What Fishtank Consulting does

Fishtank Consulting is a Calgary, Canada-based professional services firm founded in 2012 that operates exclusively as a Sitecore Platinum Partner, the highest tier of Sitecore's channel program. The firm designs and delivers Sitecore digital experience platform (DXP) implementations, including Sitecore XM Cloud builds, migrations from Sitecore XP and SharePoint, and broader digital modernization projects. Its service portfolio is organized around three offerings: Digital Solutions (Sitecore platform design and delivery), AI Solutions (integration of AI capabilities into enterprise workflows including Microsoft Teams, email, CRM, and ticketing systems), and TIDAL for Sitecore, a proprietary project accelerator intended to compress implementation timelines and reduce cost.

The firm serves enterprise customers across eight verticals, with primary emphasis on utilities, professional services, and healthcare, and secondary coverage in energy, education, manufacturing, financial services, and non-profits/associations. Named enterprise clients include ENMAX (utilities), Milliman (professional services, with a 40+ global site migration to XM Cloud), and the American Dental Association (healthcare). Fishtank's go-to-market is a direct enterprise field-sales motion, supported by content marketing (Insights blog, Sitecore Snack, The Playbook resource library) and joint webinars with industry media such as CMSWire.

Fishtank generates revenue through professional services fees on Sitecore implementation, migration, and AI integration engagements, with quote-based project pricing that is not publicly disclosed. The firm is privately held with 11–50 employees, a leadership team anchored by President Dan Cruickshank (13x Sitecore MVP) and Senior Brand and Marketing Strategist Theresa Gutierrez (3x Sitecore Strategy MVP), and a Vice President of Engagement (Jason St-Cyr). Its competitive positioning rests on top-tier vendor certification, credentialed platform talent, a proprietary delivery accelerator, and a stated ability to extend AI intelligence beyond the DXP into the tools where enterprise teams actually work.

Name

Fishtank Consulting

Legal name

Fishtank Consulting

Website

https://getfishtank.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Fishtank Consulting is a Calgary-based Sitecore Platinum Partner that designs and delivers enterprise digital experience platform implementations, migrations, and AI integration services across eight verticals, anchored by a proprietary project accelerator called TIDAL.

Ownership category

akta.pro rank

Product category

Digital Experience Platform Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• Sitecore implementation services
• Digital experience platform consulting
• Enterprise AI integration
• Digital transformation services
• Website platform migration

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Sitecore Implementation Services: Professional services revenue from designing and delivering Sitecore digital platforms. Includes XM Cloud implementations, migrations (SharePoint, Sitecore XP to XM Cloud), digital modernization projects, and ongoing platform optimization.
2. AI Solutions Integration: AI implementation services connecting Sitecore DXP to enterprise workflows including Microsoft Teams, email, CRM systems, and ticketing platforms. Focus on extending AI beyond the DXP to where teams actually work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fishtank Consulting is a Sitecore Platinum Partner that designs, implements, and modernizes Sitecore digital experience platforms (including Sitecore XM Cloud and migrations from Sitecore XP and SharePoint) for enterprise clients. It also provides AI integration services that connect Sitecore DXP to enterprise workflow tools (Microsoft Teams, email, CRM, and ticketing systems), and offers a proprietary project accelerator called TIDAL for Sitecore to reduce implementation time and cost.

Product overview

Fishtank Consulting is a Sitecore Platinum Partner offering a portfolio of professional services centered on digital experience platform implementation and AI integration. The core offerings include Digital Solutions (modern Sitecore platform design and delivery), AI Solutions (connecting AI intelligence to business workflows beyond the DXP), and TIDAL for Sitecore (a proprietary project accelerator). These services work together to help clients digitally transform their businesses, maximize Sitecore investments, and deliver AI-powered experiences across the tools where teams work.

Differentiator

Problem solved

Functional benefit

Brands

• TIDAL for Sitecore: Proprietary project accelerator for Sitecore implementations that helps save time and money.

Products and services

• Digital Solutions Design and delivery of modern Sitecore digital experience platforms that are fast to deploy, easy to manage, and scale with the client's business, with the goal of maximizing the client's investment in Sitecore.
• AI Solutions AI integration services that connect Sitecore DXP intelligence to the tools, workflows, and decisions where team work actually happens, including Microsoft Teams, email, ticketing systems, and CRM systems.
• TIDAL for Sitecore Proprietary project accelerator for Sitecore implementations that enables teams to build what matters on the Sitecore platform while saving time and money.
• Sitecore XM Cloud Implementation Implementation services for the Sitecore XM Cloud platform, including migration from Sitecore XP, global site deployment, and digital modernization engagements.
• SharePoint Migration Migration services from SharePoint to modern Sitecore platforms as part of client digital transformation initiatives.

Quantifiable outcome

• Migrated 40+ global sites to XM Cloud for a single client

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• SitecorecoreChannel Partner/ Reseller/ DistributorSitecore Platinum Partner - the highest tier of Sitecore partnership. Fishtank specializes exclusively in Sitecore implementations, including XM Cloud, XP migrations, and AI integration with Sitecore DXP. The partnership involves certified technical expertise, access to Sitecore resources, and delivery of implementation projects for enterprise clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Codehouse: Sitecore Platinum partner specialising in enterprise DXP implementations, migrations to XM Cloud, and personalisation — a close peer in Sitecore-exclusive delivery and certified MVP talent.
• Americaneagle.com: Long-standing Sitecore Platinum partner offering enterprise web and DXP implementation services with comparable vertical breadth in healthcare, financial services, and utilities.
• Verndale: Sitecore Gold/Platinum partner that delivers digital experience platform implementations, migrations, and personalisation strategy for enterprise clients — closely comparable to Fishtank in Sitecore-centric, mid-sized digital agency positioning.
• Horizontal Digital: Sitecore Platinum partner specialising in DXP strategy, implementation, and personalisation across regulated verticals — directly comparable to Fishtank's Sitecore-first, vertical-focused delivery model.
• Arke Digital: Sitecore Platinum partner offering enterprise DXP delivery, content strategy, and personalisation — comparable in Sitecore-first positioning, though primarily serving Australia/New Zealand markets.

Broad incumbents

• Slalom: Large technology and management consulting firm that delivers digital transformation, platform modernisation, and AI engagements to enterprise clients — overlapping with Fishtank's DXP and AI services at a much larger scale.
• Perficient: Global digital consultancy delivering CMS/DXP implementations (including Sitecore), AI, and enterprise platform modernisation — a comparable service portfolio in enterprise digital transformation consulting.
• Deloitte Digital: Global consulting practice that bundles DXP, CMS, and AI services inside enterprise transformation engagements — competes for the same large Sitecore implementation and AI-rollout budgets as Fishtank.
• Accenture Digital: Global professional services giant whose Digital and Customer Transformation practices include enterprise CMS/DXP modernisation, AI integration, and large-scale platform engineering — competes with Fishtank for large enterprise digital mandates.

Emerging players

• Opti Digital: Boutique Sitecore-specialist agency offering DXP implementation, Sitecore Commerce, and personalisation — comparable to Fishtank in specialised Sitecore focus, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getfishtank
• Facebookfacebook.com/getfishtank

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishtank Consulting