus pediatric care through the InfantSEE program. Its technology stack centers on an in-house optical lab capable of same-day lens fabrication, Optomap ultra-widefield retinal imaging, and the Visioffice 3D measurement system for personalized progressive lens fitting, all operating from a single ~4,500 sq ft facility housing more than 3,000 frames.

The practice is staffed by three optometrists—Dr. Kris E. Smith (owner, Ferris State 1983), Dr. Craig S. Horner (practicing since 1985 with a family optometry lineage dating to 1919), and Dr. Kori Watkins (specialty residency at the VA and Moran Eye Center)—supported by a 16-member professional team including three licensed opticians. Revenue is generated through professional service fees for exams and diagnostics and through hardware sales of contact lenses and prescription eyewear, with patient payment processed via vision insurance (VSP referenced), medical insurance with coordination of benefits, and CareCredit financing; specific pricing is not publicly disclosed.

Distribution is direct-to-consumer and local: in-office appointments, phone scheduling, and website-based appointment requests, augmented by Google reviews, insurance network referrals, and community involvement by the physician-owners. The go-to-market is concentrated within the Vero Beach/Treasure Coast catchment with no disclosed multi-site expansion, external funding, or M&A activity; the firm operates as a single-clinic, founder-owned independent practice.

Name

Vision Plus

Legal name

Vision Plus

Website

https://visionplusvero.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Vision Plus is a private optometry practice in Vero Beach, Florida, offering comprehensive eye exams, specialty contact lens fittings, disease management, and prescription eyewear, supported by an in-house lab for same-day glasses, serving the Treasure Coast area since the early 2000s.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro industry

PRIMARYHLAKAKAB

Optometry Clinics (Primary Eye Care)

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAKAKAA

Comprehensive Eye Exams & Vision Care

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAHAJAD

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)

SECONDARYHLAHAJAE

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)

SECONDARYHLAEAJAA

Commercial Vision Insurance Plans (Employer-Sponsored)

Healthcare & Life Sciences/Health Insurance & Managed Care/Vision Insurance Plans

SECONDARYHLAEAJAB

Individual & Family Vision Insurance Plans

Healthcare & Life Sciences/Health Insurance & Managed Care/Vision Insurance Plans

Keywords

• Optometry services
• Comprehensive eye exams
• Prescription eyewear
• Contact lens fittings
• Specialty vision care

Headquarters

HQ city

Vero Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Eye Exams and Vision Care Services: Comprehensive eye examinations, diagnostic testing, and medical eye care services billed to vision insurance or medical insurance
2. Contact Lens Sales: Sale of contact lenses including specialty lenses (scleral, hybrid, toric, multifocal) with annual exam and fitting required for prescription
3. Eyewear Sales: Sale of prescription eyeglasses, sunglasses, and frames from their inventory of 3,000+ frames including designer brands

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vision Plus is a Vero Beach optometry practice that delivers comprehensive eye examinations, contact lens fittings (including specialty scleral and hybrid lenses), and prescription eyewear, supplemented by diagnostic services for ocular conditions and an in-house optical lab enabling same-day lens production. The practice sells designer and safety frames from a 3,000+ piece inventory and accepts vision and medical insurance.

