No plan
no plan inc. is a 7-person Tokyo creative technology studio that designs AI-native digital experiences, generative-AI promotional campaigns, and web systems for entertainment, media, and lifestyle enterprise clients such as Shochiku and RE:IWAROMAN.
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What No plan does
no plan inc. is a Tokyo-based creative technology studio founded in October 2019 that operates as a boutique, project-based agency focused on AI-native digital experiences for enterprise clients in entertainment, media, and lifestyle. The firm offers three service lines — AI/Web3/Blockchain consulting and development, SNS marketing and web promotion, and Startup Studio new-business development — delivered through a 7-person cross-functional team (CEO, COO/Producer, CXO/Creative Director, Designer, Programmer, Product/Physical Making). Notable client engagements include The Social Network Y and Make-Your-Own Legend Generator for Shochiku Co., Ltd. films, RE:ROMAN PHOTO for RE:IWAROMAN's K-Arena Yokohama concert, and brand work for the island inn Shima-yado Shiori.
The company's technical stack centers on generative AI deployment: Gemini 2.5 Pro and Flash for text and image generation, Claude Code as an autonomous agent, MCP integrations (Notion MCP, Slack MCP) for AI-native corporate operations, and Astro/Cloudflare Workers/Tailwind CSS for site delivery. Proprietary assets include a dual-layer safety architecture (generator + moderator AI), a 20,000-character Flame Director Prompt encoding Japanese social-media pile-on patterns, an Anti-beautification Prompt technique, an AI-friendly 3-layer token design system with Figma MCP Bridge, a 60-Category Taxonomy of Award-Winning Copy, and a custom scoring model trained on 400 A/B judgments (ROC-AUC 0.81). Internal custom skills (jisseki-copy-ai, np-corp-update) automate case-study generation and Slack-driven site updates, enabling AI writes first drafts with human approval.
Revenue comes from project-based consulting and development fees on multi-year contracts; the firm is bootstrapped with ¥2.2M paid-in capital, no disclosed institutional investors, and is now packaging its AI-native site operations approach as a sellable product to outside organizations. Award validation in 2026 (New York Festivals Bronze, JAAA Excellence Award) plus sold-out live entertainment activations indicate growing inbound demand, though the small team caps absolute scale.
No plan firmographics
Firmographics- Name
- No plan
- Legal name
- no plan inc.
- Website
- https://noplan-inc.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- no plan inc. is a 7-person Tokyo creative technology studio that designs AI-native digital experiences, generative-AI promotional campaigns, and web systems for entertainment, media, and lifestyle enterprise clients such as Shochiku and RE:IWAROMAN.
- Ownership category
- akta.pro rank
No plan industry classification
Industry- Product category
- Creative Technology Services
- NAICS
- Computer Systems Design Services (541512), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where No plan is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
No plan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Project-based consulting and development: Web system/AI construction consulting, design, development and operation support; SNS marketing and web promotion planning and development; new business development support
- Product development: In-house product development including proprietary AI tools and creative assets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based engagements - quote driven |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
No plan product offering
Product offeringCore offering
no plan inc. is a creative technology studio delivering project-based AI/Web3/Blockchain consulting, SNS marketing and web promotion planning, and startup studio services. The studio combines generative AI capabilities with design and engineering to build promotional experiences, brand websites, and AI-native corporate operations for enterprise clients in entertainment, hospitality, and lifestyle sectors. Internally developed proprietary AI skills power the company's own operations and serve as demonstrable product offerings.
Product overview
No plan inc. is a creative technology company operating as a studio with three core service areas: (1) AI/Web3/Blockchain consulting and development, (2) Social & Promo (SNS marketing and web promotion), and (3) Startup Studio (new business development). The company also develops proprietary internal AI skills including jisseki-copy-ai (case study copy generation) and np-corp-update (automated site updates), which power their AI-native corporate operations. Their project portfolio includes promotional campaigns for major clients (Shochiku films) using generative AI technologies: 'The Social Network Y' (AI-simulated viral firestorm experience), 'Make-Your-Own Legend Generator' (AI portrait + copy generation), and 'RE:ROMAN PHOTO' (AI photo booth). They also developed a Senden-Kaigi Award copywriting assistance AI using a 60-category taxonomy and custom scoring model (ROC-AUC 0.81), and created the Shima-yado Shiori brand website. The company differentiates through AI-native operations where AI writes and humans approve, enabling rapid iteration.
Differentiator
Problem solved
Functional benefit
Products and services
- AI / Web3 / Blockchain Consulting Consulting, design, development, and operation support for web systems and AI construction projects, including Web3 and blockchain initiatives. Targeted at enterprise clients seeking innovative digital system builds.