Product overview

Vision Plus is an optometry practice offering a comprehensive range of eye care services and eyewear products. The core offering centers on comprehensive eye exams and contact lens services (including specialty scleral and hybrid fittings), supplemented by an in-house optical lab capable of same-day lens production. Their product portfolio includes prescription eyeglasses with various lens types (single-vision, progressive, bifocal), designer frames from luxury brands (Gucci, Prada, Saint Laurent) to sports brands (Oakley, Costa Del Mar), and specialty eyewear for sports and safety applications. Advanced diagnostic capabilities include Optomap ultra-widefield retinal imaging and Visioffice 3D measurement technology. Specialty services address conditions including low vision, binocular vision dysfunction, macular degeneration, diabetic eye disease, and pediatric eye care including InfantSEE assessments.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exam Thorough eye examination assessing vision and eye health, including refraction, eye muscle checks, glaucoma testing, and retina/optic nerve examination, for adults and families in the Vero Beach FL area.
• Contact Lens Exams Evaluation of eye health and vision quality for contact lens fitting, including corneal curvature measurements, tear film evaluation, and trial lens fitting for patients seeking contact lens correction.
• Scleral & Hybrid Contact Lens Fittings Advanced specialty contact lens fittings performed by Dr. Kori Watkins for patients with keratoconus, post-surgical corneas, severe dry eye, and high or irregular prescriptions who cannot be successfully fit with conventional lenses.
• Prescription Eyeglasses and Frames Custom prescription eyeglasses paired with a 3,000+ frame selection spanning designer (Gucci, Prada, Saint Laurent) and sports brands (Oakley, Costa Del Mar), with lens options including single-vision, multifocal, bifocal, trifocal, progressive, reading, prism, photochromic, blue-light filtering, anti-reflective, UV-coated, tinted, and scratch-resistant lenses.
• Optomap Retinal Exam Panoramic ultra-widefield retinal imaging providing early detection of macular degeneration, glaucoma, retinal tears/detachments, diabetes, hypertension, and other health conditions without requiring dilation.
• Sports & Performance Vision (SPV) Visual performance assessment and training program for athletes including eye focusing, depth perception, eye-hand coordination, eye-tracking, and sports-specific eyewear recommendations.
• Low Vision Exams Specialized assessments for visually impaired patients including visual acuity tests, visual field tests, contrast sensitivity tests, and personalized low vision aids.
• Binocular Vision Dysfunction Treatment Diagnosis and treatment of eye misalignment conditions causing headaches, eye strain, dizziness, and reading difficulties through vision therapy and prism glasses.
• Macular Degeneration Management Specialist care for age-related macular degeneration including diagnosis, treatment planning, AREDS supplements guidance, and anti-VEGF injection referrals.
• Diabetic Eye Care Comprehensive care for diabetic eye conditions including diabetic retinopathy screening, macular edema management, and coordination with primary care providers.
• Conjunctivitis (Pink Eye) Treatment Diagnosis and treatment of viral, bacterial, allergic, and irritant conjunctivitis with appropriate medications and care instructions.
• Eye Allergy Treatment Diagnosis and management of seasonal and perennial allergic conjunctivitis including medications, allergen avoidance guidance, and immunotherapy referrals.
• Infant Eye Exams (InfantSEE) Comprehensive infant eye examinations at 6-12 months, including the InfantSEE program providing free assessments for refractive errors, eye movement, alignment, and overall eye health regardless of income or insurance status.
• Eye Protection & Safety Glasses Protective eyewear including safety glasses, sports goggles, prescription safety glasses, and specialty protective eyewear for occupational and athletic use.

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LensCrafters: National optical retail chain owned by EssilorLuxottica offering eye exams, prescription eyewear, and contact lenses across hundreds of mall-based locations. Directly comparable product/service mix (exams, frames, lenses, contacts) but operates at vastly greater scale and as a broad incumbent rather than a specialty or local provider.
• Visionworks: National optical retailer offering eye exams, prescription glasses, and contact lenses across the U.S. Closely comparable service mix to Vision Plus, but operating as a large chain with standardized retail experience and broader geographic footprint.
• Costco Optical: Optical department within Costco Wholesale offering eye exams, prescription eyewear, and contact lenses at value pricing. Competes with Vision Plus on price for routine vision correction, particularly among value-oriented consumers.
• America's Best Contacts & Eyeglasses: High-volume value optical retailer offering eye exams and two-pair deals on glasses and contacts. Competes with Vision Plus on price-sensitive routine prescription eyewear and contact lens purchases.
• Pearle Vision: Franchised optical retail brand providing eye exams, eyewear, and contact lens services. Operates a similar clinic-with-retail model to Vision Plus and competes directly for the same insurance-driven patient base.
• Warby Parker: Direct-to-consumer eyewear retailer offering prescription glasses, sunglasses, and contact lenses online and through retail stores. Comparable eyewear retail offering with overlapping customer base, though its omnichannel model and DTC economics differ from Vision Plus's single local clinic approach.
• Cohen's Fashion Optical: Regional optical retail chain offering designer eyewear, eye exams, and contact lenses with a fashion-forward brand assortment. Comparable eyewear retail mix to Vision Plus, particularly in designer frame selection.
• For Eyes Optical: Optical retailer offering eye exams, prescription glasses, sunglasses, and contact lenses with in-store labs. Comparable service offering to Vision Plus including in-house lab capability, but at multi-state scale.

Direct peers

• MyEyeDr. Multi-location optometry group practice providing comprehensive eye exams, contact lens fittings, and eyewear sales. Operates the same model as Vision Plus (optometrist-led clinics with optical retail) but at greater scale through a PE-backed roll-up strategy.
• Clarkson Eyecare: Multi-location optometry group practice offering comprehensive eye exams, specialty contact lens fittings, and eyewear. Closely comparable model to Vision Plus and similarly PE-backed as part of consolidated optometry platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Plus