- Social & Promo SNS marketing and web promotion planning and development services for brands and entertainment companies seeking distinctive digital campaigns and promotional experiences.
- Startup Studio New business development support services for emerging ventures, including business concept validation, prototyping, and operational ramp-up.
- jisseki-copy-ai (Achievement Copy AI) Proprietary AI skill that consolidates meeting notes, Slack logs, PR Times releases, media coverage, and SNS posts into a structured 5-chapter case study (Challenge, Approach, Tech & Ethics, Facts & Resonance, Behind the Scenes) with enforced editorial rules.
- np-corp-update (Site Update Skill) Slack-triggered AI skill that handles branch creation, editing, PR opening, and preview URL sharing for corporate sites, leaving humans to review and merge. Operationalizes the AI draft + human approval model.
Quantifiable outcome
- 100M+ impressions with zero paid media through organic social sharing
- +3 more outcomes
Companies that use No plan
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
No plan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature10 records
No plan partnerships and signals
Strategic signalPartnerships
Two partnerships are on record.
- Mizuho Bank, Shibuya Chuo Branch (みずほ銀行 渋谷中央支店)Primary transaction banking partner handling company finances and operations
- Kiraboshi Bank, Tokyo Mirai Sales Department (きらぼし銀行 東京みらい営業部)Secondary transaction banking partner for company financial operations
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
No plan competitors and assessment
Company assessmentBroad incumbents
- Dentsu Inc. Largest Japanese advertising agency group operating across creative, digital, media, and increasingly generative AI campaigns. Overlaps on AI-driven promotional campaigns for major Japanese entertainment brands but operates at vastly larger scale and broader portfolio.
- Hakuhodo DY Holdings: Major Japanese advertising and marketing group with creative, digital, and AI-driven campaign capabilities for entertainment and consumer brands. Overlaps on entertainment marketing but as a broad incumbent rather than a specialized creative-tech studio.
Direct peers
- Rhizomatiks: Tokyo creative studio specializing in technology-driven experiences including AI, real-time graphics, and live event installations for major Japanese entertainment brands. Comparable on the live-experience + generative AI intersection (e.g., K-Arena concert deployments).
- PARTY (PARTY Inc.): Tokyo-based creative technology studio that develops viral web campaigns, AI-driven experiences, and immersive promotional projects for entertainment and consumer brands. Highly comparable creative-engineering model serving similar Japanese entertainment and brand clients.
- Bascule Inc. Tokyo creative technology company producing interactive web experiences, viral campaigns, and AI-enhanced digital products for entertainment and consumer brands. Comparable creative-tech studio operating in overlapping Japanese market segments.
- Kayac Inc. Japanese creative technology studio offering web development, generative AI campaigns, and IP promotion for entertainment brands. Direct peer — no plan's three co-founders (CEO, COO, CXO) all previously worked at Kayac on social game development and IP promotion projects, and the company operates in the same niche.
- Whatever Inc. Tokyo creative studio known for innovative web campaigns, AI-driven experiences, and entertainment IP promotion work. Comparable in size and creative-engineering positioning; targets similar Japanese entertainment brand budgets.
Emerging players
- teamLab: Japan-based digital art and technology collective creating AI-driven immersive experiences for brands and entertainment IP holders. Comparable on creative + technology intersection for entertainment clients; differs in scale and primary focus on permanent installations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
No plan social profiles
Digital presenceNo plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
No plan leadership team
Management profileNumber of profiles
Profiles6 records
No plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No plan
What does No plan do?
no plan inc. is a creative technology studio delivering project-based AI/Web3/Blockchain consulting, SNS marketing and web promotion planning, and startup studio services. The studio combines generative AI capabilities with design and engineering to build promotional experiences, brand websites, and AI-native corporate operations for enterprise clients in entertainment, hospitality, and lifestyle sectors. Internally developed proprietary AI skills power the company's own operations and serve as demonstrable product offerings.
Is No plan a public or private company?
No plan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was No plan founded?
No plan was founded in 2019. It employs 1 to 10 people.
Where is No plan based?
No plan is headquartered in Tokyo, Japan, in the Asia region.
How does No plan make money?
Two revenue lines are on record. Project-based consulting and development is the primary driver. The others are product development.
Who are No plan's main competitors?
Broad incumbents on record are Dentsu Inc. and Hakuhodo DY Holdings. Direct peers are Rhizomatiks, PARTY (PARTY Inc.), Bascule Inc., Kayac Inc. and Whatever Inc.. teamLab is listed as an emerging player.
Does No plan have an API?
No public API is recorded for No plan.
What industry is No plan in?
No plan's product category is Creative Technology Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541512 and its SIC code is 7373.